Cia de Teatro Parafernália

What Cia de Teatro Parafernália does

Cia de Teatro Parafernália is a Brazilian theater company founded in 1991 and headquartered in Mogi Guaçu, São Paulo. The company produces educational theatrical performances on social, environmental, and public-safety themes — including traffic safety, water conservation, recycling, workplace safety, inclusion, and citizenship — targeting children and families and positioning children as "knowledge multipliers" who extend the social impact to their households. The company operates with a small core team of 9 members and has reached approximately 600,000 people across 90 cities in 10 Brazilian states over its 34+ year history, with 265 presentations delivered in 2024 alone.

The company's core product is a portfolio of theatrical productions structured as sponsorship-eligible cultural projects under Brazilian tax incentive laws (Lei Rouanet and ProAC ICMS). Three active productions are currently available for sponsorship — "Caminhos em Cena - Ir e Vir sem Colidir" (traffic safety), "Água à Vista" (water conservation), and "A Mágica Carruagem de Inácio" (accessibility and inclusion) — alongside 10+ past productions spanning workplace safety, STD/AIDS awareness, and gender themes. Each project page on the website links directly to a pre-filled WhatsApp sponsorship inquiry. In 2025, the company launched a new product line with the inauguration of the Escola de Teatro Viviane Casteliani, a dedicated theater school, and in 2023 it moved into a new dedicated physical space in Mogi Guaçu.

Revenue is generated through project-based corporate sponsorship, with companies funding specific productions in exchange for brand visibility, social responsibility association, and tax benefits under Brazilian cultural incentive frameworks. Named corporate sponsors include TIGRE (title sponsor of the "Água à Vista" national season since 2022), International Paper (first corporate partner since 1997), Concessionária Renovias (ongoing partner since 2012 for "Batalhão da Coleta Seletiva"), and Ingredion, plus 11 additional partner companies. The company holds the "Ponto de Cultura Nacional" designation from the Brazilian Ministry of Culture since 2009 and is independently owned and operated with no disclosed institutional investors.

Name

Cia de Teatro Parafernália

Legal name

Cia de Teatro Parafernália

Website

https://teatroparafernalia.com.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Cia de Teatro Parafernália is a 1991-founded Brazilian theater company that produces educational theatrical performances on social, environmental, and safety themes, funded through corporate sponsorship under Brazilian cultural incentive laws, reaching 600,000+ people across 10 states.

Ownership category

akta.pro rank

Product category

Educational Theater and Cultural Production Services

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Community & Amateur Theatre (MPAGABAD)

akta.pro secondary industry

Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG)

Keywords

• Educational theater productions
• Cultural incentive projects
• Corporate sponsored theater
• Theater school training
• Itinerant theatrical performances

Headquarters

HQ city

Mogi Guaçu

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Sponsorship of Cultural Projects: The company develops cultural, social, and environmental theater projects and seeks corporate sponsors to fund them. Sponsors gain brand visibility and social responsibility association. Projects are designed to qualify under Brazilian cultural incentive laws, lowering the cost of sponsorship for companies. Active sponsors include TIGRE (Água à Vista national season) and historical sponsor International Paper. Contact is initiated via WhatsApp.
2. Lei de Incentivo à Cultura (Cultural Incentive Laws): Projects are structured to qualify under Brazilian cultural incentive legislation — Lei Rouanet and ProAC ICMS — allowing companies to redirect a portion of taxes toward sponsoring approved cultural projects. The company has used this mechanism for multiple productions including 'Batalhão da Coleta Seletiva' (2008, Lei Rouanet) and 'Encanto dos Contos' (2010, ProAC ICMS). This is a key funding mechanism for the company's productions.
3. Free Public Performances / Public Cultural Services: Projects are presented free of charge to the public at schools, public institutions, and community spaces, fulfilling social and cultural mandates while being funded through the incentive and sponsorship mechanisms above.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Cia de Teatro Parafernália is a Brazilian theater company that creates, produces, and tours educational theatrical productions on themes such as traffic safety, water conservation, environmental preservation, accessibility, inclusion, and citizenship. Productions are delivered free of charge as itinerant performances at schools, public cultural spaces, and community institutions, funded through corporate sponsorships structured under Brazilian cultural incentive laws (Lei Rouanet and ProAC ICMS). The company also operates the Escola de Teatro Viviane Casteliani, offering structured theater training since 2025.

