Team Texas

What Team Texas does

Team Texas is a privately held, owner-operated NASCAR driving and riding experience business founded in 2018 by David and Kim Starr, operating exclusively at Texas Motor Speedway in Fort Worth, Texas. The company enables members of the public and corporate groups to drive or ride in authentic NASCAR Cup Series race cars — not replicas or simulators — powered by Richard Childress Racing engines on a 1.5-mile superspeedway oval with banking up to 24 degrees. Its core technology is mechanical: genuine competition stock cars, including a proprietary first-of-its-kind NASCAR Cup Series Limousine built from a converted competition car with a Chevrolet SB-2 Racing Engine.

The product portfolio spans entry-level family experiences ($40 Limo Ride, $175 four-lap passenger ride), tiered driving schools at 10/20/30/40/60 laps priced from $449 to $2,620, a $600 ride-and-drive combo, and a $2,549 VIP experience with David Starr as personal instructor. All driving products include a 30-minute classroom training session, fire suit, helmet, and certified instruction. Corporate and group events accommodate 10 to 100+ participants and bundle access to Texas Motor Speedway amenities including meeting spaces, media center, and catering. A sponsorship and branded-car program layers corporate branding revenue on top of ticket sales.

Revenue mechanics are entirely transactional: one-time experience purchases, gift card sales starting at $100, private event contracts, and brand sponsorship. Distribution is direct-to-consumer through the teamtexas.com website, supported by organic social media (Instagram, X, YouTube, LinkedIn, Facebook, Threads), a content/newsroom blog, and the ConectUS Wireless partnership which has doubled driving school days since September 2025. The company employs 8 people, is privately held without external investors, and serves primarily the Dallas-Fort Worth metroplex market with no disclosed geographic expansion plans.

Name

Team Texas

Legal name

Team Texas

Website

https://teamtexas.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Team Texas is a privately held NASCAR driving and riding experience business at Texas Motor Speedway in Fort Worth, founded by NASCAR veteran David Starr. It offers authentic Cup Series car driving schools, passenger rides, and corporate group events for individuals and businesses in the DFW metroplex.

Ownership category

akta.pro rank

Product category

Motorsport Experience Services

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Comedy Shows & Spoken-Word Events (THAJAFAC)

Keywords

• NASCAR driving experiences
• Motorsport driving school
• Racing experience packages
• Corporate team building events
• High-speed passenger rides

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Driving Experiences: Customers pay for the opportunity to drive real NASCAR Cup Series race cars with laps ranging from 10 to 60 laps, including professional instruction, fire suit, helmet, and classroom training. One-time experience purchases.
2. Passenger Rides: High-speed passenger ride experiences with professional drivers reaching up to 160 MPH. Includes 4-lap passenger rides.
3. NASCAR Limo Rides: First-ever NASCAR Cup Series Limousine experience for all ages, operating at speeds up to ~65 MPH. Can be rented for private events.
4. Private Group Events: Customized corporate and private group events accommodating 10 to 100+ participants with exclusive track time, group pricing, and access to Texas Motor Speedway amenities including meeting spaces and catering.
5. Gift Cards: Gift cards starting at $100 that can be applied toward any experience, popular for birthdays, Father's Day, graduations, and anniversaries.
6. Sponsorship and Branding: Corporate sponsorship opportunities where companies can sponsor race cars with custom wraps featuring company branding, or partner at NASCAR races with David Starr Racing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Team Texas sells paid NASCAR driving and riding experiences at Texas Motor Speedway in Fort Worth, TX, allowing members of the public and corporate groups to drive or ride in authentic NASCAR Cup Series race cars. Offerings include tiered driving schools (10 to 60 laps), a VIP experience with David Starr as personal instructor, high-speed passenger rides, the first-ever NASCAR Cup Series Limousine, and customizable private group and corporate events.

Product overview

Team Texas, David Starr's Driving School, is a NASCAR racing experience company operating at Texas Motor Speedway in Fort Worth, TX. The company offers a portfolio of drive experiences (10, 20, 30, 40, and 60 lap driving schools plus VIP Experience), ride experiences (4 lap passenger ride and NASCAR limo ride), combined ride-and-drive packages, and private group/corporate event services. All driving experiences include authentic NASCAR Cup Series race cars powered by Richard Childress Racing engines, professional instruction, fire suits, helmets, and mandatory 30-minute classroom training. The VIP Experience is the premium tier offering 50 laps with additional perks including David Starr as personal instructor. Gift cards are available starting at $100.

