Tassielink Transit
- Company typePrivate
- Founded1985
- HeadquartersMoonah, Australia
- Headcount—
- GTM typeB2C
- OfferingServices
Tassielink Transit firmographics
Firmographics- Name
- Tassielink Transit
- Legal name
- Tasmanian Tours & Travels (Fleet) Pty Ltd
- Website
- https://tassielink.com.au
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Ownership category
- akta.pro rank
Tassielink Transit industry classification
Industry- Product category
- Regional Public Bus Transportation
- NAICS
- Interurban and Rural Bus Transportation (48521), Interurban and Rural Bus Transportation (485210)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Regional/County Public Bus Operators (THAIAEAB)
Keywords
Where Tassielink Transit is headquartered
LocationHeadquarters
- HQ city
- Moonah
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Tassielink Transit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Public Transport Fares: Core revenue stream from passenger fares on scheduled route services across regional Tasmania. Pricing includes full adult fares, concession fares (set at half the full adult price), and discounted fares for Greencard holders providing 20% savings.
- Charter Services: Secondary revenue stream from charter bookings for groups, schools, and corporate clients requiring dedicated bus services outside regular routes.
- Bus Advertising: Revenue generated from advertising space on the bus fleet, monetizing the physical assets for third-party brand promotion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Full Adult Fare |
| Transaction based/ take rate | Pay-as-you-go | Concession Fare |
| Transaction based/ take rate | Pay-as-you-go | Greencard Discount Fare |
| Other | Multi-year contract | Charter Services |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
Tassielink Transit product offering
Product offeringCore offering
Tassielink Transit operates scheduled regional bus route services across Tasmania, connecting over 50 regional and remote towns and villages including Hobart, East Coast, Huon Valley, West Coast, Tasman Peninsula, Launceston, Cressy, Longford, Evandale, and Perth. The company also provides charter bus and coach services with vehicles ranging from 12 to 57 seats for groups, corporate events, school charters, and tourist tours. Revenue is supplemented by Greencard smartcard fare collection (shared with Metro Tasmania) and exterior/interior bus advertising sales.
Product overview
Tassielink Transit operates as a regional bus network across Tasmania, providing public transport services across 50+ regional and remote towns. The company's portfolio consists primarily of scheduled public bus route services connecting various Tasmanian communities, complemented by a charter service offering vehicles ranging from 12 to 57 seats. The core product consists of scheduled bus routes organized by geographic regions (East Coast, Huon Valley, West Coast, Tasman Peninsula, and northern routes), while the charter service operates as a distinct commercial offering for groups, corporate events, airport transfers, school charters, and tourism. A shared smartcard ticketing system (Greencard) with Metro Tasmania enables integrated public transport across Tasmania.
Differentiator
Problem solved
Functional benefit
Products and services
- Scheduled Bus Route Services
Quantifiable outcome
- Serves over 50 regional and remote towns and villages across Tasmania
Companies that use Tassielink Transit
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Tassielink Transit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tassielink Transit partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- APTIA (Australian Public Transport Industry Association)minorIndustry association membership providing representation and advocacy for public transport operators in Australia
- TasBus (Tasmanian Bus Association)coreState-level industry body representing bus operators in Tasmania, providing collective advocacy and industry standards
- Metro TasmaniaminorState-owned metropolitan bus operator in Tasmania - collaboration on regional transport connectivity
- Bus Industry ConfederationminorNational industry body representing bus operators across Australia, providing policy advocacy and industry coordination
- Calows CoachesminorRegional Tasmanian bus operator - potential interlining or service coordination partner
- Centre for Tasmanian IndustryminorPeak industry body for Tasmanian businesses - collaboration on regional economic development and transport solutions
- Community Transport Services TasmaniacorePartnership to provide coordinated transport services to communities, particularly targeting underserved populations
- COTA (Tas) - Council on the Ageing TasmaniaminorPartnership to address transport needs of senior citizens and older Tasmanians
- Department of State Growth (DSG)coreGovernment department providing funding, contracts, and regulatory oversight for essential regional transport services
- Derwent Valley LinkminorLocal community transport service in Derwent Valley region - service coordination partner
- Jacks Bus ServiceminorRegional Tasmanian bus operator - potential service coordination partner
- Manions CoachesminorRegional Tasmanian bus operator - potential service coordination partner
- Red DeckerminorHobart-based bus tour operator - potential charter service coordination partner
- Seabourne CoachesminorRegional Tasmanian bus operator - potential service coordination partner
- Tourism TasmaniacoreState tourism body - partnership for promoting tourist transport services and visitor experiences across Tasmania
Scale indicators1 record
Recent moves10 records
Expansion highlights5 records
Tassielink Transit competitors and assessment
Company assessmentDirect peers
- Metro Tasmania: State-owned metropolitan bus operator in Hobart and Launceston, sharing the Greencard smartcard platform with Tassielink. Directly comparable in operating model (scheduled public bus routes) and customer base within Tasmania, with overlapping service corridors.