Product overview

Cia de Teatro Parafernália is a theater company offering cultural, social, and environmental educational productions. The portfolio includes three active productions (Caminhos em Cena - Ir e Vir sem Colidir, Água à Vista, and A Mágica Carruagem de Inácio) available for sponsorship, along with over ten past productions covering themes including traffic safety, environmental sustainability, workplace safety, health awareness, and social inclusion. The company also operates Escola de Teatro Viviane Casteliani for theater education. Productions are developed for schools, cultural centers, and public institutions, reaching approximately 600,000 people across 90 cities in 10 Brazilian states.

Differentiator

Problem solved

Functional benefit

Products and services

• Caminhos em Cena – Ir e Vir sem Colidir Theatrical production focused on traffic safety education, inviting the public to reflect on attention and education in transit and proposing simple everyday solutions to contribute to driver and family safety. Designed for children who become "knowledge multipliers" carrying the road safety message to their families. Targets more than 8,000 attendees under the project and is available for corporate sponsorship via Lei Rouanet.
• Água à Vista Theatrical production about water crisis and environmental preservation, following two scientists and an adventurer on a time-travel expedition to 2070 where they encounter water wars, disease, and scarce reserves guarded by the army, before being helped by a Moses figure. Written and directed by Viviane Casteliani, with cast Danillo Rodriguez, Filipe Pereira, Romildo Augusto, and Gabriely Simoso. Title sponsored by TIGRE since 2022.
• A Mágica Carruagem de Inácio Itinerant, free theatrical production addressing accessibility, inclusion, respect for differences, human rights, citizenship, and the right to active participation in society. Available for sponsorship to support free community presentations.
• Escola de Teatro Viviane Casteliani Dedicated theater school inaugurated in 2025, offering theater education and training to students. Represents the company's expansion into formal performing arts education, complementing its touring production activities.

Quantifiable outcome

• Reaches approximately 30,000 people annually across performances
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• LOA Produções CulturaisminorStrategic or Co-development PartnerCultural production partner visible in the company's partner logo section, suggesting collaborative production relationships within the Brazilian cultural ecosystem.
• CRIA R (CRIA R Oficial)minorStrategic or Co-development PartnerCultural partner visible in the company's partner logo section, indicating collaboration within the creative/cultural production network.

Scale indicators8 records

Recent moves8 records

Expansion highlights10 records

Direct peers

• Os Satyros: Long-running São Paulo-based theater company producing independent and socially-themed theatrical works. Comparable to Cia de Teatro Parafernália as a small-to-mid-sized Brazilian theater troupe that combines original productions with cultural/educational programming and pursues corporate and incentive-law sponsorship.
• Cia dos Atores: Brazilian theater company founded by prominent actors, producing original and contemporary theatrical works. Comparable to Cia de Teatro Parafernália as an actor-driven troupe using a project-based production model and corporate/cultural sponsorship.
• Grupo Tapa: São Paulo theater company with decades of continuous operation staging classical and contemporary works. Comparable to Cia de Teatro Parafernália as an established Brazilian theater company of similar scale operating in São Paulo with a comparable mix of independent and partner-funded productions.
• Associação Cultural Célia Helena: São Paulo-based cultural organization operating its own theater venue and producing educational and contemporary theatrical programming. Comparable to Cia de Teatro Parafernália as a similarly sized São Paulo cultural organization that combines venue operation with educational/dance-theater programming.
• Cia. Estável de Teatro de São Paulo: São Paulo-based theater company producing original and repertory theatrical works. Comparable to Cia de Teatro Parafernália as a small-to-mid São Paulo theater troupe with project-based funding from public and corporate sources.

Broad incumbents

• Centro Cultural São Paulo: Municipal cultural institution in São Paulo hosting theater, dance, and music programming. Comparable to Cia de Teatro Parafernália as a São Paulo venue/programming counterpart that helps distribute theatrical content to public audiences through cultural programming partnerships.
• SESC – Serviço Social do Comércio: Brazilian commerce-sector social service organization that is one of the largest presenters of theater, dance, and music across the country. Comparable to Cia de Teatro Parafernália as a major funder/presenter of theatrical performances in São Paulo, but operating at vastly larger scale as part of a broad cultural portfolio.
• Fundação Itaú Cultural: Major Brazilian corporate cultural foundation supporting and programming theater, music, and visual arts nationwide. Comparable to Cia de Teatro Parafernália as a key corporate-cultural ecosystem player in São Paulo and a potential sponsor/partner for cultural incentive-driven productions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1p0NrpyqDo0jhkH8JsAPmw
• Facebookfacebook.com/teatroparafernalia.parafernalia
• Instagraminstagram.com/teatroparafernalia
• LinkedInlinkedin.com/company/cia-de-teatro-parafern%C3%A1lia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cia de Teatro Parafernália