A Taste of Ireland

What A Taste of Ireland does

A Taste of Ireland B.V. is a privately held Dutch wholesale distributor of Irish and British specialty food products, founded in 1999 and headquartered in Maarssen, Netherlands. The company operates as a complete one-stop wholesaler supplying restaurants, bars, pubs, hotels, and caterers across the Netherlands and Belgium, with a focused assortment organized into three categories: premium burgers (95% Irish beef, plus vegetarian and halal variants), English breakfast items (puddings, sausages, bacon, Cumberland sausages), and food and drinks (dairy, chips, sauces, Irish ciders such as Magners, teas, and snacks like bitterballs and onion rings). Products are sourced directly from Ireland and the United Kingdom, with the company's value proposition centered on authenticity, quality, and Irish/UK heritage.

The business runs a direct B2B sales-led model with account-based ordering; pricing is quote-based and not publicly disclosed on the website. Marketing is conducted primarily through a content-style website (tasteofireland.nl) showcasing product photography, provenance, and category pages. The firm holds no proprietary technology, no AI/ML capabilities, and no disclosed integrations or APIs; its competitive differentiation rests on 25+ years of curation and import relationships rather than technology. Operating geographies are limited to the Netherlands and Belgium in Western Europe, with a small headcount of 6 employees and no disclosed parent company, external investors, subsidiaries, or M&A history.

Name

A Taste of Ireland

Legal name

Taste of Ireland B.V.

Website

https://tasteofireland.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

A Taste of Ireland B.V. is a Dutch wholesale distributor of Irish and British specialty foods, founded in 1999, supplying restaurants, bars, hotels, and caterers in the Netherlands and Belgium with burgers, English breakfast items, and food and drinks.

Ownership category

akta.pro rank

Product category

Food Wholesale Distribution

NAICS

Meat and Meat Product Merchant Wholesalers (42447)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Game & Specialty Meats Wholesale (Venison, Bison, etc.) (AFAIADAG)

Keywords

• Food wholesale distribution
• Irish specialty foods
• British food importer
• Foodservice supplier
• Restaurant wholesale

Headquarters

HQ city

Maarssen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. B2B Product Sales: Revenue generated through wholesale product sales to restaurants, bars, hotels, and caterers. Products include burgers, breakfast items, dairy, chips, drinks, sauces, and various Irish/British specialty foods sold in bulk quantities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

A Taste of Ireland B.V. is a complete wholesale distributor of authentic Irish and British food products serving hospitality businesses (restaurants, bars, pubs, hotels and caterers) in the Netherlands and Belgium. The company supplies burgers made from 95% pure Irish beef, traditional English breakfast items (puddings, sausages, bacon), meat cuts, battered fish, snacks, dairy, sauces and beverages (including Irish ciders, teas and sodas), all sourced directly from Ireland and the United Kingdom.

