Tata Motors Indonesia

Name

Tata Motors Indonesia

Legal name

PT. Tata Motors Distribusi Indonesia

Website

https://tatamotors.co.id

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Commercial Vehicles

NAICS

Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Commercial Vehicle Parts Distribution (Heavy-Duty Truck/Bus) (TLAKAOAB)

akta.pro secondary industries

Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA), Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)

Keywords

• Commercial vehicles
• Pickup trucks
• Heavy duty trucks
• Vehicle distribution
• After-sales services

Headquarters

HQ city

Jakarta Selatan

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Commercial Vehicle Sales: Sale of pickup trucks (TATA Intra V20, V20AC, Super Ace, Ace Ex2, Xenon), light trucks (Ultra, LPT 913), heavy duty trucks (Tata Prima 3338.K, 2530.K), and buses (LP 713). Primary revenue stream through dealer network across Indonesia.
2. After-Sales Service: Service maintenance through TATA MOTORS Protect package including TATA Shield (accidental damage protection), TATA AMC (Annual Maintenance Contract), TATA Alert (24x7 breakdown assistance), and TATA Zippy (48-hour vehicle readiness).
3. Spare Parts: Genuine spare parts availability through more than 300 customer touch points including 3S facilities, TCW (Tata Certified Workshops), and spare parts shops. Parts also available via online marketplace (Tokopedia).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Tata Motors Indonesia distributes and supports a portfolio of diesel-powered commercial vehicles in Indonesia, including pickup trucks (TATA INTRA V20 and V20AC) and heavy-duty trucks (TATA PRIMA 3338.K 8X4 and TATA PRIMA 2530.K 6X4), through a network of more than 300 3S, 2S, and 1S authorized dealer and service facilities. The company sells these vehicles to logistics, mining, infrastructure, and small-business operators, bundled with after-sales protection packages (TATA Shield, TATA AMC, TATA Zippy, TATA Alert), On-Road Assistance, and genuine spare parts via Tata Certified Workshops and the Tokopedia online store.

Product overview

Tata Motors Indonesia operates as a commercial vehicle manufacturer and distributor offering a portfolio of pickup trucks (TATA INTRA V20 and V20AC) and heavy-duty trucks (TATA PRIMA 3338.K and 2530.K). The company provides comprehensive after-sales support through the TATA Motors Protect package, which includes TATA Shield (vehicle protection), TATA Zippy (48-hour readiness), TATA AMC (annual maintenance contracts), and TATA Alert (24x7 breakdown assistance). Additional services include the TATA Learning Center for technician training, On-Road Assistance, and a network of TATA Certified Workshops and authorized dealers across Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• TATA Motors Protect: Complete maintenance package for business vehicles including TATA Shield, TATA Zippy, TATA AMC, and TATA Alert services.
• Pintar Bersama TATA (PBT)
• TATA Motors Inspiraksi
• Play Strong

Products and services

• TATA INTRA V20 Light commercial pickup truck with ergonomic design, 1496 cc direct injection engine with turbocharger and intercooler, 51 kW (70 hp) max power, 140 Nm torque, and 2,260 kg maximum gross vehicle weight, designed for small business and last-mile logistics use.
• TATA INTRA V20AC Air-conditioned variant of the INTRA V20 pickup truck sharing the same ergonomic design and 1496 cc direct injection turbocharged diesel engine specifications for small business and urban logistics operators.
• TATA PRIMA 3338.K Heavy-duty truck in 8X4 configuration with Cummins ISLe 375 engine delivering 375.3 PS max power, 9-speed EATON transmission, pneumatic brakes with ABS, designed for mining and infrastructure applications.
• TATA PRIMA 2530.K Heavy-duty truck in 6X4 configuration with Cummins ISBe 6.7 Euro IV engine delivering 300 HP and 1,100 Nm torque, TATA G1150 9-speed gearbox, and ergonomic driver comfort features for commercial transport use.
• TATA Shield Vehicle protection service that promises minimal downtime for repairs of unexpected vehicle issues, included in the TATA Motors Protect package for commercial vehicle operators.
• TATA Zippy Service ensuring new vehicle readiness for business operations within 48 hours, part of the TATA Motors Protect package for commercial vehicle buyers.
• TATA AMC Annual Maintenance Contract service providing year-round vehicle care with expert technical support for TATA commercial vehicle owners.
• TATA Alert 24x7 breakdown assistance and support service ensuring commercial vehicle operations stay on track, part of the TATA Motors Protect package.
• On-Road Assistance (ORA) 24-hour roadside assistance service accessible via toll-free number 0-800-1-828200, providing free emergency support for TATA commercial vehicle customers in Indonesia.
• TATA Learning Center (TLC) World-class training center for TATA dealer technicians located at CEVEST, Bekasi, offering Product Familiarization, Technical 1, Basic Electrical, Technical 2, and Engine Management System courses.
• Pintar Bersama TATA (PBT) Free after-sales technical training program delivered by TATA Motors Indonesia's service team to mechanics, partner workshops, public workshops, fleet customers, and dealer technicians across Indonesia.
• TATA Certified Workshop (TCW) General workshops appointed by PT Tata Motors Distribusi Indonesia offering reliable service, maintenance, and genuine spare parts for TATA vehicles across Aceh, North Sumatera, Jambi, South Sumatera, Lampung, West Java, East Java, South Sulawesi, Central Sulawesi, and West Kalimantan.

