What TAYAS does

TAYAS (legally 'TAYAS Kaffee & Kuchen, Inh. Helene Zieschang') is a family-owned artisanal bakery café founded in 2009 in Berlin Schlachtensee, Germany, operating as a sole proprietorship under owner Helene Zieschang. The company produces traditional handcrafted cakes, tortes, pastries, and savory quiches from scratch using individual ingredients — organic eggs, freshly grated lemon peel, real vanilla pods, pure butter — with explicit avoidance of artificial additives, chemical stabilizers, and commercial premixes. The product portfolio spans a core assortment of German and international cakes (Schwarzwälder Kirschtorte, Linzertorte, Carrot Cake, French Madeleines) plus a growing selection of gluten-free and vegan options prepared fresh daily.

The business operates two physical retail locations: the original Berlin café at Breisgauerstraße 14 and a second site, TAYAS Kaffeehaus, in Hamburg at Papenhuder Straße 36 (opened 2019). Distribution is entirely direct-to-consumer through walk-in café sales and telephone pre-orders for custom cakes (2-day advance notice required). There is no e-commerce platform, no mobile app, no third-party delivery, and no online ordering system; pricing is not publicly disclosed. The company employs 9 people, has no external investors, no parent company, and no recorded funding rounds.

The go-to-market model relies on local word-of-mouth, neighborhood foot traffic, and limited earned media — notably a 2016 feature on regional broadcaster rbb's Abendschau program. The customer base consists of local residents and visitors in the Schlachtensee and Hamburg neighborhoods who value additive-free, traditional baking. Notable attributes include absence of any digital infrastructure, complete reliance on physical retail, and explicit anti-standardization positioning where each cake is individually handcrafted rather than produced via 'unit dough' methods.

Name

TAYAS

Legal name

TAYAS Kaffee & Kuchen, Inh. Helene Zieschang

Website

https://tayas.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

TAYAS is a family-owned German bakery café operating two locations in Berlin Schlachtensee and Hamburg, selling handcrafted traditional cakes, tortes, pastries, and quiches made without artificial additives, serving local individual consumers via walk-in and telephone custom orders.

Ownership category

akta.pro rank

Product category

Artisan Bakery Café

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Dessert Cafes (Coffee + Desserts) (THAFADAH)

akta.pro secondary industry

Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)

Keywords

• Artisan bakery products
• Handcrafted cakes pastries
• Traditional german baking
• Gluten-free vegan cakes
• Café retail operations

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. In-Café Sales: Revenue generated from customers purchasing cakes, tortes, pastries, and quiches on-site at the café, along with beverages. Customers can dine in or take food to-go.
2. Custom Cake Orders: Pre-ordered custom cakes and tortes for special occasions (birthdays, anniversaries, etc.) with 2 days advance notice. These are higher-value custom orders placed by phone or in-person.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

TAYAS is a family-owned café and bakery that produces and sells handcrafted cakes, tortes, pastries, and savory quiches made from scratch using traditional recipes and organic ingredients. All items are individually prepared by hand with no artificial additives, stabilizers, or premixes, and the business offers a growing assortment of gluten-free and vegan cakes alongside its main selection. Customers can purchase items in the café (dine-in or takeout) or place custom cake orders by telephone with two days advance notice.

Product overview

TAYAS is a family-owned café and bakery offering handcrafted cakes, tortes, pastries, and savory quiches. The business operates as a single unified offering centered around traditional baking craftsmanship. Their product portfolio includes a main assortment of classic German and international cakes, alongside a growing selection of gluten-free and vegan cakes. The bakery emphasizes handmade production using individual ingredients, traditional recipes, and no artificial additives. They also offer a second location in Hamburg called 'TAYAS Kaffeehaus'.

Differentiator

Problem solved

Functional benefit

Products and services

• Cakes and Tortes (Handcrafted Assortment) A core assortment of individually handcrafted cakes and tortes following traditional German and international recipes (e.g., Swabian, Baden, French). Items include fruit cakes, cream cakes, chocolate cakes, sheet cakes, and tortes made from scratch with organic ingredients and no artificial additives; sold per slice or whole to walk-in café customers and takeaway patrons.
• Gluten-Free Cakes A growing selection of gluten-free cakes (e.g., Mandarin Sour Cream Cake, Poppy Seed Cake, Mocha Egg Liqueur Cake) made fresh daily with organic ingredients and no artificial additives. Targeted at consumers with celiac disease or gluten intolerance seeking high-quality handmade alternatives.
• Vegan Cakes Daily assortment of vegan cakes produced alongside the main and gluten-free selections, prepared from scratch with plant-based ingredients and no artificial additives. Targeted at vegan and plant-based consumers.
• Pastries, Cookies, and Small Bakes Traditional small-format baked goods including French Madeleines, Butterplätzchen (Swabian shortcrust cookies), Französische Baisers/Meringues, and Brownies, prepared from scratch with organic ingredients and no stabilizers. Sold individually to café patrons.
• Savory Quiches Handmade savory quiches prepared with traditional recipes and organic ingredients, offered as a non-sweet counterpart to the cake and pastry assortment for café patrons.
• Custom Cake and Torte Orders Bespoke cakes and tortes prepared to order for special occasions such as birthdays and anniversaries. Orders are placed by telephone (Berlin: +49 (0) 30 235 426 30; Hamburg: 040 730 50 990) or in person with a minimum of two days advance notice. Targeted at individual consumers seeking high-quality, additive-free custom cakes.

Quantifiable outcome

• Continuous operation for over 10 years maintaining quality standards

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Tortenmeister: Berlin-based specialty cake and torte shop focused on handcrafted celebration cakes; directly comparable as a small, craft-driven German cake specialist with custom-order capability.
• Café Kuchenfee: Small-format German café-bakery concept focused on traditional cakes and coffee service; comparable as a small, artisanal Kaffee & Kuchen operator.
• Konditorei & Café Schäfer: Long-established German Konditorei (patisserie-café) chain with handcrafted cakes, tortes, and café service; comparable as a traditional German cake-and-coffee specialist competing in the same niche.
• Andronaco - Gran Caffè & Patisserie: German artisanal patisserie-café concept specializing in handcrafted Italian- and German-influenced cakes and pastries; comparable craft-driven positioning in the German café-bakery segment.

Broad incumbents

• Hofpfisterei: Munich-headquartered traditional German bakery chain (over 100 years old) emphasizing natural ingredients and traditional baking methods; comparable for clean-label, traditional-baking positioning at much greater scale.
• Kamps Backstuben: Large German retail bakery chain with nationwide café-bakery stores; competes for the same daily cake-and-coffee occasions but operates at industrial scale rather than artisanal craft.
• Bäckerei Junge: Major northern German bakery chain with café service across Hamburg and Berlin; comparable geography (overlaps TAYAS's Hamburg and Berlin footprint) and traditional-baking heritage, but at vastly greater scale.
• Magnolia Bakery: Internationally recognized specialty cake and cupcake bakery with café retail; comparable as a branded, craft-positioned cake-and-dessert specialist, though at significantly larger scale and American origin.

Emerging players

• PetitFour Patisserie: Boutique European-style patisserie concept with craft-cake and individual pastry focus; comparable as a small-format, design-forward cake specialist targeting premium urban customers.

Others

• Organic suppliers / specialty ingredient distributors: Specialty organic ingredient suppliers (e.g., organic dairy, vanilla pods, real butter distributors) serving TAYAS's clean-label production model; adjacent ecosystem rather than direct competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tayas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAYAS