Taste Radio

What Taste Radio does

Taste Radio is a podcast media brand and community platform focused on the food and beverage CPG industry, operated by BevNET CPG Media (legal entity BevNET.com, Incorporated, headquartered in Newton, Massachusetts). Founded in 2016, the company produces a flagship interview podcast featuring founders, industry experts, celebrities, and investors in food and beverage, supported by the Elevator Talk sub-series for emerging brands, in-person meetups across U.S. cities and London, a monthly VIP newsletter, and a guest pitch submission portal. The underlying technology is a podcast production and distribution platform distributed across major platforms (Apple Podcasts, Spotify, aggregators) and the tasteradio.com owned site, with no disclosed proprietary AI features, API, or SDK.

The company reaches a targeted B2B audience of food and beverage brand founders, retailers, investors, and industry professionals, reporting 800+ episodes, 1.3M+ total downloads, 170K+ annual listens, and a 4.9/5 star listener rating. Its core go-to-market is content-led: long-form interviews drive top-of-funnel awareness, the Elevator Talk application process and meetups deepen mid-funnel engagement, and the VIP newsletter plus Insider subscription layer support retention.

Taste Radio monetizes primarily through advertising and sponsorship placements sold to CPG brands and service providers seeking reach into the founder/investor audience, supplemented by recurring BevNET Insider ('All Access') subscription tiers spanning the CPG Media network. The core leadership team consists of John Craven (CEO & Founder of BevNET), Ray Latif (Managing Producer & Editor, with BevNET since 2011), Mike Schneider (CMRO), and Melissa Traverse (Director of Community), operating with a small team of approximately five people. The brand has no disclosed external funding, no M&A activity, and operates as a privately held subsidiary within the broader BevNET CPG Media ecosystem (BevNET, NOSH, Brewbound, NomBase, CPG Jobs).

Name

Taste Radio

Legal name

BevNET.com, Incorporated

Website

https://tasteradio.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Taste Radio is a niche B2B podcast and community platform under BevNET CPG Media, producing interviews and meetups for food and beverage brand founders, retailers, and investors, monetized through advertising sponsorships and subscription tiers.

Ownership category

akta.pro rank

Product category

Food & Beverage Industry Podcast Media

NAICS

Other Sound Recording Industries (512290), Motion Picture and Sound Recording Industries (512)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Podcast Networks & Multi-Show Publishers (MPACADAB)

akta.pro secondary industries

Audio Production & Podcasting (BPAFAIAE), Podcast Live & Interactive Podcast Platforms (Live Shows, Call-ins) (MPACADAJ)

Keywords

• Food beverage podcast
• CPG industry media
• Industry founder interviews
• Brand marketing insights
• Beverage content network

Headquarters

HQ city

Newton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising/Sponsorship: Taste Radio generates revenue by selling advertising placements to food and beverage brands seeking to reach an engaged audience of brand founders, retailers, investors, and industry professionals. The website explicitly invites brands to 'Place your message in front of our engaged audience' and provides an advertising inquiry form.
2. Insider Subscription: BevNET offers subscription plans (Insider subscription) that provide access to premium content across their media properties, including Taste Radio. The subscription is marketed as 'All Access' and appears on the website with various pricing tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Taste Radio produces and distributes a flagship podcast featuring in-depth interviews with food and beverage industry founders, experts, investors, and celebrities. The show has produced over 800 episodes with 1.3M+ downloads. Supporting offerings include the Elevator Talk rapid-pitch series for emerging brands, in-person industry meetups across major U.S. cities and London, and a monthly VIP newsletter for entrepreneurs.

Product overview

Taste Radio is a podcast media platform offering a suite of content and community products for the food and beverage industry. The core product is the Taste Radio Podcast (800+ episodes, 1.3M+ downloads), featuring in-depth interviews with CPG founders and industry leaders. Supporting products include Elevator Talk (rapid-fire startup pitch series), Taste Radio Meetups (in-person industry networking events), the VIP Newsletter (monthly email digest), and Pitch Us (guest submission portal). The platform is part of BevNET CPG Media and primarily monetizes through advertising and sponsorships.

Differentiator

Problem solved

Functional benefit

Brands

• Elevator Talk: A segment of Taste Radio featuring emerging food and beverage brands presenting their products to industry investors and experts.

