Tender Heart Childcare

What Tender Heart Childcare does

Tender Heart Childcare, doing business as Tender Hearts ChildKare & Pre-School, is a privately held, licensed Large Family Home Child Care and Pre-School operating from a single residential location at 195 King Court, Milpitas, California. Founded in 2006 by operator Sunita, the business provides full-day childcare and early education for children aged 6 weeks through 7 years, segmented into three programs: a Toddlers program (18-36 months), a Pre-Schoolers program (ages 3-5), and an After School Care program for school-age children. The service operates Monday through Friday, 8:30 a.m. to 5:30 p.m., and includes school pickup from neighboring schools, home-cooked meals, and a curriculum that blends play with structured activities (phonics, STEM introduction, arts and crafts, music, dance, yoga, and Hindi language exposure). The business is a pure services operation with no proprietary technology platform, no mobile app, and no digital product; the entire offering is delivered in-person at the home-based facility.

The business model is direct-to-consumer, generating revenue through recurring tuition/childcare fees paid by parents. There are no institutional or corporate contracts, no franchise or licensing arrangements, no external investors, and no parent company. The operator maintains a staff of 7, including the founder, supported by assistants (named in testimonials as Sadia and Daisy) who are First Aid/CPR certified, background-checked, and multilingual. Customer acquisition is driven by word-of-mouth referrals and a maintained presence on Yelp and Google Reviews, with a website serving as an informational funnel that converts inquiries into waiting list subscriptions and scheduled facility tours. The market served is concentrated within a roughly 2.5-mile radius in the Milpitas / North San Jose corridor, proximate to major Silicon Valley employers (Cisco, SanDisk, KLA-Tencor, JDSU, FireEye) and the India Community Center, supporting a parent base that includes working professionals in the South Asian diaspora.

Name

Tender Heart Childcare

Legal name

Tender Hearts ChildKare & Pre-School

Website

https://tenderchildkare.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Tender Heart Childcare is a privately held, licensed home-based childcare and pre-school in Milpitas, California, serving children aged 6 weeks to 7 years through three age-segmented programs (toddlers, pre-schoolers, and after-school care). It operates as a single-location direct-to-consumer service, generating revenue from recurring tuition with no technology platform or external funding.

Ownership category

akta.pro rank

Product category

Childcare and Preschool Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

General Preschools (Play-Based) (EDACABAA)

akta.pro secondary industries

Academic/School-Readiness Preschools (EDACABAB), School-Age Wraparound Care (Ages 3–5) (EDACAHAA)

Keywords

• Home childcare services
• Preschool education
• After school care
• Toddler daycare programs
• Early childhood learning

Headquarters

HQ city

Milpitas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Childcare and Preschool Fees: Recurring childcare and preschool fees charged to parents for daily care and educational services for children aged 6 weeks to 7 years. The service operates Monday through Friday from 8:30 am to 5:30 pm.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tender Hearts ChildKare & Pre-School is a licensed Large Family Home Child Care and Pre-School in Milpitas, California providing daily childcare and early education for children from 6 weeks to 7 years of age. The business operates Monday through Friday from 8:30 am to 5:30 pm and is structured around three age-based programs (Toddlers 18-36 months, Pre-Schoolers 3-5 years, and After School Care for ages 5+) covering early STEM, reading readiness, arts and crafts, music, dance, yoga, Hindi language learning, and daily fresh home-cooked organic meals.

Product overview

Tender Hearts ChildKare & Pre-School is a licensed Large Family Home Child Care and Pre-School offering childcare and early education services in a nurturing home setting. The company provides three distinct age-based programs: a Toddlers program (18-36 months), a Pre-Schoolers program (3-5 years), and an After School Care program for school-age children (5+ years). The curriculum encompasses STEM activities, arts and crafts, music and dance, yoga, Hindi language learning, reading, writing, and potty training. The company serves children from six weeks to seven years of age and provides daily fresh, home-cooked organic food with Indian and American meal options.

Differentiator

Problem solved

Functional benefit

Products and services

• Toddlers (18-36 Months) Program Childcare and early-learning program for toddlers aged 18-36 months in a home environment with toys, books, circle time, weather and calendar activities, free play, dance, musical instruments, and early arts and crafts, designed to build confidence, problem-solving, and lifelong learning habits.
• Pre-Schoolers (3, 4, & 5 Years) Program Preschool education program for children aged 3-5 focusing on sharing, social skills, practical life skills, introduction to STEM, reading and writing readiness, listening to stories, singing rhymes and songs, group activities, verbalization, concentration, self-control, and independence to prepare children for kindergarten.
• School-goers (5+ Years) After School Care After-school care service for school-age children (5+ years) offering homework assistance, tutoring, computer access, individual projects, group activities, and a school pickup service from neighboring elementary schools, with limited availability.

Quantifiable outcome

• Children graduate with reading and writing skills prior to entering kindergarten
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Learning Care Group: Operator of multiple licensed child care brands (Childtime, Tutor Time, La Petite Academy, Children's Courtyard) serving infants through school-age. Overlapping service offering and target demographic; larger and more institutional than Tender Heart.
• KinderCare Learning Centers: National chain of licensed early childhood education centers serving infants through school-age children. Directly comparable core service (daycare + preschool) and customer base (working parents), but operates a center-based, scaled model versus Tender Heart's single home.
• Childtime Learning Centers: Licensed child care and preschool provider serving six weeks to school-age children. Closely aligned age range and core service mix with Tender Heart, but center-based and national in scale.
• Guidepost Montessori: National Montessori early childhood education network with structured curricula for infants through elementary. Comparable premium positioning and curriculum-driven differentiation vs. Tender Heart's structured preschool offering.
• Bright Horizons Family Solutions: Largest US operator of employer-sponsored child care and early education centers. Comparable as a provider of licensed preschool and daycare services to working families, though operating at vastly larger scale and through a center-based rather than home-based model.
• The Goddard School: Franchised private preschool system emphasizing play-based learning with academic foundations. Directly comparable in curriculum philosophy and family-focused service model, but operating at significantly larger scale.
• La Petite Academy: National licensed child care and preschool provider covering infants through Pre-K. Comparable age range, full-day service model, and working-parent target customer, but with center-based delivery.
• Primrose Schools: Franchised national network of private early childhood education and care schools for infants through Pre-K. Comparable in delivering a play-based plus academically structured curriculum and in targeting premium-paying dual-income families.
• Chesterbrook Academy Schools: Operator of licensed early childhood education centers offering infant care, preschool, and pre-K programs. Overlapping service offering (infants through Pre-K) and family-focused positioning, though at much larger institutional scale.

Regional players

• Stratford School: California-based private preschool and K–12 operator with multiple Bay Area campuses. Geographically and demographically comparable (Bay Area professional families); comparable academic-readiness curriculum orientation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tender-heart-childcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tender Heart Childcare