The Bagel Boys

What The Bagel Boys does

The Bagel Boys is a privately held, Brisbane-based specialty food business founded in 2010 that produces traditional New York-style bagels using a kettle-boiled, fresh-daily production method. The company operates a multi-channel distribution model anchored by six owned retail bagel bar locations across Brisbane, concentrated in the CBD, Milton, and two university campuses (University of Queensland and Queensland University of Technology), with four of six sites positioned in tertiary-education catchments. These retail outlets serve the primary consumer segment of walk-in breakfast and lunch customers, supplemented by weekly presence at four Brisbane farmers markets (Jan Power City Market, Power House/Rocklea, Manly, and Eagle Farm). Beyond its owned retail footprint, the company generates revenue through wholesale distribution to cafes, delis, restaurants, hotels, and resorts across Brisbane, the Sunshine Coast, and the Gold Coast (via a partnership with Sparrow Time Distribution on the Gold Coast), with a minimum order of 36 bagels and daily fresh delivery across 11 flavors including a gluten-free variant. Additional revenue streams include corporate catering and an "Off The Shelf" retail program that places pre-packaged bagels in third-party grocers and delis such as Harris Farm, Ambarella Fine Foods, Sevilo, Rock N Roll Deli, and Zone Fresh across Queensland. The business is bootstrapped, founder/owner-operated with no disclosed external investment, employs approximately 6 people, and operates exclusively within the Queensland market.

Name

The Bagel Boys

Legal name

The Bagel Boys

Website

https://thebagelboys.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Bagel Boys is a Brisbane-based, bootstrapped specialty food business founded in 2010 that produces traditional kettle-boiled New York-style bagels, selling through six owned retail bagel bars, wholesale to hospitality businesses, corporate catering, farmers markets, and third-party grocery retailers across Queensland, Australia.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

Keywords

• New York bagels
• Artisan bakery
• Wholesale bagels
• Corporate catering
• Specialty breakfast

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Bagel Bar Sales: Direct retail sales of fresh bagels and bagel sandwiches to consumers at 6 bagel bar locations across Brisbane. Customers purchase items in-store for breakfast, lunch or snacks.
2. Wholesale Bagel Distribution: Wholesale supply of bagels to cafés, delis, restaurants, hotels and resorts. Delivers fresh daily to businesses across Brisbane, Sunshine Coast and Gold Coast. 11 different flavours including gluten free option. Minimum 36 bagel order.
3. Catering Services: Corporate catering from all six bagel bars for meetings, events and morning teas. Free delivery within CBD, free local delivery on orders over $100.
4. Farmers Markets: Fresh bagel sales at weekly farmers markets including Jan Power City Market, Power House/Rocklea, Manly Farmers Market, and Eagle Farm markets.
5. Retail Distribution: Products sold through third-party retailers including Harris Farm, specialty grocers and delis across Gold Coast, Sunshine Coast, Toowoomba and Brisbane.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels3 records

Core offering

The Bagel Boys produces traditional kettle-boiled New York style bagels fresh every day and sells them through a multi-channel model: six owned retail bagel bars across Brisbane for walk-in consumer purchases, wholesale delivery to cafes, delis, restaurants, hotels and resorts, corporate catering for meetings and events, weekly farmers market stalls, and packaged bagels distributed through third-party retailers across Queensland. The product range spans 11 flavours including a gluten-free option, with vegan choices also available.

Product overview

The Bagel Boys is a Brisbane-based food service company operating as a single unified business with multiple sales channels. Their core product is traditional New York style bagels, available in 11 flavors including gluten-free options, distributed through six bagel bar retail locations, wholesale delivery to hospitality businesses, catering services for corporate events, retail store partnerships under the 'Off The Shelf' brand, and weekly market stalls.

Differentiator

Problem solved

Functional benefit

Products and services

• New York Style Bagels Traditional kettle-boiled, freshly baked bagels made daily in the authentic New York style, available in 11 flavours including a gluten-free option, with vegan choices also offered. Sold across the company's retail, wholesale, catering and market channels.
• Bagel Bar Retail Service Walk-in retail bagel bar service at six locations across Brisbane (George Street CBD, Cribb Street Milton, BSL 24/7 Library Forecourt UQ, UQ Train Carriage, QUT C Block Kelvin Grove, QUT Gardens Point). Customers purchase freshly made bagels and bagel sandwiches for breakfast, lunch or snacks on the go.
• Wholesale Bagel Supply

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Sparrow Time DistributionminorChannel Partner/ Reseller/ DistributorGold Coast wholesale distributor for The Bagel Boys. Businesses can order through their platform at order.app.link or contact Josh at 0431 029 129.

Scale indicators3 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-bagel-boys

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bagel Boys