SASCOC - South African Sports Confederation, Olympic and Paralympic Committee

What SASCOC - South African Sports Confederation, Olympic and Paralympic Committee does

SASCOC (South African Sports Confederation, Olympic and Paralympic Committee) is South Africa's statutory non-governmental national sports confederation, established in 1991 following South Africa's readmission to international sport after the apartheid era, with its mandate formalized by the National Sport Recreation Act 110 of 1998 (amended 2007). Headquartered at Olympic House in Johannesburg with approximately 20 employees, SASCOC serves as the single national macro structure for sport delivery and the sole recognized affiliate of the IOC, IPC, Commonwealth Games Federation, IWGA, ANOCA, and African Paralympic Committee. Its core function is the preparation, presentation, and performance of Team South Africa across Olympic Games, Paralympic Games, Commonwealth Games, African Games, World Games, Youth Olympic Games, Commonwealth Youth Games, and AUSC Region V Games — South Africa has competed at 9 Olympic and 13 Paralympic Games since the 1992 readmission, accumulating 44 Olympic and 198 Paralympic medals.

The organization's product surface centers on athlete services: the Bidvest OPEX programme (a tiered talent identification and support pipeline funded by Bidvest), Olympic Solidarity development programmes, Athlete365 Career+ transition support, anti-doping and safeguarding governance via SAIDS and WADA, mental health resources, and operational tools including a Medal Tracker and a 2025-2028 Games Delivery Calendar. Customer segments include elite and emerging South African athletes, sport-specific National Federations, and Provincial Sports Confederations (the latter forming the General Assembly, SASCOC's highest decision-making body).

SASCOC is funded through a non-commercial model: government allocations under its macro-structure mandate, corporate partnerships (Bidvest as flagship, plus Mr Price Sport and Oakley), and IOC Olympic Solidarity programmes. Pricing is not applicable — athlete participation and support services are provided at no cost. The organization is governed by President Barry Hendricks, two Vice-Presidents, and a board drawn from member federations and provincial bodies.

Name

SASCOC - South African Sports Confederation, Olympic and Paralympic Committee

Legal name

South African Sports Confederation and Olympic Committee (SASCOC)

Website

https://teamsa.co.za

Company type

Private

Founded year

1991

Operating status

Operating

Short description

SASCOC is South Africa's statutory national sports confederation, delivering Team South Africa to the Olympic, Paralympic, Commonwealth, African, and World Games, while running athlete development, welfare, and anti-doping programmes under IOC, IPC, and government mandate.

Ownership category

akta.pro rank

Product category

National Sports Federation Services

NAICS

Business Associations (813910), Spectator Sports (71121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

akta.pro secondary industries

Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA), Regional/Continental Confederations & Associations (MPAKAFAD), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

Keywords

• Olympic team management
• Paralympic athlete support
• National sports federation
• Multi-sport event delivery
• Athlete development programs

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Corporate Partnerships: Bidvest provides funding towards the Bidvest OPEX programme supporting athletes with living expenses, medical aid, transportation, and training facilities access.
2. Government Funding: SASCOC receives government support as the single Non-Governmental macro structure for sport delivery in South Africa, acting as controlling body for sport in the Republic.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SASCOC is South Africa's national multi-coded sporting body that prepares, presents, and delivers Team South Africa to international multi-sport events including the Olympic Games, Paralympic Games, Commonwealth Games, World Games, African Games, Youth Olympic Games, and AUSC Region V Games. The organization coordinates athlete selection from National Federations, delivers athlete support services (such as the Bidvest OPEX programme covering living expenses, medical aid, transportation, and training facilities), and administers development, anti-doping, mental health, and career-transition programmes.

Product overview

SASCOC (South African Sports Confederation, Olympic and Paralympic Committee) operates as a national macro sports body providing a coordinated portfolio of services and programmes. The core offering is the preparation, presentation, and delivery of Team South Africa to multi-sport international games. Key products include the Bidvest OPEX Programme (a three-tier athlete development initiative with Talent ID stages 1-5), Team South Africa representation at major games, Olympic Solidarity development programmes, Athlete365 Career+ transition support, Clean and Safe Sport anti-doping services, Mental Health Support resources, a Medal Tracker for performance monitoring, and a Games Delivery Calendar for strategic event planning. The organisation also provides athlete services including Olympic Solidarity, ATHLETE365 career support, anti-doping resources, and safeguarding programmes, all coordinated through SASCOC's governance structure.

Differentiator

Problem solved

Functional benefit

Brands

• Bidvest OPEX Programme: The Bidvest Operation Excellence (Bidvest OPEX) programme is SASCOC's flagship initiative designed to offer comprehensive support to athletes across multiple sporting codes who have the potential to qualify for and win medals at the highest levels of international competition.

