The Signal Newspaper
The Signal is the student-run newspaper of The College of New Jersey, serving the Ewing Township campus community since 1885 with news, opinion, sports, arts, and multimedia content distributed via website, bi-weekly print, and social media.
- Company typePrivate
- Founded1885
- HeadquartersEwing Township, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Signal Newspaper does
The Signal is the official student-run newspaper of The College of New Jersey (TCNJ), serving the Ewing Township campus community since 1885. It produces written journalism, video, and editorial graphics across seven sections—News, Features, Arts & Entertainment, Opinions, Nation & World, Editorial, and Sports—with subsections covering TCNJ-specific beats (Ewing news, Student Government, Student Finance Board), specialized sports coverage across a dozen TCNJ athletics programs, and verticals such as Political Commentary, Satire, Reviews, Alumni in the Arts, and Creative Writing. Distribution occurs through the SNworks-powered website (tcnjsignalnews.com), bi-weekly print editions produced on production nights, and active social channels on YouTube, X, TikTok, and Instagram.
The publication's content infrastructure is built on the SNworks content management system from Solutions by The State News, which provides article publishing, a multimedia video section, a graphics gallery, and social media integration. Editorial operations are run by student staff writers and section editors, with a named editorial cartoonist producing visual commentary and a multimedia coordinator handling video. A dedicated alumni network ("Signal Alumni") and staff profile pages indicate formalized governance and continuity structures beyond the current student body.
The Signal operates as a non-commercial campus publication with two revenue streams: advertising sold to local Ewing-area businesses and the TCNJ community via a Google Forms intake on a public Advertise page, and merchandise sales through a Bonfire e-commerce storefront. Pricing is not publicly disclosed for either stream, there are no subscriptions or paywalls, and no contractual or enterprise customer relationships exist. The customer base is exclusively the TCNJ community—students, faculty, staff, alumni, and the surrounding Ewing/Mercer County readership—and the publication is privately held with no disclosed investors, funding rounds, or financial reporting.
The Signal Newspaper firmographics
Firmographics- Name
- The Signal Newspaper
- Legal name
- The Signal
- Website
- https://tcnjsignalnews.com
- Company type
- Private
- Founded year
- 1885
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Signal is the student-run newspaper of The College of New Jersey, serving the Ewing Township campus community since 1885 with news, opinion, sports, arts, and multimedia content distributed via website, bi-weekly print, and social media.
- Ownership category
- akta.pro rank
The Signal Newspaper industry classification
Industry- Product category
- College Newspaper / Student Journalism
- NAICS
- Broadcasting and Content Providers (516)
- akta.pro primary industry
- Student Media & Publications (Newspaper, Radio, TV) (EDALAHAE)
Keywords
Where The Signal Newspaper is headquartered
LocationHeadquarters
- HQ city
- Ewing Township
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Signal Newspaper business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising: The Signal accepts advertisements from the TCNJ community and local businesses. The site has an 'Advertise' page with a Google Forms link for prospective advertisers to reach the TCNJ community.
- Merchandise sales: Official merchandise store on Bonfire platform selling Signal-branded items
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The Signal Newspaper product offering
Product offeringCore offering
The Signal is a student-run college newspaper that publishes campus news, features, opinion, arts & entertainment, nation & world, editorial, and sports content for The College of New Jersey (TCNJ) community. Content is distributed through a website powered by SNworks, a bi-weekly print edition, video/multimedia content on YouTube and other social platforms, editorial graphics/cartoons, and branded merchandise via Bonfire.
Product overview
The Signal Newspaper is a single, unified student publication product serving The College of New Jersey since 1885. The publication operates as a traditional college newspaper with three main content formats: written articles (news, features, opinion, sports, arts & entertainment), video/multimedia content, and editorial graphics/cartoons. All content is delivered through the SNworks-powered website platform.
Differentiator
Problem solved
Functional benefit
Products and services
- The Signal Newspaper The Signal is the official student-run newspaper of The College of New Jersey, serving the campus community since 1885 with news, features, opinion pieces, arts & entertainment coverage, sports reporting, editorial cartoons, and multimedia content across print and digital channels.
