Te Hau Ora O Ngāpuhi

What Te Hau Ora O Ngāpuhi does

Te Hau Ora o Ngāpuhi (THOON) is a not-for-profit Māori health, housing, and social services provider headquartered at 113 Broadway, Kaikohe, in Northland, New Zealand. The organisation is the iwi-mandated entity charged with leading the hauora (health and wellbeing) strategy for Ngāpuhi, one of Aotearoa's largest iwi, and serves whānau, hapū and hapori living within Te Whare Tapu Ō Ngāpuhi from pēpi to kaumātua and kuia. Service delivery is grounded in kaupapa Māori principles guided by tikanga and the values of Manākitanga, Pono, Aroha and Tika, with approximately 37 kaimahi operating under a community-led go-to-market model via mobile health outreach, fixed community clinics, and a central call centre (0800 484 006).

THOON's service architecture is organised into four interconnected modules — Ratonga Hauora (Health Services), Ratonga Whakamāhorahora (Community Housing Services), Ratonga Papori (Social Services) and Kaupapa Ke Atu (Other Services) — supported by specialised programmes including the Te Rōpū Aumangea Mate Wareware (dementia) programme co-developed with the University of Auckland's Centre for Brain Research, the Te Kohekohe 60-unit community housing complex on the former Kaikohe RSA site, mobile Community Health Outreach Teams with Virtual GP support, the Taki o Autahi national Māori telehealth call centre partnership for breast screening, and the Te Tūātea youth programme using dive training and kaitiaki principles. The technology stack is functional rather than proprietary: call-centre and telehealth infrastructure is delivered through external partnerships, while the core differentiation lies in the culturally codified kaupapa Māori delivery model and iwi-level authority.

The business model is entirely contract-funded by New Zealand Crown entities — Te Aka Whai Ora, Te Whatu Ora, Oranga Tamariki, Ministry of Social Development, Kainga Ora, Te Puni Kōkiri and Te Kahu o Taonui — with services provided free of charge to eligible whānau. Recent strategic activity includes the $24.7M He Ara Hiki Mauri prototype funding via the Arohanui ki te Tangata consortium, the formalisation of the Te Mahurehure Marae partnership in Tāmaki Makaurau for Oranga Tamariki service delivery, and the Te Ara Whai Kāinga apprenticeship pathway with PanelLock Homes and NorthTec. Leadership rests with CEO Tia Ashby (Executive MBA Hons, BHSc; confirmed in role around December 2022) and a board chaired by Nicole Anderson.

Name

Te Hau Ora O Ngāpuhi

Legal name

Te Hau Ora o Ngāpuhi

Website

https://tehauoraongapuhi.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Te Hau Ora o Ngāpuhi (THOON) is a not-for-profit Māori iwi health, housing and social services provider based in Kaikohe, Northland, New Zealand, serving whānau, hapū and hapori of Ngāpuhi through kaupapa Māori service delivery funded by New Zealand government contracts.

Ownership category

akta.pro rank

Product category

Indigenous Community Health and Social Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Other Residential Care Facilities (62399)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Tribal/Indigenous Public Health Authorities (HLAJAAAD)

akta.pro secondary industries

Integrated Virtual-First Health Plans / ICHRA-Enabled Virtual Primary Care (HLALADAL), Health Systems Strengthening & Universal Health Coverage (UHC) Partnerships (HLAJAOAL)

Keywords

• Community health services
• Social housing services
• Indigenous health programs
• Kaupapa Māori services
• Whānau social services

Headquarters

HQ city

Kaikohe

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Government Health and Social Services Contracts: Core revenue from contracted health, social and housing services funded by government agencies including Te Aka Whai Ora, Te Whatu Ora, Oranga Tamariki, MSD, and other Crown entities
2. Housing Development and Tenancy Management: Revenue from social housing operations, including the Te Kohekohe housing complex (60 units), and housing continuum navigation services

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Te Hau Ora O Ngāpuhi is an incorporated society and not-for-profit iwi (tribal) health and social services provider based in Kaikohe, Northland, New Zealand. It delivers integrated Ratonga Hauora (health services), Ratonga Whakamāhorahora (community housing), Ratonga Papori (social services), and Kaupapa Ke Atu (other programmes) to Māori whānau, hapū and hapori at no cost to eligible whānau, with funding sourced primarily from Te Whatu Ora (Health New Zealand) and other government agencies.

