TAT

What TAT does

Truckers Against Trafficking (TAT) is a 501(c)(3) nonprofit organization founded in 2009 and headquartered in Englewood, Colorado. Its functional mission is to combat human trafficking by educating, equipping, and mobilizing the commercial transportation industry and allied professionals, including truck drivers, truck stop employees, and law enforcement officers, to recognize and report suspected trafficking activity. Since inception, TAT has trained more than 2.4 million people and has hosted 100 Coalition Build events as of 2025, with law enforcement training registrations growing 102% year-over-year in 2025.

TAT's core product is a free training curriculum delivered through a combination of in-person workshops, coalition events, and an online learning platform built on LearnWorlds. The curriculum targets professional drivers and front-line workers at truck stops, fuel centers, and freight corridors, and includes specialized modules for law enforcement. Supporting programs include the Harriet Tubman Award (instituted in 2013) to recognize field contributors, as well as a corporate sponsorship program structured in tiers ranging from $1,000 entry-level sponsorships to leadership commitments of $1 million or more.

The business model is donation-driven rather than transactional. TAT generates revenue primarily through corporate sponsorships, foundation grants, and individual donations, with major named sponsors including the UPS Foundation (multi-year $1M+ commitment), Amazon, Walmart, FedEx, and TravelCenters of America. The organization employs 104 staff to support training delivery, coalition operations, sponsor relations, and program development. Training is provided at no cost to end users, positioning TAT as a public-good intermediary between donor capital and frontline anti-trafficking capacity.

Name

TAT

Legal name

Truckers Against Trafficking

Website

https://tatnonprofit.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Truckers Against Trafficking (TAT) is a 501(c)(3) nonprofit that trains commercial drivers, truck stop staff, and law enforcement officers to identify and report human trafficking, delivering free curriculum via in-person coalition events and an online learning platform and funded through corporate sponsorships and donations.

Ownership category

akta.pro rank

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Corporate Sponsorships and Donations: TAT operates primarily through corporate partnerships and donations. Companies provide financial support at various tiers ($1,000 to $1,000,000+ over three years) in exchange for association with the anti-trafficking mission and employee training access.
2. Individual Donations: Individual donors contribute through the organization's Network for Good donation portal. The website encourages public donations to support training and awareness programs.
3. Training Materials and Merchandise: TAT operates an online store selling merchandise. Revenue from merchandise sales (100% of net profits) directly supports the organization's anti-trafficking work. Training content itself is provided free of charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

TAT provides free, specialized human trafficking awareness and victim identification training to professional drivers, transportation industry employees, and law enforcement personnel. Its core offerings include a free online e-learning platform, a mobile app, in-person workshops, and a curriculum library tailored to the trucking, bus, and energy sectors. The organization functions as a nonprofit that mobilizes the transportation industry to combat human trafficking through training, resources, and coalition-building.

Product overview

TAT (Truckers Against Trafficking) is a nonprofit organization that educates, equips, empowers, and mobilizes transportation industry workers and government agencies to combat human trafficking. The core offering consists of free, on-demand training courses delivered through the TAT E-Learning Portal (built on LearnWorlds), available with optional CDL certificates for professional drivers. Supporting products include the TAT mobile app (available in English, Spanish, and French), the Training Library of resources, specialized training videos like 'TAT in Action: Trucking Refresh,' the Freedom Drivers Project mobile exhibit, Coalition Builds partnership program, the Youth on Transportation Initiative, Addressing Demand resources including the Man-to-Man Campaign, and the annual Harriet Tubman Award recognizing heroic actions. Training is deployed via SCORM for Learning Management System integration and is available to key industries including trucking, transit, motorcoach, energy, shipping, dealerships, and school transportation.

Differentiator

Problem solved

Functional benefit

Products and services

• TAT E-Learning Portal and Training Courses Free online training platform providing industry-specific human trafficking awareness and victim identification modules for drivers, bus operators, law enforcement, and energy sector workers.
• TAT Mobile App Mobile application providing downloadable training content and a field-reporting interface for drivers to flag suspected trafficking directly from the road.
• TAT Training Library (Resources) Companion library of training materials, indicators reference cards, and shareable resources used in conjunction with the e-learning platform and in-person events.
• TAT in Action: Trucking Refresh Updated curriculum specifically targeted to trucking industry workers and the law enforcement officers who partner with them on trafficking response.
• Freedom Drivers Project Mobile exhibit and walking tour designed to inform drivers, students, and the general public about human trafficking and the trucking industry's role in combating it.
• Coalition Builds Program Structured program that brings together industry, law enforcement, and government stakeholders in individual states to coordinate training, reporting, and victim services.
• Youth on Transportation Initiative Initiative extending TAT's training to young workers entering the transportation industry, focused on early awareness and prevention.
• Addressing Demand Resources and Man-to-Man Campaign Resources and campaigns addressing the demand side of human trafficking, targeting drivers and the broader male industry workforce.

