Latvian Tourism Development Agency
The Latvian Tourism Development Agency, operating as the Tourism Department within LIAA, is a government institution that promotes Latvia internationally as a tourism destination by supporting domestic tourism operators, running the latvia.travel portal, and participating in major tourism fairs across 23 foreign representative offices.
- Company typePrivate
- Founded-
- HeadquartersRiga, Latvia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Latvian Tourism Development Agency does
The Latvian Tourism Development Agency is a government function operating as the Tourism Department (Tūrisma departaments) within the Latvian Investment and Development Agency (LIAA), a direct administration institution subordinated to the Minister of Economics of the Republic of Latvia. It promotes Latvia as an international tourism destination through participation in major trade fairs (ITB Berlin, FiTur, Matka Nordic Travel Fair), the operation of the latvia.travel portal, distribution of free marketing materials, tourism research and statistics, and the implementation of EU-funded tourism development programs. Its primary customers are domestic tourism operators and service providers seeking international market access, alongside inbound segments such as international medical tourists and wellness tourists pursuing health, rehabilitation, dental, and spa services.
The agency's operational reach is unusually broad for a department of its size: it draws on LIAA's network of 17 regional offices across Latvia and 23 foreign representative offices in more than 20 countries (including the USA, UAE, Austria, Australia, Belgium, South Korea, France, Italy, Israel, Japan, Canada, UK, Netherlands, Norway, Finland, Switzerland, Ukraine, Germany, Sweden, Spain, and Uzbekistan). Its technology stack centers on the 'Maija' hybrid virtual assistant, originally developed in 2021 on the state language platform hugo.lv and upgraded in 2025 with generative AI capabilities to deliver 24/7 conversational support on LIAA services and support programs.
The agency does not operate a commercial revenue model. It is funded through Latvian state budget allocations under the Ministry of Economics and EU structural funds earmarked for tourism development. Marketing materials are provided free of charge to tourism operators, and pricing details are not publicly disclosed. Its strategic partnerships include the Enterprise Europe Network Latvia (hosted by LIAA as part of a European Commission project covering over 60 countries) and ongoing EU co-financing programs targeting SME international competitiveness.
Latvian Tourism Development Agency firmographics
Firmographics- Name
- Latvian Tourism Development Agency
- Legal name
- Latvijas Investīciju un attīstības aģentūra
- Website
- https://tava.gov.lv
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Latvian Tourism Development Agency, operating as the Tourism Department within LIAA, is a government institution that promotes Latvia internationally as a tourism destination by supporting domestic tourism operators, running the latvia.travel portal, and participating in major tourism fairs across 23 foreign representative offices.
- Ownership category
- akta.pro rank
Latvian Tourism Development Agency industry classification
Industry- Product category
- Government Tourism Promotion Services
- NAICS
- Convention and Visitors Bureaus (561591)
- akta.pro primary industry
- Tourism Trade & Services Exports Development (BPADAMAO)
- akta.pro secondary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
Keywords
Where Latvian Tourism Development Agency is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices3 records
Markets served
Latvian Tourism Development Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Government Funding: The agency operates as a government institution under the Ministry of Economics, funded by state budget allocations and EU structural funds for tourism development programs.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Latvian Tourism Development Agency product offering
Product offeringCore offering
The Latvian Tourism Development Agency (the Tourism Department of LIAA) is a government institution that promotes Latvia as an international tourism destination. It provides free marketing materials to Latvian tourism operators, organizes Latvia's participation in major international tourism fairs (such as ITB Berlin, FiTur, and Matka Nordic Travel Fair), produces sector research and statistics, manages the latvia.travel consumer portal, and implements EU-funded tourism development projects in cooperation with tourism service providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Latvia.travel Official Tourism Portal
- Free Marketing Materials Distribution
- International Tourism Fair Representation
- Tourism Sector Research and Statistics
- EU-Funded Tourism Development Programs
- Tourism Industry Newsletter Subscription
Companies that use Latvian Tourism Development Agency
Customer profileSegments3 records
Ideal customer profiles2 records
Latvian Tourism Development Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
Latvian Tourism Development Agency partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Enterprise Europe Network (EEN) LatviacoreLIAA serves as the host institution for Enterprise Europe Network Latvia, part of a European Commission project operating in over 60 countries with more than 3000 experts. The network helps companies develop internationally.