Product overview

Te Hau Ora o Ngāpuhi (THOON) is a Māori-led hauora (health and wellbeing) organization providing integrated Health, Housing, and Social Services for whānau in Northland, New Zealand. The organization operates as a unified platform of interconnected service modules centered on kaupapa Māori principles and tikanga. Core service modules include: Ratonga Hauora (Health Services) delivering accessible health and wellbeing care; Ratonga Whakamāhorahora (Community Housing Services) providing warm, dry homes and emergency housing; Ratonga Papori (Social Services) offering wraparound support including Break-away Holiday Programme, Family Start, Financial Mentoring, and Paiheretia; and Kaupapa Ke Atu (Other Services) including Mate Wareware dementia care, Cancer Care, and Food Security. Specialized programs such as the mobile Community Health Clinic (Hauora Hāpori), Kaumātua Kuia Sessions, Employment Placement Services, and the Te Tūātea Programme for rangatahi complement the core offerings. The organization also operates the Te Kohekohe Housing Complex providing 60 social housing units with integrated health and social service access. THOON is not a technology product company and does not offer software products, APIs, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Ratonga Hauora (Health Services)
• Ratonga Whakamāhorahora (Community Housing Services)
• Ratonga Papori (Social Services)
• Kaupapa Ke Atu (Other Programmes)
• Mate Wareware (Dementia Care Programme)
• Haumanu Whakaohooho (Cognitive Stimulation Therapy)
• Hauora Hāpori (Community Health Clinic)
• Te Kohekohe Housing Complex
• Te Tūātea Programme
• Employment Placement Services (EPS)
• Kahu Taurima (First 2000 Days)
• Te Mana Ora Programme
• Whaikaha (Disability Support)
• Paiheretia (Corrections Support)

Quantifiable outcome

• 87 wāhine booked for breast screening through Taki o Autahi campaign
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Te Mahurehure MaraecoreStrategic or Co-development Partner · 1 March 2025Formalised partnership in Tāmaki Makaurau enabling Ngāpuhi to take the lead in care of tamariki within the Oranga Tamariki system through approaches grounded in whakapapa, tikanga and mana motuhake. Over 40% of Ngāpuhi iwi live in urban areas like Auckland.
• University of Auckland Centre for Brain Research (CBR)coreStrategic or Co-development Partner · 1 March 2024Partnership to create Te Rōpū Aumangea, a kaupapa Māori programme supporting kaiawhina and whānau caring for people with Mate Wareware (Dementia). Complements CBR's world-first nationwide study on dementia prevalence among Māori.
• Taki o Autahi (Te Taiwhenua o Heretaunga, Te Arawa Lakes Trust, Whakarongorau Aotearoa)coreStrategic or Co-development Partner · 1 March 2023A partnership in telehealth delivering the National Māori Call Centre for breast screening. The success of the campaign led to 87 wāhine booking screenings within the rohe. THOON provides kaimahi with lived experience who demonstrate empathy and understanding when supporting wahine through breast screening decisions.
• Far North Holdings LtdcoreStrategic or Co-development PartnerPartnership delivering the Te Kohekohe housing complex on the former Kaikohe RSA site - the largest community housing project in the Far North with 60 units providing warm, dry homes for whānau.
• TupuTonucoreStrategic or Co-development PartnerInvestment partner in the Te Kohekohe housing development transforming Kaikohe's former RSA site into community housing.
• Te MatapihicoreStrategic or Co-development PartnerNational peak body for Māori housing. Partnership through Arohanui ki te Tangata consortium for He Ara Hiki Mauri ($24.7M funding) providing wrap-around support to whānau Māori experiencing housing hardship. THOON hosting National Māori Housing Conference 2025 with Te Matapihi.
• Arohanui ki te TangatacoreStrategic or Co-development PartnerConsortium of tangata whenua organisations delivering the He Ara Hiki Mauri prototype for whānau Māori housing support. Members include Kāhui Tū Kaha Limited, Ngāti Hine Health Trust, Te Taumata ō Ngāti Whakaue Iho Ake Trust, Kaungunu Whānau Services, He Korowai Trust, Te Hau Ora o Ngāpuhi, and Te Rūnanga o Whāingaroa.
• PanelLock Homes (FNR Group)coreStrategic or Co-development PartnerPartnership through Te Ara Whai Kāinga providing affordable, healthy housing options and creating pathways into skilled employment for rangatahi through carpentry apprenticeships.
• NorthTec - Tai Tokerau WānangacoreStrategic or Co-development PartnerEducational partner for carpentry apprenticeship programme. Four local Ngāpuhi job seekers placed into Level 4 Carpentry Apprenticeships through this partnership.
• Ministry of Social Development NZcoreStrategic or Co-development PartnerGovernment partner supporting the Te Ara Whai Kāinga employment pathway programme and apprenticeships for Ngāpuhi job seekers.
• Kainga OraminorStrategic or Co-development PartnerPartnership on First Home Grant programme helping whānau achieve homeownership. Also involved in 10-week sorted Kāinga Ora workshop on home ownership and financial literacy.
• Oranga TamarikicoreStrategic or Co-development PartnerPartnership supporting taitamariki nō Ngāpuhi. Paiheretia Te Muka Tāngata delivers services across regions of Te Tai Tokerau supporting Māori engaged in the Corrections system.
• Te Kahu o Taonui and Te Puni Kōkiri - Te Tai TokeraucoreStrategic or Co-development PartnerGovernment partners supporting housing pods dedicated to hapū māmā launched by THOON.
• Hato Hone (St John)minorStrategic or Co-development PartnerPartnership at Waitangi Treaty Grounds promoting health services and answering hauora questions. Extended Care Paramedics work with THOON's mobile health outreach teams.
• Dive! Tutukaka and Paihia DivecoreStrategic or Co-development PartnerDelivery partners for Te Tūātea Programme - a tuakana-teina model using dive training and kaitiaki principles to deter rangatahi and tāne Māori from drugs and alcohol.
• Breast Screening AotearoaminorStrategic or Co-development PartnerThree-year partnership delivering mobile breast screening bus services. Exceeded screening targets with 87 wāhine booked through THOON's dedicated support.
• Te Rōpū Kaumātua Kuia o NgāpuhiminorStrategic or Co-development PartnerFortnightly gatherings for kaumātua and kuia providing health, wellbeing, social connection, waiata, korikori tinana and whanaungatanga. Sessions are free and supported by coordinator Ruby Dalton.
• Far North District Council (FNDC)minorStrategic or Co-development PartnerCivil defence coordination during Cyclone Gabrielle emergency response. FNDC provided frontline support during the emergency response.
• Civil Defence Emergency Management (CDEM)minorStrategic or Co-development PartnerLed emergency response coordination during Cyclone Gabrielle. THOON mobilised quickly with call centre activated and teams delivering preparedness packages.
• Te Rūnanga o NgāpuhicoreStrategic or Co-development PartnerParent iwi organisation. THOON works collectively alongside Te Rūnanga o Ngāpuhi as part of TRAION collective response, including during Cyclone Gabrielle recovery. CEO Tia Ashby serves as Kaiwhakahaere.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Others

