Network 10 Australia
Network 10 Australia is a commercial free-to-air television network and 10 Play streaming platform serving Australian consumers with entertainment, news, sports, and reality programming. It operates as a Paramount subsidiary, monetizing via broadcast advertising and a $9.99/month Paramount+ subscription partnership.
- Company typePrivate
- Founded1963
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Network 10 Australia does
Network 10 Australia (legal entity: Network Ten Pty Limited) is one of Australia's three commercial free-to-air television networks, founded in 1963 and headquartered at 1 Saunders Street, Pyrmont, Sydney. The company operates a portfolio of broadcast channels (10, 10 Drama, 10 Comedy, Nickelodeon) and runs the 10 Play streaming platform, which delivers free catch-up and live-streaming of network content plus more than ten additional 24/7 livestream channels spanning genres including drama, comedy, reality, news, sport, kids, and lifestyle programming. Distribution extends across web, native iOS and Android apps, and Smart TV applications on Apple TV, Samsung TV, Android TV, LG TV, Hisense, Xbox, Fetch TV, Foxtel iQ, and Freeview, with additional access via pay-TV partners.
The company's core technology is the 10 Play digital streaming platform, which provides live linear TV streaming, on-demand catch-up viewing, and multi-device app delivery. Signature owned and commissioned content includes the MasterChef franchise, Australian Survivor, I'm a Celebrity…Get Me Out Of Here!, and The Traitors (produced via a strategic partnership with South Pacific Pictures), supplemented by acquired international programming and news and sport verticals (10 News, 10 Sport covering Football, Socceroos, Matildas, UFC, NBL, and Australia Cup). Network 10 is a privately held subsidiary of Paramount (formerly ViacomCBS), operating as part of Paramount's Australian and New Zealand operations.
Network 10's business model combines advertising-supported free-to-air broadcast with subscription revenue sharing through the Paramount+ partnership, where new subscribers receive a 7-day free trial followed by $9.99/month recurring access that bundles Network 10 content with Paramount+ originals. The primary customer segment is the general Australian consumer audience across NSW, Victoria, Queensland, South Australia, and Western Australia, with a horizontal segmentation approach spanning entertainment, news, and sport. Strategic priorities evident from the input data are multi-platform distribution, channel-portfolio expansion into FAST-style streaming, and content franchise development through production partnerships.
Network 10 Australia firmographics
Firmographics- Name
- Network 10 Australia
- Legal name
- Network Ten Pty Limited
- Website
- https://tenplay.com.au
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Network 10 Australia is a commercial free-to-air television network and 10 Play streaming platform serving Australian consumers with entertainment, news, sports, and reality programming. It operates as a Paramount subsidiary, monetizing via broadcast advertising and a $9.99/month Paramount+ subscription partnership.
- Ownership category
- akta.pro rank
Network 10 Australia industry classification
Industry- Product category
- Broadcast Television
- NAICS
- Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- General Entertainment Cable Networks (MPABAFAA)
- akta.pro secondary industry
- Basic Cable Networks (MPABAFAC)
Keywords
Where Network 10 Australia is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Network 10 Australia business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Advertising Revenue: Free-to-air broadcast television monetized through advertising. The network airs commercials and program promotions between content.
- Subscription Revenue (Paramount+): Paramount+ subscription service with 7-day free trial for new subscribers, then $9.99/month renewal. Membership provides access to Network 10 content and Paramount+ original programming.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Paramount+ Standard Subscription |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Network 10 Australia product offering
Product offeringCore offering
Network 10 Australia operates a free-to-air commercial television network and its digital streaming platform 10 Play, distributing original and acquired video content across drama, comedy, reality, news, sports, and kids genres. Revenue is generated through advertising on broadcast TV and a subscription partnership with Paramount+ ($9.99/month after a 7-day free trial). Content is delivered via over-the-air broadcast, the 10 Play streaming service, mobile and Smart TV applications, and pay TV aggregators.
