Strada del Vino e dei Sapori del Trentino

What Strada del Vino e dei Sapori del Trentino does

Strada del Vino e dei Sapori del Trentino is a regional tourism promotion consortium operating under Trentino Marketing S.r.l., itself directed and coordinated by Trentino Sviluppo S.p.A., a government-backed regional development entity for the Trentino province in northern Italy. The consortium unites more than 60 local producers — wineries, distilleries, cheesemakers, farms, restaurants, rifugi (mountain shelters), and artisan craftspeople — under three themed food and wine tourism routes: the Strada del Vino e dei Sapori del Trentino (Wine and Flavours), the Strada dei Formaggi delle Dolomiti (Dolomites Cheeses), and the Strada della Mela e dei Sapori delle Valli di Non e di Sole (Apples and Flavours). Its core operational product is the TasteTrentino digital platform (tastetrentino.it), built on Pimcore CMS, which functions as a centralized discovery, content, and booking hub for over 100 curated experiences including Weekend in Cantina, Estate in Cantina, cooking classes, alpine dining, and seasonal festivals such as Trentodoc Festival, Calici di Stelle, and Cheesenic.

The consortium operates with a small core team (five employees) and runs a multi-channel GTM combining event-driven tourism promotion, direct-to-consumer online booking, and a community-led network model that engages regional producers, APT tourist boards (Val di Fassa, Madonna di Campiglio), and institutions such as Istituto Tutela Grappa del Trentino, Consorzio Vini del Trentino, and Movimento Turismo del Vino Trentino A-A. Its customer base spans domestic and international food and wine tourists, mountain and outdoor enthusiasts, and cultural/culinary learners, with a secondary B2B constituency of member producers receiving marketing, event support, and cross-promotion services. Pricing is pay-as-you-go per experience, ranging from free aperitivo events (consumptions €12-€20) to multi-day packages (Survival Camp at €180 per person, Taste&Train from €69 per person), with direct revenue flowing primarily to producers while the consortium monetizes through member contributions and regional tourism development funding rather than direct ticket capture.

Name

Strada del Vino e dei Sapori del Trentino

Legal name

Trentino Marketing S.r.l.

Website

https://tastetrentino.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Strada del Vino e dei Sapori del Trentino is a publicly-backed regional tourism consortium, operating the TasteTrentino digital platform to promote Trentino's food and wine routes, connecting visitors with 60+ local wineries, cheesemakers, and producers across curated experiences.

Ownership category

akta.pro rank

Product category

Food and Wine Tourism Services

NAICS

Tour Operators (56152), Tour Operators (561520)

akta.pro primary industry

Culinary & Wine Travel Agencies (THAKAFAH)

akta.pro secondary industries

Culinary & Wine Itinerary Planning (THAKAOAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Food, Market & Culinary Culture Tours (THAJAAAG), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Food wine tourism
• Culinary experiences
• Regional tourism promotion
• Wine tasting routes
• Agrifood consortium

Headquarters

HQ city

Trento

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Promotion Services: The organization operates as a tourism promotion consortium for Trentino Sviluppo S.p.A., marketing Trentino's food and wine experiences to visitors. Revenue generation occurs through member producer contributions, event ticket sales facilitated via the platform, and tourism revenue generated for the regional economy through visits to wineries, restaurants, and accommodations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Strada del Vino e dei Sapori del Trentino is a regional tourism promotion consortium operating the TasteTrentino digital platform, connecting visitors with 60+ local producers across three themed routes: Wine and Flavours, Dolomites Cheeses, and Val di Non/Val di Sole Apples. The organization coordinates year-round culinary experiences, tastings, events, and curated itineraries spanning winery visits, cooking classes, alpine dining, and seasonal festivals throughout Trentino, Italy.

