Telemundo 48 El Paso

What Telemundo 48 El Paso does

Telemundo 48 El Paso (KTDO) is a local Spanish-language television station operating on Channel 48 under an owned-and-operated affiliation with NBCUniversal's Telemundo network, a division of Comcast Corporation (NASDAQ: CMCSA). The station was established in 2014 and broadcasts from El Paso, Texas, serving the El Paso metropolitan area, Ciudad Juárez (Chihuahua, Mexico), Las Cruces, southern New Mexico, and the broader US-Mexico border region. It targets Spanish-speaking and bilingual/bicultural audiences with local news, weather, immigration coverage, sports (including FIFA World Cup), and entertainment content.

The station's core product is its broadcast news platform, supplemented by a portfolio of digital properties: "El Tiempo" (local weather with live bridge-wait cameras), "Telemundo 48 Ver" (24/7 streaming via web and a dedicated Apple tvOS app), "Responde" (consumer-advocacy and product-recall reporting), "Mujeres Imparables" (community women's-empowerment initiative), and "Reportajes Especiales" (investigative and in-depth series). Distribution channels include the over-the-air broadcast signal, a full news website, mobile/OTT applications, and social media platforms (Facebook, Instagram, YouTube) plus email newsletters. Underlying technology is described as a conventional television broadcast and digital media distribution platform, with no proprietary AI or advanced technology features disclosed.

The business model is the standard U.S. local broadcast television model: free, ad-supported content delivered to viewers via broadcast spectrum and digital channels. No subscription, paywall, or direct-revenue pricing is applied to news content. Revenue is generated indirectly through advertising sales, with financials consolidated into NBCUniversal/Comcast corporate reporting rather than separately disclosed. The station operates as part of the Telemundo network ecosystem, receiving national programming, branding, and operational support from NBCUniversal while producing independent local news coverage.

Name

Telemundo 48 El Paso

Legal name

NBCUniversal Media, LLC

Website

https://telemundo48elpaso.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Telemundo 48 El Paso (KTDO) is a Spanish-language local television station owned and operated by NBCUniversal's Telemundo network, broadcasting news, weather, and entertainment content to Spanish-speaking audiences in the El Paso, Texas and Ciudad Juárez border region.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI)

Keywords

• Spanish-language broadcasting
• Local television news
• Weather forecasting
• Immigration news coverage
• Border region journalism

Headquarters

HQ city

El Paso

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels5 records

Core offering

Telemundo 48 El Paso (KTDO) is a local Spanish-language television station that broadcasts 24/7 local news, weather, sports, and entertainment programming tailored to the El Paso, Texas and Ciudad Juárez, Mexico border region. The station distributes content via over-the-air broadcast (Channel 48), a website with live streaming, mobile/tvOS apps, social media, and email newsletters.

Product overview

Telemundo 48 El Paso operates as a local Spanish-language television news station serving the El Paso, Texas border region. The core offering is its broadcast news platform providing 24/7 local, national, and international coverage. The station's product portfolio includes the primary news broadcasting service, the El Tiempo weather forecasting section with live bridge cameras, the 24/7 streaming Ver platform, the consumer advocacy Responde segment, the Mujeres Imparables multiplatform initiative, and Reportajes Especiales in-depth reporting series. Content categories span Local, Texas, EEUU, México, Inmigración, Entretenimiento, Deportes, and Tecnología news.

Differentiator

Problem solved

Functional benefit

Brands

• Mujeres Imparables: A multi-platform initiative featuring stories of inspiring women in the community

Products and services

• Telemundo 48 El Paso News Broadcasting (KTDO Channel 48) 24/7 local Spanish-language television news broadcasting service (KTDO Channel 48) for the El Paso, Texas and Ciudad Juárez border region, delivering news, weather, sports, and entertainment programming. Targeted at Spanish-speaking and bilingual households in the US-Mexico border market.
• Telemundo 48 Ver (24/7 Streaming) Web-based 24/7 live streaming news service allowing viewers to watch Telemundo 48 El Paso news coverage online via telemundo48elpaso.com.
• El Tiempo (Weather) Dedicated weather section providing local weather reports, live bridge wait cameras, and forecasts for the El Paso metropolitan area.
• Responde (Consumer Advocacy) Consumer advocacy and investigative news segment addressing viewer concerns and reporting on product recalls and consumer issues.
• Mujeres Imparables Multi-platform editorial initiative featuring stories of inspiring women in the community.
• Reportajes Especiales Special in-depth reporting series covering local stories, community issues, and investigative journalism in the El Paso border region.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NBCUniversal Media, LLC (Parent Company)coreStrategic or Co-development PartnerOwned and operated station affiliated with NBCUniversal's Telemundo network, part of Comcast Corporation. Receives national programming, branding, and operational support from the parent company while maintaining local news operations.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Univision 14 El Paso (KINT-TV): Local Univision affiliate station serving the same El Paso–Juárez border market. Directly competes for Spanish-language news audiences, advertisers, and digital share in identical geography.
• KVIA ABC-7 El Paso: ABC-affiliated local TV news station in El Paso. Competes head-to-head for local news viewership, weather coverage, and advertising dollars in the same DMA.
• Telemundo 20 San Antonio (KVDA): Sister Telemundo O&O in Texas serving a different but comparable Latino-majority border-adjacent market. Operates an identical news, weather, and streaming product stack under the same network brand.
• Telemundo 47 New York (WNJU): Sister Telemundo O&O in a major market. Comparable O&O operating model, digital streaming stack, and bilingual coverage focus against a different but similar Latino audience.
• KFOX14 / KDBC CBS 4 El Paso: FOX- and CBS-affiliated local TV news stations in El Paso. Compete for the same local news, weather, and digital audience across the border region.

Broad incumbents

• Telemundo Network (NBCUniversal): Parent Spanish-language broadcast network and broader NBCUniversal portfolio. Provides national programming, branding, and operational support that anchors Telemundo 48 El Paso's offering.
• Univision Communications (TelevisaUnivision): Parent of the competing Univision Spanish-language broadcast network. Operates O&Os and affiliates that compete directly with Telemundo 48 for national Spanish-language ad budgets.
• Entravision Communications: Owner of Univision-affiliated stations and Spanish-language radio properties in border markets including El Paso. Directly comparable operator of competing Spanish-language local broadcast assets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@Telemundo48ElPaso
• Facebookfacebook.com/TelemundoElPaso
• Instagraminstagram.com/TelemundoEP
• LinkedInlinkedin.com/company/telemundo48elpaso

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telemundo 48 El Paso