TCS Sektion Aargau

What TCS Sektion Aargau does

TCS Sektion Aargau is a regional operational section of the Touring Club Schweiz (TCS), Switzerland's largest mobility club founded in 1896. Headquartered in Birr, Aargau, the section serves over 135,000 members in the Canton of Aargau through three physical contact points in Aarau, Baden, and the TCS Fahrzentrum Frick driving training center. The organization operates as a non-profit membership club under the TCS parent, which has 1.6+ million members nationally across 23 regional sections, 45 contact points, 17 driving training tracks, and 26 camping locations.

The core product offering is membership subscriptions in three tiers (Basic, Cross-border Commuter, and Camping), which bundle roadside assistance across Switzerland and Europe, free legal advice, legal protection insurance, travel protection (ETI Schutzbrief), and member discounts. Revenue is diversified across membership fees, insurance commissions (vehicle, legal, bicycle, emergency), professional driving courses and WAB 2-phase training at the Frick center, TCS Mastercard interchange (co-branded with no annual fees), Telepass distribution, Eurotax vehicle valuations, camping site bookings via Pincamp.ch, and complementary digital services. The technology layer includes the TCS App, E-Charge (EV charging), Park & Pay (parking), Benzinpreis-Radar (fuel pricing), and Travel Safety apps, alongside web platforms for car search, climate comparison, and child seat testing.

Go-to-market is direct-to-consumer via website sign-up, three physical locations, a multi-channel social media presence (Facebook, Instagram, LinkedIn, TikTok, YouTube), the TCS Touring magazine, and a 'Mitglieder werben Mitglieder' referral program. Corporate/business membership and fleet training represent a secondary B2B channel. The section itself operates with only 10 employees, indicating that the bulk of operations, central services, and revenue recognition occur at the parent TCS level, with the section functioning as a regional service delivery and member engagement node.

Name

TCS Sektion Aargau

Legal name

Touring Club Schweiz

Website

https://tcs-aargau.ch

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

1–10 employees

Short description

TCS Sektion Aargau is a regional non-profit section of Switzerland's Touring Club Schweiz, serving 135,000+ members in Aargau with roadside assistance, insurance, driving courses, camping, and mobility apps across three locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Aarau

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership Subscriptions: Annual membership fees providing access to roadside assistance, legal advice, travel protection, and member discounts across various mobility services. Multiple membership tiers available including Basic, Cross-border Commuter, and Camping memberships.
2. Driving Courses and Training: Revenue from driving courses, training programs, and 2-phase courses (WAB courses) for new drivers conducted at the TCS Fahrzentrum Frick
3. Insurance Products: Commissions from vehicle insurance, legal protection insurance, bicycle insurance, and emergency protection policies
4. TCS Mastercard: Co-branded credit card generating interchange fees and card services revenue

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

TCS Sektion Aargau is a regional section of the Touring Club Schweiz providing membership-based mobility services to over 135,000 members in the Canton of Aargau. Core offerings include three membership tiers (Basic, Cross-border Commuter, Camping) delivering roadside assistance, legal protection, and travel security, supplemented by insurance products, driving courses at the TCS Fahrzentrum Frick, vehicle inspections, the TCS Member Mastercard, and digital mobility tools.

Product overview

TCS Sektion Aargau is a regional section of the Touring Club Schweiz, offering a comprehensive suite of mobility and membership services. The core offering centers on membership tiers (Basic, Cross-border Commuter, and Camping memberships) that provide roadside assistance across Switzerland and Europe, vehicle insurance, legal protection, and travel security services through the TCS ETI Schutzbrief. These are supplemented by practical tools and services including the E-Charge app for electric vehicles, the Telepass toll payment system, TCS fuel price radar, and the Park & Pay parking app. The organization also provides professional driver training courses through the TCS Fahrzentrum Frick, vehicle inspection services, and car buying/selling assistance through the TCS Autosuche platform. Additional services include home emergency assistance, smart home security, and travel safety information through dedicated apps.

Differentiator

Problem solved

Functional benefit

Products and services

• TCS Basis-Mitgliedschaft (Basic Membership)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TelepasscoreChannel Partner/ Reseller/ DistributorTCS Sektion Aargau serves as a Telepass sales and distribution point. Members can purchase and manage Telepass devices for automatic toll payment across European highways directly at TCS contact points in Aarau and Baden.
• Mastercard (TCS Member Mastercard)coreOEM/ Whitelabel/ Licensing PartnerCo-branded TCS Member Mastercard offered free to members, providing full credit card functionality with no annual fees.
• Pincamp.chcoreTechnology or IntegrationTCS camping platform providing camping guides, site reviews, and booking capabilities for members across 26 TCS camping locations.
• TCS ClubshopminorChannel Partner/ Reseller/ DistributorE-commerce partner platform offering member-exclusive discounts and products through clubshop.ch.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ANWB: Dutch mobility organization offering roadside assistance, travel, insurance, and camping services to members. Closely comparable to TCS in combining mobility services with a camping/RV portfolio.
• The AA: UK's primary automobile association providing roadside assistance, insurance, driving schools, and travel services to millions of members. Directly comparable to TCS in core roadside + insurance + driver training bundle.
• RAC: UK roadside assistance and motoring services provider with membership model, insurance, and EV charging offerings. Closely mirrors TCS's roadside + EV + insurance positioning.
• ÖAMTC: Austrian automobile club serving ~3 million members with roadside assistance, insurance, travel services, and driving training. Highly comparable as a neighboring German-speaking market peer with similar product mix.
• ACI (Automobile Club d'Italia): Italy's national automobile club providing roadside assistance, insurance, travel services, and driving schools. Comparable membership-based mobility club structure to TCS.
• RACC: Spain's leading automobile club with roadside assistance, insurance, and travel services. Another European membership mobility club with directly comparable offerings.
• AvD (Automobilclub von Deutschland): Historic German automobile club offering roadside assistance, insurance, and motoring services. Smaller-scale but directly comparable membership-based mobility club model.
• ADAC: Germany's largest automobile club with ~21 million members, offering roadside assistance, insurance, travel services, and driver training. The closest European peer to TCS in terms of membership model, service breadth, and integrated mobility ecosystem.
• Touring Club Belgium: Belgian automobile club providing roadside assistance, legal protection, travel services, and driving courses. Direct peer in the membership mobility club category.

Emerging players

• Honk: US-based digital roadside assistance platform connecting motorists with service providers via mobile app. Represents the emerging technology-first competitive threat to traditional auto clubs like TCS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/TCS_Schweiz
• YouTubeyoutube.com/tcs
• Facebookfacebook.com/TCS.Aargau
• LinkedInlinkedin.com/company/tcs-sektion-aargau
• Instagraminstagram.com/touringclub.schweiz
• TikToktiktok.com/@touringclubschweiz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TCS Sektion Aargau