Taste Radio
Taste Radio is a niche B2B podcast and community platform under BevNET CPG Media, producing interviews and meetups for food and beverage brand founders, retailers, and investors, monetized through advertising sponsorships and subscription tiers.
- Company typePrivate
- Founded2016
- HeadquartersNewton, United States
- Headcount—
- GTM typeB2B
- OfferingDigital Commerce or Content
What Taste Radio does
Taste Radio is a podcast media brand and community platform focused on the food and beverage CPG industry, operated by BevNET CPG Media (legal entity BevNET.com, Incorporated, headquartered in Newton, Massachusetts). Founded in 2016, the company produces a flagship interview podcast featuring founders, industry experts, celebrities, and investors in food and beverage, supported by the Elevator Talk sub-series for emerging brands, in-person meetups across U.S. cities and London, a monthly VIP newsletter, and a guest pitch submission portal. The underlying technology is a podcast production and distribution platform distributed across major platforms (Apple Podcasts, Spotify, aggregators) and the tasteradio.com owned site, with no disclosed proprietary AI features, API, or SDK.
The company reaches a targeted B2B audience of food and beverage brand founders, retailers, investors, and industry professionals, reporting 800+ episodes, 1.3M+ total downloads, 170K+ annual listens, and a 4.9/5 star listener rating. Its core go-to-market is content-led: long-form interviews drive top-of-funnel awareness, the Elevator Talk application process and meetups deepen mid-funnel engagement, and the VIP newsletter plus Insider subscription layer support retention.
Taste Radio monetizes primarily through advertising and sponsorship placements sold to CPG brands and service providers seeking reach into the founder/investor audience, supplemented by recurring BevNET Insider ('All Access') subscription tiers spanning the CPG Media network. The core leadership team consists of John Craven (CEO & Founder of BevNET), Ray Latif (Managing Producer & Editor, with BevNET since 2011), Mike Schneider (CMRO), and Melissa Traverse (Director of Community), operating with a small team of approximately five people. The brand has no disclosed external funding, no M&A activity, and operates as a privately held subsidiary within the broader BevNET CPG Media ecosystem (BevNET, NOSH, Brewbound, NomBase, CPG Jobs).
Taste Radio firmographics
Firmographics- Name
- Taste Radio
- Legal name
- BevNET.com, Incorporated
- Website
- https://tasteradio.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- Taste Radio is a niche B2B podcast and community platform under BevNET CPG Media, producing interviews and meetups for food and beverage brand founders, retailers, and investors, monetized through advertising sponsorships and subscription tiers.
- Ownership category
- akta.pro rank
Taste Radio industry classification
Industry- Product category
- Food & Beverage Industry Podcast Media
- NAICS
- Other Sound Recording Industries (512290), Motion Picture and Sound Recording Industries (512)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Podcast Networks & Multi-Show Publishers (MPACADAB)
- akta.pro secondary industries
- Audio Production & Podcasting (BPAFAIAE), Podcast Live & Interactive Podcast Platforms (Live Shows, Call-ins) (MPACADAJ)
Keywords
Where Taste Radio is headquartered
LocationHeadquarters
- HQ city
- Newton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Taste Radio business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Advertising/Sponsorship: Taste Radio generates revenue by selling advertising placements to food and beverage brands seeking to reach an engaged audience of brand founders, retailers, investors, and industry professionals. The website explicitly invites brands to 'Place your message in front of our engaged audience' and provides an advertising inquiry form.
- Insider Subscription: BevNET offers subscription plans (Insider subscription) that provide access to premium content across their media properties, including Taste Radio. The subscription is marketed as 'All Access' and appears on the website with various pricing tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Insider subscription plans |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Taste Radio product offering
Product offeringCore offering
Taste Radio produces and distributes a flagship podcast featuring in-depth interviews with food and beverage industry founders, experts, investors, and celebrities. The show has produced over 800 episodes with 1.3M+ downloads. Supporting offerings include the Elevator Talk rapid-pitch series for emerging brands, in-person industry meetups across major U.S. cities and London, and a monthly VIP newsletter for entrepreneurs.
Product overview
Taste Radio is a podcast media platform offering a suite of content and community products for the food and beverage industry. The core product is the Taste Radio Podcast (800+ episodes, 1.3M+ downloads), featuring in-depth interviews with CPG founders and industry leaders. Supporting products include Elevator Talk (rapid-fire startup pitch series), Taste Radio Meetups (in-person industry networking events), the VIP Newsletter (monthly email digest), and Pitch Us (guest submission portal). The platform is part of BevNET CPG Media and primarily monetizes through advertising and sponsorships.
Differentiator
Problem solved
Functional benefit
Brands
- Elevator Talk: A segment of Taste Radio featuring emerging food and beverage brands presenting their products to industry investors and experts.
Products and services
- Taste Radio Podcast The flagship podcast delivering in-depth interviews with founders, celebrities, experts, and entrepreneurs in the food and beverage industry. Features 800+ episodes and 1.3M+ downloads, providing insights on branding, marketing, trends, and challenges facing CPG brands.
- Elevator Talk A recurring episode series featuring rapid-fire pitches from emerging food and beverage brands, with real-time feedback from industry investors and experts as co-hosts.
- Taste Radio Meetups In-person networking events hosted across U.S. cities and internationally, featuring live podcast recordings and industry connections. Events include Chicago, San Diego, San Francisco, and London meetups.
