Faculty of Business, UBB

What Faculty of Business, UBB does

Faculty of Business (Facultatea de Business) at Babeș-Bolyai University in Cluj-Napoca, Romania, is a public higher education institution founded in 1994 as the first Romanian university faculty to offer business studies. It delivers 7 bachelor's and 8 master's degree programs covering business administration, hospitality management, international business, supply chain management, and entrepreneurship, offered in Romanian and English across full-time, distance-learning (ID), part-time/flexible (IFR), and a regional extension in Bistrița. The faculty also runs the Erasmus+ mobility program, double-degree partnerships with FH Aachen (Germany) and University of Sassari (Italy), the ECOTOPIA sustainability certificate through the EUTOPIA European University Alliance, and short-term Blended Intensive Programmes (BIPs) including Business Carrousel, Event Management, and Neurotourism.

The faculty operates as a non-profit academic department within Babeș-Bolyai University, Romania's largest public university, and is led by Dean Valentin Toader. Revenue mechanics combine Romanian state budget allocations for state-funded (bugetat) student slots and tuition fees from fee-paying (cu taxa) students across multiple study formats. Additional funding flows through European programs including Erasmus+ (EU budget ~€26 billion for 2021-2027) and HORIZON EUROPE projects such as BALANCE. Marketing and distribution operate through high-school outreach (tUBBusiness), student competitions (Business Minds, Knowledge Competition), Open Doors Day events, digital channels, and direct enrollment via the Romanian national admission system. Customer segments are primarily prospective higher education students (Romanian and international via Erasmus+) and secondarily the business community for talent pipeline engagement.

In 2026, the faculty became the first Romanian institution to receive AACSB accreditation, complemented by AACSB Assurance of Learning certification for its AAE program — a regulatory-quality milestone that strengthens its international positioning. Industry partnerships with Emerson, Alstom, Copeland, Deltamed, and Activeland Logistics anchor the supply chain and hospitality curriculum with practical exposure. Core technology stack is Microsoft 365, Teams, and the AcademicInfo academic portal; no proprietary AI/ML capabilities or developer-facing APIs are disclosed.

Name

Faculty of Business, UBB

Legal name

Facultatea de Business – Universitatea Babeș-Bolyai

Website

https://tbs.ubbcluj.ro

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Faculty of Business, UBB is a public Romanian higher education institution in Cluj-Napoca, founded in 1994 as Romania's first business faculty, offering bachelor's and master's programs in business administration, hospitality, and international business to domestic and international students across multiple study formats.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Business and Secretarial Schools (61141)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industries

Erasmus+ and Government-Sponsored Exchange Partnerships (EDAIABAJ), Third-Party Short-Term Academic Program Providers (Multi-Discipline) (EDAIAIAB)

Keywords

• Business education
• Hospitality management
• Higher education programs
• International business degrees
• Supply chain management

Headquarters

HQ city

Cluj-Napoca

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition Fees: Public university with state-funded places (bugetat) and tuition-based enrollment (cu taxa). Multiple study formats including full-time (IF), distance learning (ID), and part-time (IFR) programs generate revenue from student tuition.
2. European Funding Programs: Participation in Erasmus+ programs with EU budget of approximately 26 billion euros (2021-2027). Additional HORIZON EUROPE funding through projects like BALANCE.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Faculty of Business at Babeș-Bolyai University is the first Romanian higher education institution to offer business studies, established in 1994. It delivers bachelor's and master's degree programs in Business Administration and Hospitality Services across Romanian, English, and distance-learning formats, supplemented by international mobility services (Erasmus+, double-degree, ECOTOPIA), short-term blended intensive programs, and career/internship services.

Product overview

Faculty of Business, UBB is the first Romanian higher education institution to offer business studies, established in 1994 with support from Nottingham Trent University, Athens University of Economics and Business, and Technical University of Lisbon. The faculty offers a comprehensive portfolio of educational programs: 7 bachelor's degree programs (in Romanian, English, and distance learning formats) covering Business Administration and Hospitality Services, and 8 master's degree programs including Business Administration, Hotel Management, International Business, Supply Chain Management, and Entrepreneurship. The portfolio also includes international mobility services (Erasmus+, Double Degree, ECOTOPIA), short-term blended intensive programs (Business Carrousel, Event Management, Neurotourism), and career development services including internship programs and the EcoConnect sustainability practice project. The faculty achieved AACSB accreditation in 2026, becoming the first Romanian institution to receive this distinction.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Administration - Bachelor Program (Administrarea Afacerilor) Bachelor's degree program in Business Administration developed based on leading international business school programs, providing students with essential business fundamentals and competencies for careers in management and administration.
• Business Administration in Hospitality Services - Bachelor Program Bachelor's degree program focusing on hospitality management, covering restaurants, travel agencies, hotels, resorts, and other hospitality sectors.
• Business Administration (English) - Bachelor Program Bachelor's degree program taught entirely in English, aligned with top international business education standards for students seeking global career opportunities.
• Business Administration - Distance Learning (ID) - Bachelor Program Distance learning bachelor's degree in Business Administration offering flexible online access for working professionals.
• Business Administration - Bistrița Extension - Bachelor Program Bachelor's degree program offered at the Bistrița University Extension, bringing quality business education closer to students in the Northern region of Romania.
• Business Administration - Master Program Professional master's program attracting diverse candidates with varied perspectives, providing advanced business management education.
• Hotel Management - Master Program Professional master's program providing deep knowledge in hotel business administration and hospitality management skills for the innovative hospitality market.
• International Business Administration - Master Program Master's program preparing students for global business environments and cross-border operations.
• Business Administration in International Hospitality and Tourism - Master Program Master's program developed through private-sector partnerships to address the strong need for professionals in international hospitality and tourism management.
• Procurement and Supply Chain Management (Dual) - Master Program

