Teatro Circo Price

What Teatro Circo Price does

Teatro Circo Price is a municipal performing arts venue located at Ronda de Atocha 35 in central Madrid, operated by Madrid Destino Cultura Turismo y Negocio, S.A., a wholly owned public company of the Ayuntamiento de Madrid. The venue opened in its current form in March 2007 following a municipal investment of over €25 million, designed by architect Mariano Bayón with a distinctive 12.90-meter-diameter central circus pista and dual circular/Italian seating configurations accommodating 1,306 to 1,706 spectators. Its programming centers on contemporary and classical circus, complemented by music festivals (notably INVERFEST), the International Magic Festival, the Proyecto CRECE international circus creation laboratory, educational workshops for ages 5-18, and small-format performances in Sala Parish (129 seats) and Sala Trapecio.

The business model is a hybrid municipal revenue structure combining consumer ticket sales (€5-€35+ per ticket), recurring workshop subscriptions (€140 quarterly / €360 annually) delivered by partner Escuela de Circo Carampa, private event venue rentals through Sala Trapecio, and on-site supervised parking at €4 per vehicle. Customer segments span families, children and youth in training programs, school groups at 50% discount, emerging circus artists, and corporate/private event clients. Distribution operates through an online storefront, physical box office, and partner outlets including Casa de la Panadería at Plaza Mayor 27.

The venue has historical roots tracing to 1868 when Irish acrobat Thomas Price established Madrid's first permanent circus, making it one of Spain's oldest circus institutions. Following closure of the original 1880 Circo Teatro de Price in 1970, the 1999 agreement between Madrid City Council and the Ministry of Culture (INAEM) re-established a stable municipal circus venue, with 33 employees currently supporting year-round operations across approximately 928 documented activities.

Name

Teatro Circo Price

Legal name

MADRID DESTINO CULTURA TURISMO Y NEGOCIO, S.A.

Website

https://teatrocircoprice.es

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Teatro Circo Price is a municipal circus and performing arts venue in central Madrid, owned by the Ayuntamiento de Madrid, hosting circus, music, and magic programming for families, youth workshop participants, school groups, and private event clients across a 1,706-seat main hall and ancillary spaces.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Theater Companies and Dinner Theaters (71111)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industry

Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Performing arts venue
• Circus theater
• Live entertainment
• Arts education workshops
• Event venue rental

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to performances including circus shows, concerts, magic festivals, and theater productions. Ticket prices vary by performance with prices ranging from €5 to €35 or more.
2. Educational Workshops: Circus workshops for children and youth (ages 5-18) taught by Escuela de Circo Carampa instructors. Revenue generated through quarterly (€140) and annual (€360) enrollment fees.
3. Space Rental and Private Events: Venue available for private events, celebrations, and corporate rentals. Sala Trapecio accommodates up to 200 standing/150 seated guests for private functions.
4. Parking Services: On-site supervised parking at Calle Juan Sebastián Elcano 25 for €4 per vehicle, serving theater patrons.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Teatro Circo Price operates a municipal circus theater venue in Madrid at Ronda de Atocha 35, offering year-round programming of contemporary and classical circus, music, magic, theater, and dance performances. The venue features a 12.90m diameter central circular pista with 1,706/1,308 capacity main hall plus auxiliary spaces (Sala Parish, Sala Trapecio), and generates revenue through ticket sales, educational circus workshops for ages 5-18, space rental for private events, and on-site supervised parking.

Product overview

Teatro Circo Price is a municipal circus theater venue in Madrid operated by Madrid Destino. The venue consists of multiple spaces: the main circular Pista Central (1,706/1,308 capacity), Sala Parish (129 seats), and Sala Trapecio (355 m²). The programming encompasses circus performances (contemporary and classical), the INVERFEST winter music festival, the International Magic Festival, Proyecto CRECE circus laboratory, educational circus workshops for ages 5-18, and special cycles like Circo y Libro. The venue also offers space rentals for private events.

