Jolokia
Jolokia (Association Team Jolokia) is a French nonprofit founded in 2012 that uses competitive offshore sailing as a living laboratory to demonstrate diverse teams perform better, serving corporates, schools, social/healthcare institutions, and the general public through diversity training, research, and inclusion programs.
- Company typePrivate
- Founded2012
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Jolokia does
Jolokia (Association Team Jolokia) is a French nonprofit association founded in 2012, recognized as being of general interest (association d'intérêt général) and headquartered operationally in Lorient, Brittany with a registered office at 15 rue du Louvre, Paris. The organization fields amateur, intentionally diverse sailing crews — varying in age, gender, nationality, physical ability, and experience — aboard a VOR60 yacht to compete in prestigious offshore races (Rolex Fastnet, Cowes Week, DRHEAM Cup, Tour de Belle-Ile), using competitive sailing as a 'living laboratory' to demonstrate that diverse teams perform better in demanding environments. The association serves enterprises, schools, social/healthcare institutions, and the general public through diversity training, research, and inclusion programs.
Core offerings include the Team Jolokia Racing Program, the Laboratoire Social Jolokia (a qualitative research arm publishing on diversity and management), corporate diversity training workshops, school education programs, social navigation programs for vulnerable populations such as those in mental health recovery, solidarity events including the Finistère (Hu)Man multisport relay and the 'Défi des Marins Solidaires' partnership with Skeaf, and an online merchandise boutique. The technology stack consists of a VOR60 racing yacht plus standard maritime navigation and survival equipment (nke marine electronics, TimeZero, Facnor, Nautix paints, Quantum Sails, Guy Cotten clothing) — there is no proprietary software or AI component. The association operates with approximately six staff supported by 18-22 seasonal volunteer crew and an extended volunteer network of doctors, nurses, accountants, and trainers.
Revenue is generated through corporate sponsorships (Sopra Steria since November 2012, AG2R LA MONDIALE, Thales), institutional support (French Navy/Marine Nationale, French Social Ministries renewed 2018, Lorient Agglomération, foundations including SNCF Foundation and FDJ Foundation), tax-deductible individual donations (66% for individuals, 60% for companies), annual membership fees, merchandise sales, and ad hoc fundraising events such as the November 2020 solidarity art auction 'L'Art de la différence' which raised €39,400. Go-to-market is event-driven — race participation serves as a top-of-funnel visibility platform, generating earned media (TF1, Ushuaïa TV documentary 'Des marins pas comme les autres,' regional press) that converts into corporate training contracts, school partnerships, and individual donations.
Jolokia firmographics
Firmographics- Name
- Jolokia
- Legal name
- Association Team Jolokia
- Website
- https://teamjolokia.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jolokia (Association Team Jolokia) is a French nonprofit founded in 2012 that uses competitive offshore sailing as a living laboratory to demonstrate diverse teams perform better, serving corporates, schools, social/healthcare institutions, and the general public through diversity training, research, and inclusion programs.
- Ownership category
- akta.pro rank
Jolokia industry classification
Industry- Product category
- Diversity and Inclusion Training Services
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)
- akta.pro secondary industry
- Sailing Experiences (Lessons, Regattas, Day Sails) (THAJAJAG)
Keywords
Where Jolokia is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Jolokia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Corporate Partnerships and Sponsorship: Major corporate sponsors (Sopra Steria, AG2R LA MONDIALE, Thales) provide financial and material support in exchange for association with the diversity mission and team visibility.
- Institutional Funding: Government and institutional supporters (French Ministries, Marine Nationale, Local authorities) provide grants and support for social mission activities.
- Donations: Public donations solicited to fund navigation seasons, solidarity sailings, training and awareness activities.
- Membership Fees: Annual membership ('adhésion') to join the Jolokia community and support its actions.
- Merchandise Sales: Sale of branded merchandise through the online boutique.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual membership to join the Jolokia community |
| Subscription | Pay-as-you-go | Donations for specific projects |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Jolokia product offering
Product offeringCore offering
Jolokia is a French nonprofit association that fields diverse amateur sailing crews in offshore racing events to demonstrate that diversity is a source of performance and team strength. Around this core racing activity, the association delivers diversity and inclusion training and awareness programs for businesses, schools and the general public, conducts research through its Laboratoire Social Jolokia, and runs social navigation programs introducing sailing to vulnerable populations for rehabilitation and inclusion.