- Taste Radio VIP Newsletter Monthly email newsletter with episode insights, upcoming guest previews, meetup opportunities, and tips for getting products featured on the podcast.
- Pitch Us Application process for entrepreneurs and company leaders to suggest themselves or others for interview features on future Taste Radio episodes.
Quantifiable outcome
- 170K+ annual listens and 1.3M+ total downloads demonstrate substantial reach within the food and beverage industry.
- +1 more outcomes
Companies that use Taste Radio
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Taste Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Taste Radio partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Pilot Project BrewingcorePilot Project Brewing serves as the host venue for Taste Radio's Chicago meetup on August 13, 2026. The partnership provides a physical space for live podcast recordings and industry networking, combining Taste Radio's media reach with Pilot Project's craft beverage expertise.
- Vibrant IngredientscoreSponsor and partner for multiple Taste Radio meetups across 2026, including Chicago, San Diego, San Francisco, and London events. Vibrant Ingredients is a food and beverage ingredient company supporting the live events.
- BelaycoreSponsor and partner for Taste Radio meetups in 2026 across all scheduled events (Chicago, San Diego, San Francisco, London). Belay is a business services company supporting the events.
- The Angel GroupcoreSponsor for Taste Radio's Chicago meetup on August 13, 2026. The Angel Group is a food and beverage industry investor/supporter participating in the event sponsorship.
- Naturally San DiegocorePartner for Taste Radio's San Diego meetup on September 15, 2026. Naturally San Diego is a local food and beverage industry organization supporting the event.
- TRIPcoreSponsor and partner for Taste Radio's London meetup on October 21, 2026. TRIP is a CBD/ beverage brand participating in the international event.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Taste Radio competitors and assessment
Company assessmentBroad incumbents
- BevNET: BevNET is the parent media brand and a leading beverage industry news platform that also produces editorial coverage. It is directly comparable as the broader CPG/beverage media outlet under which Taste Radio operates, sharing audience, advertisers, and sponsorship inventory.
- FoodNavigator USA: FoodNavigator-USA is an established B2B trade publication covering the food and beverage industry with news, analysis, and events. It is comparable as a larger incumbent serving the same CPG decision-maker audience Taste Radio targets.
- Beverage Daily: Beverage Daily is a global B2B media brand covering the drinks industry with news and analysis. It overlaps with Taste Radio's beverage-vertical coverage and serves a similar founder and brand-builder audience.
- Insider (formerly Business Insider): Insider is a major business and consumer media brand covering startups, brands, and retail. It is comparable as a broader incumbent media outlet that competes for CPG and startup founder attention through audio, written, and event content.
Direct peers
- Brewbound: Brewbound is a sister BevNET property covering the beer industry with news, events, and podcasts. It is highly comparable as a beverage-vertical media brand serving founders, brewers, and investors with overlapping advertising and event revenue models.
- NOSH: NOSH is a BevNET sister publication covering natural and organic food brands. It is comparable as a CPG-focused trade media outlet targeting founders, retailers, and investors with content-led monetization and community events.
- CPG Guys: CPG Guys is a podcast and media brand interviewing CPG founders and industry operators. It is a direct competitor in the CPG-founder podcast niche, monetizing via sponsorships aimed at the same brand and investor audience.
- Eat, Sleep, CPG: Eat, Sleep, CPG is a podcast covering CPG founders, retailers, and industry experts. It is comparable as a directly competing CPG-business podcast targeting the same emerging brand and investor listener base.
- The Food Fight Podcast: The Food Fight Podcast is an interview-style podcast featuring food and beverage founders and operators. It competes with Taste Radio for the same food entrepreneur listenership and advertising sponsorships.
Emerging players
- Startup CPG: Startup CPG is a community and content platform for emerging consumer packaged goods brands, including a podcast and newsletter. It is comparable as a CPG-founder-focused media and community brand competing for the same emerging-brand audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Taste Radio social profiles
Digital presenceTaste Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taste Radio leadership team
Management profileNumber of profiles
Profiles4 records
Taste Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taste Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taste Radio
What does Taste Radio do?
Taste Radio produces and distributes a flagship podcast featuring in-depth interviews with food and beverage industry founders, experts, investors, and celebrities. The show has produced over 800 episodes with 1.3M+ downloads. Supporting offerings include the Elevator Talk rapid-pitch series for emerging brands, in-person industry meetups across major U.S. cities and London, and a monthly VIP newsletter for entrepreneurs.
Is Taste Radio a public or private company?
Taste Radio is a private company. It is classified as corporate owned and is currently operating.
When was Taste Radio founded?
Taste Radio was founded in 2016.
Where is Taste Radio based?
Taste Radio is headquartered in Newton, United States, in the North America region.
How does Taste Radio make money?
Two revenue lines are on record. Advertising/Sponsorship is the primary driver. The others are insider Subscription.
Who are Taste Radio's main competitors?
Broad incumbents on record are BevNET, FoodNavigator USA, Beverage Daily and Insider (formerly Business Insider). Direct peers are Brewbound, NOSH, CPG Guys, Eat, Sleep, CPG and The Food Fight Podcast. Startup CPG is listed as an emerging player.
Does Taste Radio have an API?
No public API is recorded for Taste Radio.
What industry is Taste Radio in?
Taste Radio's product category is Food & Beverage Industry Podcast Media. Its primary akta.pro industry code is MPACADAB, Podcast Networks & Multi-Show Publishers, with a secondary code of BPAFAIAE, Audio Production & Podcasting. Its NAICS code is 512290 and its SIC code is 4832.