Differentiator

Problem solved

Functional benefit

Products and services

• Teatro Circo Price Main Venue (Pista Central) The main circus theater space featuring a 12.90m diameter central circular pista with capacity for 1,706 spectators in circular seating configuration or 1,308 in Italian-style configuration, hosting circus, music, magic, theater, and dance performances for general audiences.
• INVERFEST Winter Music Festival

Quantifiable outcome

• Over 150 years of continuous operation as Madrid's premier circus venue
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Escuela de Circo CarampacoreStrategic or Co-development PartnerLong-standing educational partnership where Escuela de Circo Carampa provides professional instructors for Teatro Circo Price's youth workshop programs. Carampa is a leading Spanish circus school whose teachers deliver acrobacy, equilibriums, aerial techniques, and juggling instruction to children ages 5-18. This partnership positions the Price as a primary training ground for Madrid's next generation of circus artists.
• Centro de Artes Circenses CarampacoreStrategic or Co-development PartnerCo-producer of Proyecto CRECE, an annual international circus creation laboratory now in its 17th edition. This initiative brings together recently graduated circus artists from major international schools to create original contemporary circus works under professional guidance, culminating in public performances at Teatro Circo Price.
• Madrid Destino Cultura Turismo y Negocio, S.A.coreOthersMunicipal company (CIF A84073105) that owns and operates Teatro Circo Price as part of Madrid City Council's cultural infrastructure. Located at Calle Conde Duque 9-11, Madrid, the company manages the venue's operations, programming, and maintenance as a public cultural service.
• Ayuntamiento de Madrid / INAEMcoreOthersJoint public funding partnership between Madrid City Council (Ayuntamiento de Madrid) and the National Institute of Performing Arts and Music (INAEM, Ministry of Culture). The 1999 agreement established the stable circus venue, with the city providing the property and infrastructure while INAEM contributes theatrical equipment and programming support.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sadler's Wells: London performing arts venue focused on dance and increasingly contemporary circus; comparable as a publicly-supported venue with multiple performance spaces, international programming, and an educational/community engagement mission similar to Teatro Circo Price.
• Teatros del Canal: Madrid municipal cultural venue also operated by Madrid Destino under the Ayuntamiento de Madrid; comparable in scale and programming mix (theater, dance, music, family programming) and shares the same parent governance and ticketing infrastructure.
• La Villette: Paris cultural complex presenting music, dance, theater, and circus programming across multiple performance spaces; comparable in mission and scale as a publicly-supported multi-format performing arts venue with international programming and educational outreach.
• Naves del Español en Matadero Madrid: Madrid municipal performing arts venue operated by Madrid Destino; comparable as a publicly-owned cultural venue with multi-format spaces (Sala Principal, Sala 2, Sala 3) hosting theater, dance, music, and experimental programming for similar audience segments.
• Theater im Delphi: Berlin independent performing arts venue hosting contemporary theater, dance, and circus; comparable as a smaller-scale venue operator with diverse programming and an emphasis on emerging artists and international works.
• TENT circustheater: Rotterdam venue dedicated to contemporary circus and physical theater; directly comparable as a single-venue operator focused on the same niche (international contemporary circus programming, supporting emerging artists, and ticketed family programming).
• Le Channel — Scène nationale de Calais: Calais national stage and cultural venue presenting theater, dance, music, and circus programming; comparable as a publicly-supported multi-format performing arts venue with educational and community programming serving a similar regional audience.

Broad incumbents

• Cirque du Soleil: Global circus entertainment company and the dominant brand in contemporary circus; comparable as the leading producer and operator in the circus category that Teatro Circo Price programs, but operates as a touring tent/theater producer rather than a single fixed venue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/circoprice
• Facebookfacebook.com/CircoPrice
• Instagraminstagram.com/circoprice/?hl=es
• LinkedInlinkedin.com/company/teatro-circo-price

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teatro Circo Price