Telepizza S.A.U.

What Telepizza S.A.U. does

Food Delivery Brands S.A. (Telepizza S.A.U.) is the parent operating company of a multi-brand quick-service restaurant group headquartered in Spain, listed on the Madrid Stock Exchange, and operating Telepizza, Pizza Hut (under master franchise), Jeno's Pizza, and Apache Pizza. The group runs 1,400+ establishments across 7 markets — Spain, Portugal, Colombia, Chile, Ecuador, Mexico, and Poland — with a vertically integrated model comprising company-owned stores, franchised stores, and centralized manufacturing (dough factories in Spain and Colombia). The group employs approximately 25,000 people across its operations.

The business model generates revenue through three primary flows: (1) direct sales at company-owned restaurants; (2) royalties, marketing fees, and supply-chain markups from franchisees; and (3) wholesale and commissary sales to the franchise network. Product mix is anchored by Telepizza's proprietary, secretive dough recipe developed in 1987 and spans entry-level price points through premium offerings, supplemented by the Pizza Hut master franchise in Iberia and selected Latin American markets and the newer Apache Pizza and Jeno's Pizza brands. The combined system sold tens of millions of pizzas annually in Spain alone (34.5M in 2022, 33.5M in 2023).

In 2019, the group executed a strategic alliance with Yum! Brands, taking master franchise rights for Pizza Hut across multiple markets, and rebranded in 2020 from Grupo Telepizza to Food Delivery Brands to reflect its multi-brand platform identity. In June 2024, Yum! returned the Jeno's Pizza and Telepizza rights in Chile and Colombia to FDB, consolidating ~120 establishments under direct group control. Leadership comprises Chairman Julián Díaz González, CEO Rafael Herrero López, and CFO José Luis Renedo. Last reported financials (FY2019) were company revenue of €395.2M and chain-wide system sales of €1,253.7M, with adjusted EBITDA of €66.6M.

Name

Telepizza S.A.U.

Legal name

FOOD DELIVERY BRANDS, S.A.

Website

https://telepizza.com

Company type

Public

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Food Delivery Brands (Telepizza S.A.U.) is a Spanish-listed multi-brand pizza QSR group operating Telepizza, Pizza Hut, Jeno's Pizza, and Apache Pizza across 1,400+ stores in 7 markets, serving mass-market consumers via company-owned and franchised delivery and takeout restaurants.

Ownership category

akta.pro rank

Product category

Quick Service Restaurants

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industries

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO), Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

Keywords

• Pizza delivery service
• Quick service restaurant
• Franchise restaurant operations
• Multi-brand restaurant group
• Home delivery pizza

Headquarters

HQ city

San Sebastián de los Reyes

HQ country

Spain

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Franchise Royalties and Fees: Revenue from master franchise and individual franchise operators paying royalties and fees for use of Telepizza, Pizza Hut, Jeno's Pizza, and Apache Pizza brands. Franchisees operate independently in 7 markets.
2. Company-Owned Restaurant Sales: Direct revenue from company-owned and operated restaurant locations selling pizza and related products to consumers through dine-in, take-away, and home delivery.
3. Delivery and Take-Away Orders: Revenue from delivery orders placed via phone, website, and mobile app, as well as take-away (pick-up) orders at restaurant locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Telepizza S.A.U. operates as Food Delivery Brands, the leading multi-brand pizza delivery group globally, running more than 1,400 establishments across 7 markets under the Telepizza, Pizza Hut, Jeno's Pizza, and Apache Pizza brands. The company sells pizza, side dishes, and beverages through company-owned and franchised restaurants via dine-in, take-away, and home delivery channels, supported by proprietary web and mobile ordering platforms.

