Te Gek!?
Te Gek!? is a Flemish non-profit, founded in 2004 and based in Gent, Belgium, that runs national mental health awareness campaigns, free information resources, and community events to destigmatize mental illness and connect residents of Flanders to care.
- Company typePrivate
- Founded2004
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What Te Gek!? does
Te Gek!? is a Flemish non-profit mental health awareness organization headquartered in Gent, Belgium, founded in 2004. It operates as an advocacy and information platform whose stated mission is to break the taboo around mental health in Flanders and connect people to appropriate care. The organization runs a continuous rotation of thematic campaigns covering depression (Wellicht), youth mental health (Jong en Te Gek!?, Voor scholen), addiction (Roes(t)), psychosis (Psychose ontwikkeld), senior mental health (Kijk eens onder de schil), early parenthood (Dat lucht op), suicide prevention (4voor12), and forensic mental health (Van gevangenis naar zorg), supplemented by annual community events such as the Open Geestdagen and the 10-daagse van de Geestelijke Gezondheid (Samen Veerkrachtig). It is supported by an ambassador network of more than 40 Flemish public figures including Selah Sue, Jeroen Meus, and Eva Daeleman.
The organization's core "products" are content and community assets rather than technology: a webshop of printed brochures on anxiety, OCD, depression, psychosis, and protective measures; a free e-learning course "Eerste Hulp Bij Psychische problemen" co-developed with Rode Kruis-Vlaanderen and delivered via the third-party Flowsparks platform; podcasts, webinars, theatrical tours in psychiatric centers, and walking initiatives ("Te Gekke wandelingen"); plus a directory of helplines (Tele-Onthaal, Awel, Zelfmoord1813). No proprietary technology platform is described.
The business model is a non-profit funding model. The organization is identified as the primary governmental partner under the Flemish Department of Welfare, Public Health and Family, with additional revenue from donations via the actie.tegek.be peer-fundraising platform, corporate sponsorships (e.g., Johnson & Johnson), and co-development partnerships with healthcare insurers (CM, Cera) and care networks (Zorgnet-Icuro, Psyche, Similes, Rode Kruis-Vlaanderen). End-user materials are distributed free of charge in digital form and for small print runs (1-9 copies); the only commercial tier is €12.50 per 50-copy bulk brochure set plus shipping.
Te Gek!? firmographics
Firmographics- Name
- Te Gek!?
- Legal name
- Te Gek!?
- Website
- https://tegek.be
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- Te Gek!? is a Flemish non-profit, founded in 2004 and based in Gent, Belgium, that runs national mental health awareness campaigns, free information resources, and community events to destigmatize mental illness and connect residents of Flanders to care.
- Ownership category
- akta.pro rank
Te Gek!? industry classification
Industry- Product category
- Mental Health Awareness and Advocacy
- NAICS
- Social Advocacy Organizations (8133), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
- akta.pro secondary industries
- Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL), Social-Emotional Learning (SEL) Programs & Supports (EDAJAIAC), Family & Community Support Services (Case Management, Referrals) (EDAJAIAK)
Keywords
Te Gek!? business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others, Technology or R&D
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free digital and low-quantity printed materials |
| Unit Pricing | Pay-as-you-go | Bulk printed brochures (50+ copies) |
Distribution channels4 records
Marketing channels10 records
Te Gek!? product offering
Product offeringCore offering
Te Gek!? is a Flemish non-profit mental health awareness organization that runs themed public campaigns (e.g., depression, psychosis, addiction, senior mental health), publishes free informational brochures on mental health conditions, offers an e-learning course on first aid for mental health problems (EHBP), organizes community events such as the Open Geestdagen open days and Te Gekke wandelingen walking campaigns, and connects Flemish residents to helplines and care resources.
Product overview
Te Gek!? is a Flemish mental health awareness organization offering a unified platform of campaigns, educational resources, and support services. Its portfolio includes general awareness campaigns (Wellicht for depression, Roes(t) for addiction, Psychose ontwikkeld for psychosis, Kijk eens onder de schil for seniors), youth programs (Jong en Te Gek!?, school materials), community events (Te Gekke wandelingen walks, Open Geestdagen, Samen Veerkrachtig 10-day event), and practical resources (Webshop with brochures, E-learning EHBP course, helplines). The organization operates primarily as an information and advocacy platform rather than a technology product.
Differentiator
Problem solved
Functional benefit
Brands
- 20 jaar Te Gek!?: Campaign marking the 20th anniversary of the organization
- Dat lucht op
- 4voor12
- Jong en Te Gek!?
- Psychose ontwikkeld
- Wellicht
- Te Gekke wandelingen
- Roes(t)
- Van gevangenis naar zorg
- Voor scholen
- Samen Veerkrachtig
- Hoogsensitiviteit (h)erkend?