Product overview

TasteTrentino is a comprehensive digital tourism platform promoting Trentino's food and wine heritage across three themed routes: the Wine and Flavours Route (Strada del Vino e dei Sapori del Trentino), the Dolomites Cheeses Route (Strada dei Formaggi delle Dolomiti), and the Apples and Flavours Route (Strada della Mela). The platform connects visitors with local producers offering wines (including Trentodoc sparkling wine, Teroldego Rotaliano, Marzemino), distillates (Trentino grappa), cheeses (Puzzone di Moena DOP, Vezzena), and Extra Virgin Olive Oil DOP Garda Trentino. Services include curated experiences such as Weekend in Cantina (cellar visits every weekend), Estate in Cantina (summer tasting events), wine trekking, cooking classes, and an online booking system. The platform also features a producer directory and recipes collection showcasing regional culinary traditions.

Differentiator

Problem solved

Functional benefit

Brands

• Strada del Vino e dei Sapori del Trentino: Wine and Flavours Route covering Trentino wine and food products
• Strada dei Formaggi delle Dolomiti
• Strada della Mela e dei Sapori delle Valli di Non e di Sole

Products and services

• TasteTrentino Platform A comprehensive digital platform promoting Trentino's food and wine tourism, connecting visitors with local producers, experiences, events, and regional products across three themed routes: wine and flavors, cheeses, and apples.
• Wine and Flavours Route (Strada del Vino e dei Sapori del Trentino) The primary wine and culinary route covering Trentino's wine regions, featuring wineries, distilleries, and gastronomic experiences for domestic and international visitors.
• Dolomites Cheeses Route (Strada dei Formaggi delle Dolomiti) A themed route dedicated to mountain cheeses and dairy products from the Dolomites region, featuring alpine pastures, traditional cheesemakers, and caseificios.
• Apples and Flavours Route (Strada della Mela e dei Sapori delle Valli di Non e di Sole) A route focusing on apple cultivation and local specialties from the Val di Non and Val di Sole valleys, promoting pomaria and farm experiences.
• Experiences and Tastings Guided winery visits, tasting sessions, cooking classes, vineyard walks, and gastronomic experiences offered by member producers throughout Trentino.
• Weekend in Cantina Recurring weekend event series offering cellar visits, tastings, and vineyard tours across Trentino's wine regions every weekend.
• Estate in Cantina Summer event series featuring special experiences like star tastings, sunset dinners among vineyards, and cellar parties with live music along the Wine Route.
• Online Booking System Online reservation platform for booking experiences, tastings, accommodations, and events across the three themed routes in Trentino.

Quantifiable outcome

• Three coordinated food and wine tourism routes covering the entire Trentino region

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Consorzio Vini del TrentinocoreStrategic or Co-development PartnerCollaboration with the Trentino wine consortium for joint events such as the Survival Camp aperitivo in quota featuring wine tasting around Vini del Trentino including Müller Thurgau, Nosiola, Teroldego Rotaliano, and Marzemino.
• Istituto Tutela Grappa del TrentinocoreStrategic or Co-development PartnerPartnership for Di Tappa in Grappa events promoting authentic Trentino grappa with the distinctive Tridents trademark guaranteeing authenticity, quality, and wholesomeness across 24 member distillers.
• @donnedimontagnacoreStrategic or Co-development PartnerFemale-focused outdoor association collaborating on Survival Camp events combining mountain trekking, survival skills, and wine tasting experiences at high altitude.
• APT Val di FassacoreGTM or Marketing PartnerLocal tourist board partnership for promoting events and experiences in Val di Fassa including Cheesenic, Malga experiences, and Survival Camp activities.
• Caseificio Val di FassacoreStrategic or Co-development PartnerPrimary dairy cooperative supplying cheese products for Malga Couler experiences and Cheesenic events in Val di Fassa. Their Cher de Fascia cheese is featured at retail locations.
• APT Madonna di CampigliominorGTM or Marketing PartnerTourist board partnership for Calici di Stelle event at Doss del Sabion and broader Madonna di Campiglio/Pinzolo/Val Rendena territory promotion.
• CFP Enaip PrimierominorImplementation/ SI/ Consulting PartnerTechnical-vocational training institute collaborating on Dì del Formai event with culinary students providing apericheese service under qualified teacher supervision.
• Trentino Sviluppo S.p.A.coreOthersParent company exercising direction and coordination over Trentino Marketing S.r.l., the operating entity managing tastetrentino.it platform.
• Dolomiti Family AdventuresminorGTM or Marketing PartnerFamily-focused tourism initiative offering 20% discounts on Il paese delle meraviglie artigianali experiences for guests of partner accommodations.
• PrestabiciminorGTM or Marketing PartnerBike rental partner offering 10% discount on e-bike and bike rental for Taste&Train and cycling-based tasting experiences along the Strada del Vino.
• Caseificio di PrimierocoreStrategic or Co-development PartnerPrimary dairy cooperative of Primiero region supplying cheese for Dì del Formai event and multiple cheese-focused experiences including Dalaip dei Pape agritur.
• Palazzo Scopoli - La Casa del CibocoreStrategic or Co-development PartnerCulinary cultural center in Tonadico hosting cooking classes, Caseifonia sensory experiences, and cultural events like Storie lungo un filo: il lino.
• Movimento Turismo del Vino Trentino A-AcoreGTM or Marketing PartnerRegional wine tourism movement organizing Cantine Aperte and Calici di Stelle events, providing training for producers and promoting quality enotourism services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Vinitaly: Italy's largest international wine and spirits trade fair held annually in Verona. While B2B-trade focused rather than tourism-route focused, it serves the same Italian wine ecosystem and provides complementary visibility and producer relationships for the subject's route participants.