• Te Matapihi o Ngā Whare Mātauranga Trust: The national peak body for Māori housing, partnering with THOON on He Ara Hiki Mauri and the National Māori Housing Conference. Adjacent as the sector umbrella body shaping policy, funding and capability for Māori housing providers like THOON.

Direct peers

• Te Kōhao Health: A Hamilton-based Māori health provider offering primary health, Whānau Ora and social services with strong iwi and urban reach. Comparable in delivering kaupapa Māori integrated services and notably referenced via the Āpiti Hono Tātai Hono Roadshow partnership with THOON.
• Ngāti Hine Health Trust: A Māori health provider operating in the Ngāpuhi rohe, delivering whānau ora, community health and social services across Te Tai Tokerau. Directly comparable as another iwi-aligned health and social services provider serving overlapping Northland communities.
• Te Rūnanga o Ngāpuhi: The mandated iwi authority for Ngāpuhi and THOON's parent collective. Operates governance, social services and treaty settlement functions over the same whānau base, making it the closest organisational peer.
• Manawa Community Housing Trust: A Māori-aligned community housing provider in Northland delivering social housing and tenancy services. Comparable as a community housing provider serving similar Northland whānau; notably, board director Spencer Webster serves as its CEO.
• Tipu Ora: A Māori health and social services organisation in the Bay of Plenty/Waikato delivering maternal, child and whānau ora services. Comparable as a kaupapa Māori provider delivering integrated community health and social services.
• Ngāti Porou Oranga: A major iwi-led health and social services provider on the East Coast delivering health, disability and social services to Ngāti Porou whānau. Directly comparable as a tribal authority providing integrated Māori health services across a defined iwi rohe.
• Te Korowai Hauora o Hauraki: An iwi-derived Māori health provider in the Hauraki region delivering primary health, whānau ora and social services. Comparable as a kaupapa Māori provider integrating clinical and social services for a defined iwi catchment.
• Te Whānau o Waipareira Trust: A large urban Māori health and social services provider in West Auckland delivering integrated health, housing, education and Whānau Ora services. Comparable in delivering kaupapa Māori wraparound services across health and social portfolios.

Broad incumbents

• ProCare Network Limited: A large Auckland PHO delivering primary health services through a network of GP clinics. Comparable as a NZ primary and community health provider but operates at significantly greater scale with a non-iwi general-practice model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TeHauOraONgapuhi
• LinkedInlinkedin.com/company/te-hau-ora-o-ng%C4%81puhi
• Instagraminstagram.com/tehauoraongapuhi

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Te Hau Ora O Ngāpuhi