tekkartglobal

What tekkartglobal does

Tekkart Bilişim Hizmetleri Ticaret A.Ş. ("Tekkart") is an Istanbul-based multi-sided loyalty and cashback platform founded in 2016, operating exclusively in Turkey. The company connects a network of member businesses — reported at 1,135 across newer disclosures and ~1,050 KOBIs in 2019 — with 142,051 registered consumer members to deliver cross-merchant loyalty rewards. As of the latest reporting, the platform has processed 591,906 transactions, with cumulative historical figures of 500,000+ transactions and 125,000+ customers cited in 2019.

The technology stack centers on a mobile application, a merchant portal, a QR-code-based transaction verification system, SMS verification, and supporting modules for accounting, CRM, and dealer (franchise) management. Tekkart has extended the platform into e-commerce via its "Magazanolsun" storefront product and into public-sector citizen identity through a municipal Smart City Cards project. The platform's core product functionality — issue, accumulate, and redeem loyalty points across participating merchants — is largely standard transactional software with no disclosed AI/ML personalization layer.

Tekkart's revenue model is multi-stream: license fees, subscription fees, transaction commissions, referral commissions, and advertising revenue. Its go-to-market expanded in 2022 with the launch of a dealer/franchise (Bayilik) system enabling third-party resellers to onboard merchants on its behalf. The company has not disclosed any external funding rounds, acquisitions, or revenue figures, and operates with a small team of approximately 28 employees — a growth from its 5 founders but indicative of a still-early-stage operation.

Name

tekkartglobal

Legal name

Tekkart Bilişim Hizmetleri Ticaret A.Ş.

Website

https://tekkart.com.tr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Tekkart is an Istanbul-based multi-sided loyalty and cashback platform founded in 2016, connecting 1,135+ Turkish member businesses with 142,000+ registered consumers via a mobile app, QR-based transaction system, and merchant portal, with revenue from license fees, subscriptions, commissions, and advertising.

Ownership category

akta.pro rank

Product category

Customer Loyalty & Cashback Software

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Customer loyalty platform
• Cashback rewards system
• Multi-sided marketplace
• Dealer franchise network
• Mobile payment verification

Headquarters

HQ city

İstanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Entrepreneur/Dealer License Fees: Entrepreneurs pay a license fee to become regional dealers, earning commissions from transactions generated by their recruited member businesses and customers. Dealers can recruit KOBIs (small businesses) into the network and earn from their transaction volumes.
2. Member Business Subscription: Businesses pay to join as member businesses, gaining access to customer loyalty tools, advertising support, and exposure to the Tekkart customer base. Businesses set their own discount rates.
3. Transaction Commission: System takes a percentage of the discount value given by member businesses. When customers earn points, a portion of the discount is retained by the system.
4. Referral Commissions: Licensed users and dealers earn commissions for referring new customers and new member businesses to the platform. Commissions are earned from ongoing transaction volumes of referred parties.
5. Advertising & Promotion Services: Member businesses receive advertising support and promotional visibility within the platform to attract customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Tekkart operates a multi-sided loyalty and cashback platform that lets consumers earn Tekpara points (1 Tekpara = 1 TL) on purchases at partner businesses and redeem them across the entire partner network. Member businesses access loyalty tools, advertising support, and a real-time merchant dashboard, while licensed entrepreneur/dealers recruit KOBIs (small businesses) and consumers into the network in their regions and earn commissions. The platform is delivered via iOS/Android mobile apps, a web portal (tekkart.com.tr), SMS-based transaction verification, and the supporting Magazanolsun e-commerce marketplace.

Product overview

Tekkart is a multi-sector loyalty, cashback, and payment platform that operates as a unified ecosystem combining a mobile application, merchant portal, QR code transaction system, SMS-based payment authentication, and e-commerce infrastructure. The core Tekkart platform enables consumers to earn Tekpara points on purchases at partner businesses, redeemable across the network. Supporting modules include the Dealer System for regional franchise management, the Magazanolsun e-commerce infrastructure for online sales, and municipal smart city card integration. The platform also provides merchants with CRM tools, social media integration, accounting support, and web presence services.

Differentiator

Problem solved

Functional benefit

Products and services

• Tekkart Loyalty & Cashback Platform Core loyalty and cashback system that allows members to earn Tekpara points from purchases at partner businesses and redeem them at any partner business across the network.
• Tekkart Mobile Application (iOS / Android)

Quantifiable outcome

• 142,051 registered members as of current platform data
• +3 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Magazanolsun PlatformcoreStrategic or Co-development Partner · 1 January 2016E-commerce infrastructure platform enabling Tekkart member businesses (KOBIs) to establish online stores. Dealers can use magazanolsun infrastructure to help physical retailers transition to e-commerce, combining their physical and online presence under one loyalty system.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tekkart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tekkartglobal