Teatro RioMar Fortaleza
Teatro RioMar Fortaleza is a 901-seat live entertainment venue inside Shopping RioMar in Fortaleza, Brazil, operated by Opus Entretenimento since December 2014 to host shows, family spectacles, and corporate and private event rentals.
- Company typePrivate
- Founded2014
- Headquarters—
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Teatro RioMar Fortaleza does
Teatro RioMar Fortaleza is a single-venue live entertainment theater in operation since December 2014, located on the third floor of Shopping RioMar Fortaleza in the Papicu neighborhood of Fortaleza, Ceará, Brazil. The venue offers 901 seats across three sections (Plateia Baixa A, Plateia Baixa B, Plateia Alta) within 4,000m² of total area, with bar service, coat check, accessibility infrastructure, and high-standard technical and acoustic facilities. It is operated by Opus Entretenimento — Brazil's largest live entertainment platform managing eight venues across six capitals — in partnership with Grupo JCPM, which owns the host shopping center. Since opening, the theater has hosted more than 600 events and 750,000 spectators, including Tom Cavalcante, João Bosco, Stomp, Disney Live!, and Disney On Ice productions.
The core product is the physical venue itself, with no proprietary technology stack beyond standard ticketing, marketing, and analytics SaaS (Uhuu.com for online ticketing, Wake/CORE for marketing automation, Google Analytics for web traffic analysis). Revenue is generated through two streams: (1) ticket sales for shows, spectacles, and family entertainment, distributed through Uhuu.com, the on-site box office (Tuesday–Saturday 14h–20h), and authorized physical sales points, with convenience fees on non-box-office purchases and a 40% half-price allocation for students, seniors, disabled persons, and other qualifying categories; and (2) venue rental for corporate events, congresses, lectures, weddings, graduations, fashion shows, filming, and artistic exhibitions, handled through a dedicated commercial email channel. Marketing reaches consumers via website, Facebook, Instagram, YouTube, and Spotify, supported by a newsletter and cross-promotion across the Opus venue network. The company is privately held with 9 employees and is LGPD-compliant; its operating license (Alvará Nº 471066) is valid through 22/10/2027.
Teatro RioMar Fortaleza firmographics
Firmographics- Name
- Teatro RioMar Fortaleza
- Legal name
- Teatro RioMar Fortaleza
- Website
- https://teatroriomarfortaleza.com.br
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- Teatro RioMar Fortaleza is a 901-seat live entertainment venue inside Shopping RioMar in Fortaleza, Brazil, operated by Opus Entretenimento since December 2014 to host shows, family spectacles, and corporate and private event rentals.
- Ownership category
- akta.pro rank
Teatro RioMar Fortaleza industry classification
Industry- Product category
- Live Entertainment Venue
- NAICS
- Theater Companies and Dinner Theaters (71111), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)
- akta.pro secondary industries
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Concession & Stadium / Arena Catering (THAFAIAG)
Keywords
Teatro RioMar Fortaleza business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Ticket Sales: Primary revenue from ticket sales for shows, spectacles, and events. Tickets sold through Uhuu.com (online ticketing platform), physical box office at 3rd floor of Shopping RioMar, and other authorized physical sales points. Convenience fees apply for online purchases.
- Venue Rental: Revenue from renting the theater space for private events including corporate events, congresses, lectures, celebrations, graduations, fashion shows, filming, and artistic exhibitions. Commercial inquiries handled through [email protected].
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Teatro RioMar Fortaleza product offering
Product offeringCore offering
Teatro RioMar Fortaleza is a cultural performance venue located inside Shopping RioMar Fortaleza, with a maximum licensed capacity of 901 people across more than 4,000 square meters. The theater operates three seating sections (Plateia Baixa A, Plateia Baixa B, and Plateia Alta) and hosts artistic shows, spectacles, and live performances for general audiences. Revenue is generated through ticket sales via online ticketing platform Uhuu.com and the on-site box office, plus venue rental for corporate and private events.
Product overview
Teatro RioMar Fortaleza operates as a single-unit cultural performance venue rather than a platform product. The core offering is the physical theater space with three seating sections (Plateia Baixa A, Plateia Baixa B, and Plateia Alta) hosting artistic shows and spectacles. Supporting services include ticket sales (via Uhuu and physical box office), accessibility accommodations (wheelchair seating, obese patron seats), food and beverage service, half-price ticket programs for various demographics (seniors, students, disabled persons, low-income youth, teachers, blood donors), group bookings (minimum 30 tickets), and event space rental for corporate events, congresses, weddings, graduations, fashion shows, and filming. The venue is managed by Opus Entretenimento in partnership with Grupo JCPM.
Differentiator
Problem solved
Functional benefit
Products and services
- Teatro RioMar Fortaleza Venue A cultural performance venue with capacity for 901 people and more than 4,000m² of total area, featuring three seating sections, full accessibility infrastructure, bar service, cloakroom, and high-standard technical and acoustic facilities. Designed for general audiences attending shows, spectacles, and live performances.
- Ticket Sales Service Ticket sales for shows and spectacles distributed through online channels (Uhuu.com and other authorized ticketeiras), the on-site box office on the 3rd floor of Shopping RioMar Fortaleza, and physical sales points. Digital tickets delivered via email and accessible through the Uhuu website or app.