Product overview
Jolokia is a non-profit association (association d'intérêt général since 2012) that demonstrates diversity and inclusion are sources of strength through sailing and sports. The core offering is the Team Jolokia Racing Program, which fields diverse amateur crews on offshore racing sailboats (VOR60/Vor'Go). Supporting this are the Laboratoire Social Jolokia for research and publication, diversity training programs for organizations and schools, social navigation programs for vulnerable populations, and the Finistère (Hu)Man relay team. The organization also operates an e-commerce boutique and membership program. The portfolio is unified around using sailing as a vehicle for demonstrating that diversity drives performance, with complementary research, training, and social inclusion components.
Differentiator
Problem solved
Functional benefit
Products and services
- Team Jolokia Racing Program Amateur offshore sailing program fielding diverse crews (varying in age, gender, nationality, physical ability and experience) in competitive races to demonstrate that diversity drives team performance.
- Diversity and Inclusion Training and Awareness Programs Sensitization, training and awareness programs for businesses, schools, associations and the general public on diversity and inclusion topics, delivered using experiential learning drawn from the sailing crew experience.
- Laboratoire Social Jolokia (Social Laboratory) Research and publication program in which academic researchers analyze team dynamics from the Jolokia sailing experience and publish findings on diversity, management and strategic learnings.
- Social Navigation Programs Programs that introduce sailing to people facing social exclusion or mental health challenges, including partnerships with healthcare facilities such as EPSM Charcot in Caudan.
- Association Membership Program Annual membership offering for individuals to join the Jolokia community and support diversity and inclusion initiatives through sailing.
- Team Jolokia E-commerce Boutique Online store selling Jolokia branded merchandise, accepting credit card and PayPal payments.
- Défi des Marins Solidaires Solidarity sailing challenge co-organized with Skeaf, bringing together participants from insertion programs and entrepreneur-mécènes on traditional sailing vessels.
- Finistère (Hu)Man Relay Team Inclusive multisport relay team combining swimming, sailing, cycling and running, participating in the Finistère Man competition as an alternative inclusive format.
Quantifiable outcome
- 2nd place DRHEAM Cup, 12th place Rolex Fastnet Race 2017, Winner Lendy Cowes Week 2017 - demonstrating diverse team competitive performance
- +2 more outcomes
Companies that use Jolokia
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Jolokia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Jolokia partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- SkeafcorePartnership for the 'Défi des Marins Solidaires 2021' at Temps Fête festival. Skeaf is a 1916 traditional sailing vessel association for social inclusion. Joint initiative combining Jolokia's diversity expertise with Skeaf's insertion work.
- Marine Nationale (French Navy)coreInstitutional partner collaborating on multiple programs including survival training at CESSAN, wounded sailors day at sea, and shared values of diversity and solidarity.
- Ministères SociauxcorePartnership renewed in 2018 with French Social Ministries (Labour, Sports, Health). Supports diversity promotion initiatives and management training for ministry staff.
- Lorient AgglomérationcoreLocal government providing logistical support, berth at Cité de la Voile Eric Tabarly, and committed full partnership in 2014 to promote diversity values.
- Ushuaïa TVminorMedia partner co-producing the documentary 'Des marins pas comme les autres' (2014).
- TF1minorMedia partner participating in documentary production and TV coverage.
- GEDEON ProgrammesminorProduction company that co-produced documentary 'Des marins pas comme les autres' with participation of TF1 and Ushuaïa TV.
- Temps Fête Festival Maritime (Douarnenez)minorFestival hosting the Défi des Marins Solidaires 2021 partnership event with Skeaf.
- Etablissement Public de Santé Mentale CharcotcoreHealthcare partner for 'La voile au service de la réhabilitation psychosociale' program, bringing people in mental health recovery to sailing experiences.
