Te Korimako
Te Korimako o Taranaki is a kaupapa Māori community radio station broadcasting on 94.8FM and 98.4FM from New Plymouth, New Zealand since 1992. It serves the Māori community across Taranaki, Whanganui, and Manawatū with culturally relevant programming, te reo Māori news, and public-interest journalism, funded by public broadcasting entities.
- Company typePrivate
- Founded1992
- HeadquartersNew Plymouth, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Te Korimako does
Te Korimako o Taranaki (TKOT) is a kaupapa Māori community radio station established in 1992 and headquartered at 151 Coronation Avenue, Welbourn, New Plymouth, New Zealand. The station broadcasts on dual FM frequencies (94.8FM and 98.4FM) across the Taranaki region, serving the Māori community with diverse programming including R&B, Reggae, and Waiata Māori, alongside targeted content such as the Taiuru News regional te reo Māori news service covering Te Tai Hauāuru (Taranaki, Whanganui, and Manawatū), On Air Interviews, in-house video podcasts including 'Pupuke Te Wānanga,' outside broadcasts at marae and community events, and a Local Democracy Reporting programme. The station operates with a team of approximately 12 staff including a Station Manager, Taiuru News Producer, Content Producer, Editor & Cinematographer, Accounts & Business Manager, Multimedia Reporters, announcers, and an Accounts & Business Manager.
The station's technology infrastructure comprises FM radio broadcasting equipment, live streaming via the iHeart Radio platform, a Wix-hosted website providing on-demand content, and social media presence across Facebook, Instagram, YouTube, and Spotify. It operates under the Broadcasting Act 1989 with formal compliance and complaints procedures, and complies with the New Zealand Privacy Act 2020. The station holds content partnerships with Whakaata Māori (footage access) and collaborative programming arrangements with Awa FM under the Te Reo o Te Uru umbrella.
Te Korimako's business model is built on public broadcasting funding rather than listener subscriptions or advertising revenue. Core funding comes from Te Māngai Pāho for the Taiuru News service, and from Te Reo Irirangi o Aotearoa and Irirangi te Motu for the Local Democracy Reporting programme. Broadcasting services are provided free to listeners, with no pricing model or commercial revenue streams disclosed. The station's go-to-market motion is community-led, engaging directly with the Māori community through outside broadcasts at marae, schools, and local events, positioning itself as a vital platform for amplifying local voices, reo Māori, and music across the wider Te Tai Hauāuru region.
Te Korimako firmographics
Firmographics- Name
- Te Korimako
- Legal name
- Te Korimako o Taranaki
- Website
- https://tekorimako.co.nz
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Te Korimako o Taranaki is a kaupapa Māori community radio station broadcasting on 94.8FM and 98.4FM from New Plymouth, New Zealand since 1992. It serves the Māori community across Taranaki, Whanganui, and Manawatū with culturally relevant programming, te reo Māori news, and public-interest journalism, funded by public broadcasting entities.
- Ownership category
- akta.pro rank
Te Korimako industry classification
Industry- Product category
- Community Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161), Broadcasting and Content Providers (516)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Community/Low-Power Nonprofit Radio (LPFM/Community Radio) (MPABADAE)
- akta.pro secondary industries
- Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI), News Talk Radio & Current Affairs Stations (MPABAIAI)
Keywords
Where Te Korimako is headquartered
LocationHeadquarters
- HQ city
- New Plymouth
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Te Korimako business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Public Broadcasting Funding: Te Korimako o Taranaki receives funding from Te Māngai Pāho for Taiuru News, the regional Māori-language news service, and from Te Reo Irirangi o Aotearoa and Irirangi te Motu for Local Democracy Reporting (LDR) programme coverage.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Te Korimako product offering
Product offeringCore offering
Te Korimako o Taranaki is a kaupapa Māori community radio station broadcasting on 94.8FM and 98.4FM since 1992, providing diverse programming including R&B, Reggae, and Waiata Māori alongside regional te reo Māori news (Taiuru News), interviews, video podcasts, outside broadcasts, and Local Democracy Reporting. Its core product is free, publicly-funded community radio and multimedia content serving the Māori community across the Taranaki, Whanganui, and Manawatū regions.
Product overview
Te Korimako o Taranaki operates as a unified kaupapa Māori radio station and media platform, comprising a core FM radio broadcasting service (94.8FM and 98.4FM) established in 1992, supplemented by multiple content sub-brands including Taiuru News (Māori-language regional news), On Air Interviews (radio conversations), Video Podcasts (in-house produced video content), Outside Broadcasts (live event coverage), and Local Democracy Reporting (public interest journalism). These products collectively serve the Māori community of Taranaki, amplifying local voices, stories, reo Māori and music.
Differentiator
Problem solved
Functional benefit
Products and services
- Te Korimako o Taranaki Radio Broadcasting Core FM radio broadcasting service on 94.8FM and 98.4FM frequencies serving the Taranaki region with diverse programming including R&B, Reggae, and Waiata Māori, designed for the local Māori community and broader Taranaki audience.
