TeamSport2000

What TeamSport2000 does

TeamSport2000 is a French private e-commerce retailer and white-label platform founded in 2013, headquartered in Amancy (Haute-Savoie). The company sells sports equipment and apparel — textiles, balls, bags, coaching gear, swimming products, and accessories — across multiple disciplines including football, rugby, handball, basketball, combat sports, volleyball, tennis, and swimming. Its core platform consists of a direct-to-consumer storefront and the "Boutiques Clubs" feature, which provides dedicated white-label online stores for individual sports clubs, enabling them to sell branded merchandise to members and supporters. As of the input, the company serves over 100 sports clubs primarily in the Haute-Savoie (74) and Savoie (73) departments of France and distributes authorized products from major brands including Nike, Adidas, Erima, Macron, Kappa, Puma, Jako, and Eldera.

The business model is retail merchandise distribution plus a SaaS-style club-store service. Revenue is generated through one-time unit sales of branded apparel, equipment, club merchandise packs, and a "Box Mystère" mystery-box product line that sells undisclosed official Nike items starting at €19.99. Pricing across individual items ranges from €6 for socks to over €131 for premium jackets, with optional personalization surcharges (initials +€3, name +€5). Free delivery and a 14-day satisfaction guarantee with free returns are offered across the platform. Customer segments split between (a) amateur sports clubs and associations, which are the primary vertical and use the white-label Boutiques Clubs service, and (b) individual consumers purchasing directly or via the mystery-box channel. Go-to-market relies on organic social (Facebook, Instagram, LinkedIn) combined with referral networks through onboarded sports clubs. The company has no disclosed funding, no acquisitions, no app presence, and no AI/ML components in its stack; growth has been driven by geographic expansion within Auvergne-Rhône-Alpes and incremental addition of new club accounts and product lines.

Name

TeamSport2000

Legal name

TeamSport2000

Website

https://teamsport2000.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

TeamSport2000 is a French e-commerce retailer and white-label club-store platform, founded in 2013 in Amancy, that sells multi-sport branded apparel and equipment from Nike, Adidas, and others to over 100 amateur sports clubs and individual consumers in the Haute-Savoie and Savoie regions.

Ownership category

akta.pro rank

Product category

Sports Equipment & Apparel Retail

NAICS

Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro industry

PRIMARYCRAMABAE

Team Sports Equipment & Uniforms Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAOAJAA

Team Sports Equipment & Apparel Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Sporting Goods, Outdoor & Recreation Distribution

SECONDARYCRAAAEAE

Team Sports & On-Field Performance Apparel

Consumer Products & Retail/Apparel, Footwear & Accessories/Athleisure & Performance Wear

SECONDARYCRAMAEAL

Team Sports Training Aids & Coaching Equipment Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Team Sports Equipment Retail

SECONDARYMPAKALAE

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Sponsorship & Endorsements

Keywords

• Sports equipment retail
• Club merchandise stores
• Team apparel sales
• White-label sports shops
• Sports gear distribution

Headquarters

HQ city

Amancy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail merchandise sales: Direct retail sales of sports equipment and apparel through e-commerce platform. Products include textiles, balls, bags, coaching equipment, swimming gear, and accessories for multiple sports.
2. Club boutique services: Provides white-label e-commerce infrastructure for sports clubs to sell branded merchandise. Clubs receive their own online store with customization options.
3. Mystery box products: Sells mystery boxes containing undisclosed official Nike products at discounted prices, providing an innovative product category with appeal to consumers seeking surprise deals.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

TeamSport2000 is a French e-commerce retailer that sells sports equipment, apparel, balls, bags, coaching gear, and swimming products from major brands (Nike, Adidas, Macron, Erima, Kappa, Puma, Jako, Eldera) to consumers and sports clubs across multiple disciplines including football, rugby, handball, basketball, and swimming. The company additionally operates a white-label Boutiques Clubs platform that enables sports clubs to create and manage their own branded online stores selling merchandise, training gear, and lifestyle products to their members.

Product overview

TeamSport2000 operates as an online sports equipment retailer and white-label e-commerce platform serving sports clubs across France. The platform offers a comprehensive sports merchandise portfolio organized around core product categories: TEXTILE (apparel including jerseys, shorts, jackets), BALLONS (balls for football, handball, futsal), BAGAGERIE (bags and luggage), COACHING equipment, and NATATION (swimming gear). The service model includes a white-label Boutiques Clubs platform enabling sports clubs to create personalized online stores with training gear, merchandise, and lifestyle products. Additional offerings include a mystery box service (Box Mystère) and gift cards. The platform distributes major sports brands including Nike, Adidas, Macron, Erima, Kappa, Puma, Jako, and ElderA, covering sports disciplines such as football, rugby, handball, basketball, combat sports, and swimming.