Quantifiable outcome

• 8-10% cost saving in fuel and maintenance compared to alternatives
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CEVEST (Center for Development of Vocational Training/BBPLK)coreStrategic or Co-development Partner · 26 July 2013Government training institute cooperating with Tata Motors Indonesia since July 26, 2013 to establish the TATA Learning Center (TLC) at CEVEST facility in Bekasi. CEVEST provides complete training facilities while Tata Motors contributes expertise and technology for technician training programs. The partnership supports human resource development in Indonesia through vocational training.
• Vocational Senior High Schools (SMK)minorStrategic or Co-development PartnerTata Motors Indonesia donates vehicles to Vocational Senior High Schools (SMK) under TATA MOTORS Inspiraksi CSR program to support technical education about fuel-efficient TATA Motors engines.
• BBPLKLN (Center for Development of Overseas Training)minorStrategic or Co-development PartnerTata Motors Indonesia has donated vehicles to BBPLKLN Cevest in Bekasi as part of government cooperation for human resource development in technical education.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Isuzu Astra Motor Indonesia: Joint venture between Isuzu and Astra that manufactures and distributes light-duty trucks and pickups (including the Panther pickup) in Indonesia. Directly comparable as a commercial vehicle manufacturer/distributor targeting logistics, SMB, and fleet customers with diesel powertrains.
• Mitsubishi Fuso Indonesia (Krama Yudha Tiga Berlian Motors): Distributor of Mitsubishi Fuso heavy-duty and light-duty trucks (Colt Diesel, Fighter, Tractor Head series) in Indonesia. Directly comparable as a diesel commercial vehicle brand competing for the same logistics, mining, and infrastructure fleet customers with established dealer network.
• UD Trucks Indonesia (Krama Yudha): Distributor of UD Trucks (formerly Nissan Diesel) heavy-duty trucks including the Quester and Kuzer series in Indonesia. Comparable as a heavy-duty truck competitor targeting logistics and mining fleets with established dealer footprint.
• Hino Motors Manufacturing Indonesia: Local manufacturer and distributor of Hino heavy and medium-duty trucks and buses (Dutro, Ranger, Bus series) in Indonesia. Comparable as a diesel commercial vehicle OEM with after-sales service network competing for the same mining, infrastructure, and logistics segments.

Emerging players

• Foton Indonesia (PT Foton Astra Motor Indonesia): Distributor of Foton light, medium, and heavy-duty trucks in Indonesia. Comparable as a Chinese commercial vehicle entrant competing in similar logistics, construction, and fleet segments with diesel powertrains and aggressive pricing.
• Wuling Motors Indonesia: Chinese-affiliated automaker rapidly expanding in Indonesia with pickup and commercial variants (e.g., Wuling Formo, Confero-based commercial models). Comparable as an emerging low-cost entrant putting price pressure on value-segment pickups like the Tata Intra.
• DFSK (Sokonindo Automobile): Chinese-affiliated automaker with manufacturing in Indonesia producing light commercial vehicles (DFSK Supercab, Gelora) and EVs. Comparable as an emerging competitor in the light commercial pickup and van segments Tata serves.

Others

• Indoarma Auto Parts (aftermarket example): Indonesian automotive aftermarket parts distributor. Comparable as an ecosystem participant in the same spare parts distribution channel Tata relies on, including potential partner, competitor, or supplier in the 300+ customer touch point model.

Broad incumbents

• Mercedes-Benz Trucks Indonesia: Distributor of Mercedes-Benz heavy-duty trucks (Axor, Actros, Atego) and commercial vans in Indonesia. Comparable as a premium-segment incumbent competing for high-end logistics, distribution, and infrastructure fleet customers.
• Toyota Astra Motor (Commercial Vehicle Division): Indonesian distributor of Toyota commercial vehicles including Dyna, Hilux, and Hiace. Comparable as a broad incumbent with deep dealer network, captive financing (Toyota Astra Financial Services), and dominant market share in the commercial segments Tata targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tatamotorsid
• YouTubeyoutube.com/tatamotorsid
• Facebookfacebook.com/TataMotorsID
• Instagraminstagram.com/tatamotors.id
• LinkedInlinkedin.com/company/tatamotorsid

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tata Motors Indonesia