- European Union (EU) Structural FundscoreEU co-financing for tourism development programs under various operational programs supporting small and medium enterprises' international competitiveness.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Latvian Tourism Development Agency competitors and assessment
Company assessmentDirect peers
- Switzerland Tourism: Switzerland's national tourism board, a well-resourced European DMO promoting a niche premium destination. Highly comparable business model though at significantly larger scale and budget.
- Visit Norway: Norway's national tourism organization promoting a Nordic destination with similar international trade fair presence, foreign representative network, and marketing mandate. Operates at a significantly larger budget scale.
- Visit Sweden: Sweden's national tourism promotion body, directly comparable in promoting a Nordic destination with EU-aligned operations, foreign trade representation, and convention/visitors bureau functions.
- Visit Finland: Finland's national tourism promotion agency, comparable in mandate to promote a Northern European destination, EU structural funding reliance, and trade fair participation model. Slightly larger scale and more established brand.
- Visit Estonia (Estonian Tourist Board): National tourism organization of neighboring Estonia, directly comparable in mandate, geographic market, and EU-funding model. Competes with Latvia for the same Baltic/Nordic tourist segments and operates similar foreign representative office functions.
- VisitDenmark: Denmark's national tourism organization operating under a comparable European DMO mandate with international trade fair presence, foreign representation, and destination marketing focus.
- Lithuania Travel (Lithuanian Tourism Board): National tourism organization of neighboring Lithuania with the same mandate to promote a Baltic destination internationally. Directly comparable in scale, funding structure (EU + state budget), and target feeder markets.
- Austrian National Tourist Office: Austria's national tourism organization with similar mandate, EU membership context, international trade fair participation, and global representative office network spanning dozens of markets.
Broad incumbents
- VisitBritain: UK's national tourism agency operating a comparable destination promotion mandate with global representation. A larger, more established incumbent with broader resources and broader portfolio scope.
- Tourism Australia: Australia's national tourism organization with a comparable destination-marketing mandate and global representative office network, though operating at substantially larger scale and budget than small European DMOs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Latvian Tourism Development Agency social profiles
Digital presenceLatvian Tourism Development Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latvian Tourism Development Agency leadership team
Management profileNumber of profiles
Profiles6 records
Latvian Tourism Development Agency subsidiaries and ownership
Company hierarchySubsidiaries5 records
Latvian Tourism Development Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latvian Tourism Development Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latvian Tourism Development Agency
What does Latvian Tourism Development Agency do?
The Latvian Tourism Development Agency (the Tourism Department of LIAA) is a government institution that promotes Latvia as an international tourism destination. It provides free marketing materials to Latvian tourism operators, organizes Latvia's participation in major international tourism fairs (such as ITB Berlin, FiTur, and Matka Nordic Travel Fair), produces sector research and statistics, manages the latvia.travel consumer portal, and implements EU-funded tourism development projects in cooperation with tourism service providers.
Is Latvian Tourism Development Agency a public or private company?
Latvian Tourism Development Agency is a private company. It is classified as state government owned and is currently operating.
When was Latvian Tourism Development Agency founded?
Latvian Tourism Development Agency was founded in -1. It employs 11 to 50 people.
Where is Latvian Tourism Development Agency based?
Latvian Tourism Development Agency is headquartered in Riga, Latvia, in the Europe region.
How does Latvian Tourism Development Agency make money?
One revenue line is on record: government Funding.
Who are Latvian Tourism Development Agency's main competitors?
Direct peers on record are Switzerland Tourism, Visit Norway, Visit Sweden, Visit Finland, Visit Estonia (Estonian Tourist Board), VisitDenmark, Lithuania Travel (Lithuanian Tourism Board) and Austrian National Tourist Office. Broad incumbents are VisitBritain and Tourism Australia.
Does Latvian Tourism Development Agency have an API?
No public API is recorded for Latvian Tourism Development Agency.
What industry is Latvian Tourism Development Agency in?
Latvian Tourism Development Agency's product category is Government Tourism Promotion Services. Its primary akta.pro industry code is BPADAMAO, Tourism Trade & Services Exports Development, with a secondary code of THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers). Its NAICS code is 561591.