Differentiator

Problem solved

Functional benefit

Products and services

• TEXTILE (Sports Apparel) Multi-brand sports apparel category covering jerseys, shorts, socks, tops, bottoms, cotton garments, jackets, parkas, gloves, and beanies from brands such as Nike, Adidas, Macron, Erima, Kappa, Puma, Jako, and Eldera for players, supporters, and club members across multiple sports.
• Ballons (Sports Balls) Sports balls covering football, handball, and futsal, sold to clubs, teams, and individual consumers for training and official matches.
• Bagagerie (Sports Bags & Luggage) Sports bags and luggage including backpacks, duffel bags, and travel bags designed for various sports activities and team travel.
• Coaching (Coaching Equipment) Coaching equipment and accessories for sports training, intended for coaches, trainers, and club staff across multiple disciplines.
• NATATION (Swimming Products) Swimming product category covering swimwear, swim caps, goggles, accessories, and swimming bags for swimmers and swimming clubs.
• ARBITRES (Referee Equipment) Referee equipment and apparel for sports officials, serving referees, sports districts, and clubs needing official match-day gear.
• Accessoires 2025 (Sports Accessories) Seasonal sports accessories category covering a range of sports equipment and gear add-ons released for the 2025 season.
• Box Mystère (Mystery Box) Mystery box product line containing undisclosed official Nike products at discounted prices (starting at €19.99 for a minimum €50 value, a 60% discount), offered to consumers seeking surprise deals and value-oriented sports merchandise.
• Cartes Cadeaux (Gift Cards) Gift card offering enabling customers to purchase vouchers redeemable for sports merchandise across the TeamSport2000 catalog.
• Boutiques Clubs (White-Label Club Store Platform) White-label e-commerce platform sold to sports clubs, providing each club with its own branded online storefront customized to sell merchandise, training gear, and lifestyle products to the club's members and supporters.

Quantifiable outcome

• Free delivery offered on all orders
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and major.

• NikecoreChannel Partner/ Reseller/ DistributorOfficial distributor of Nike sports equipment and apparel. Offers Nike-branded products including football kits, training wear, bags, and accessories through the platform.
• AdidascoreChannel Partner/ Reseller/ DistributorOfficial distributor of Adidas sportswear and equipment. Products include football kits, training apparel, and accessories.
• ErimamajorChannel Partner/ Reseller/ DistributorDistributes Erima brand sports apparel and equipment.
• MacronmajorChannel Partner/ Reseller/ DistributorOfficial Macron retailer offering sports apparel, football kits, and technical sportswear.
• ElderamajorChannel Partner/ Reseller/ DistributorDistributes Eldera brand sportswear and equipment for clubs.
• PumamajorChannel Partner/ Reseller/ DistributorOffers Puma sports equipment and apparel including football kits and training wear.
• JakomajorChannel Partner/ Reseller/ DistributorOfficial Jako retailer providing sports apparel and equipment.
• KappamajorChannel Partner/ Reseller/ DistributorDistributes Kappa sportswear and casual apparel.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Kitlocker: UK teamwear and club merchandise e-commerce platform serving amateur and semi-professional clubs. Directly comparable model: multi-brand teamwear retail plus club-customized kits and bulk procurement.
• Pro Direct Sport: Multi-brand online sporting goods retailer with strong football, rugby, and running assortment. Comparable as a digital-first teamwear and equipment specialist, though oriented toward performance/individual athletes.
• Subside Sports: Netherlands-based white-label teamwear platform for amateur sports clubs offering personalized online shops and kit procurement. Closest functional analog to TeamSport2000's Boutiques Clubs model, though operating across Benelux/UK.
• Discount Sportswear: UK-based teamwear and club kit e-commerce retailer selling multi-brand sportswear at competitive prices. Comparable model: multi-brand teamwear, club bulk procurement, personalization options.

Broad incumbents

• GO Sport: French multi-brand sporting goods chain offering teamwear, equipment, and accessories. Comparable assortment and price positioning to TeamSport2000, with larger store network and brand authority.
• Intersport France: International sporting goods cooperative with broad French presence. Directly competes in teamwear, balls, and multi-sport equipment retail, including local club team partnerships.
• Decathlon: France's dominant sporting goods retailer and global category leader. Competes with TeamSport2000 across apparel, balls, coaching gear, and swimming categories at superior price points and store density.
• Sport 2000 France: Sporting goods retail network with which TeamSport2000 shares brand naming affinity (DBAs 'TEAM SPORT 2000' / 'TEAM SPORT2000'). Comparable as a multi-brand sporting goods distributor serving regional French markets, though at much larger scale.

Emerging players

• Squadkit: Emerging white-label teamwear platform enabling clubs to set up branded online stores. Closest pure-SaaS comparator to TeamSport2000's Boutiques Clubs, focused on UK/Ireland amateur clubs.

Others

• Macron (Italian teamwear brand): Italian sportswear manufacturer that TeamSport2000 resells. Relevant as both a partner and adjacent vertical player — Macron increasingly sells direct-to-club, partially disintermediating French distributors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/teamsport2000
• LinkedInlinkedin.com/company/teamsport2000
• Instagraminstagram.com/teamsport2000.aura

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TeamSport2000