Products and services

• Bidvest OPEX Programme A tiered athlete development and support programme designed to identify, develop, and support South African athletes with potential to qualify for and win medals at Olympic and Paralympic Games, including talent identification stages, development pathways, and comprehensive support services funded by Bidvest.
• Team South Africa The national team representing South Africa at multi-sport international games including the Olympic Games, Paralympic Games, Commonwealth Games, World Games, African Games, Youth Olympic Games, Commonwealth Youth Games, and AUSC Region V Games.
• Olympic Solidarity The IOC's global development initiative supporting National Olympic Committees through multifaceted programmes prioritising athlete development, coach and administrator training, and promotion of Olympic values.
• Athlete365 Career+ An IOC Athletes' Commission initiative that has supported more than 56,000 athletes worldwide since 2005 in preparing for career transitions after sport, offering tailored advice, workshops, learning tools, and resources.
• Clean and Safe Sport Anti-doping education and support programme including resources from SA Institute for Drug-Free Sport (SAIDS), therapeutic use exemption guidance, medication checking tools, and athlete rights information.
• Mental Health Support Mental health resources for athletes including mental tips for great performance and related materials to support athlete wellbeing.
• Medal Tracker Digital tool tracking medal standings for Team SA at the Olympics and Paralympics, showing athlete performance and medal counts by sporting code.
• Games Delivery Calendar Strategic calendar tool mapping Team South Africa's participation schedule across all multi-sport events from 2025 to 2028 including Olympics, Paralympics, Commonwealth Games, African Games, and Youth Games.

Quantifiable outcome

• 44 Olympic medals (12 Gold, 21 Silver, 11 Bronze) since 1992 return
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• BidvestcoreGTM or Marketing Partner · 1 May 2023Bidvest supports Team South Africa as a flagship partner, providing funding for the Bidvest Operation Excellence (OPEX) programme. This programme offers comprehensive support to athletes with podium potential including living expenses, medical aid, transportation to training, and access to facilities. The partnership focuses on preparing athletes for Paris 2024 and Los Angeles 2028 Olympic and Paralympic Games.
• OakleyminorGTM or Marketing Partner · 1 June 2021Oakley became Team South Africa's official eyewear partnership, providing athletes with professional eyewear for competitions.
• Mr Price SportcoreGTM or Marketing Partner · 1 March 2021Mr Price Sport signed a four-year kit deal with Team SA, providing official apparel and sporting gear for South African athletes competing at international events.
• International Olympic Committee (IOC)coreStrategic or Co-development PartnerSASCOC is affiliated and recognized by the IOC. The organization promotes the Olympic movement in South Africa in accordance with the Olympic Charter and has access to Olympic Solidarity global development programmes.
• International Paralympic Committee (IPC)coreStrategic or Co-development PartnerSASCOC is affiliated and recognized by the IPC. The organization promotes the Paralympic movement in accordance with the IPC Handbook.
• Commonwealth Games Federation (CGF)coreStrategic or Co-development PartnerSASCOC is affiliated with CGF for delivery of athletes to Commonwealth Games.
• Association of National Olympic Committees of Africa (ANOCA)coreStrategic or Co-development PartnerSASCOC is affiliated with ANOCA for African Olympic development.
• African Paralympic CommitteecoreStrategic or Co-development PartnerSASCOC is affiliated with African Paralympic Committee for Paralympic development in Africa.
• International World Games Association (IWGA)coreStrategic or Co-development PartnerSASCOC is affiliated with IWGA for participation in World Games.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• United States Olympic & Paralympic Committee (USOPC): The US National Olympic and Paralympic Committee, recognized by the IOC and IPC. Directly comparable as a national multi-sport governing body delivering Team USA to Olympic, Paralympic, and other international multi-sport events.
• Sport Australia (Australian Sports Commission): Australian government body responsible for high-performance sport funding and athlete pathways. Adjacent comparable to SASCOC's role coordinating national sport delivery and government-funded athlete support programmes.

Direct peers

• British Olympic Association (BOA): The UK National Olympic Committee responsible for Team GB at the Olympic Games. Direct peer to SASCOC as a similarly structured NOC delivering athletes to multi-sport events under an exclusive statutory mandate.
• Australian Olympic Committee (AOC): Australia's National Olympic Committee responsible for Team Australia at the Olympic Games. Directly comparable as a Southern Hemisphere Commonwealth-aligned NOC with similar governance structure and athlete support mandate.
• Canadian Olympic Committee (COC): Canada's National Olympic Committee responsible for Team Canada. Direct peer as a Commonwealth nation NOC delivering athletes to Olympic, Pan American, and Commonwealth Games with a similar sponsorship-driven model.
• German Olympic Sports Confederation (DOSB): Germany's national multi-sport umbrella body, recognized by the IOC and IPC. Directly comparable as a National Olympic Committee with a broader confederation role coordinating National Federations.
• Japanese Olympic Committee (JOC): Japan's National Olympic Committee responsible for Team Japan. Direct peer as an IOC-recognized NOC delivering athletes to multi-sport events with a comparable athlete support and corporate sponsorship structure.
• Brazilian Olympic Committee (COB): Brazil's National Olympic Committee and confederation delivering Team Brazil to international multi-sport events. Directly comparable as an emerging-market NOC with similar athlete development pathways and ANOCA regional affiliation.
• French National Olympic and Sports Committee (CNOSF): France's National Olympic Committee recognized by the IOC. Direct peer in role and structure — coordinating National Federations and delivering national teams to Olympic, Paralympic, and other multi-sport events.

Regional players

• Kenya National Olympic Committee: Kenya's National Olympic Committee and fellow ANOCA member. Regional peer as another African NOC within the same continental confederation, delivering athletes to multi-sport events including the African Games and Olympics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/OfficialTeamRSA
• Facebookfacebook.com/OfficialTeamRSA
• Instagraminstagram.com/officialteamrsa
• TikToktiktok.com/@officialteamrsa

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SASCOC - South African Sports Confederation, Olympic and Paralympic Committee