What Techmag - Technische Groothandel does

Techmag - Technische Groothandel, operating commercially as Techmag247 (also referenced as Techmag 24/7 and Techmag), is a Netherlands-based online technical wholesale distributor run by the private limited company SCHUTTEN Gereedschappenhandel B.V. from Haaksbergen, Overijssel. The business sells more than 12,500 products across 24 main categories — including anchoring systems, fastening materials, iron hardware, locks and security hardware, profiles, construction and furniture hardware, chemicals, personal protective equipment, hand tools, machining tools, garden tools, power tools, installation technology, welding technology, electrical products, drive technology, and automotive supplies — alongside its own private-label brand, 4TECX. The product mix spans premium branded lines (Festool, DeWalt, Makita, Milwaukee, Bosch, Metabo, Proxxon) and the value-positioned 4TECX house brand, covering the full price-performance spectrum for both trade and DIY buyers.

The technology stack is an OpenCart-based e-commerce platform (techmag247.nl) that supports catalog browsing, account management, tiered volume/staffel pricing, wishlists, and order processing, with a will-call pickup point operating from the Haaksbergen headquarters on weekdays. The business model is purely transactional and unit-priced, with publicly displayed ex-VAT and incl-VAT prices, a fixed €9.50 ex-VAT shipping fee per order, and a 30-working-day delivery term for domestic shipments. Revenue is generated exclusively through product sales within the Netherlands (deliveries are contractually restricted to the Dutch market), with three customer segments — professional tradespeople and contractors (primary), DIY consumers, and registered business/enterprise accounts — the latter of which can negotiate pricing, access volume discounts, pay on account, and reserve stock for project-based procurement.

Name

Techmag - Technische Groothandel

Legal name

SCHUTTEN Gereedschappenhandel B.V.

Website

https://techmag247.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Techmag - Technische Groothandel (Techmag247) is a Netherlands-based online technical wholesale distributor selling 12,500+ tools, hardware, and industrial products — including its own 4TECX private label — to professional tradespeople, business accounts, and DIY consumers exclusively within the Dutch market.

Ownership category

akta.pro rank

Headquarters

HQ city

Haaksbergen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (B2C and B2B): Revenue is generated through the direct sale of technical products (tools, hardware, fasteners, machinery, electrical, plumbing, garden equipment, and more) to both consumers (DIY) and professional tradespeople/businesses. Prices are listed per unit with VAT; volume discounts and negotiated business pricing are available for registered trade accounts. The business model is purely transactional with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Techmag247 is an online technical wholesale distributor (operating as SCHUTTEN Gereedschappenhandel B.V.) that sells more than 12,500 SKUs of tools, hardware, fasteners, machinery, electrical, plumbing, garden equipment, safety/PPE, and related construction and industrial supplies. It combines major professional brands (Festool, DeWalt, Makita, Milwaukee, Bosch) with its own 4TECX private label, and ships across the Netherlands or via a pickup point in Haaksbergen.

Product overview

Techmag247 is an online technical wholesale company operated by SCHUTTEN Gereedschappenhandel B.V., offering more than 12,500 technical products for construction and industry. The platform operates as a single unified e-commerce offering (Techmag247 webshop) with its own private label brand called 4TECX alongside products from major brands like Festool, DeWalt, Makita, Metabo, Milwaukee, and others. The portfolio spans over 25 product categories including anchoring systems, fastening materials, iron hardware, locks, profiles, construction and furniture hardware, construction products, wire materials, chemical products, security equipment, personal protective equipment (PPE), logistics/transport equipment, hand tools, machining/cutting tools, garden tools, power tools (cordless, electric, pneumatic, stationary), installation technology, welding technology, electrical products, drive technology (bearings, V-belts), and automotive supplies. The platform serves both professional users and DIY consumers, functioning as a one-stop total supplier for construction, industry, and related sectors. Products can be ordered online with delivery to desired address or pickup at their Haaksbergen location.

Differentiator

Problem solved

Functional benefit

Brands

• 4TECX: Own private label brand representing high quality, applicability, and durability. All 4TECX products meet the requirements that professionals demand, at the best price on the market.