Products and services

• Taste Radio Podcast The flagship podcast delivering in-depth interviews with founders, celebrities, experts, and entrepreneurs in the food and beverage industry. Features 800+ episodes and 1.3M+ downloads, providing insights on branding, marketing, trends, and challenges facing CPG brands.
• Elevator Talk A recurring episode series featuring rapid-fire pitches from emerging food and beverage brands, with real-time feedback from industry investors and experts as co-hosts.
• Taste Radio Meetups In-person networking events hosted across U.S. cities and internationally, featuring live podcast recordings and industry connections. Events include Chicago, San Diego, San Francisco, and London meetups.
• Taste Radio VIP Newsletter Monthly email newsletter with episode insights, upcoming guest previews, meetup opportunities, and tips for getting products featured on the podcast.
• Pitch Us Application process for entrepreneurs and company leaders to suggest themselves or others for interview features on future Taste Radio episodes.

Quantifiable outcome

• 170K+ annual listens and 1.3M+ total downloads demonstrate substantial reach within the food and beverage industry.
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Pilot Project BrewingcoreGTM or Marketing Partner · 1 January 2026Pilot Project Brewing serves as the host venue for Taste Radio's Chicago meetup on August 13, 2026. The partnership provides a physical space for live podcast recordings and industry networking, combining Taste Radio's media reach with Pilot Project's craft beverage expertise.
• Vibrant IngredientscoreGTM or Marketing Partner · 1 January 2026Sponsor and partner for multiple Taste Radio meetups across 2026, including Chicago, San Diego, San Francisco, and London events. Vibrant Ingredients is a food and beverage ingredient company supporting the live events.
• BelaycoreGTM or Marketing Partner · 1 January 2026Sponsor and partner for Taste Radio meetups in 2026 across all scheduled events (Chicago, San Diego, San Francisco, London). Belay is a business services company supporting the events.
• The Angel GroupcoreGTM or Marketing Partner · 1 January 2026Sponsor for Taste Radio's Chicago meetup on August 13, 2026. The Angel Group is a food and beverage industry investor/supporter participating in the event sponsorship.
• Naturally San DiegocoreGTM or Marketing Partner · 1 January 2026Partner for Taste Radio's San Diego meetup on September 15, 2026. Naturally San Diego is a local food and beverage industry organization supporting the event.
• TRIPcoreGTM or Marketing Partner · 1 January 2026Sponsor and partner for Taste Radio's London meetup on October 21, 2026. TRIP is a CBD/ beverage brand participating in the international event.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BevNET: BevNET is the parent media brand and a leading beverage industry news platform that also produces editorial coverage. It is directly comparable as the broader CPG/beverage media outlet under which Taste Radio operates, sharing audience, advertisers, and sponsorship inventory.
• FoodNavigator USA: FoodNavigator-USA is an established B2B trade publication covering the food and beverage industry with news, analysis, and events. It is comparable as a larger incumbent serving the same CPG decision-maker audience Taste Radio targets.
• Beverage Daily: Beverage Daily is a global B2B media brand covering the drinks industry with news and analysis. It overlaps with Taste Radio's beverage-vertical coverage and serves a similar founder and brand-builder audience.
• Insider (formerly Business Insider): Insider is a major business and consumer media brand covering startups, brands, and retail. It is comparable as a broader incumbent media outlet that competes for CPG and startup founder attention through audio, written, and event content.

Direct peers

• Brewbound: Brewbound is a sister BevNET property covering the beer industry with news, events, and podcasts. It is highly comparable as a beverage-vertical media brand serving founders, brewers, and investors with overlapping advertising and event revenue models.
• NOSH: NOSH is a BevNET sister publication covering natural and organic food brands. It is comparable as a CPG-focused trade media outlet targeting founders, retailers, and investors with content-led monetization and community events.
• CPG Guys: CPG Guys is a podcast and media brand interviewing CPG founders and industry operators. It is a direct competitor in the CPG-founder podcast niche, monetizing via sponsorships aimed at the same brand and investor audience.
• Eat, Sleep, CPG: Eat, Sleep, CPG is a podcast covering CPG founders, retailers, and industry experts. It is comparable as a directly competing CPG-business podcast targeting the same emerging brand and investor listener base.
• The Food Fight Podcast: The Food Fight Podcast is an interview-style podcast featuring food and beverage founders and operators. It competes with Taste Radio for the same food entrepreneur listenership and advertising sponsorships.

Emerging players

• Startup CPG: Startup CPG is a community and content platform for emerging consumer packaged goods brands, including a podcast and newsletter. It is comparable as a CPG-founder-focused media and community brand competing for the same emerging-brand audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/bevnettasteradio
• LinkedInlinkedin.com/company/bevnet

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taste Radio