Teatr im. Stefana Jaracza w Olsztynie

What Teatr im. Stefana Jaracza w Olsztynie does

Teatr im. Stefana Jaracza w Olsztynie, operating under the brand 'Teatr Warmii i Mazur,' is a public cultural institution (instytucja kultury) headquartered at ul. 1 Maja 4, Olsztyn, in Poland's Warmian-Masurian Voivodeship. Founded in 1925 and operating under the Warmian-Masurian Voivodeship Self-Government, the theater delivers a season-based repertoire of stage productions — classical drama, contemporary plays, children's theater, and socially engaged works — across three performance spaces: the Main Stage (Scena Duża), the Chamber Stage (Scena Kameralna, ~90–98 seats), and the Margines Stage (Scena Margines). It also organizes the annual Olsztyńskie Spotkania Teatralne festival (currently in its 31st edition) and tours the region via 'Festiwal Teatr Jaracza w Zabytkach Warmii i Mazur.' Revenue is generated through unit-priced ticket sales (50–65 PLN with discounts for students, seniors, and groups), costume rental (Wypożyczalnia kostiumów), space rental (Wynajem przestrzeni), and tuition from the Policealne Studium Aktorskie im. Aleksandra Sewruka, supplemented by recurring subsidies from the Ministry of Culture and National Heritage and the Warmia-Mazury Regional Government.

The theater distributes through a physical box office, a proprietary online ticketing system (bilety.teatr.olsztyn.pl, processed via Przelewy24/PayPro), and partner venue box offices at heritage sites across the region. Its technology footprint is primarily consumer-facing — the online reservation system, email newsletter, and social media accounts on Instagram, Facebook, and YouTube — with one documented experimental use of artificial intelligence in video projections for the 2024 production 'Mitologia. Nie-boginie.' Strategic positioning centers on artistic reputation, evidenced by consecutive Grand Prix wins at Poland's leading theater festivals (Boska Komedia 2022, Kaliskie Spotkania Teatralne 2023, Klasyka Żywa 2026) and the 2025 state honor 'Odznaka Zasłużony dla Kultury Polskiej.' Customer segments are horizontally distributed across general audiences, families, students, and aspiring actors; customer concentration risk at the end-user level is low, while structural dependence on two governmental funding counterparties is the primary institutional exposure.

Name

Teatr im. Stefana Jaracza w Olsztynie

Legal name

Teatr im. Stefana Jaracza w Olsztynie

Website

https://teatr.olsztyn.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Teatr im. Stefana Jaracza w Olsztynie is a public regional theater in Poland's Warmia-Mazury Voivodeship, operating three stages (Main, Chamber, Margines) plus an acting school and an annual international festival, serving general audiences, families, students, and touring visitors across the region.

Ownership category

akta.pro rank

Product category

Live Theater / Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industry

Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Live theater performances
• Acting school education
• Theatrical costume rental
• Performing arts festival
• Venue rental services

Headquarters

HQ city

Olsztyn

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket sales: Primary revenue stream from sales of tickets to theatrical performances and events. The theater offers tickets at various price points with discounts available.
2. Costume rental: The theater maintains a costume rental service (Wypożyczalnia kostiumów) allowing external parties to rent theatrical costumes.
3. Space rental: The theater offers space rental services (Wynajem przestrzeni) for events and productions.
4. Acting school (Studium Aktorskie): The theater operates Policealne Studium Aktorskie im. Aleksandra Sewruka, providing professional actor training as an educational program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Teatr im. Stefana Jaracza w Olsztynie is a public cultural institution that produces and stages a season-based repertoire of theatrical performances — classical drama, contemporary plays, children's fairy tales, farces, and socially-engaged productions — across three in-house stages (Scena Duża, Scena Kameralna, Scena Margines) and at touring heritage venues throughout the Warmia-Mazury region. Ticket sales to live performances generate the primary consumer revenue stream, supplemented by a two-year post-secondary acting school (Studium Aktorskie im. Aleksandra Sewruka), costume rental, venue rental, educational outreach programs, and the annual Olsztyńskie Spotkania Teatralne festival.

Product overview

Teatr im. Stefana Jaracza w Olsztynie operates as a professional public theater institution offering a broad portfolio of services anchored by its live theatrical repertoire of productions spanning Polish and world classical drama, contemporary plays, fairy tales for children, and socially engaged works. The theater's core product is its season-based repertoire of stage productions (Spektakle) presented across multiple stages: the Main Stage (Scena Duża), Chamber Stage (Scena Kameralna), and Margines Stage (Scena Margines). Supporting the main repertoire, the theater offers an acting school (Studium Aktorskie), educational outreach programs (Edukacja), costume rental (Wypożyczalnia kostiumów), and venue rental (Wynajem przestrzeni). The theater also organizes the annual Olsztyńskie Spotkania Teatralne festival and sells tickets through a proprietary online booking system.

