TasRecycle
TasRecycle is the not-for-profit Scheme Coordinator for Tasmania's Recycle Rewards container refund scheme, operating a 40+ point refund network and consumer app under a government-mandated, cost-recovery model funded by beverage supplier contributions.
- Company typePrivate
- Founded2024
- HeadquartersHobart, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TasRecycle does
TasRecycle Limited (ACN 643 014 868) is a Hobart-based, not-for-profit Scheme Coordinator established in 2024 by Asahi Beverages, Coca-Cola Europacific Partners (CCEP) and Lion to operate Tasmania's Recycle Rewards container refund scheme under the Container Refund Scheme Act 2022. The scheme, which officially launched on 1 May 2025, delivers a 10-cent refund to consumers for each eligible drink container (most 150ml to 3L bottles and cans) returned to a network of 40+ reverse vending machines and bulk depots, with 49 refund points planned including King and Flinders Islands. TasRecycle works under a split-responsibility operating model with TOMRA Cleanaway Tasmania as Network Operator, the Tasmanian Government's Department of Natural Resources and Environment Tasmania (NRE Tas) as regulator, and a partner ecosystem of refund point operators, Material Recovery Facility operators, exporters, and over 300 Donation Partners (charities, community groups, sporting clubs and schools). The technology backbone comprises TOMRA-operated RVMs and bulk depots processing 100-200 containers per minute, a consumer Recycle Rewards mobile app (responsible for 39% of refunds at launch), and a supplier Business Portal for container registration and supply volume reporting. TasRecycle runs a cost-recovery business model funded by mandatory per-container contributions from First Responsible Suppliers (averaging 19.80 cents ex GST across materials), with a cost-free threshold for suppliers under 20,000 containers annually and pricing tiering for small suppliers under 300,000 containers. As of June 2025, more than 8 million containers had been returned since launch, and the scheme targets a 50% reduction in drink container litter and a doubling of recycling rates.
TasRecycle firmographics
Firmographics- Name
- TasRecycle
- Legal name
- TasRecycle Limited
- Website
- https://tasrecycle.com.au
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TasRecycle is the not-for-profit Scheme Coordinator for Tasmania's Recycle Rewards container refund scheme, operating a 40+ point refund network and consumer app under a government-mandated, cost-recovery model funded by beverage supplier contributions.
- Ownership category
- akta.pro rank
TasRecycle industry classification
Industry- Product category
- Recycling and Waste Management Services
- NAICS
- Waste Collection (56211), Materials Recovery Facilities (56292)
- SIC
- Refuse Systems (4953)
- akta.pro primary industry
- Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops) (EUAIANAE)
- akta.pro secondary industries
- Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support) (IMALAMAF), Reusable Packaging & Container Return Programs (On-site) (BPABALAJ)
Keywords
Where TasRecycle is headquartered
LocationHeadquarters
- HQ city
- Hobart
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
TasRecycle business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Scheme Contributions from First Responsible Suppliers: Beverage companies (First Responsible Suppliers) pay per-container contributions to fund the scheme. Rates vary by material type (Aluminium: 19.48 cents/ex GST, Glass: 20.17 cents/ex GST, PET: 19.78 cents/ex GST, etc.). A cost-free threshold of 20,000 containers per year applies for small suppliers, and the scheme operates on a not-for-profit cost-recovery basis.
- Container Refund Processing: TasRecycle coordinates the 10-cent refund payments to consumers through the Network Operator TOMRA Cleanaway. This is funded by the supplier contributions and managed as scheme operational costs.
- Network Operator Fees: TOMRA Cleanaway receives fees for managing the refund point network, distributing refunds, and ensuring proper recycling of containers. These network costs are funded through the overall scheme contributions from beverage suppliers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer refund: 10 cents per eligible container |
| Unit Pricing | Monthly | Supplier contribution rates by material type (ex. GST) |
| Other | Annual | Small Supplier Cost-Free Threshold |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
TasRecycle product offering
Product offeringCore offering
TasRecycle coordinates and operates Tasmania's Recycle Rewards container refund scheme, launched 1 May 2025, under appointment as the state's Scheme Coordinator. The scheme is funded by per-container contributions from first responsible beverage suppliers (Asahi Beverages, CCEP, and Lion are founding members) and delivers 10-cent refunds to consumers who return eligible containers through a network of more than 40 refund points operated by TOMRA Cleanaway and partner organisations across Tasmania.
