Tectalic
Tectalic is a Perth-based digital marketing agency and Shopify/WooCommerce software company serving Australian SMBs in wineries, tourism, NDIS, home care, eCommerce, consultancies, and mining with wine-club subscription apps, WooCommerce extensions, and retainer marketing services.
- Company typePrivate
- Founded2007
- HeadquartersShenton Park, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Tectalic does
Tectalic (legal entity: Holipac Pty Ltd) is a Perth, Western Australia-based company that operates two complementary divisions: a digital marketing agency and a software products business. Founded in 2007 as OM4 and rebranded to Tectalic in July 2024, the company serves small and medium businesses across verticals that include wineries, tourism operators, NDIS providers, home care services, eCommerce merchants, consultancies, mining and resources, B2B firms, and galleries and the arts. The agency division delivers full-service digital marketing (strategy, SEO, paid advertising, social media, branding, content marketing, email newsletters), website design and development, integration and automation (Zapier, APIs, CRM/finance systems), and AI enablement consulting, sold through retainer agreements, hourly billing, and direct client engagement. Named clients such as Moss Wood Wines, Marvin Consulting Group, PumpEng, Great Escape Charter Company, Emprise Mobility, and GKLR Wines illustrate the SMB focus.
The software division is built around two e-commerce platforms. On Shopify, Tectalic publishes the Wine Club app (a subscription wine-club app with curated and choose-your-own clubs, anniversary billing, stock forecasting, and Shopify Markets multi-currency support) and the Mixed Wine Cases app (allowing wineries to sell 12, 6, or 3-bottle configurable cases). On WooCommerce, Tectalic distributes the WooCommerce Zapier Integration (a flagship automation extension), the e-Path Payment Gateway extension, and the After the Order post-purchase automation extension via WooCommerce.com and WordPress.org. The apps are designed to leverage native platform infrastructure (Shopify checkout, orders, subscription billing, customer accounts; WooCommerce core) rather than rebuilding commerce primitives, and pricing is flat monthly with no per-transaction fees, tiered from a free Startup 10 tier to a $249 USD/mo Platinum 500 tier.
Tectalic is privately held, fully self-funded with no external investment, operates with approximately 10 employees from its Shenton Park headquarters, and reported an inherited base of 20,000+ software customers carried over from the OM4 Software era. Distribution is hybrid: product-led growth via the Shopify App Store and WooCommerce Extension Store for software, paired with sales-led retainers, referrals, and direct outreach for agency services.
Tectalic firmographics
Firmographics- Name
- Tectalic
- Legal name
- Holipac Pty Ltd t/as Tectalic
- Website
- https://tectalic.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tectalic is a Perth-based digital marketing agency and Shopify/WooCommerce software company serving Australian SMBs in wineries, tourism, NDIS, home care, eCommerce, consultancies, and mining with wine-club subscription apps, WooCommerce extensions, and retainer marketing services.
- Ownership category
- akta.pro rank
Where Tectalic is headquartered
LocationHeadquarters
- HQ city
- Shenton Park
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Tectalic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Digital Marketing Agency Retainers & Services: Monthly retainer arrangements for ongoing digital marketing, strategy, websites, integration, and automation services. Additional ad-hoc task billing at hourly rates. Retainers provide predictable recurring revenue and deeper client relationships.
- Wine Club SaaS Subscriptions: Tiered flat monthly subscription plans (Startup 10 Free, Grow 100 at $69/mo, Expand 250 at $129/mo, Platinum 500 at $249/mo) for the Tectalic Wine Club Shopify app. No per-transaction fees. Billed monthly through Shopify.
- Website Hosting & Maintenance: Business Hosting Plus with auto-updates for WordPress sites, including core/plugin/theme updates, SSL, and premium plugin licensing. Premium Website Licences for larger businesses and WooCommerce stores.
- Ad-hoc Professional Services: Hourly-billed consulting, troubleshooting, training, and task completion for WordPress websites and related services. Minimum 15-minute charge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Startup 10 - Free tier for up to 10 subscriptions |
| Subscription | Monthly | Grow 100 - $69/month for up to 100 subscriptions |
| Subscription | Monthly | Expand 250 - $129/month for up to 250 subscriptions |
| Subscription | Monthly | Platinum 500 - $249/month for up to 500 subscriptions |
| Other | Pay-as-you-go | Standard Service Rate - $235/hr |
| Other | Monthly | Monthly Retainer Bundle - $189/hr |
| Other | Pay-as-you-go | Request a Task - $210/hr |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Tectalic product offering
Product offeringCore offering
Tectalic is a Perth-based digital marketing agency and software product company (trading as Holipac Pty Ltd). It sells full-service digital marketing retainers, website design and development, integration/automation and AI enablement services to Australian SMBs, alongside a portfolio of Shopify and WooCommerce software products—most notably the Tectalic Wine Club App and Tectalic Mixed Wine Cases App purpose-built for wineries, plus WooCommerce extensions for Zapier, e-Path payment gateway and After the Order.
Product overview
Tectalic operates two distinct but complementary divisions: a digital marketing agency and a software products division (formerly OM4 Software). The software portfolio spans two e-commerce platforms: Shopify apps (Wine Club for subscription wine clubs and Mixed Wine Cases for mixed-case selling) built specifically for wineries; and WooCommerce extensions (WooCommerce Zapier as the flagship automation tool, plus e-Path payment gateway and After the Order post-purchase module) for WordPress/WooCommerce store owners. The digital marketing agency offers full-service marketing, website design and development, integration and automation, and AI enablement services. The two divisions cross-refer and cross-sell, with the same team serving both agency and product customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Marketing Services
Quantifiable outcome
- 20,000+ existing software customers carried over from OM4 to Tectalic brand
- +3 more outcomes
Companies that use Tectalic
Customer profileNamed customers10 records
Segments9 records
Ideal customer profiles3 records
Tectalic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Tectalic partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShopifycoreTectalic's Wine Club App and Mixed Wine Cases App are native Shopify apps that integrate into the Shopify ecosystem. The Wine Club app uses Shopify's existing checkout, orders, customer accounts, and subscription billing infrastructure. Distributed via the Shopify App Store.
- WooCommercecoreTectalic's suite of WooCommerce extensions (Zapier Integration, e-Path Payment Gateway, After the Order) are distributed via the WooCommerce.com Extension Store and available via wordpress.org plugins directory. These products extend WooCommerce's eCommerce functionality.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Tectalic competitors and assessment
Company assessmentMarket position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tectalic social profiles
Digital presenceTectalic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tectalic leadership team
Management profileNumber of profiles
Profiles1 record
Tectalic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tectalic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tectalic
What does Tectalic do?
Tectalic is a Perth-based digital marketing agency and software product company (trading as Holipac Pty Ltd). It sells full-service digital marketing retainers, website design and development, integration/automation and AI enablement services to Australian SMBs, alongside a portfolio of Shopify and WooCommerce software products—most notably the Tectalic Wine Club App and Tectalic Mixed Wine Cases App purpose-built for wineries, plus WooCommerce extensions for Zapier, e-Path payment gateway and After the Order.
Is Tectalic a public or private company?
Tectalic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tectalic founded?
Tectalic was founded in 2007. It employs 1 to 10 people.
Where is Tectalic based?
Tectalic is headquartered in Shenton Park, Australia, in the Oceania region.
How does Tectalic make money?
Four revenue lines are on record. Digital Marketing Agency Retainers & Services are the primary driver. The others are wine Club SaaS Subscriptions, website Hosting & Maintenance and ad-hoc Professional Services.
Does Tectalic have an API?
No public API is recorded for Tectalic.