- Kijk eens onder de schil
- Open Geestdagen
Products and services
- Mental Health Brochures
Companies that use Te Gek!?
Customer profileSegments5 records
Ideal customer profiles4 records
Te Gek!? technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Te Gek!? partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- Vlaamse Overheid (Vlaanderen is zorg)coreThe Flemish government, through the Department of Welfare, Public Health and Family (WVG), is the primary governmental partner and funder of Te Gek!?. The organization's logo appears on the website alongside government branding, and campaigns carry the support of the Flemish administration.
- PsychecorePsyche is a partner in the 'Kijk eens onder de schil' campaign focusing on mental health among adults aged 65 and older. The campaign is a collaboration between Te Gek!?, Psyche, the Vlaamse Ouderenraad, Zorgnet-Icuro, and PKOKC.
- Vlaamse OuderenraadcorePartner in the 'Kijk eens onder de schil' campaign targeting mental health awareness among adults aged 65 and older, collaborating with Te Gek!?, Psyche, Zorgnet-Icuro, and PKOKC.
- Zorgnet-IcurocoreZorgnet-Icuro, the Flemish network of care organizations, partners with Te Gek!? on the 'Kijk eens onder de schil' campaign and other initiatives. The organization represents a broad network of care providers across Flanders.
- PKOKCminorPartner in the 'Kijk eens onder de schil' campaign focusing on mental health among adults aged 65 and older.
- CM (Christelijke Mutualiteit)coreCM is a major health insurance fund in Belgium and a key partner in several Te Gek!? campaigns, including the 'Kijk eens onder de schil' campaign and the Te Gekke wandelingen (Te Gek walks) initiative.
- CeracoreCera, a cooperative health insurer, co-sponsored the 'Kijk eens onder de schil' campaign and partnered on the webinar 'Kopzorgen bij 65-plussers' together with Similes and Te Gek!?.
- VLESPcoreVLESP (Vlaams Expertisecentrum Suïcidepreventie) is a partner in the '4voor12' campaign aimed at raising awareness of mental health signals and suicide prevention.
- Zelfmoord1813coreZelfmoord1813 is a suicide prevention helpline partner referenced across multiple Te Gek!? campaigns, including '4voor12' and general mental health support pages.
- Rode Kruis-VlaanderencoreRode Kruis-Vlaanderen (Belgian Red Cross Flanders) partnered with Te Gek!? to develop the free e-learning course 'Eerste Hulp Bij Psychische problemen' (First Aid for Mental Health Problems). The Red Cross also offers in-person EHBP workshops and the Houvast app.
- Kind en GezincoreKind en Gezin (Child and Family) is a partner in the 'Dat lucht op' campaign focusing on the emotional challenges of new parenthood, providing expertise and resources for the campaign.
- PerinetminorPerinet is a partner in the 'Dat lucht op' campaign supporting new parents, contributing to the network of resources and information for the initiative.
- VAD / De DruglijncoreVAD (Vereniging voor Alcohol- en Drugproblemen) / De Druglijn partnered with Te Gek!?, Museum Dr. Guislain, and unik-id on the 'Roes(t)' campaign addressing alcohol, drug, and gambling addiction, providing expert knowledge and helpline support.
- Museum Dr. GuislaincoreMuseum Dr. Guislain is a partner in the 'Roes(t)' and 'Wellicht' campaigns, hosting exhibitions and contributing to the cultural programming around mental health awareness.
- NatuurpuntminorNatuurpunt partnered with Te Gek!? and CM on the Te Gekke wandelingen, creating audio walking routes with benches in green oases across Flemish provinces, with the character Nikki voiced by Sien Eggers.
- G-sport VlaanderenminorG-sport Vlaanderen collaborated with Te Gek!? on the Te Gekke wandelingen campaign to promote mental health through walking and physical activity.
- Tele-OnthaalcoreTele-Onthaal is a key helpline partner referenced across the Te Gek!? website as a primary resource for adults seeking someone to talk to about mental health concerns, available 24/7 via phone (106) and chat.
- SimilescoreSimiles, an association supporting family members and relatives of people with mental health vulnerabilities, partners with Te Gek!? on multiple campaigns and initiatives, including the brochure series on mental health conditions.
- Unik-id (Sven De Gelder)coreSven 'unik-id' is a concept artist who has experienced psychosis and has been developing campaigns and concepts for Te Gek!? for many years. He is credited as the creator behind campaign concepts such as 'Psychose ontwikkeld' and 'Roes(t)', and co-founded PsychoseNet.
- HSP VlaanderenminorHSP Vlaanderen partnered with Te Gek!? on the 'Hoogsensitiviteit (h)erkend?' campaign (2018–2019) to raise awareness about high sensitivity as a personality trait affecting approximately 15% of the population.
- Johnson & JohnsonminorJohnson & Johnson is listed as a supporter of the 'Kijk eens onder de schil' campaign, contributing to funding and visibility for the initiative targeting mental health among older adults.