Product overview
TasRecycle operates Recycle Rewards, a government-initiated container refund scheme for Tasmania delivered as a single unified product with companion digital tools. The core scheme provides a 10-cent refund per eligible drink container through a network of over 40 refund points (reverse vending machines and bulk depots) statewide including on King and Flinders Islands. Supporting this core product are the Recycle Rewards App (consumer-facing mobile application for locating refund points and managing donations), the Business Portal (supplier-facing platform for container registration and supply volume reporting), and the Donation Partner Network (enabling charitable donations of refunds to registered community organizations). TasRecycle functions as a not-for-profit Scheme Coordinator, partnered with TOMRA Cleanaway Tasmania as Network Operator, with regulatory oversight from the Tasmanian Government's Department of Natural Resources and Environment Tasmania.
Differentiator
Problem solved
Functional benefit
Products and services
- Recycle Rewards Container Refund Scheme Statewide container refund scheme enabling Tasmanian consumers to return eligible beverage containers and receive a 10-cent refund per container, funded by per-container contributions from first responsible beverage suppliers.
- Recycle Rewards Mobile App Consumer-facing mobile application for Tasmanian participants to locate refund points, track refunds, and engage with the Recycle Rewards scheme.
- Supplier and Operator B2B Portal Online portal for first responsible suppliers, refund point operators, and other scheme participants to manage registration, contributions, reporting, and compliance.
- Refunds and Donations at Refund Points Refund point service delivered through a network of reverse vending machines and depots across Tasmania, including the option for consumers to donate refunds to partner community organisations.
Quantifiable outcome
- More than 8 million containers returned in the first two months since May 2025 launch
- +5 more outcomes
Companies that use TasRecycle
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
TasRecycle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TasRecycle partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and strategic.
- TOMRA Cleanaway TasmaniacoreTOMRA Cleanaway Tasmania has been appointed as the Network Operator for Recycle Rewards. They are responsible for establishing and maintaining the network of 49 refund points, distributing refund amounts to consumers, and distributing payments to refund point operators. The partnership operates on a split responsibility model chosen by the Tasmanian Government.
- Department of Natural Resources and Environment Tasmania (NRE Tas)coreThe Tasmanian Government's regulatory body that oversees Recycle Rewards, including contract management and policy setting. They fund Small Producer Assistance Grants for small Tasmanian beverage producers and regulate the scheme under the Container Refund Scheme Act 2022.
- Launceston City MissioncoreLaunceston City Mission operates the northern bulk depots at Waverley (Launceston) and Somerset (Burnie). The partnership provides employment opportunities and much needed revenue to fund vital programs and services that transform the lives and futures of at-risk Tasmanians.
- SEED (disability employment social enterprise)coreSEED operates the Goodwood Depot in southern Tasmania, the first bulk depot in the south. The partnership provides employment, training and fundraising opportunities for people with disabilities while creating clean streams of recycling.
- Landcare TasmaniastrategicLandcare Tasmania is a Major Donation Partner for Recycle Rewards. Their members and clean-up group Litter Free Launnie have removed more than 4,000kg of litter during weekly cleanups in the Launceston area. Landcare chair Bill Harvey advocates for the scheme.
- Clarence City CouncilstrategicClarence City Council is one of Tasmania's fastest growing municipalities. They actively champion the Recycle Rewards program and have integrated sustainability into their operations and planning. The council hosts multiple refund points including at Eastlands shopping centre.
- First Responsible Suppliers (Beverage Suppliers)coreBeverage suppliers including manufacturers, distributors, wholesalers and retailers are legally required to participate in the scheme as First Responsible Suppliers. Their role is to fund the scheme operations through monthly contributions per container supplied into Tasmania.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
TasRecycle competitors and assessment
Company assessmentDirect peers
- Return-It (Western Australia): Scheme Coordinator for Western Australia's container deposit scheme. Operates the same statutory deposit-return model with refund points, donation partners, and supplier contributions — directly comparable in mandate and operating model.