Differentiator

Problem solved

Functional benefit

Brands

• Studium Aktorskie im. Aleksandra Sewruka: Acting studio operated by the theater for training actors
• Olsztyńskie Spotkania Teatralne

Products and services

• Spektakle / Theater Repertoire Season-based repertoire of professional theatrical productions spanning Polish and world classical drama (Słowacki's Balladyna, Chekhov's Mewa), contemporary plays, fairy tales, farces, and socially engaged works performed on the Main Stage (Scena Duża), Chamber Stage (Scena Kameralna), and Margines Stage. Customers purchase tickets to attend live performances in Olsztyn and at touring venues across the Warmia-Mazury region, with pricing between 50-65 PLN and discounts for students, seniors, and groups.
• Studium Aktorskie im. Aleksandra Sewruka Two-year post-secondary professional acting program operated by the theater, led by director Milena Gauer. Students are trained by theater ensemble members and external professionals, providing a career pathway into professional acting. Tuition is billed on a recurring basis.
• Edukacja (Educational Programs) Educational theater programs for schools and groups including guided tours of the theater facilities, workshops, and post-show discussions. The theater also partners with universities for academic collaborations and lectures. Targeted at student groups and educational institutions in the Warmia-Mazury region.
• Wynajem przestrzeni (Space Rental) Rental of theater spaces including the main stage, chamber stage, and other areas for external events, productions, and gatherings. Available to external event organizers and producers.
• Wypożyczalnia kostiumów (Costume Rental) Costume rental service allowing individuals and organizations to borrow theatrical costumes and garments from the theater's in-house collection. Available to outside productions, event organizers, and individuals.
• Online Ticket Reservation System (bilety.teatr.olsztyn.pl) Online booking and reservation system allowing customers to browse events, select seats, and purchase tickets for performances. Supports credit card payments via Przelewy24/PayPro SA, bank transfers, e-przelewy online bank transfers, with accounts, e-ticket email delivery, and group booking functionality.
• Olsztyńskie Spotkania Teatralne Annual international theater festival organized by the theater, currently in its 31st edition as of 2026. Features guest productions, festival performances, and dedicated ticket sales, attracting regional and national audiences.

Quantifiable outcome

• Grand Prix + 80,000 PLN + 5 individual awards for 'Krzyżacy' production at 'Klasyka Żywa' competition
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Muzeum Michała Kajki w OgródkuminorStrategic or Co-development PartnerMuseum venue hosting outdoor theatrical performances as part of 'Festiwal Teatr Jaracza w Zabytkach Warmii i Mazur'.
• Stodoła Kultury w Dobrym MieścieminorChannel Partner/ Reseller/ DistributorCultural venue hosting theater performances and selling tickets for events.
• Hotel Krasicki w Lidzbarku WarmińskimminorChannel Partner/ Reseller/ DistributorHeritage hotel venue hosting performances of 'Więzi rodzinne' on the castle courtyard.
• Teatr Nowy im. Witkacego w SłupskuminorStrategic or Co-development PartnerPartner theater for actress Marta Markowicz who collaborates with this institution.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Teatr im. Juliusza Słowackiego w Krakowie: Major Polish historic repertory theater operating a Main Stage/Miniatura Stage with season programming of classical and contemporary works, structurally comparable to Teatr Jaracza as a publicly funded repertory institution running multiple stages and a national festival circuit.
• Teatr Polski im. Arnolda Szyfmana w Warszawie: Long-standing Warsaw repertory theater with multi-stage operations and a comparable mix of Polish classics, contemporary drama, and festival participation; similar organizational model as a publicly supported dramatic theater.
• Teatr Narodowy w Warszawie: Poland's national repertory theater with multiple stages (Scena Duża, Scena Mała, Scena Studio), Ministry of Culture oversight, and ensemble-driven season programming — a benchmark direct peer for structure, although operating at significantly larger scale.
• Teatr Powszechny im. Zygmunta Hübnera w Warszawie: Warsaw repertory theater with multi-stage contemporary programming and public-institution status; comparable in governance, repertoire strategy, and festival participation.
• Teatr Stary w Krakowie: Kraków's flagship dramatic repertory theater operating multiple stages with classical and contemporary repertoire; closely comparable business model (public institution, ensemble, festival appearances) to Teatr Jaracza.
• Teatr Bagatela im. Tadeusza Boya-Żeleńskiego w Krakowie: Mid-sized Kraków repertory theater running multiple stages with classical drama, comedy, and contemporary work under public-institution governance — closely comparable in scale and programming mix.
• Teatr Rozrywki w Chorzowie: Regional Polish repertory theater with multi-genre programming (musical, comedy, drama) under public-institution ownership; comparable in regional positioning and ticketed live-entertainment operations.
• Teatr Współczesny we Wrocławiu: Wrocław-based repertory theater focused on contemporary drama across multiple stages, publicly funded and participating in the national festival circuit; comparable scope and programming philosophy.
• Teatr im. Wojciecha Bogusławskiego w Kaliszu: Polish regional repertory theater and co-organizer of the Kaliskie Spotkania Teatralne festival where Teatr Jaracza won Grand Prix 2023; directly comparable in regional scale, public funding model, and festival participation.

Broad incumbents

• Narodní divadlo (National Theatre Prague): Czech national repertory theater with multiple stages, government funding, and an in-house acting tradition; structurally analogous as a publicly funded multi-stage repertory institution, though at substantially larger scale and national rather than regional scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFJCq6wu_WZEu2vm5WKUvWQ
• Facebookfacebook.com/TeatrOlsztyn
• Instagraminstagram.com/teatrolsztyn
• LinkedInlinkedin.com/company/teatr-im-stefana-jaracza-w-olsztynie

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teatr im. Stefana Jaracza w Olsztynie