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Nottingham Trent UniversitycoreStrategic or Co-development Partner · 1 January 1994Founding partner that supported the establishment of the Faculty of Business in 1994, contributing international business education expertise and curriculum development
• Athens University of Economics and BusinesscoreStrategic or Co-development Partner · 1 January 1994Founding partner that contributed to establishing the first Romanian business faculty, providing academic expertise and international perspective
• Technical University of LisboncoreStrategic or Co-development Partner · 1 January 1994Founding partner supporting the establishment of business education programs in Romania
• FH Aachen University of Applied SciencescoreStrategic or Co-development PartnerDouble degree partner in Germany, Aachen campus, allowing students to earn degrees from both institutions
• University of SassaricoreStrategic or Co-development PartnerDouble degree partner in Italy, Sassari campus, offering international business education credentials
• EUTOPIA European University AlliancecoreStrategic or Co-development PartnerBabeș-Bolyai University joined this European alliance in 2022, providing opportunities for faculty, researchers, and students in joint programs
• EmersoncoreStrategic or Co-development PartnerGlobal automation leader operating in Cluj for 19 years with 3,500+ employees. Partners for internship programs, guest lectures, company visits, and curriculum input for supply chain and business programs
• AlstomcoreStrategic or Co-development PartnerGlobal transportation leader with presence in 64 countries. Provides internship opportunities, guest speakers, supply chain management case studies, and industry insights for TBS students
• Activeland Logistics GroupminorStrategic or Co-development PartnerCluj-based logistics company specializing in global sourcing and supply chain optimization, partnering on study programs
• CopelandminorStrategic or Co-development PartnerGlobal leader in sustainable heating, cooling, and refrigeration solutions with 18,000+ colleagues, partnering on study programs
• DeltamedminorStrategic or Co-development PartnerEastern Europe's leading ambulance manufacturer with 25+ years experience, contributes to Dual Master's Program in Supply Chain Management
• Horst SchulzeminorOthersCo-founder of The Ritz-Carlton Hotel Company, delivered guest lecture on Excellence in the Hospitality Industry
• Prof. Dr. Ian CooperminorOthersLondon School of Business faculty, presented on Tesla valuation and share price history
• Prof. Dr. Erich KirchlerminorOthersUniversity of Vienna faculty, delivered Neurobusiness Talks on behavioral finance and research methods
• Erasmus+ Partner UniversitiescoreChannel Partner/ Reseller/ Distributor100+ partner universities across Europe including institutions in Austria, Belgium, Czech Republic, France, Germany, Greece, Italy, Netherlands, Norway, Poland, Portugal, Slovenia, Spain enabling student and staff mobility

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Kozminski University: Top-ranked business school in Poland and a leading Central European business school with AACSB, EQUIS, and AMBA triple accreditation. Comparable mid-sized CEE business school with similar international positioning aspirations.
• Corvinus University of Budapest: Leading Hungarian business university with strong AACSB-accredited business programs and similar CEE positioning. Competes for the same international student pool and Erasmus+ partnerships in the region.

Direct peers

• Bucharest University of Economic Studies (ASE): Romania's largest and most established business school, offering BA, MA and doctoral programs in business administration, economics, and management. The primary domestic competitor for top Romanian business students and faculty talent.
• University of Sassari: Italian university partner delivering a double-degree program with the Faculty of Business, with overlapping business administration and economics offerings and direct student exchange flows.
• FH Aachen University of Applied Sciences: German university partner offering double-degree programs with the Faculty of Business, covering business administration and related disciplines. Direct peer in the international business education and exchange market.

Broad incumbents

• Babeș-Bolyai University: Parent university of the Faculty of Business; Romania's largest university with broad academic offerings across humanities, sciences, and social sciences. The Faculty operates as a specialised business school within this broader public institution.
• Nottingham Trent University (Nottingham Business School): Founding partner in 1994 that helped establish the Faculty of Business; a UK-based university with extensive business school offerings, AACSB accreditation, and a long-standing academic collaboration with the Faculty of Business.
• Vienna University of Economics and Business (WU Vienna): Austria's largest business university with AACSB, EQUIS, and AMBA accreditation. Comparable in academic scope and guest-lecturer network (e.g., Prof. Kirchler Neurobusiness Talks) and a logical Erasmus+ mobility counterpart.
• Athens University of Economics and Business (AUEB): Founding partner in 1994; a leading Greek business school with comparable specialisation in business administration, economics, and management, and a long-standing collaboration with the Faculty of Business on curriculum and exchange.

Regional players

• ICD Business School (Toulouse Campus): French business school partner for teaching staff mobility (e.g., Andreea Șeulean's teaching mobility at ICD Toulouse). Offers comparable business administration programming and serves as a regional European exchange partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Facultatea.de.Business
• Instagraminstagram.com/tubbusiness
• LinkedInlinkedin.com/company/facultateadebusiness

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faculty of Business, UBB