Product overview

Food Delivery Brands (operating as Telepizza S.A.U. parent) is a multi-brand pizza delivery group operating four distinct brands — Telepizza, Pizza Hut, Jeno's Pizza, and Apache Pizza — through more than 1,400 establishments across 5-7 countries. The core offering centers on pizza delivery with proprietary dough recipes, supported by franchise and master-franchise business models. Telepizza serves as the flagship Spanish brand with over 35 years of history, featuring innovative product lines including premium gourmet pizzas (Las Maestras de Telepizza), limited-edition collaborations (x Cheetos, x Heinz), and specialty items (Telepizza Kebab, Barbacoa variants, Extremas de Queso). Pizza Hut contributes the international Pan Pizza concept with digital kiosks for self-service ordering. Jeno's Pizza and Apache Pizza serve as regional sub-brands in Colombia and Ireland respectively. All brands share common infrastructure including web/app ordering platforms, franchise systems, and corporate social responsibility programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Telepizza Flagship pizza delivery brand founded in 1987 in Spain, offering hand-stretched dough made fresh daily using a proprietary secret recipe. Operates through company-owned and franchise restaurants serving dine-in, take-away, and home delivery across Spain, Portugal, Colombia, Chile, Ecuador, Mexico, and Poland.
• Pizza Hut International pizza brand established in 1958 in Wichita, USA, present in 113 markets globally. Food Delivery Brands operates Pizza Hut across Europe and Latin America under franchise agreements with Yum! Brands, offering Pan Pizza, Cheesy Pops, and dine-in, take-away, and delivery service.
• Jeno's Pizza Colombian pizza brand founded in Bogotá, the first pizza chain in Colombia, operating approximately 36-50 establishments nationwide. Run under the Food Delivery Brands franchise system with active expansion plans.
• Apache Pizza Irish pizza delivery brand founded in Dublin in 1996, the largest pizza delivery brand in Ireland by number of establishments. Operates around the 'extra' culture focused on moments of connection around pizza.
• Las Maestras de Telepizza Premium gourmet pizza line featuring author recipes made with semolina malted dough for extra crispiness, provolone cheese, and premium Spanish ingredients including jamón ibérico, truffle, pancetta, mortadella, chorizo de Pamplona, morcilla de Burgos, and longaniza del pirineo. Varieties include Trufada Maestra, Montañesa Maestra, Pamplonica Maestra, and Burgalesa Maestra.
• Telepizza Kebab Hybrid pizza-kebab product launched as part of the 'Telepizza KEEEbab, ¿KEEE? ¡Bab!' campaign. Combines marinated chicken, onion, kebab spices, oregano, and kebab sauce on Telepizza's iconic dough, with an accompanying Patatas Kebab side dish.
• Jugonas de Telepizza x Cheetos Limited-edition collaboration pizzas between Telepizza and Cheetos featuring orange dough with two varieties: pollo x Cheetos (carbonara sauce, chicken, chicken pops, Cheetos topping) and bacon x Cheetos (carbonara sauce, cheddar cheese, bacon, Cheetos topping).
• Barbacoa Crac-Crac and Barbacoa Chup-Chup Two new extensions to the Barbacoa pizza family. Barbacoa Crac-Crac features bacon, migas with chorizo, and a crispy cheese-stuffed crust. Barbacoa Chup-Chup features pulled-style meat and rich sauce with cheese-stuffed borders.
• Extremas de Queso pizzas Cheese-forward pizzas featuring cheese coverage from edge to edge, introduced as part of Telepizza's cheese innovation strategy.
• Jugonas de Burger y Perrito Caliente con salsa Heinz Two new pizzas combining burger and hot dog flavors with Heinz sauce, part of the Jugonas product line targeting younger consumers seeking innovation and value.
• Patatas Trufadas Maestras Gourmet side dish accompanying the Las Maestras de Telepizza premium line, featuring potato wedges with truffle mayo, crispy bacon, white sauce, and melted cheese.

Quantifiable outcome

• 34.5 million pizzas sold in Spain in 2022, exceeding the combined population of Portugal, Belgium, and Sweden
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• European Chicken Commitment (Welfare Commitments)minorStrategic or Co-development Partner · 1 January 2025Food Delivery Brands adopted the European Chicken Commitment for 100% of chicken (fresh/frozen/processed) across its European supply chain, with compliance required by 2026. Also committed to cage-free egg policy across all global markets.
• DOWN EspañacoreStrategic or Co-development Partner · 1 January 2019Partnership with DOWN España for social inclusion of people with Down syndrome, providing employment opportunities in Telepizza and Pizza Hut stores across Spain. As of the latest reports, more than 60 people from this collective work in company stores and offices.
• FUNDACIÓN LaLigacoreStrategic or Co-development Partner · 1 January 2019Commitment to incorporate at least one player from each of the 36 LaLiga GENUINE Santander teams (a league for people with intellectual disability) into Telepizza and Pizza Hut stores. 21 players incorporated as of the latest report, with ongoing growth.
• Pacto Mundial de las Naciones Unidas (UN Global Compact)coreStrategic or Co-development Partner · 1 January 2019Telepizza, through its parent Food Delivery Brands, signed the UN Global Compact in 2019 as part of its sustainability commitment. The company aligned its strategy with the Sustainable Development Goals (SDGs) across three main areas: hunger reduction, inequality reduction and inclusion, and sustainable production and consumption.
• Cruz Roja (Spanish Red Cross)minorOthersFood donation partnership through which Telepizza donates pizzas to vulnerable populations. During the COVID-19 crisis, more than 25,000 telepizzas were donated. The company committed to weekly pizza donations as part of the PLAN CRUZ ROJA RESPONDE initiative.
• The Vegetarian ButcherminorOthersPartnership for Telepizza's vegan product line launch in January 2021. The Vegetarian Butcher supplies plant-based protein ingredients for vegan pizza varieties.
• ViolifeminorOthersPartnership for Telepizza's vegan product line launch in January 2021. Violife supplies vegan cheese alternatives for plant-based pizza varieties.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/telepizza-s.a.u.

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telepizza S.A.U.