Devilz Tattooz - India

What Devilz Tattooz - India does

Devilz Tattooz, founded in 2003 by Lokesh Verma, is a premium tattoo studio chain headquartered in New Delhi. The company operates four owned-and-operated studios: three across Delhi NCR (Greater Kailash, Dwarka, and Gurgaon) and one in Luxembourg, its first international location. It employs 25+ tattoo artists, offers core services including custom tattooing, cover-up tattoos, laser tattoo removal, body piercing, and a dedicated cosmetic tattoo category covering scalp micropigmentation, vitiligo micropigmentation, lip blushing, and microblading, alongside a professional tattoo training academy and an e-commerce merchandise storefront shipping to 230+ countries.

The studio positions itself as India's only tattoo operator with European Hygiene Certification and standardizes on imported premium inputs: Cheyenne tattoo machines and needles from Germany, Quantum organic vegan inks from California, and Dermalize Pro aftercare from Italy. Service quality is anchored to founder Lokesh Verma, who is ranked among the Top 20 tattoo artists globally by Google, the first Asian to teach at Italy's Academia Tie Polo, and a Guinness World Record holder; the studio's brand is reinforced by a celebrity client roster spanning Bollywood and Indian cricket.

Revenue mechanics are direct-to-consumer and per-project, with quote-based pricing tied to tattoo size, design complexity, body placement, and artist expertise; the studio explicitly prices at a premium to average Indian studios. Distribution runs through owned retail locations plus phone, email, and web booking channels, with merchandise as a separate e-commerce vertical. Devilz Tattooz is a founder-owned, bootstrapped private business with no disclosed external funding, subsidiaries, or parent structure.

Name

Devilz Tattooz - India

Legal name

Devilz Tattooz

Website

https://tattoosnewdelhi.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Devilz Tattooz is a founder-owned, premium tattoo studio chain operating four locations across Delhi NCR and Luxembourg, offering custom tattoos, cosmetic tattooing, removal, piercing, training, and merchandise, with celebrity clientele and European Hygiene Certification.

Ownership category

akta.pro rank

Product category

Tattoo and Cosmetic Studio Services

akta.pro primary industry

Permanent Makeup Consultation, Design & Patch Testing Services (HSALAKAL)

akta.pro secondary industries

Permanent Makeup & Cosmetic Tattoo Training (HSALANAH), Touch-Up & Maintenance Permanent Makeup Services (HSALAKAK), Scar Camouflage & Skin Camouflage Tattooing Services (HSALAKAH)

Keywords

• Tattoo studio services
• Cosmetic tattooing
• Scalp micropigmentation
• Tattoo training
• Body piercing services

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Tattoo Services: One-time tattoo services ranging from custom designs to intricate detailed work, with pricing based on size, complexity, and artist expertise
2. Cosmetic Tattoo Services: Permanent makeup services including vitiligo tattoo, lip blushing, microblading/eyebrow tattoo, and scalp micropigmentation (SMP)
3. Tattoo Removal: Laser tattoo removal services using advanced techniques to safely erase unwanted ink
4. Tattoo Training: Tattoo training courses for aspiring artists, taught by industry leaders including founder Lokesh Verma
5. Piercing Services: Professional piercing services for various body parts with emphasis on safety and hygiene
6. Merchandise: Tattoo-related merchandise sold through TattoosNewDelhi.com with shipping across India and 230+ countries internationally

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Devilz Tattooz operates premium tattoo studios offering custom tattooing, cover-up tattoos, laser tattoo removal, and cosmetic tattoo services (vitiligo tattoo, lip blushing, microblading/eyebrow tattoo, scalp micropigmentation). The company also provides professional tattoo training courses, body piercing services, and branded merchandise. Operations are delivered through four physical studios with European Hygiene Certification using imported premium equipment and organic inks.

Product overview

Devilz Tattooz is a premium tattoo studio chain operating as India's biggest tattoo studio brand with multiple locations across Delhi NCR (GK-1, Dwarka, Gurgaon) and internationally in Luxembourg. The portfolio includes core tattooing services (custom tattoos, cover-up tattoos, tattoo removal) and a specialized cosmetic tattoo category (Vitiligo Tattoo, Lip Blushing Tattoo, Microblading/Eyebrow Tattoo, Scalp Micropigmentation). Additional offerings include Tattoo Training courses, Piercing services, and Merchandise sold through their e-commerce platform TattoosNewDelhi.com. The studio emphasizes world-class facilities, 20+ years of experience, European Hygiene Certification, and internationally trained artists with equipment sourced from Cheyenne (Germany) and inks from Quantum Tattoo Inks (California).