Differentiator

Problem solved

Functional benefit

Products and services

• 10 Lap Driving School Entry-level NASCAR Cup Series driving experience where participants drive an authentic race car for 10 laps at Texas Motor Speedway. Includes 30-minute classroom training, fire suit, helmet, and professional instructor. Priced at $449 with speeds up to 150 MPH.
• 20 Lap Driving School Intermediate NASCAR Cup Series driving experience with 20 laps at Texas Motor Speedway, including 30-minute classroom training, fire suit, helmet, and professional instructor. Priced at $799.
• 30 Lap Driving School Mid-tier NASCAR Cup Series driving experience with 30 laps at Texas Motor Speedway, including 30-minute classroom training, fire suit, helmet, and professional instructor. Priced at $1,199.
• 40 Lap Driving School Premium NASCAR Cup Series driving experience with 40 laps at Texas Motor Speedway, including 30-minute classroom training, fire suit, helmet, and professional instructor. Priced at $1,699.
• 60 Lap Driving School Maximum-lap NASCAR Cup Series driving experience with 60 laps at Texas Motor Speedway, including 30-minute classroom training, fire suit, helmet, and professional instructor. Priced at $2,620.
• VIP Experience Premium package with 50 laps, passenger ride, limo ride, in-car camera, David Starr as personal instructor, signed hat, and priority access all day. Priced at $2,549.
• Ride and Drive Combo Combined experience offering both a high-speed passenger ride with a professional driver and an opportunity to drive a NASCAR Cup Series race car. Priced at $600.
• 4 Lap Passenger Ride High-speed passenger ride experience with a professional driver reaching speeds up to 160+ MPH for 4 laps around Texas Motor Speedway. Priced at $175.
• NASCAR Cup Series Limousine Ride First-ever NASCAR Cup Series Limousine experience powered by a Chevrolet SB-2 Racing Engine, suitable for all ages at speeds up to ~65 MPH. Priced at $40 per person and available for private event rentals.
• Private Group Events Customizable private group events at Texas Motor Speedway for companies, birthday parties, bachelor/bachelorette parties, church groups, school organizations, and sports teams. Accommodates 10 to 100+ participants with exclusive track time, group pricing, and access to additional speedway amenities.
• Corporate Events Corporate event hosting at Texas Motor Speedway with access to meeting spaces, media center, catering, classroom/lecture spaces, reception spaces, and NASCAR driving or riding experiences.
• Gift Cards Gift cards available in denominations of $100, $200, $500, $1,000, or custom amounts, applicable toward any Team Texas driving or riding experience.

Quantifiable outcome

• Reaching speeds up to 150 MPH in authentic NASCAR race cars
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ConectUS WirelesscoreStrategic or Co-development Partner · 18 September 2025Two-year formal partnership agreement with ConectUS Wireless of Frisco, Texas. ConectUS has been sponsoring David Starr in Cup Series and NASCAR Saturday races for years. The ConectUS Car features in Team Texas promotional and charitable activities across the DFW metroplex. David Starr serves as brand spokesman. Partnership aims to educate small and medium businesses and enterprise customers on benefits of new technologies while showcasing fusion of education and fun in corporate events. The increased visibility has doubled the number of Team Texas driving school days.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• NASCAR Racing Experience: Formerly Richard Petty Driving Experience; operates authentic NASCAR driving and ride-along programs at multiple NASCAR tracks across the U.S. Most direct competitor to Team Texas given similar product (real Cup cars, instruction, ride-alongs) and overlapping target customer of bucket-list NASCAR fans.
• Mario Andretti Racing Experience: Operates NASCAR driving and ride-along experiences at tracks including Charlotte, Atlanta, and others. Direct competitor offering authentic NASCAR laps with professional instruction, closely comparable in product, target customer, and venue model.
• Dale Jarrett Racing Adventure: Offers NASCAR driving and ride-along experiences at Charlotte Motor Speedway under the Dale Jarrett brand. Comparable product (authentic NASCAR cars, instruction, ride-alongs) and NASCAR-driver-led brand, making it a close peer.
• Buck Baker Driving Experience: Offers NASCAR driving and ride-along experiences at Atlanta Motor Speedway. Direct competitor with authentic NASCAR cars and similar target customer of motorsport enthusiasts seeking real on-track time.
• Indy Racing Experience: Operates IndyCar driving and ride-along experiences at Indianapolis Motor Speedway. Highly comparable experiential product (real open-wheel race cars, laps on a famous oval, professional instruction), differing in vehicle category but identical business model and customer.
• Exotics Racing: Drive experience operator based in Las Vegas offering supercar and racing laps on a dedicated track. Comparable in experiential product (paid drive experiences with instruction) and aspirational consumer target, though Exotics focuses on exotics rather than stock cars.
• Skip Barber Racing School: One of the longest-running North American racing schools, offering structured driving programs in race-prepared cars. Comparable in instruction-led driving experience model and motorsport aspirational customer, though focused on open-wheel/road course training rather than NASCAR ovals.
• Radical Motorsport USA: Offers driving experiences and racing schools in Radical race cars at multiple U.S. tracks. Comparable in instruction-led paid driving experience model and motorsport enthusiast target audience.
• Allen Berg Racing Schools: Provides professional racing instruction and driving experiences at tracks in California and other states. Comparable in formal driving school model with classroom + track instruction for enthusiast customers.

Broad incumbents

• Texas Motor Speedway (NASCAR Experience / Track Tours): Owner/operator of the 1.5-mile Texas Motor Speedway where Team Texas runs its programs. Comparable as the host venue offering its own NASCAR ride-along and fan experience products, and a key distribution partner / landlord to Team Texas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TeamTXDrivin
• YouTubeyoutube.com/@TeamTexasRacingSchool/videos
• Facebookfacebook.com/teamtexasdrivingschool
• LinkedInHTTPS://WWW.LINKEDIN.COM/COMPANY/TEAM-TEXAS
• Instagraminstagram.com/teamtexasracingschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Texas