Harris Academies

What Harris Academies does

TeamChefs.tv is a UK-based digital culinary education platform operated by Techembrace.com (legal entity: Techembrace.com trading as Teamchefs.tv) and founded by Chef Daniel Mullings, who brings 32+ years of hospitality industry experience. The platform serves aspiring chefs, culinary professionals, food entrepreneurs, and UK colleges, with a curriculum aligned to national Level 1 & 2 apprenticeship competency frameworks and content spanning national apprenticeship standards through Borough Market sourcing.

The core product is the TeamChefs Academy, a self-serve subscription platform structured into career-aligned tiers from a Student Foundation tier through a comprehensive Entrepreneur program. Built on a WordPress-based digital locker, the Academy combines a UK-centric curriculum, integrated business tools (menu engineering, food costing, sustainability audits), and the OuiChef AI assistant — a 24/7 text-based chatbot for instant answers on culinary techniques, food safety, and kitchen business operations. Complementing the digital platform, the company sells one-time digital products (courses, books, e-workbooks, podcasts, virtual learning packages) and offers bespoke consultancy services spanning Hospitality Tech Advisory, Startup & Brand Development, Professional Workshops, Menu Engineering, Sustainability Audits, and Nutrition & Allergen Audits.

The company operates as a founder-led, privately held entity with approximately 20 employees, headquartered at 24 Dale Park Rd, London SE19 3TY. No external institutional funding has been disclosed. Distribution is entirely digital and self-serve for the consumer tier, with consultancy services sold via direct sales to enterprise/small business buyers. Marketing channels include a YouTube channel, Facebook, Instagram, WhatsApp, and email newsletter, alongside SEO-aligned curriculum content. The platform is positioned around three differentiation points: UK-market specificity, integrated business acumen alongside culinary craft, and a stated commitment to accessibility for SEND/ALN/ASL learners.

Name

Harris Academies

Legal name

Techembrace.com trading as Teamchefs.tv

Website

https://teamchefs.tv

Company type

Private

Operating status

Operating

Short description

TeamChefs.tv is a UK-based digital culinary education platform offering tiered subscription courses, an AI-powered mentor (OuiChef), and integrated business tools, serving culinary students, professionals, food entrepreneurs, and colleges aligned to UK apprenticeship standards.

Ownership category

akta.pro rank

Product category

Online Culinary Education and Hospitality Training

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430), Computer Training (61142)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Professional Culinary Arts (Chef Training) (EDAOAKAA)

akta.pro secondary industries

Institutional & Commercial Kitchen Training (Schools/Healthcare/Corporate) (EDAOAKAL), Education Access & EdTech for Equity (Low-cost Learning, Skills Platforms) (BPAGALAH)

Keywords

• Culinary education platform
• AI-powered learning
• Hospitality consultancy
• Menu engineering
• Apprenticeship training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Courses: Tiered subscription programs for culinary education ranging from Student Foundation to Entrepreneur program. Automatic renewal on recurring billing cycle.
2. Digital Products: Sales of courses, books, e-workbooks, and podcasts for culinary education.
3. Consultancy Services: Expert consultancy services including hospitality tech advisory, menu engineering, sustainability audits, and professional workshops. More personalized services requiring additional information collection.
4. Virtual Learning Packages: Virtual learning packages as part of the service offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

TeamChefs (operated under Harris Academies/Techembrace) runs a UK-focused digital Academy for culinary professionals with tiered subscriptions spanning Student Foundation to Entrepreneur, delivering a curriculum aligned with UK Level 1 & 2 apprenticeship standards alongside the OuiChef AI mentor. The platform pairs this with expert consultancy services (hospitality tech advisory, startup and brand development, menu engineering, sustainability, nutrition and allergen audits) and standalone digital content products including courses, books, e-workbooks, podcasts, and virtual learning packages.