- AFMD (Association Française des Managers de la Diversité)minorDiversity management association sharing values and supporting initiatives.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Jolokia competitors and assessment
Company assessmentRegional players
- AFMD (Association Française des Managers de la Diversité): French professional association supporting diversity management practices among corporate members. Directly comparable as a diversity-focused French organization; Jolokia is already a partner, but AFMD focuses on corporate HR managers rather than experiential sailing.
- Handi Voile / Fédération Française de Voile disability programs: French sailing federation programs that bring sailing to people with disabilities and underrepresented groups. Comparable as French sailing-based inclusion programs that compete for similar social-mission sponsorship and visibility.
Broad incumbents
- World Sailing Trust: Global charity affiliated with World Sailing that runs sailing-based programs for health, education, and inclusion. Comparable in using sailing as a social-impact platform but operates at a much broader geographic and institutional scale than Jolokia.
- 11th Hour Racing: Foundation sponsoring sailing teams and grantees to promote ocean health and sustainability. Comparable as a mission-driven sailing sponsor; relevant because Jolokia competes for sailing-related sponsorship dollars.
Emerging players
- Race for Water Foundation: Switzerland-based nonprofit combining offshore sailing expeditions with environmental advocacy. Comparable in using sailing as a platform for social-impact communication, though its mission centers on plastic pollution rather than diversity.
- Sea Change Program: US-based nonprofit using sailing to build life skills for underserved youth. Comparable in using sailing as a transformational platform for inclusion, though primarily focused on youth development rather than corporate diversity.
- Mozaïk RH: French diversity recruiting and consulting firm. Comparable in providing corporate D&I services in France, though focused on recruitment and HR consulting rather than experiential team-building through sailing.
Direct peers
- The Magenta Project: Nonprofit promoting diversity, equity, and inclusion across the global sailing and yachting industry. Directly comparable mission to Jolokia, focused on demonstrating that diverse teams perform in competitive sailing contexts.
Others
- L'Autre Cercle: French nonprofit promoting LGBTQ+ inclusion in workplaces. Comparable as a French organization driving workplace inclusion through awareness and corporate partnerships, addressing an adjacent segment of Jolokia's DEI mission.
- Sailors for the Sea (Oceana): Nonprofit mobilizing the sailing community around ocean conservation. Comparable in being a sailing-based nonprofit leveraging the sailing community for social/environmental good, though focused on environmental rather than diversity outcomes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Jolokia social profiles
Digital presenceJolokia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jolokia leadership team
Management profileNumber of profiles
Profiles7 records
Jolokia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jolokia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jolokia
What does Jolokia do?
Jolokia is a French nonprofit association that fields diverse amateur sailing crews in offshore racing events to demonstrate that diversity is a source of performance and team strength. Around this core racing activity, the association delivers diversity and inclusion training and awareness programs for businesses, schools and the general public, conducts research through its Laboratoire Social Jolokia, and runs social navigation programs introducing sailing to vulnerable populations for rehabilitation and inclusion.
Is Jolokia a public or private company?
Jolokia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Jolokia founded?
Jolokia was founded in 2012. It employs 1 to 10 people.
Where is Jolokia based?
Jolokia is headquartered in Paris, France, in the Europe region.
How does Jolokia make money?
Five revenue lines are on record. Corporate Partnerships and Sponsorship is the primary driver. The others are institutional Funding, donations, membership Fees and merchandise Sales.
Who are Jolokia's main competitors?
Regional players on record are AFMD (Association Française des Managers de la Diversité) and Handi Voile / Fédération Française de Voile disability programs. Broad incumbents are World Sailing Trust and 11th Hour Racing. Emerging players are Race for Water Foundation, Sea Change Program and Mozaïk RH. The Magenta Project is listed as a direct peer. Others are L'Autre Cercle and Sailors for the Sea (Oceana).
Does Jolokia have an API?
No public API is recorded for Jolokia.
What industry is Jolokia in?
Jolokia's product category is Diversity and Inclusion Training Services. Its primary akta.pro industry code is MPAKABAH, Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing), with a secondary code of THAJAJAG, Sailing Experiences (Lessons, Regattas, Day Sails). Its NAICS code is 711211 and its SIC code is 7997.