- The Signal Video / Multimedia Content Video and multimedia content produced by The Signal including news coverage, event documentation, interviews, documentary-style reporting, and behind-the-scenes campus videos published on YouTube and the website.
- The Signal Graphics / Editorial Cartoons
- Signal Branded Merchandise
Companies that use The Signal Newspaper
Customer profileSegments3 records
Ideal customer profiles1 record
The Signal Newspaper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Signal Newspaper partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights4 records
The Signal Newspaper competitors and assessment
Company assessmentDirect peers
- The Daily Pennsylvanian: Independent student newspaper at the University of Pennsylvania with news, sports, opinion, and multimedia sections. Comparable in its independent, student-run operating model and digital-first distribution.
- The Michigan Daily: Independent daily newspaper serving the University of Michigan community with news, sports, opinion, and arts sections. Comparable large-university student-run publication with established digital and print operations.
- The Dartmouth: Dartmouth College's student newspaper, published daily during the academic year with news, opinion, sports, arts, and multimedia sections. Highly comparable student-run college publication with similar heritage positioning.
- The Cornell Daily Sun: One of the oldest independent college dailies in the U.S., serving Cornell University with news, features, opinion, sports, and arts coverage. Highly comparable heritage student publication with print + digital distribution.
- The Brown Daily Herald: Brown University's independent student-run daily newspaper covering campus news, arts, sports, and opinion. Directly comparable to The Signal as a long-running college newspaper with multi-format content.
- The Daily Princetonian: Student-run daily newspaper at Princeton University covering campus news, sports, opinion, and multimedia content. Directly comparable to The Signal in mission, audience type (single-campus college community), and content structure.
- The Stanford Daily: Stanford University's independent student newspaper with comprehensive news, opinion, sports, and multimedia sections. Comparable independent student-run publication with digital-first audience engagement.
- Columbia Spectator: Independent student newspaper at Columbia University covering campus news, opinion, sports, and arts. Comparable independent, student-governed college publication with digital-first distribution.
- The Daily Targum: Rutgers University's independent student newspaper, also based in New Jersey. Operates with similar digital-first, multi-section structure and local advertiser base, making it a direct regional comparison to The Signal.
- The Harvard Crimson: Harvard University's daily student newspaper, one of the oldest college newspapers in the U.S. (founded 1873). Directly comparable heritage college publication with comprehensive news, opinion, sports, and multimedia coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Signal Newspaper social profiles
Digital presenceThe Signal Newspaper financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Signal Newspaper leadership team
Management profileNumber of profiles
The Signal Newspaper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Signal Newspaper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Signal Newspaper
What does The Signal Newspaper do?
The Signal is a student-run college newspaper that publishes campus news, features, opinion, arts & entertainment, nation & world, editorial, and sports content for The College of New Jersey (TCNJ) community. Content is distributed through a website powered by SNworks, a bi-weekly print edition, video/multimedia content on YouTube and other social platforms, editorial graphics/cartoons, and branded merchandise via Bonfire.
Is The Signal Newspaper a public or private company?
The Signal Newspaper is a private company. It is classified as unknown and is currently operating.
When was The Signal Newspaper founded?
The Signal Newspaper was founded in 1885. It employs 11 to 50 people.
Where is The Signal Newspaper based?
The Signal Newspaper is headquartered in Ewing Township, United States, in the North America region.
How does The Signal Newspaper make money?
Two revenue lines are on record. Advertising is the primary driver. The others are merchandise sales.
Who are The Signal Newspaper's main competitors?
Direct peers on record are The Daily Pennsylvanian, The Michigan Daily, The Dartmouth, The Cornell Daily Sun, The Brown Daily Herald, The Daily Princetonian, The Stanford Daily, Columbia Spectator, The Daily Targum and The Harvard Crimson.
Does The Signal Newspaper have an API?
No public API is recorded for The Signal Newspaper.
What industry is The Signal Newspaper in?
The Signal Newspaper's product category is College Newspaper / Student Journalism. Its primary akta.pro industry code is EDALAHAE, Student Media & Publications (Newspaper, Radio, TV). Its NAICS code is 516.