Product overview

TeamChefs is a single, unified digital platform for UK culinary professionals that combines AI-powered learning with expert consultancy services. The core offering includes the TeamChefs Academy learning platform with the OuiChef AI mentor, integrated business tools (menu engineering, food costing, sustainability audits), and a personalized digital locker for curriculum access. The platform is structured around career tiers from Student Foundation to Entrepreneur, featuring content aligned with UK Level 1 & 2 apprenticeship standards. Consultancy services complement the digital products, covering hospitality tech advisory, startup development, professional workshops, and nutrition/allergen audits. Additional content products include courses, books, e-workbooks, podcasts, and virtual learning packages.

Differentiator

Problem solved

Functional benefit

Products and services

• TeamChefs Academy Tiered digital learning platform offering a UK-centric curriculum aligned with Level 1 & 2 apprenticeship standards, an AI-powered mentor, integrated business tools, and a personalized learning dashboard accessible via the digital locker for UK culinary students, chefs, and entrepreneurs.
• OuiChef AI Assistant AI-powered sous-chef chatbot available on all subscription tiers that delivers instant expert answers on culinary techniques, food safety guidance, and kitchen business operations for culinary professionals and students.
• Expert Consultancy Services Bespoke consultancy for hospitality businesses, food entrepreneurs, and colleges covering hospitality technology advisory, startup and brand development, professional workshops, menu engineering and costing, sustainability and greener kitchen audits, and nutrition and allergen audits.
• Digital Content Products (Courses, Books, E-workbooks, Podcasts, Virtual Learning Packages) One-time-purchase digital content offerings including courses, books, e-workbooks, podcasts, and virtual learning packages that support culinary learning and professional development.

Quantifiable outcome

• Digital curriculum aligned with UK Level 1 & 2 qualification competency frameworks
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• TechembracecoreOthersTechembrace.com is the parent brand under which Teamchefs.tv operates. TeamChefs.tv is part of the Techembrace brand, which is dedicated to revolutionizing hospitality and catering education through comprehensive, technology-driven learning solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rouxbe: Online culinary training platform that delivers video-based courses and certification paths to students and professionals. It is one of the closest direct competitors to TeamChefs' Academy model, operating in the same digital culinary education category with a mix of individual and institutional customers.
• Escoffier Online International Culinary Academy: Online culinary school offering diploma and degree pathways aligned with industry competencies, targeting aspiring chefs and food entrepreneurs. Overlaps with TeamChefs on UK/international apprentice-style curriculum and the inclusion of business/food cost content for culinary professionals.
• International Culinary Center (ICC): Long-established professional culinary school offering career-focused culinary programs. Comparable to TeamChefs as a credentialed training provider for aspiring chefs, though primarily US-based and in-person with digital extensions.

Broad incumbents

• Le Cordon Bleu: Global culinary education brand with a network of schools and digital offerings. Operates as a broad incumbent in the culinary education space, intersecting with TeamChefs on professional culinary training but with a much larger and more international footprint.
• Culinary Institute of America (CIA): Premier US-based culinary college providing degree and certificate programs for chefs and food business operators. Comparable to TeamChefs on the apprenticeship-to-owner pathway and food business curriculum, but at significantly larger scale and broader scope.
• MasterClass: Subscription video learning platform featuring celebrity chef instructors and food business content. Competes for share-of-wallet and attention from aspiring culinary professionals and food entrepreneurs, but offers content rather than competency-aligned credentials.
• Udemy: Mass-market online course marketplace with thousands of culinary and food business courses. Comparable to TeamChefs on the subscription/online course delivery model and food entrepreneurship content, though uncurated and global rather than UK-credentialed.
• Coursera: Large online learning platform partnering with universities and institutions to deliver professional certificates. Comparable to TeamChefs on the educational content + business training intersection for culinary professionals, with a much broader catalog and institutional pipeline.

Emerging players

• Chef's Pencil: Online culinary publication and resource hub targeting professional chefs and food industry workers. Comparable to TeamChefs on the audience of working culinary professionals and the inclusion of business/industry content beyond recipes.
• Galvin's Chance: UK-based charity focused on training and mentoring young people, including those with additional needs, into careers in professional kitchens. Overlaps with TeamChefs on the SEND/accessibility angle and UK apprenticeship-style pathways into culinary careers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TeamChefsTV
• Facebookfacebook.com/Teamchefs.tv
• Instagraminstagram.com/teamchefs.tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harris Academies