- Event Space Rental Venue rental service for private events including shows, spectacles, congresses, meetings, corporate events, parties, weddings, graduations, fashion shows, filming sets, and artistic exhibitions. Commercial inquiries handled via [email protected].
- Bar and Concessions Service On-site food and beverage service available within the theater premises. Outside food and drinks are generally prohibited for security reasons, with an exception for sealed disposable water bottles.
Quantifiable outcome
- Over 600 events performed since opening in December 2014
- +1 more outcomes
Companies that use Teatro RioMar Fortaleza
Customer profileSegments3 records
Ideal customer profiles2 records
Teatro RioMar Fortaleza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Teatro RioMar Fortaleza partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Opus EntretenimentocoreOpus Entretenimento is the venue operator and administrator of Teatro RioMar Fortaleza. The company is the largest live entertainment platform in Brazil with 50 years of experience, operating 8 venues across 6 capitals. The theater is the third venue opened by Opus in Northeast Brazil.
- Grupo JCPMcoreGrupo JCPM is the owner/developer partnership behind Teatro RioMar Fortaleza. The group is one of Brazil's main business groups, operating in shopping centers, real estate, and communications. Grupo JCPM owns Shopping RioMar Fortaleza where the theater is located. The group has 12 shopping centers and is constructing its 13th.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Teatro RioMar Fortaleza competitors and assessment
Company assessmentDirect peers
- Teatro RioMar Recife: Sister theater operated by Opus Entretenimento inside Shopping RioMar Recife with a comparable 900+ seat format and identical ticketing (Uhuu), rental, and accessibility programs — the closest direct comparable in the network.
- Teatro Riachuelo Natal: Another Opus Entretenimento venue in Northeast Brazil with similar mid-large capacity theatrical format and shared booking circuit — directly comparable on content mix and target audience.
- Teatro do Bourbon Country: Opus Entretenimento theater located inside a shopping mall in Porto Alegre; comparable mall-anchored theater model with similar ticketing and rental operations.
- Teatro Bradesco: Opus Entretenimento venue in São Paulo with premium touring-show programming and similar mid-large format; directly comparable operating model under the same parent.
- Teatro Sabesp Frei Caneca: Opus Entretenimento theater in São Paulo with similar capacity and mixed theatrical/concert programming; directly comparable on operational economics.
- Arena Opus: Larger-format Opus Entretenimento venue in São Paulo for concerts and events; relevant for understanding how the Opus network scales programming up-market from theatrical venues.
- Vibra São Paulo: Opus Entretenimento's São Paulo live-entertainment venue; comparable as a sister property under the same operator with shared booking and marketing infrastructure.
Regional players
- Theatro José de Alencar: Historic Fortaleza theater and cultural landmark offering theatrical programming in the same local market — competes for the same Fortaleza theatergoing audience.
- Dragão do Mar Center of Arts and Culture: Fortaleza cultural complex with multiple performance spaces and a strong arts programming schedule; competes for live-performance attendance in the same metro area.
- Cineteatro São Luiz: Fortaleza performing arts and cinema venue with theatrical, musical, and film programming; regional competitor for both theatrical shows and cinema-style audiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Teatro RioMar Fortaleza social profiles
Digital presenceTeatro RioMar Fortaleza compliance and trust
Trust signalCompliance3 records
Teatro RioMar Fortaleza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Teatro RioMar Fortaleza leadership team
Management profileNumber of profiles
Teatro RioMar Fortaleza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Teatro RioMar Fortaleza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Teatro RioMar Fortaleza
What does Teatro RioMar Fortaleza do?
Teatro RioMar Fortaleza is a cultural performance venue located inside Shopping RioMar Fortaleza, with a maximum licensed capacity of 901 people across more than 4,000 square meters. The theater operates three seating sections (Plateia Baixa A, Plateia Baixa B, and Plateia Alta) and hosts artistic shows, spectacles, and live performances for general audiences. Revenue is generated through ticket sales via online ticketing platform Uhuu.com and the on-site box office, plus venue rental for corporate and private events.
Is Teatro RioMar Fortaleza a public or private company?
Teatro RioMar Fortaleza is a private company. It is classified as corporate owned and is currently operating.
When was Teatro RioMar Fortaleza founded?
Teatro RioMar Fortaleza was founded in 2014.
How does Teatro RioMar Fortaleza make money?
Two revenue lines are on record. Ticket Sales are the primary driver. The others are venue Rental.
Who are Teatro RioMar Fortaleza's main competitors?
Direct peers on record are Teatro RioMar Recife, Teatro Riachuelo Natal, Teatro do Bourbon Country, Teatro Bradesco, Teatro Sabesp Frei Caneca, Arena Opus and Vibra São Paulo. Regional players are Theatro José de Alencar, Dragão do Mar Center of Arts and Culture and Cineteatro São Luiz.
Does Teatro RioMar Fortaleza have an API?
No public API is recorded for Teatro RioMar Fortaleza.
What industry is Teatro RioMar Fortaleza in?
Teatro RioMar Fortaleza's product category is Live Entertainment Venue. Its primary akta.pro industry code is MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses), with a secondary code of MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues). Its NAICS code is 71111 and its SIC code is 7900.