Teatro Madrid

What Teatro Madrid does

Teatro Madrid, operated by the Spanish limited company Escenes i Publics, SL, is an online theater ticket aggregator and information platform serving the Madrid live-entertainment market. Founded in 2016 and headquartered in Madrid, the company operates teatromadrid.com as a direct-to-consumer marketplace that consolidates show listings, schedules, and ticket purchasing across more than ten named major Madrid theaters — including Teatro Lope de Vega, Teatro Gran Vía, Teatro Alcázar, Teatro Lara, Teatro Calderón, Teatro de La Abadía, and Teatros Luchana — covering genres spanning theater, musicals, comedy, opera, dance, circus, magic, cabaret, family shows, improvisational theater, and zarzuela. The underlying technology is a standard web-based ticketing platform with social authentication (Facebook/Google OAuth), seat selection, secure payment processing, newsletter subscription management, and affiliate tracking capabilities, built and maintained by the agency partner Copymouse.

The business model is a transaction-fee / take-rate structure: Teatro Madrid functions as an official ticket sales channel for its venue partners and earns commission on each ticket sold through the platform, with ticket prices typically ranging from €4.50 to €50 and active promotional discounts of 9–50% off. Complementary product lines include season subscriptions (Abonos), gift tickets (Tickets Regalo), an editorial magazine (Revista), a contest/giveaway platform (Concurso), and segmented newsletters across five interest categories. The customer base is split between B2B venue partners on the supply side and a B2C audience of 200,000+ registered users (theater enthusiasts, families, and tourists) on the demand side. Distribution is primarily through the owned website, supported by SEO, email newsletters, and social login integrations. The company also operates the sister platform TeatreBarcelona, extending the same model into the Barcelona market, and holds an affiliate partnership with Atrápalo for select comedy venues. The firm is privately held with no disclosed external funding.

Name

Teatro Madrid

Legal name

Escenes i Publics, SL

Website

https://teatromadrid.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Teatro Madrid (Escenes i Publics, SL) is a Madrid-based online aggregator and official ticket sales channel for major Madrid theaters, serving 200,000+ registered consumers across genres including theater, musicals, opera, dance, comedy, and family shows via a commission-based marketplace model.

Ownership category

akta.pro rank

Product category

Online Ticket Sales and Live Entertainment Booking

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Broadway & Commercial Theatre Productions (MPAGABAA)

Keywords

• Online ticket sales
• Theater ticket aggregator
• Live entertainment booking
• Season subscriptions
• Promotional discount tickets

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Ticket Sales Commission: Teatro Madrid operates as an official ticket sales channel for Madrid theaters, earning commission on each ticket sold through their platform

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Teatro Madrid is an online ticketing platform that aggregates performances from 50+ Madrid theaters into a single booking interface, enabling consumers to browse, filter by genre, and purchase tickets directly. The platform operates as an official sales channel for its partner theaters, earning commission on each ticket sold, and offers complementary products including season subscriptions (Abonos), gift tickets (Tickets Regalo), and promotional discount programs.

Product overview

Teatro Madrid operates as a comprehensive online theater ticket sales and information platform for Madrid, Spain, managed by Escenes i Publics, SL. The core product is an online ticketing marketplace that aggregates shows from numerous Madrid theaters, enabling users to browse, filter, and purchase tickets. The platform is organized around genre-based browsing (theater, musicals, comedy, dance, opera, circus, cabaret, magic, family shows, improvisational theater, and zarzuela). The offering includes: the primary ticket sales platform, season subscription packages (Abonos), gift tickets, editorial content through its magazine section, and promotional discount programs. The platform also features a social login system (Google/Facebook), newsletter subscriptions with category-specific options, and contest/giveaway functionality. Currently serving over 200,000 registered users.

Differentiator

Problem solved

Functional benefit

Products and services

• Teatro Madrid - Entradas de Teatro
• Abonos (Season Subscriptions)
• Tickets Regalo (Gift Tickets)
• Promociones y Descuentos

Quantifiable outcome

• 200,000+ registered users

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• TeatreBarcelonaminorChannel Partner/ Reseller/ DistributorCross-platform collaboration with the Barcelona theater ticket platform (es.teatrebarcelona.com), allowing TeatroMadrid to offer cross-promotion of shows and potentially expand ticket sales to Barcelona-based performances
• AtrápalominorChannel Partner/ Reseller/ DistributorAffiliate partnership for El Golfo Comedy Club ticket sales, where TeatroMadrid redirects users to Atrapalo for ticket purchases and receives referral credit

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/teatro-madrid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teatro Madrid