Teatr im. Wilama Horzycy w Toruniu

What Teatr im. Wilama Horzycy w Toruniu does

Teatr im. Wilama Horzycy w Toruniu is a public cultural institution (instytucja kultury) headquartered at Plac Teatralny 1, Toruń, Poland, operated by the Samorząd Województwa Kujawsko-Pomorskiego (Kujawsko-Pomorskie Voivodeship self-government). The theater produces and presents a repertoire of drama, comedy, and musical performances across two venues — Duża Scena (Large Stage) and Scena na Zapleczu (Backstage Stage) — serving a general theater audience, school groups, families with children, and international theater professionals. Its flagship asset is the Międzynarodowy Festiwal Teatralny Kontakt (International Theater Festival Kontakt), Poland's oldest international theater festival, founded in 1991 by Krystyna Meissner and now in its 30th edition (2026). Kontakt has been accepted into the European Festivals Association (EFA) and has hosted directors including Romeo Castellucci, Robert Wilson, Dimitris Papaioannou, Christoph Marthaler, Milo Rau, and Robert Lepage.

The theater's commercial activity centers on ticket sales (60–150 PLN per ticket) and festival passes (DUŻY KARNET 1,000 PLN for 11 performances, MAŁY KARNET 320 PLN for 4), distributed through a physical box office, a 24/7 online ticketing platform (bilety.teatr.torun.pl), and an Audience Service Office. Supporting revenue comes from the Wejściówka café, venue rentals, and a merchandise shop. Strategic co-financing is provided by the Marshal of the Kujawsko-Pomorskie Voivodeship (founding partner of Kontakt) and the Polish Ministry of Culture and National Heritage via the Culture Promotion Fund. The product portfolio also encompasses educational programs (Poznaj Teatr tours, Niedziela w Teatrze family events, Salon Poezji, workshops), accessibility services (audio description, Polish Sign Language translation, induction loops), and international co-productions (notably with Ljubljana theaters for "Iliad" and with Lithuania's National Drama Theater Kaunas for Robert Wilson's "7 Samotności"). Distribution is regional, anchored in Toruń and the Kujawsko-Pomorskie region, with international draw concentrated in the annual festival window.

Name

Teatr im. Wilama Horzycy w Toruniu

Legal name

Teatr im. Wilama Horzycy w Toruniu

Website

https://teatr.torun.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Teatr im. Wilama Horzycy w Toruniu is a publicly funded Polish theater in Toruń that produces live performances and organizes the Kontakt International Theater Festival (since 1991), serving local audiences, schools, families, and international theater professionals through ticketed shows, festival passes, educational programs, and international co-productions.

Ownership category

akta.pro rank

Product category

Live Theater / Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Cultural Centers & Multidisciplinary Arts Institutions (THAJADAJ)

Keywords

• Live theater performances
• International theater festival
• Theater education
• Stage productions
• Cultural events programming

Headquarters

HQ city

Toruń

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from ticket sales for theatrical performances and events at the theater's venues including Duża Scena (Large Stage) and Scena na Zapleczu (Backstage Stage).
2. Festival Packages and Bundles: Revenue from festival passes (karnet) including DUŻY KARNET (11 performances + events for 1000 PLN) and MAŁY KARNET (4 performances for 320 PLN).
3. Catering and Venue Rentals: Revenue from the Wejściówka café located at the theater, and venue rental for events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Teatr im. Wilama Horzycy w Toruniu is a public cultural institution that produces and presents live theatrical performances across two venues (Duża Scena and Scena na Zapleczu) and organizes the annual International Theater Festival Kontakt, Poland's oldest international theater festival, founded in 1991. The institution also runs theater-education programs (guided tours, family Sundays, poetry salons, workshops) and provides accessibility services including audio description and Polish Sign Language interpretation.

Product overview

Teatr im. Wilama Horzycy w Toruniu is a cultural institution offering theatrical performances as its core product, featuring productions on its main stage (Duża Scena) and studio stage (Scena na Zapleczu). The theater's portfolio includes dramatic adaptations, musical performances, and family-oriented shows. The institution organizes the Międzynarodowy Festiwal Teatralny Kontakt, Poland's oldest international theater festival (since 1991), and provides educational programs through 'Poznaj Teatr' tours, 'Niedziela w Teatrze' family events, and workshop offerings. Supporting services include ticket sales (online and box office), accessibility features (audio description, sign language, induction loops), and a merchandise shop.

