What Tearaway Magazine does

Tearaway Magazine is a New Zealand-based online digital publication that produces editorial content targeting young New Zealand audiences, with a focus on music, entertainment, arts, culture, sports, and lifestyle topics. The publication operates a contributor model with staff writers and guest contributors, delivering daily articles, artist interviews, event coverage, book and film reviews, and long-form features under branded series such as Kiwi Mixtape (an artist-a-day interview series during NZ Music Month), The Common Room, the Weekly Music Haul, and monthly Event Highlights roundups. The publication's content spans vertical categories including Advice & Health, Games & Technology, Music, Art & Culture, News, Society & Politics, Sports, and Study & Careers.

The underlying technology is a WordPress-based content management system (tearaway.co.nz) integrated with active social media distribution across Facebook, Twitter/X, Instagram, YouTube, and Pinterest. The publication is freely accessible to all readers without a paywall, and operates with a small team of 8 employees from Auckland. Founded in 1986 and relaunched in digital form, the company is privately held with no disclosed parent company, institutional investors, or venture capital backing.

Tearaway's revenue model is advertising-based, generating income through display advertising and sponsored content alongside editorial coverage. No pricing model, subscription fees, or paywall exists for readers. The company has no disclosed app, API, or proprietary technology platform, and no named advertiser or sponsor customers are identified in the available data. Geographic reach is focused on New Zealand, with international artist coverage relevant to the domestic audience.

Name

Tearaway Magazine

Legal name

Tearaway Magazine

Website

https://tearaway.co.nz

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Music & Entertainment Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

akta.pro secondary industry

Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)

Keywords

• Online music magazine
• Digital entertainment publication
• New Zealand youth media
• Music journalism content
• Cultural arts coverage

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advertising and Sponsorship: The publication generates revenue through display advertising and sponsored content opportunities, featuring brand partnerships and promotional articles alongside editorial content.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Tearaway Magazine operates a free, ad-supported online publication serving young New Zealanders with daily articles, artist interviews, event listings, and cultural commentary across music, entertainment, arts, sports, and lifestyle categories. The publication runs a portfolio of recurring content series, including the Kiwi Mixtape daily artist interview series for NZ Music Month, The Common Room long-form features, the Weekly Music Haul roundup, and monthly Event Highlights listings, all delivered through a WordPress-based website with active social media distribution.

Product overview

Tearaway Magazine is a New Zealand-based online digital publication offering a unified content platform covering music, entertainment, arts, culture, sports, and lifestyle topics. The publication operates through multiple integrated content series including the Kiwi Mixtape interview series (artist profiles during NZ Music Month), The Common Room long-form features, weekly Tearaway Weekly Music Haul roundups, and monthly Event Highlights listings. The content spans categories such as Features, News, Music, Art & Culture, Sports, Study & Careers, Society & Politics, Advice & Health, and Games & Technology, targeting young New Zealand audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Tearaway Magazine (Online Publication) A free New Zealand-based online digital publication covering music, entertainment, arts, culture, sports, and lifestyle content for young New Zealanders, structured across categories including Features, News, Music, Art & Culture, Sports, Study & Careers, Society & Politics, Advice & Health, and Games & Technology.
• Kiwi Mixtape

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• The Spinoff: A New Zealand-based digital publication covering culture, politics, and society aimed at younger NZ audiences. Directly comparable in geography, audience, and digital-first publishing model to Tearaway, with a similar ad/sponsorship revenue mix.
• Audioculture: An independent NZ music history and culture archive/publication covering Aotearoa artists. Overlaps with Tearaway's Kiwi Mixtape and NZ Music Month editorial franchise around local music storytelling.
• i-D Magazine: A digital-first culture and music publication targeting younger audiences with editorial franchises around emerging artists and cultural commentary. Comparable in voice, audience, and content-series model to Tearaway, though at international scale.
• The Wireless: NZ youth-focused digital magazine (originally RNZ-affiliated) covering music, culture, and lifestyle for young New Zealanders. Closely comparable in vertical, target demographic, and editorial format to Tearaway.
• Under the Radar: New Zealand independent music and entertainment publication covering local and touring artists, reviews, and event listings. Directly comparable to Tearaway's music-discovery editorial franchise and NZ-focused coverage.

Broad incumbents

• NZME (NZ Herald): Major NZ media company publishing the NZ Herald and operating radio networks. Competes for youth-adjacent audiences and entertainment advertising spend, with significantly larger editorial and commercial infrastructure.
• NME: Global music and entertainment publication with a strong digital presence covering artists, reviews, and culture. Overlaps with Tearaway's music-first editorial coverage and similar advertiser base of music/consumer brands.
• Vice Media: Global youth-oriented digital media brand covering music, culture, and lifestyle. Targets the same audience demographic as Tearaway with similar editorial verticals, but at global scale and with substantially greater production resources.
• Stuff: New Zealand's largest news media group operating across digital, print, and video. A broad incumbent competing for the same NZ advertiser budgets and audience attention as Tearaway, but with vastly greater scale and resources.

Regional players

• The Big Idea: A New Zealand creative-industries publication covering arts, culture, and creative careers. Adjacent to Tearaway's art/culture coverage and NZ-focused audience, though aimed at a slightly older creative-professional segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/TearawayMag
• YouTubeyoutube.com/channel/UCKcsVFQyBDkrRQXo8xOGtwg
• Facebookfacebook.com/TEARAWAYMAG
• Instagraminstagram.com/tearawaymag
• LinkedInlinkedin.com/company/tearaway-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tearaway Magazine