- Taiuru News Regional Māori-language news service covering Te Tai Hauāuru (Taranaki, Whanganui, and Manawatū), produced in te reo Māori and supported by Te Māngai Pāho funding.
- Local Democracy Reporting Free public-interest news service strengthening coverage of local authorities, rūnanga and other organisations, part of the LDR programme funded by Te Reo Irirangi o Aotearoa and Irirangi te Motu.
- On Air Interviews Radio interview program featuring conversations with community members, leaders, and storytellers from across Aotearoa.
- Video Podcasts In-house produced video podcast series including 'Pupuke Te Wānanga with Rauru Broughton' exploring Māori culture, language and traditions.
- Outside Broadcasts Live broadcasting from community events, marae, schools and local initiatives across Taranaki, celebrating local voices and culture.
Companies that use Te Korimako
Customer profileSegments2 records
Ideal customer profiles2 records
Te Korimako technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Te Korimako partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Awa FMcoreCollaborating radio station operating under Te Reo o Te Uru alongside Te Korimako o Taranaki. The two stations partner on outside broadcasts and shared programming initiatives, including kapa haka competitions and regional events.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Te Korimako competitors and assessment
Company assessmentOthers
- Radio New Zealand (Te Reo Irirangi o Aotearoa): Wider RNZ umbrella entity that funds the Local Democracy Reporting programme; relevant as a financial partner and broader public-broadcaster ecosystem player rather than a direct competitor.
Direct peers
- Awa FM: Whanganui-based kaupapa Māori radio station operating under Te Reo o Te Uru alongside Te Korimako o Taranaki; explicit collaboration partner and structurally closest comparable — same kaupapa, similar funding model, shared outside broadcasts.
- Ngāti Porou Radio: East Coast iwi-affiliated Māori community radio station funded by Te Māngai Pāho; directly comparable model of iwi/community-owned kaupapa broadcasting serving a defined rohe.
- Tahi FM: Auckland-based kaupapa Māori radio station targeting urban Māori audiences; same funding model, similar cultural programming approach, broader geographic reach as a useful scale comparison.
- Atiawa Toa FM: Wellington region iwi radio station broadcasting in te reo Māori under Te Māngai Pāho funding; comparable kaupapa model serving Te Tai Hauāuru-adjacent iwi communities.
- Te Hiku o te Ika (Te Hiku Media): Far North iwi radio and media collective operating Māori-language radio with Te Māngai Pāho funding; comparable kaupapa Māori broadcaster with regional rohe focus.
- Radio Kahungunu: Hawke's Bay iwi radio station broadcasting in te reo Māori; comparable public-funded regional Māori broadcaster with similar programme mix and community service mission.
- Radio Tūmoana: Hawke's Bay kaupapa Māori radio station serving Te Matau-a-Māui region; structurally similar Te Māngai Pāho-funded community broadcaster covering a defined regional rohe.
Broad incumbents
- RNZ National: New Zealand's public service radio network and co-funder of Te Korimako's LDR programme via NZ On Air; comparable public-broadcaster model with national scope and the dominant incumbent in news/talk.
- Niu FM: National pan-Māori radio network owned by NZME; significantly broader geographic footprint and commercial scale, but overlapping te reo Māori programming makes it the closest national incumbent to Te Korimako's audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Te Korimako social profiles
Digital presenceTe Korimako compliance and trust
Trust signalCompliance2 records
Te Korimako financial estimates
Financial estimateRevenue estimate
Valuation estimate
Te Korimako leadership team
Management profileNumber of profiles
Profiles11 records
Te Korimako funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Te Korimako M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Te Korimako
What does Te Korimako do?
Te Korimako o Taranaki is a kaupapa Māori community radio station broadcasting on 94.8FM and 98.4FM since 1992, providing diverse programming including R&B, Reggae, and Waiata Māori alongside regional te reo Māori news (Taiuru News), interviews, video podcasts, outside broadcasts, and Local Democracy Reporting. Its core product is free, publicly-funded community radio and multimedia content serving the Māori community across the Taranaki, Whanganui, and Manawatū regions.
Is Te Korimako a public or private company?
Te Korimako is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Te Korimako founded?
Te Korimako was founded in 1992. It employs 11 to 50 people.
Where is Te Korimako based?
Te Korimako is headquartered in New Plymouth, New Zealand, in the Oceania region.
How does Te Korimako make money?
One revenue line is on record: public Broadcasting Funding.
Who are Te Korimako's main competitors?
Radio New Zealand (Te Reo Irirangi o Aotearoa) is listed as an others. Direct peers are Awa FM, Ngāti Porou Radio, Tahi FM, Atiawa Toa FM, Te Hiku o te Ika (Te Hiku Media), Radio Kahungunu and Radio Tūmoana. Broad incumbents are RNZ National and Niu FM.
Does Te Korimako have an API?
No public API is recorded for Te Korimako.
What industry is Te Korimako in?
Te Korimako's product category is Community Radio Broadcasting. Its primary akta.pro industry code is MPABADAE, Community/Low-Power Nonprofit Radio (LPFM/Community Radio), with a secondary code of MPABACAI, Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets). Its NAICS code is 51611 and its SIC code is 4832.