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Tattooing Custom tattoo design and execution service offering diverse tattooing styles from intricate detailed work to bold designs, performed by internationally experienced artists in a hygienic studio environment.
• Cosmetic Tattoo Services Permanent makeup and beauty enhancement services including vitiligo tattoo camouflage, lip blushing, microblading/eyebrow tattoo, and scalp micropigmentation for individual clients.
• Vitiligo Tattoo (Micropigmentation) Micropigmentation tattoo service that camouflages depigmented skin areas caused by vitiligo, performed by trained artists using premium inks.
• Lip Blushing Tattoo Semi-permanent cosmetic tattoo service that enhances natural lip color and definition, offering a long-lasting alternative to daily lipstick application.
• Microblading / Eyebrow Tattoo Permanent eyebrow enhancement service using microblading technique to create natural-looking, fuller brows.
• Scalp Micropigmentation (SMP) Specialized scalp micropigmentation service that creates a natural, seamless hairline for clients experiencing hair loss, performed by expert SMP artists.
• Cover-Up Tattoo Service that transforms old, faded, or unwanted tattoos into new stunning artwork using skilled artistic techniques tailored to each client's existing tattoo.
• Laser Tattoo Removal Laser-based tattoo removal service using advanced techniques to safely and effectively erase unwanted ink, restoring the skin's natural canvas.
• Tattoo Training Course Professional tattoo training course taught by industry leaders including founder Lokesh Verma, designed for aspiring tattoo artists to develop professional tattooing skills.
• Body Piercing Professional body piercing services for various body parts, delivered with emphasis on hygiene, safety, and style.
• Tattoo Merchandise Devilz Tattooz branded merchandise sold through the TattoosNewDelhi.com e-commerce store with domestic (India) and international shipping to 230+ countries.

Quantifiable outcome

• Only tattoo studio in India with European Hygiene Certification
• +1 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Cheyenne Tattoo Equipment (Germany)minorOthersEquipment supplier providing needles and tattoo machines sourced from Germany for precision and reliability in tattoo procedures

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Saved Tattoo: Brooklyn-based premium tattoo studio known for celebrity clientele and high-end custom work. Comparable in premium positioning, celebrity endorsements, and brand-led differentiation, though focused on the U.S. market.
• Chronic Ink Tattoos: Established international premium tattoo studio chain with multiple locations. Operates a similar premium, brand-driven, multi-location retail tattoo model though at larger scale and primarily in North America.

Direct peers

• Mumbai Ink Tattoo Studio: Well-known Indian tattoo studio with celebrity clientele and multi-service offerings including custom tattoos and piercings. Competes with Devilz Tattooz in the premium Indian tattoo category.
• Aliens Tattoo: One of India's largest premium tattoo studio chains with multiple locations and celebrity clientele. Directly comparable to Devilz Tattooz in service mix, premium positioning, and multi-city Indian footprint.
• Kraayonz Tattoo Studio: Hyderabad-based premium Indian tattoo studio known for celebrity clientele and media features. Comparable in brand-led positioning, custom artistry, and Indian metro presence.
• Akira Tattoo Studio: India-based premium tattoo studio offering custom work, cosmetic tattoos, and training. Directly comparable service portfolio targeting similar urban Indian consumers.
• Body Canvas Tattoo Studios: Indian premium tattoo studio chain offering custom tattoos, cosmetic tattoos, and training. Competes head-to-head with Devilz Tattooz for the same premium Indian tattoo consumer.

Others

• Cheyenne Professional Tattoo Equipment: German manufacturer of premium tattoo equipment, an existing supplier to Devilz Tattooz. Relevant as an ecosystem/equipment provider in the premium tattoo supply chain.

Regional players

• Luxembourg Ink Tattoo Shop: Local tattoo studio operating in Luxembourg, the same market where Devilz Tattooz opened its international location. Comparable in service offerings though smaller in scale and brand presence.

Emerging players

• Tattoo Pro 2.0: Indian platform offering tattoo studio listings and bookings. Operates adjacently rather than directly, but provides market context on how digital aggregators could compress pricing in India's tattoo segment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/deviltattooz
• LinkedInlinkedin.com/company/devilz-tattooz---india

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Devilz Tattooz - India