- Greyhound Australia: Australia's largest intercity coach operator running scheduled long-distance bus services across multiple states. Comparable in providing intercity/regional scheduled bus services, although at a national scale rather than Tasmania-only.
- Premier Motor Service: Intercity coach operator running scheduled services along the east coast of Australia. Comparable as a long-distance scheduled bus operator serving regional and intercity corridors with similar fare-based revenue model.
Broad incumbents
- Busways: Established Australian bus operator providing scheduled route, school, and charter services across NSW and WA. Comparable in business model (scheduled routes + charter + government contracts) and service categories, though operating on a larger geographic scale.
- Transit Systems: Major Australian and UK bus operator (Kelsian Group) running contracted urban and regional bus services. Comparable in government-contracted transit operations, smartcard ticketing, and multi-state service delivery, though at significantly larger scale.
- Kinetic Group: One of Australia's largest bus operators (now part of ComfortDelGro), running contracted metropolitan, regional, and school bus services. Comparable in contract-based public transit operations and government relationships, though national rather than Tasmania-focused.
- V/Line: Victorian state-owned regional bus and rail operator connecting regional Victoria to Melbourne. Comparable as a government-owned regional/regional-intercity public transport operator serving smaller communities with scheduled services.
Regional players
- Calows Coaches: Regional Tasmanian coach operator offering charter and tour services across the state. Comparable as a Tasmanian charter and regional bus operator, already partnering with Tassielink for service coordination.
- Manions Coaches: Regional Tasmanian bus and coach operator offering charter and tour services. Comparable as a Tasmania-based charter and regional transport operator, also listed as a Tassielink service coordination partner.
- Red Decker: Hobart-based sightseeing and charter bus operator. Comparable as a Tasmania charter/tour bus operator already partnered with Tassielink for service coordination, sharing customer base of Tasmanian visitors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tassielink Transit social profiles
Digital presenceTassielink Transit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tassielink Transit leadership team
Management profileNumber of profiles
Profiles1 record
Tassielink Transit subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tassielink Transit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tassielink Transit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tassielink Transit
What does Tassielink Transit do?
Tassielink Transit operates scheduled regional bus route services across Tasmania, connecting over 50 regional and remote towns and villages including Hobart, East Coast, Huon Valley, West Coast, Tasman Peninsula, Launceston, Cressy, Longford, Evandale, and Perth. The company also provides charter bus and coach services with vehicles ranging from 12 to 57 seats for groups, corporate events, school charters, and tourist tours. Revenue is supplemented by Greencard smartcard fare collection (shared with Metro Tasmania) and exterior/interior bus advertising sales.
Is Tassielink Transit a public or private company?
Tassielink Transit is a private company. It is classified as family owned and is currently operating.
When was Tassielink Transit founded?
Tassielink Transit was founded in 1985.
Where is Tassielink Transit based?
Tassielink Transit is headquartered in Moonah, Australia, in the Oceania region.
How does Tassielink Transit make money?
Three revenue lines are on record. Public Transport Fares are the primary driver. The others are charter Services and bus Advertising.
Who are Tassielink Transit's main competitors?
Direct peers on record are Metro Tasmania, Greyhound Australia and Premier Motor Service. Broad incumbents are Busways, Transit Systems, Kinetic Group and V/Line. Regional players are Calows Coaches, Manions Coaches and Red Decker.
Does Tassielink Transit have an API?
No public API is recorded for Tassielink Transit.
What industry is Tassielink Transit in?
Tassielink Transit's product category is Regional Public Bus Transportation. Its primary akta.pro industry code is THAIAEAB, Regional/County Public Bus Operators. Its NAICS code is 48521 and its SIC code is 4100.