Product overview

Taste of Ireland is a complete wholesaler for Irish and British food products, operating for over 25 years. The company offers three main product categories: (1) Burgers - premium Irish beef burgers including regular, vegetarian, and halal options; (2) Engels Ontbijt (English Breakfast) - puddings, sausages, and bacon products; (3) Food & Drinks - meat cuts, fish products, dairy, chips, sauces, and beverages including Irish ciders and teas. Products are sourced from Ireland and the United Kingdom, focusing on authenticity, quality, and flavor based on Irish and British traditions. The company supplies restaurants, bars, hotels, and caterers in the Netherlands and Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Burgers Premium Irish beef burgers made from 95% pure Irish beef, including vegetarian and halal options. Products include pre-flambéed burgers with BBQ flavor and grill marks, plus bread rolls and cheddar cheese. Sold in bulk to hospitality businesses.
• English Breakfast (Engels Ontbijt) Complete English breakfast product line including black and white puddings, Cumberland sausages, cocktail sausages, bacon varieties, and gourmet pork & apple sausages. Sold wholesale to restaurants, hotels and caterers.
• Food Irish food products including beef cuts (ribeye, entrecôte, tenderloin), chicken products, vegetarian curry options, battered fish (cod, haddock), and snacks like bitterballs and onion rings. Distributed wholesale to foodservice operators.
• Zuivel, Chips & Drinks (Dairy, Chips & Beverages) Dairy products, chips, beverages and sauces including cheddar cheese, butter, soda bread, teas, HP sauces, Irish ciders (Magners), ginger beer (Crabbie's), soft drinks, and canned goods. Sold wholesale to hospitality customers.
• Fish & Chips Traditional English Fish & Chips offering featuring battered cod or haddock made from Irish catch, served with mushy peas and tartare sauce, wrapped in newspaper style. Sold wholesale to hospitality operators.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Hanos: Hanos is one of the largest cash-and-carry and foodservice wholesalers in the Netherlands and Belgium, serving restaurants, hotels, and caterers with a broad assortment including meat, dairy, and specialty products. It is the most directly comparable Dutch foodservice wholesale peer to A Taste of Ireland in customer base and business model, though at much greater scale and broader assortment.
• Musgrave Group: Musgrave is an Irish-origin food wholesaler and brand operator with foodservice and retail distribution across Ireland and partnerships into European markets. Its Irish heritage and foodservice wholesale model make it a strong analogue for A Taste of Ireland's authentic-Irish-sourcing positioning, though it operates at substantially greater scale.
• Sligro Food Group: Sligro is a leading Dutch foodservice wholesaler operating cash-and-carry and delivery businesses across the Netherlands and Belgium, serving hospitality operators. It overlaps with A Taste of Ireland on customer type and delivery model, but competes on breadth of assortment rather than ethnic/specialty depth.
• Reynolds Wholesale (La Rousse Foods): Reynolds / La Rousse Foods is an Irish specialty foodservice wholesaler focused on supplying Irish, British, and international gourmet products to restaurants and hotels. It is a strong direct peer in the authentic-Irish/British specialty foodservice wholesale niche, though it primarily serves the Irish market rather than the NL/BE territory.

Broad incumbents

• Bidvest Foodservice: Bidvest Foodservice is a major UK and international broadline foodservice distributor serving pubs, restaurants, and hotels across multiple geographies. It is comparable to A Taste of Ireland in target customer (UK-themed hospitality) and B2B wholesale model, though at much larger scale and with broader product range.
• Brakes Group: Brakes Group is a major UK foodservice wholesaler serving pubs, restaurants, and hotels with a comprehensive product range including meat, frozen, and ambient categories. It is comparable in customer segment (UK-themed hospitality, including Irish pubs) and B2B wholesale model, though as a broadline operator rather than a specialty ethnic niche.
• Booker Group: Booker is the UK's largest food wholesaler serving caterers, retailers, and small businesses with cash-and-carry and delivered operations. It is comparable as a broadline foodservice wholesaler with a similar customer mix to A Taste of Ireland, though focused on the UK and with a much wider product range.
• Metro AG / METRO HoReCa: METRO is a major international foodservice and cash-and-carry wholesaler operating across Europe with hospitality-focused distribution including meat, frozen, and specialty products. It competes for the same hospitality accounts in the Benelux region that A Taste of Ireland serves, but with broader assortment and scale advantages.
• Sysco Corporation: Sysco is the largest global foodservice distribution company, serving restaurants, hotels, and institutional buyers across multiple geographies with a broad product assortment including meat, dairy, and specialty categories. It is a broad incumbent analogue for the foodservice wholesale business model A Taste of Ireland operates, but at vastly greater scale and geographic reach.

Regional players

• Pallas Foods: Pallas Foods is an Irish broadline foodservice distributor serving the Republic of Ireland with a full range including meat, frozen, and ambient categories. It is a regional peer operating the same foodservice wholesale model in Ireland—the sourcing origin for A Taste of Ireland's products—but does not directly compete in the NL/BE market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/a-taste-of-ireland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Taste of Ireland