Products and services

• 4TECX Private Label Brand Techmag247's own-brand private label spanning hand tools, hardware, accessories, and PPE (including hand protection), marketed as meeting professional standards at competitive market prices.
• Ankerwerk (Anchoring Systems) Anchoring products covering construction anchoring, wood connections, cavity anchors, transport anchors, and garden hardware for builders and contractors.
• Bevestigingsmaterialen (Fastening Materials) Complete fastening materials assortment including screws, nuts, rivets, cable ties, threaded rods, chemical anchoring, nails, plugs, tapes, rope, springs, and wire binders for construction and installation.
• IJzerwaren (Iron Hardware) Iron hardware range including carriers, cables, chains, and wall rail systems.
• Hang- en Sluitwerk (Locks & Security Hardware) Locks and security hardware including padlocks, cylinders, locks, chain locks, safes, roller shutter parts, hinges, and locking mechanisms.
• Handgereedschappen (Hand Tools) Comprehensive hand tools assortment covering marking tools, chisels, bits, socket tools, drivers, hammers, pliers, screwdrivers, saws, measuring tools, tool sets, and tool wagons.
• Machines (Power Tools) Power tools range including cordless tools, electric tools, hand-operated and motorized machines, pneumatic tools, stationary machines, Proxxon, plus machine accessories and parts.
• Elektra (Electrical) Electrical products including batteries, recessed boxes, cable and cable reels, switching materials, plug boxes, telemetry, distribution blocks, lighting, heating equipment, and fuses.
• PBM (Personal Protective Equipment) Personal protective equipment including respiratory protection, first aid, hearing protection, hand and skin protection, knee protectors, welding protection, fall protection, safety glasses, helmets, foot protection, and work clothing.
• Tuingereedschappen (Garden Tools) Garden tools including spades, planting articles, irrigation technology, axes, hoes, rakes, lawn mowers, watering cans, snow shovels, garden scissors, and cultivators.
• Installatietechniek (Installation Technology) Installation technology products including drainage, valves, fittings, couplings, taps, pipe clamps, compressed air accessories, hoses, hose clamps, and radiators.
• Lastechniek (Welding Technology) Welding technology including welding wire, welding magnets, welding accessories, welding and cutting equipment, welding guns, welding electrodes, and welding chisel hammers.
• Outlet OP=OP (Clearance Outlet) Dedicated clearance outlet offering discontinued and overstock technical products at discounted prices, creating urgency through limited-stock promotions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• 4TECXcoreOEM/ Whitelabel/ Licensing Partner4TECX is the own-brand private label of Techmag 24/7. The company develops and sells 4TECX-branded tools, hardware, and accessories, positioning them as high-quality, applicable, and durable products meeting professional standards at competitive prices. This is a core strategic partnership as it differentiates Techmag247 from competitors by controlling margins on a house brand while leveraging its wholesale distribution expertise.
• SCHUTTEN Gereedschappenhandel B.V.coreOthersSCHUTTEN Gereedschappenhandel B.V. is the legal entity that owns and operates the Techmag247.nl e-commerce platform. It handles logistics, fulfillment, and order processing. Techmag247.nl is described as the online shop of SCHUTTEN Gereedschappenhandel B.V., and all legal terms reference this entity.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Würth: Broad incumbent: global leader in fasteners, tools, and construction supplies with a Netherlands operation selling through both direct sales and online channels at massive scale; competes in overlapping categories and customer segments.
• Rexel Netherlands: Broad incumbent: large global electrical and technical products distributor with a Dutch operation serving installers and contractors; overlaps particularly in Techmag's Elektra and Installatietechniek categories.
• Hornbach: Broad incumbent: European DIY and trade home-improvement chain with a Dutch online and physical presence, covering tools, hardware, construction, and garden — partial overlap in product range and DIY customer base.

Regional players

• Karwei: Regional player: Dutch DIY retail chain focused on home improvement and renovation, with online and physical stores; overlaps in selected hardware and tool categories for the consumer/DIY segment.
• GAMMA: Regional player: Dutch DIY hardware chain with strong local brand presence and online store; overlaps with Techmag247 in DIY consumers and selected categories like tools, fasteners, and garden equipment.
• Praxis: Regional player: Dutch home-improvement and DIY retailer with both physical stores and online channel; competes in many of the same product categories for DIY and smaller trade buyers.

Emerging players

• Vink B.V. Emerging player: Dutch distributor of plastics, sealing, and technical materials for construction and industry; competes in adjacent technical-product categories and serves similar trade customers.

Direct peers

• Fixami: Direct competitor: Dutch online-only retailer specializing in tools, hardware, fasteners, and construction supplies for trade and DIY buyers — the closest pure-play e-commerce comparable to Techmag247.
• Toolstation: Direct competitor: large UK/European online and branch-based technical trade supplier selling tools, hardware, fasteners, and consumables to tradespeople and DIY, with a Netherlands presence and a similar self-serve catalog model.
• Technische Unie: Direct competitor: leading Dutch B2B technical wholesaler (now part of Rexel) distributing installation, electrical, and technical products to installers and contractors across the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/techmag-haaksbergen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Techmag - Technische Groothandel