Product overview
Network 10 Australia operates as a free-to-air television network and streaming platform (10 Play) offering a comprehensive portfolio of content including original reality shows (The Traitors, MasterChef, Australian Survivor), drama series, comedy, documentaries, news, sports, and kids programming. The core product is the 10 Play streaming platform which provides free access to full episodes and live TV streaming via web, mobile apps (iOS/Android), and connected TV applications (Apple TV, Samsung TV, Android TV, LG TV, Hisense, Xbox, Fetch TV). Network 10 also maintains a strategic partnership with Paramount Plus for expanded streaming content. The network distributes content across multiple channels including 10, 10 Drama, 10 Comedy, and Nickelodeon, with over 10 additional livestream channels available 24/7.
Differentiator
Problem solved
Functional benefit
Products and services
- 10 Play Streaming Platform Free digital streaming platform providing full episodes of Network 10 shows, live TV streaming of broadcast channels, and on-demand content across drama, comedy, reality, documentary, kids, and news genres for Australian consumers.
- Live TV Channels Over 10 linear TV channels including 10, 10 Drama, 10 Comedy, and Nickelodeon, plus additional livestream channels such as COPS, MTV Ridiculousness, South Park, 48 Hours, and others available 24/7.
- 10 News Evening news bulletins delivering breaking news, national and international stories, sports coverage, and weather updates presented by experienced journalists for Australian viewers.
- 10 Sport Comprehensive sports coverage including Football, Socceroos, Matildas, UFC, National Basketball League, and Australia Cup for Australian sports audiences.
- 10 Mobile and Connected TV Apps Native applications for iOS, Android, Apple TV, Samsung TV, Android TV, Fetch TV, Foxtel iQ, LG TV, Hisense, Xbox, and Freeview enabling streaming and on-demand viewing of Network 10 content.
- Paramount+ Subscription Service Subscription streaming service partnered with Network 10, offering additional premium content and original programming at $9.99/month after a 7-day free trial for new subscribers.
Companies that use Network 10 Australia
Customer profileSegments1 record
Ideal customer profiles1 record
Network 10 Australia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Network 10 Australia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- South Pacific PicturescoreSouth Pacific Pictures produces The Traitors for Network 10 Australia. The production partnership has resulted in multiple successful seasons of the reality game show franchise.
Scale indicators2 records
Recent moves5 records
Expansion highlights2 records
Network 10 Australia competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Network 10 Australia social profiles
Digital presenceNetwork 10 Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Network 10 Australia leadership team
Management profileNumber of profiles
Network 10 Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Network 10 Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Network 10 Australia
What does Network 10 Australia do?
Network 10 Australia operates a free-to-air commercial television network and its digital streaming platform 10 Play, distributing original and acquired video content across drama, comedy, reality, news, sports, and kids genres. Revenue is generated through advertising on broadcast TV and a subscription partnership with Paramount+ ($9.99/month after a 7-day free trial). Content is delivered via over-the-air broadcast, the 10 Play streaming service, mobile and Smart TV applications, and pay TV aggregators.
Is Network 10 Australia a public or private company?
Network 10 Australia is a private company. It is classified as corporate owned and is currently operating.
When was Network 10 Australia founded?
Network 10 Australia was founded in 1963. It employs 1 to 10 people.
Where is Network 10 Australia based?
Network 10 Australia is headquartered in Sydney, Australia, in the Oceania region.
How does Network 10 Australia make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are subscription Revenue (Paramount+).
Does Network 10 Australia have an API?
No public API is recorded for Network 10 Australia.
What industry is Network 10 Australia in?
Network 10 Australia's product category is Broadcast Television. Its primary akta.pro industry code is MPABAFAA, General Entertainment Cable Networks, with a secondary code of MPABAFAC, Basic Cable Networks. Its NAICS code is 5161 and its SIC code is 4833.