Broad incumbents

• GetYourGuide: Global online marketplace for tours, activities, and experiences. While operating at vastly larger scale and broader category scope, it competes for the same international experiential traveler seeking food, wine, and culinary experiences — making it an incumbent the subject must differentiate against.

Regional players

• IDM Südtirol / Alto Adige: South Tyrolean provincial marketing company promoting tourism and food/wine in the neighboring Alto Adige region. Operates the same public-sector tourism promotion mandate for a region directly adjacent to Trentino, with overlapping producer types (wineries, distilleries, alpine dairies) and comparable consortia-driven model.
• APT Azienda per il Turismo della Val di Fassa: Regional tourist board covering Val di Fassa — a specific territory within the subject's broader Trentino coverage. Partners with the consortium on events like Cheesenic and Survival Camp; operates a comparable destination marketing role but at narrower geographic scope.

Direct peers

• Strada del Prosecco e Vini dei Colli Conegliano Valdobbiadene: Prosecco Superiore DOCG wine route consortium in Veneto. Operates an analogous model of producer coordination, tasting routes, and regional tourism promotion focused on a single wine category with high international recognition.
• Strada del Franciacorta: Italian wine and flavors route consortium in Lombardy promoting Franciacorta sparkling wine tourism. Operates the same consortium model of coordinated producers, tasting experiences, and route-based tourism marketing — making it a directly comparable regional wine route.
• Movimento Turismo del Vino: Italian national wine tourism movement organizing flagship events like Cantine Aperte and Calici di Stelle across Italy. The subject consortium is itself a regional affiliate/partner, making this a directly comparable wine tourism network operating the same event model at national scale.
• Slow Food: Italian-founded global movement promoting local food traditions, regional producers, and culinary tourism. Shares the subject's mission of connecting tourists with authentic local food and wine producers, with overlapping producer communities and event formats like Cheese (analogous to Dì del Formai).
• Strada dei Vini e dei Sapori del Custoza: Regional wine and flavors route consortium in Veneto. Operates a nearly identical model combining wine producers with local food artisans under a coordinated route and event calendar, serving a comparable regional tourism promotion function.
• Strada del Barolo e Grandi Vini di Langa: Consortium promoting Barolo wine tourism in Piedmont through cellar visits, tastings, and culinary events. Closely mirrors the subject's consortium-and-routes model, with comparable producer membership structure and curated visitor experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/strada-del-vino-e-dei-sapori-del-trentino

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strada del Vino e dei Sapori del Trentino