TASTE RESTAURANT

What TASTE RESTAURANT does

TASTE RESTAURANT is a privately-held French fast-casual restaurant chain founded in 2010 by Cécile and JC in Marseille. The company operates four physical restaurant locations — Les Aygalades, La Marseillaise, and Davso in Marseille, plus Aix Les Milles in Aix-en-Provence — serving dine-in, takeaway, and weekday lunch delivery (Monday-Friday 11h00-13h00). Its core offering is fresh, locally-sourced, seasonal cuisine prepared daily in-house under the direction of Chef Jean-Christophe Liebart, whose CV includes training at Michelin-starred establishments (L'Oustau de Baumanière, La maison de Bournissac, Le Peron). The menu rotates around a daily 'menu du jour' concept with pricing positioned as 'prix doux garantis' (affordable without quality compromise).

The business model combines four consumer revenue streams — dine-in, takeaway, online orders via the proprietary taste-commandes.fr platform, and delivery — with a B2B corporate catering sub-brand (Taste Traiteur) supplying meal trays, buffets, and event formats to business clients through bespoke quotations. Customer segments are primarily working professionals and local residents seeking a healthy lunch, supplemented by corporate clients. Marketing is conducted organically through Facebook, Instagram (@taste_aix_marseille), TikTok, an email newsletter, and third-party reviews.

Operationally, TASTE emphasizes a 10+ year eco-responsible track record, including composting roughly 10 tonnes of bio-waste annually and sourcing from long-standing French suppliers. The company remains founder-owned with no disclosed institutional investment or external funding, and reports more than 15 collaborators across its four sites. No proprietary technology, AI, or data assets are disclosed beyond the online ordering portal; the underlying product is fundamentally a traditional food-service operation differentiated by chef pedigree, location mix, and brand narrative.

Name

TASTE RESTAURANT

Legal name

Taste Restaurant

Website

https://tasterestaurant.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

TASTE RESTAURANT is a privately-held French fast-casual chain operating four locations across Marseille and Aix-en-Provence, serving fresh, locally-sourced lunch dishes to working professionals and local residents, with weekday delivery, online ordering, and a B2B corporate catering arm.

Ownership category

akta.pro rank

Product category

Fast-casual restaurants

NAICS

Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Caterers (722320), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Mediterranean & Middle Eastern Fast Casual (THAFABAD)

akta.pro secondary industries

All-Day Dining Restaurants (THAFACAJ), Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK)

Keywords

• Fast-casual dining
• Fresh local cuisine
• Corporate catering
• Restaurant delivery
• Mediterranean food

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining at one of four restaurant locations in Marseille and Aix-en-Provence
2. Takeaway (À emporter): Revenue from customers ordering food for pickup at restaurants
3. Delivery: Revenue from lunch delivery service in Marseille area, Monday to Friday, 11h00-13h00
4. Corporate Catering (Traiteur): Catering services for businesses including meal trays, buffets, and event formats. B2B service with custom quotations based on client needs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

TASTE RESTAURANT operates four fast-casual restaurant locations in Marseille and Aix-en-Provence (Les Aygalades, La Marseillaise, Davso, Aix Les Milles), serving fresh, locally-sourced, seasonal French cuisine prepared daily by Chef Jean-Christophe Liebart and his team. Offerings include dine-in service, takeaway orders, a same-day lunch delivery service in Marseille, an online ordering platform (taste-commandes.fr), and a dedicated corporate catering (traiteur) division providing meal trays, buffets, and event catering to businesses.

Product overview

TASTE RESTAURANT operates as a fast-casual dining chain with four physical restaurant locations across Marseille (Les Aygalades, La Marseillaise, Davso) and Aix-en-Provence (Aix les Milles), plus a corporate catering division. The company offers dine-in, takeaway, and delivery services centered on fresh, locally-sourced seasonal Mediterranean cuisine prepared by Chef Jean Christophe Liebart. An online ordering platform (taste-commandes.fr) enables customer orders, while the Traiteur service provides business catering solutions including meal trays, buffets, and event catering.

Differentiator

Problem solved

Functional benefit

Brands

• Taste Traiteur: Catering service dedicated to businesses offering meal trays, buffets, and event formats for professional needs.

Products and services

• TASTE Restaurant Dine-in Service
• TASTE Takeaway Service (À emporter)
• TASTE Lunch Delivery Service
• Taste Traiteur (Corporate Catering)
• Online Ordering (Commande en ligne)
• Daily Menu (Menu du jour)

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Long-standing local supplierscoreOthersEstablished relationships with long-standing local suppliers for fresh, quality products. Rigorous specifications ensure product quality and freshness. Part of company's 10+ year sustainable sourcing commitment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pokawa: Pokawa is a French fast-casual poke and healthy bowl chain with locations in major French cities. It compares to TASTE on the healthy fast-casual lunch positioning and urban office worker customer base, though Pokawa focuses on a specific bowl format.

Direct peers

• Big Mamma: Big Mamma is a French fast-casual restaurant group specializing in Mediterranean/Italian cuisine with multiple locations across France and Europe. It directly compares to TASTE on Mediterranean fast-casual positioning, fresh handmade cuisine, and multi-location urban strategy, though at significantly larger scale.
• Class Croûte: Class Croûte is a French corporate catering and delivered-meals company serving business clients with meal trays and event catering. It is directly comparable to Taste Traiteur on the corporate catering value proposition and B2B lunch delivery model.
• Crescendo Restaurant: Crescendo is a French fast-casual restaurant chain offering daily menus and Mediterranean-influenced cuisine in business districts and travel hubs. It directly compares to TASTE on the fast-casual lunch positioning, multi-location business district strategy, and value pricing.
• Brioche Dorée: Brioche Dorée is a French fast-casual bakery-restaurant chain with hundreds of locations, offering quick-service sandwiches, salads, and daily menus. It is comparable to TASTE on the fast-casual lunch model, multiple-location operations, and value-oriented pricing.

Broad incumbents

• Buffalo Grill: Buffalo Grill is France's largest casual dining chain with hundreds of locations focused on American-style grilled cuisine. It compares to TASTE as a high-footprint French casual dining operator but at substantially larger scale and different cuisine focus.
• Potel & Chabot: Potel & Chabot is a historic French premium catering and event hospitality company serving corporate and luxury clients. It compares to TASTE on the corporate catering value proposition, though Potel & Chabot operates at a significantly higher price point and event scale.
• Courtepaille: Courtepaille is a French casual dining restaurant chain known for grilled meat and accessible mid-market pricing with locations across France. It is comparable to TASTE as a multi-location French casual dining concept targeting everyday lunch and dinner occasions.
• Léon de Bruxelles: Léon de Bruxelles is a long-established French casual dining chain specializing in mussels and Belgian brasserie cuisine with dozens of locations across France. It compares to TASTE as a similarly themed casual-dining French chain operating in business districts and tourist areas.
• Flo Group: Flo Group is a long-established French restaurant group operating brasserie-style casual dining concepts across France. It compares to TASTE as a French casual dining multi-location operator with a heritage brand and similar lunch-focused positioning.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tastemarseille
• Instagraminstagram.com/taste_aix_marseille
• TikToktiktok.com/@taste_aix_marseille
• LinkedInlinkedin.com/company/taste-restaurant-marseille

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TASTE RESTAURANT