- AwelcoreAwel (formerly Kind en Jongerentelefoon) is a key youth helpline partner, providing telephone (102) and chat support for young people, prominently featured across Te Gek!?'s youth-oriented pages.
- PsychoseNetcorePsychoseNet is a partner in the 'Psychose ontwikkeld' campaign, providing online information, an anonymous e-consultation service, and expertise on psychosis for patients, relatives, and professionals.
Recent moves6 records
Expansion highlights5 records
Te Gek!? competitors and assessment
Company assessmentRegional players
- Stichting 113 Zelfmoord: Dutch suicide prevention foundation running public awareness campaigns, helpline services, and stigma reduction. Comparable to Te Gek!? as a regionally focused nonprofit driving mental health awareness and connecting people to help, but operating in the Netherlands rather than Flanders.
Broad incumbents
- Mind (UK): UK mental health charity running nationwide awareness campaigns, providing information and advice, and advocating for mental health policy. Directly comparable to Te Gek!? in mission (stigma reduction, information provision, advocacy) but operating at much larger national scale.
- Mental Health Foundation (UK): UK charity focused on mental health awareness, prevention, and early intervention through public campaigns, research, and educational programs. Comparable to Te Gek!? in its awareness-and-prevention orientation and broad public-facing educational content strategy.
Direct peers
- Awel: Belgian Flemish youth helpline providing telephone (102) and chat support for children and young people. Directly comparable to Te Gekek!?'s youth-segment focus (Jong en Te Gek!?), sharing the same Flemish geography and mental health support mission, and is also referenced as a Te Gek!? partner.
- Tele-Onthaal: Belgian 24/7 helpline for adults (phone 106 and chat) offering emotional support and a listening ear. Comparable to Te Gek!? in the Flemish mental health support ecosystem and is referenced across Te Gek!? materials as a core helpline partner.
- Time to Change (England): England's flagship mental health anti-stigma campaign run by Mind and Rethink Mental Illness. Highly comparable to Te Gekek!?'s core mission of breaking the taboo around mental health and running large-scale awareness campaigns with ambassador involvement.
- Zelfmoord1813: Belgian Flemish suicide prevention helpline and awareness organization. Comparable to Te Gekek!? in operating geography (Flanders), awareness mission, and integration into Te Gekek!?'s 4voor12 campaign and resource directory.
Others
- Rode Kruis-Vlaanderen (Belgian Red Cross Flanders): Belgian Red Cross Flanders chapter, co-developer of Te Gekek!?'s EHBP e-learning course and partner on multiple initiatives. Comparable as a Belgian/Flemish organization providing mental-health-related first-aid education and community programs.
Emerging players
- JED Foundation: US nonprofit focused on youth and young adult mental health, including emotional health and suicide prevention, through school and campus-based programs. Comparable to Te Gekek!?'s Jong en Te Gek!? youth and Voor scholen programs in approach and target audience.
- Active Minds: US nonprofit mobilizing student-led mental health awareness and education on college and high school campuses. Closely comparable to Te Gekek!?'s school-channel program (Voor scholen) and youth-campaign focus (Jong en Te Gek.?).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Te Gek!? social profiles
Digital presenceTe Gek!? financial estimates
Financial estimateRevenue estimate
Valuation estimate
Te Gek!? leadership team
Management profileNumber of profiles
Profiles1 record
Te Gek!? funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Te Gek!? M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Te Gek!?
What does Te Gek!? do?
Te Gek!? is a Flemish non-profit mental health awareness organization that runs themed public campaigns (e.g., depression, psychosis, addiction, senior mental health), publishes free informational brochures on mental health conditions, offers an e-learning course on first aid for mental health problems (EHBP), organizes community events such as the Open Geestdagen open days and Te Gekke wandelingen walking campaigns, and connects Flemish residents to helplines and care resources.
Is Te Gek!? a public or private company?
Te Gek!? is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Te Gek!? founded?
Te Gek!? was founded in 2004.
Who are Te Gek!?'s main competitors?
Stichting 113 Zelfmoord is listed as a regional player. Broad incumbents are Mind (UK) and Mental Health Foundation (UK). Direct peers are Awel, Tele-Onthaal, Time to Change (England) and Zelfmoord1813. Rode Kruis-Vlaanderen (Belgian Red Cross Flanders) is listed as an others. Emerging players are JED Foundation and Active Minds.
Does Te Gek!? have an API?
No public API is recorded for Te Gek!?.
What industry is Te Gek!? in?
Te Gek!?'s product category is Mental Health Awareness and Advocacy. Its primary akta.pro industry code is BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits, with a secondary code of EDAJAIAL, Student Support Hotlines & Digital Wellbeing Tools. Its NAICS code is 8133 and its SIC code is 8300.