Tatler Vietnam

What Tatler Vietnam does

Tatler Vietnam is a digital lifestyle media platform operated by Công ty TNHH House Of Moco, a private limited liability company registered in Ho Chi Minh City, Vietnam on February 15, 2023. The platform publishes Vietnamese-language editorial content across five categories: Sức mạnh & Mục đích (Strength & Purpose — leadership and Asian business figures), Phong cách & Xu hướng (Style & Trends — fashion, watches, jewelry), Thế hệ Tương lai (Future Generation — next-generation entrepreneurs), Không gian sống & Thiết kế (Living Space & Design — interiors and architecture), and Văn hoá & Đời sống (Culture & Lifestyle — culinary arts, contemporary culture, experiential travel). Distribution is content-led via the website (tatler.vn) with category-based navigation, alongside social channels on Facebook, Instagram, and YouTube.

The underlying technology is a standard web-based digital publishing platform with no disclosed proprietary systems, AI/ML capabilities, or native mobile applications. The platform is operated by approximately 10 employees, indicating a lean editorial operation. Pricing for advertising or sponsorship is not publicly disclosed, and no technology stack details beyond the CMS-level web platform are available.

The business model is digital advertising and sponsored content sales to brands targeting affluent Vietnamese readers. Revenue mechanics — ad rates, sponsor commitments, traffic volumes, and advertiser mix — are not disclosed in the source data. The company is privately held with no identified parent, institutional investors, funding rounds, or partnerships, and operates as a single-country domestic publisher serving the Vietnamese market.

Name

Tatler Vietnam

Legal name

Công ty TNHH House Of Moco

Website

https://tatler.vn

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Tatler Vietnam is a Vietnamese-language digital lifestyle media platform targeting affluent Vietnamese readers, publishing editorial content across leadership, fashion, design, culture, and travel. Operated by Công ty TNHH House Of Moco and monetized through digital advertising and sponsored content.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital advertising and sponsored content: The platform generates revenue through digital advertising placements and sponsored editorial content on its website. As a lifestyle media brand targeting affluent audiences, the site displays standard display advertising units and branded content opportunities across its various content categories.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Tatler Vietnam is a digital lifestyle media publication operating under the brand Tatler Việt Nam and published by Công ty TNHH House Of Moco. It produces and distributes curated Vietnamese-language editorial content across five categories — Strength & Purpose (leadership), Style & Trends (fashion, watches, jewelry), Future Generation (next-generation entrepreneurs), Living Space & Design (interiors), and Culture & Lifestyle (culinary, culture, travel) — delivered primarily through its website tatler.vn and social channels. Revenue is generated from digital advertising placements and sponsored editorial content.

Product overview

Tatler Vietnam is a digital lifestyle media platform (a single unified publication) operated by House Of Moco company. The platform provides editorial content across five main content categories: Sức mạnh & Mục đích (Strength & Purpose - leadership and Asian leaders), Phong cách & Xu hướng (Style & Trends - fashion, watches & jewelry), Thế hệ Tương lai (Future Generation - next-generation entrepreneurs), Không gian sống & Thiết kế (Living Space & Design - interiors and architecture), and Văn hoá & Đời sống (Culture & Lifestyle - culinary arts, contemporary culture, and experiential travel). The company is based in Ho Chi Minh City, Vietnam.

Differentiator

Problem solved

Functional benefit

Products and services

• Tatler Vietnam Digital Publication Digital lifestyle media publication operated by House Of Moco, providing Vietnamese-language editorial content across five content categories — Strength & Purpose (leadership and Asian leaders), Style & Trends (fashion, watches and jewelry), Future Generation (next-generation entrepreneurs), Living Space & Design (interiors and architecture), and Culture & Lifestyle (culinary arts, contemporary culture, and experiential travel) — distributed through the tatler.vn website and Facebook, Instagram, and YouTube channels. Targeted at affluent Vietnamese readers; revenue is generated from digital advertising and sponsored content.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Tatler Asia: The regional Tatler Asia publication covering lifestyle, fashion, and leadership content across Asian markets. Directly comparable as it shares the same brand, content verticals, advertising-driven model, and affluent audience targeting as Tatler Vietnam.
• Harper's Bazaar Vietnam: Vietnamese edition of Harper's Bazaar, a global luxury fashion and lifestyle magazine. Comparable as a Vietnamese-language digital lifestyle publication targeting affluent readers with fashion, beauty, and culture content and monetizing through luxury advertising.
• ELLE Vietnam: Vietnamese edition of ELLE, covering fashion, beauty, and lifestyle for Vietnamese women. Comparable as a digital-first Vietnamese luxury lifestyle publication targeting premium audiences with advertising-supported revenue.
• L'Officiel Vietnam: Vietnamese edition of L'Officiel, an international fashion and lifestyle publication. Comparable as a Vietnamese digital lifestyle media platform covering fashion, design, and culture aimed at affluent readers.
• Robb Report Vietnam: Vietnamese edition of Robb Report, focused on luxury lifestyle including watches, real estate, design, and travel. Comparable as a premium Vietnamese-language lifestyle publication monetized through luxury and ultra-premium brand advertising.

Broad incumbents

• Vogue Vietnam: Vietnamese edition of Vogue, the global fashion and lifestyle authority. Comparable as a luxury lifestyle media brand serving Vietnamese affluent readers with an advertising-based model, but with significantly larger scale and broader portfolio than Tatler Vietnam.

Regional players

• Prestige Online: Asian luxury lifestyle publication covering leadership, fashion, watches, and culture across Southeast Asia. Comparable in editorial positioning and affluent audience targeting, though it operates regionally rather than Vietnam-only.
• Lifestyle Asia: Regional Asian lifestyle media platform covering dining, travel, fashion, and culture. Comparable in digital-first luxury lifestyle content and ad-supported revenue model, but operates across multiple Asian markets rather than Vietnam alone.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tatler Vietnam