Differentiator

Problem solved

Functional benefit

Brands

• Międzynarodowy Festiwal Teatralny Kontakt: The International Theater Festival Kontakt, organized annually by the theater since 1991. It is the oldest international theater festival in Poland.

Products and services

• Live Theatrical Performances (Spektakle)
• Międzynarodowy Festiwal Teatralny Kontakt (International Theater Festival Kontakt)
• Theater Education Programs (Edukacja Teatralna)
• Archival Performances
• Theater Shop (Sklep)
• Theater Café / Venue Rentals (Wejściówka)

Quantifiable outcome

• 98% attendance rate at 2023 Kontakt Festival
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Marshal of Kujawsko-Pomorskie Voivodeship (Piotr Całbecki)coreStrategic or Co-development Partner · 1 January 2024The Marshal of the Kujawsko-Pomorskie Voivodeship serves as the founding partner of the Kontakt Festival, providing Grand Prix awards. The voivodeship self-government is the strategic partner and main funder of the theater institution.
• Teatr im. Stefana Żeromskiego (Kielce)minorStrategic or Co-development Partner · 1 June 2023Co-producer of 'Jak nie zabiłem swojego ojca i jak bardzo tego żałuję' performance presented at Kontakt Festival 2023.
• Teatr Łaźnia Nowa (Kraków)minorStrategic or Co-development Partner · 1 June 2023Co-producer of 'Jak nie zabiłem swojego ojca i jak bardzo tego żałuję' performance presented at Kontakt Festival 2023.
• National Theatre in LublianacoreStrategic or Co-development Partner · 5 August 2020Co-producer of the 'Iliad' performance by Jermej Lorenci, presented at the 23rd Kontakt Festival, winning Grand Prix granted by the Marshal of Kujawsko-Pomorskie Voivodeship.
• City Theatre in LublianacoreStrategic or Co-development Partner · 5 August 2020Co-producer of 'Iliad' performance presented at the 23rd Kontakt Festival.
• Center Cankarjev Dom in LublianacoreStrategic or Co-development Partner · 5 August 2020Co-producer of 'Iliad' performance presented at the 23rd Kontakt Festival.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Narodowy Stary Teatr im. Heleny Modrzejewskiej w Krakowie: Major Polish repertory theater with a deep historical archive, producing classical and contemporary works; directly comparable as a Polish repertory institution with international co-production activity.
• Teatr Polski im. Arnolda Szyfmana w Warszawie: Long-established Warsaw repertory theater with multiple stages and broad repertoire; comparable as a publicly funded Polish theater with international collaborations.
• Teatr Capitol Wrocław: Wrocław-based producing theater with broad repertoire across comedy, drama, and musicals; comparable scale and Polish repertory operating model.
• Teatr Łaźnia Nowa w Krakowie: Kraków-based repertory theater that co-produced a 2023 Kontakt Festival performance; operates a similar producing theater model with contemporary repertoire and public funding.
• Teatr Powszechny im. Zygmunta Hübnera w Warszawie: Warsaw-based repertory theater producing contemporary drama; comparable producing-theater model, public funding mix, and focus on socially engaged repertoire.
• Kaunas National Drama Theatre: Co-producer of Robert Wilson's '7 Samotności' premiering at Kontakt 2026; directly comparable as a national-level repertory theater engaged in cross-border co-productions.
• National Theatre in Ljubljana (Slovensko narodno gledališče Drama): Co-producer of 'Iliad' at Kontakt 2020; comparable as a publicly funded national repertory theater producing and co-producing international productions.
• Teatr im. Stefana Żeromskiego w Kielce: Regional repertory theater in Kielce that co-produced 'Jak nie zabiłem swojego ojca...' presented at Kontakt 2023; comparable as a Polish voivodeship-funded repertory theater with similar repertoire scope and audience model.

Broad incumbents

• Festival d'Avignon: One of the world's premier international performing arts festivals; comparable festival model (annual, internationally curated, repertory and contemporary mix) though at much larger scale.
• Wiener Festwochen: Major international theater and performing arts festival in Vienna; comparable as a publicly funded international theater festival, though at substantially larger scale and budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TeatrHorzycyTorun
• Facebookfacebook.com/TeatrHorzycyTorun
• LinkedInlinkedin.com/company/teatrhorzycy
• Instagraminstagram.com/teatr_horzycy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Teatr im. Wilama Horzycy w Toruniu