- TOMRA Collection: Global technology provider of reverse vending machines and CDS infrastructure; TasRecycle's network operator partner TOMRA Cleanaway is a local instance. Operates the underlying RVM technology stack that TasRecycle and other Australian CDS schemes rely on.
- VicReturn: Victorian CDS scheme coordinator. Comparable not-for-profit structure with beverage industry funding, consumer refund mechanism, and government appointment — operates the equivalent model to TasRecycle at a larger scale.
- Green Industries SA: Administers South Australia's CDS, the longest-running Australian container deposit scheme. Comparable in scheme coordinator role and recycling infrastructure focus, though operating within a government agency rather than an industry-funded NFP.
- Container Exchange (Queensland): Queensland's CDS Scheme Coordinator operating the Containers for Change scheme. Equivalent regulatory mandate, supplier contribution model, and network operator structure as TasRecycle, making it a directly comparable Australian peer.
- Exchange for Change: Not-for-profit Scheme Coordinator for NSW's Return and Earn container deposit scheme. Directly comparable role, governance structure, and funding model as TasRecycle, with similar founding-beverage-member ownership and statutory mandate.
Broad incumbents
- Cleanaway Waste Management: Australia's largest waste management company; co-operates TasRecycle's refund network through the TOMRA Cleanaway JV. Provides collection, transfer, and processing infrastructure that complements — and partially overlaps with — TasRecycle's deposit-return model.
- Visy: Major Australian recycling and packaging company operating materials recovery and processing facilities. Comparable as a downstream participant in Australia's circular economy and as an MRF partner to TasRecycle's CDS scheme.
Emerging players
- Boomerang Alliance: Australian advocacy coalition that campaigned for container deposit schemes nationally. Indirectly comparable as the policy ecosystem that enabled TasRecycle's creation, and a continuing voice in EPR and packaging reform that shapes TasRecycle's future scope.
Regional players
- Return-It (British Columbia): Canadian stewardship agency operating British Columbia's container deposit scheme. Comparable not-for-profit scheme coordinator model with depot network, consumer refunds, and supplier funding — relevant international benchmark for TasRecycle's operating model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
TasRecycle social profiles
Digital presenceTasRecycle financial estimates
Financial estimateRevenue estimate
Valuation estimate
TasRecycle leadership team
Management profileNumber of profiles
Profiles11 records
TasRecycle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TasRecycle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TasRecycle
What does TasRecycle do?
TasRecycle coordinates and operates Tasmania's Recycle Rewards container refund scheme, launched 1 May 2025, under appointment as the state's Scheme Coordinator. The scheme is funded by per-container contributions from first responsible beverage suppliers (Asahi Beverages, CCEP, and Lion are founding members) and delivers 10-cent refunds to consumers who return eligible containers through a network of more than 40 refund points operated by TOMRA Cleanaway and partner organisations across Tasmania.
Is TasRecycle a public or private company?
TasRecycle is a private company. It is classified as corporate owned and is currently operating.
When was TasRecycle founded?
TasRecycle was founded in 2024. It employs 11 to 50 people.
Where is TasRecycle based?
TasRecycle is headquartered in Hobart, Australia, in the Oceania region.
How does TasRecycle make money?
Three revenue lines are on record. Scheme Contributions from First Responsible Suppliers are the primary driver. The others are container Refund Processing and network Operator Fees.
Who are TasRecycle's main competitors?
Direct peers on record are Return-It (Western Australia), TOMRA Collection, VicReturn, Green Industries SA, Container Exchange (Queensland) and Exchange for Change. Broad incumbents are Cleanaway Waste Management and Visy. Boomerang Alliance is listed as an emerging player. Return-It (British Columbia) is listed as a regional player.
Does TasRecycle have an API?
No public API is recorded for TasRecycle.
What industry is TasRecycle in?
TasRecycle's product category is Recycling and Waste Management Services. Its primary akta.pro industry code is EUAIANAE, Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops), with a secondary code of IMALAMAF, Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support). Its NAICS code is 56211 and its SIC code is 4953.