Quantifiable outcome

• 2.4+ million people trained since inception through 2025
• +3 more outcomes

Named customers22 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, platinum and supporting.

• Oklahoma Energy WorkgroupcoreStrategic or Co-development Partner · 1 January 2025Created following TAT's 100th Coalition Build in Oklahoma City in 2025. This growing collaboration among energy companies, associations, and community leaders strengthens anti-trafficking efforts throughout the Oklahoma region.
• American Trucking AssociationsplatinumStrategic or Co-development PartnerAmerican Trucking Associations is a Platinum partner contributing $25,000+. The major trucking industry association supports TAT's mission and promotes training to member companies.
• LearnWorldscoreTechnology or IntegrationLearnWorlds provides the e-learning platform technology powering train.tatnonprofit.org. The platform supports course delivery, certificates, and SCORM compliance.
• WinCo FoodscoreStrategic or Co-development PartnerWinCo Foods began rolling out TAT training in summer 2022. Truck driver Joe Aguayo received the 2023 Harriet Tubman Award after helping rescue a trafficking victim.
• National Human Trafficking HotlinecoreStrategic or Co-development PartnerTAT-trained individuals report suspected trafficking to the National Human Trafficking Hotline (1-888-373-7888 in U.S., 1-833-900-1010 in Canada). Hotline advocates coordinate with law enforcement and provide resources to victims.
• Palomar Family Justice CentercoreStrategic or Co-development PartnerEMBARK transit agency has a contract with Palomar Family Justice Center in Oklahoma City, which serves victims of domestic violence and sexual assault. This partnership enabled coordinated care for a trafficking victim recovered through TAT training.
• Cool Aunt Series (Rachel)supportingStrategic or Co-development PartnerRachel, a survivor of human trafficking, partners with TAT to provide the Cool Aunt Series newsletter and Instagram content (@thecoolauntseries) educating youth about staying safe and fighting trafficking.
• International Labor OrganizationsupportingOthersTAT references International Labor Organization statistics indicating 50 million victims of human trafficking globally and $236 billion in illicit profits annually.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• A21: Global anti-trafficking nonprofit that delivers awareness curricula, training programs, and aftercare, comparable to TAT in mission, nonprofit funding structure, and reliance on corporate partners and individual donors.
• International Justice Mission (IJM): Large anti-trafficking and human rights nonprofit combining direct rescue operations with training and advocacy. IJM is comparable in funding scale, donor base, and awareness/training mission overlap with TAT.
• Polaris Project: One of the largest U.S. anti-trafficking nonprofits, operating the National Human Trafficking Hotline that TAT-trained individuals actually call. Polaris is a direct peer in mission, funding model (corporate + individual donations), and target donor base.

Broad incumbents

• National Center for Missing & Exploited Children (NCMEC): Long-standing nonprofit delivering training, hotlines, and awareness on child exploitation and trafficking. NCMEC is comparable in mission (anti-trafficking awareness/training) and federal-funding/corporate-donor revenue model.
• Owner-Operator Independent Drivers Association (OOIDA): Trucking advocacy organization representing professional drivers. OOIDA is comparable as a transportation-industry member organization that delivers education and awareness content to the same driver audience TAT trains.
• Truckload Carriers Association (TCA): Trucking industry association that runs the Highway Angel Award program (which has recognized TAT-trained rescuers). TCA is comparable as a transportation-industry advocacy body with member-driven training and recognition programs targeting the same audience as TAT.
• American Trucking Associations (ATA): The largest U.S. trucking industry association and a Platinum sponsor of TAT. ATA is comparable as a transportation-industry membership/advocacy organization targeting the same trucking audience with overlapping training and policy functions.
• Commercial Vehicle Safety Alliance (CVSA): Nonprofit alliance promoting commercial vehicle safety and enforcement. CVSA is comparable as a transportation-focused nonprofit delivering training, standards, and coalition programs to commercial drivers and enforcement agencies.

Emerging players

• DOT NETS (Department of Transportation Network of Employers for Traffic Safety): Nonprofit providing free driver-focused safety training and resources to the transportation industry. DOT NETS is comparable as a free, training-driven nonprofit targeting transportation workers and corporate partners, overlapping with TAT's distribution model.
• United Against Slavery: Coalition that produced the National Outreach Survey on Transportation, which TAT cites extensively. United Against Slavery is comparable as an awareness/coalition-building nonprofit targeting transportation-sector anti-trafficking work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tatnonprofit
• LinkedInlinkedin.com/company/tatnonprofit
• Instagraminstagram.com/tatnonprofit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAT