TENSIRA

What TENSIRA does

Tensira is a Paris-headquartered, founder-owned home linen and fashion accessories brand founded in 2009 by Hamidou Diallo (Guinean heritage) and Tuulia Makinen Diallo (Scandinavian design background, prior experience at Jean Paul Gaultier and Tod's Group). The company designs, produces, and sells handcrafted textile products — overlay mattresses, table linens, cushions, throws, curtains, duvet and bed covers, plus accessories such as tunics, wrap shirts, aprons, tote bags, and pouches — made from OEKO-TEX certified 100% cotton. All fabrics are spun, woven, and hand-dyed in workshops located in the Republic of Guinea using traditional Guinean weaving and indigo/tie-dye techniques, while design, sales, and administration are anchored in Paris.

The company's underlying production technology is artisanal rather than digital. Differentiating processes include hand-dyed indigo and tie-dye techniques using eco-friendly plant-based pigments, solar-powered workshop facilities for energy efficiency, and a zero-waste manufacturing loop that upcycles fabric offcuts into storage pouches. Tensira has built a proprietary library of fabric patterns (stripes, checks, tie-dye, indigo) developed over 15+ years of production. No proprietary software, APIs, apps, or AI/ML capabilities are disclosed; the "technology" of Tensira is craft know-how, sustainable production methods, and the OEKO-TEX Standard 100 certification covering its core cotton products.

Tensira operates a hybrid go-to-market model. The B2C motion runs through the owned e-commerce storefront (tensira.com) with global shipping (free in France, UK, EU, and Switzerland for orders over €100; free to USA and Canada over €300), plus a Paris showroom at 21 place des Vosges open by appointment and a boutique at Passage du Grand Cerf in the 2nd arrondissement. The B2B motion operates via a dedicated professional eshop (ESHOP PRO) requiring account validation, supplemented by a wholesale retailer network spanning 40+ countries across Africa, the Americas, Asia, Europe, and Oceania. Revenue is generated entirely through one-time unit sales of physical goods and gift cards (€25–€300 denominations, valid for one year). The primary customer segment is individual consumers seeking sustainable, ethically produced luxury home textiles; the secondary segment comprises wholesalers, interior designers, and hospitality buyers.

Name

TENSIRA

Legal name

Tensira

Website

https://tensira.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Tensira is a Paris-based, founder-owned home linen and fashion accessories brand founded in 2009, producing handcrafted OEKO-TEX certified cotton textiles using traditional Guinean weaving and indigo dyeing. It serves global consumers, wholesalers, and interior designers through D2C e-commerce, a B2B professional platform, a 40+ country retailer network, and Paris showrooms.

Ownership category

akta.pro rank

Product category

Artisan Home Textiles

NAICS

Mattress Manufacturing (337910), Apparel Manufacturing (315)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA)

Keywords

• Handcrafted home textiles
• Artisan cotton linens
• Guinean indigo textiles
• Sustainable luxury bedding
• Hand-dyed table linen

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Retail sales through owned e-commerce platform (tensira.com) to individual consumers globally. Products include overlay mattresses, cushion covers, table linens, home linen, and accessories.
2. B2B Wholesale/Professional Sales: Wholesale distribution to retailers and professional clients through dedicated professional eshop (ESHOP PRO). Professional account validation required.
3. Gift Cards: Digital and physical gift cards available in denominations of €25, €50, €100, €180, and €300

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

TENSIRA designs, produces, and retails handcrafted home linen and fashion accessories made from 100% OEKO-TEX certified cotton, hand-dyed in Republic of Guinea workshops using traditional Guinean weaving and indigo dyeing techniques. The product range centers on mattress toppers, table linen, cushions, home linen (throws, curtains, duvet/bed covers), and accessories (tote bags, pouches, aprons, tunics, wrap shirts). Products are sold globally via owned e-commerce (tensira.com), a dedicated B2B professional eshop (ESHOP PRO), a Paris showroom, and a network of retailers across 40+ countries.

Product overview

TENSIRA is an upscale home linen and fashion accessories brand offering handcrafted textile products made from 100% OEKO-TEX certified West African cotton. The product portfolio centers on artisanal overlay mattresses (mattress toppers with natural fiber or microfiber filling), table linen (tablecloths, placemats, napkins, kitchen towels), cushions (cushion covers, chair cushions, mini-cushions, floor cushions, bolster cushions), home linen (throws, curtains, duvet covers, bed covers), and fashion accessories (tote bags, pouches, tunics, wrap shirts, aprons). All products are hand-dyed using traditional Guinean techniques including indigo and tie-dye, with signature patterns of stripes, checks, and solid colors. The brand operates a B2B professional e-shop alongside its consumer offering, with items shipped from Paris.

Differentiator

Problem solved

Functional benefit

Products and services

• Cotton mattress topper with removable cover, filled with natural fibers Iconic overlay mattress topper handmade in Guinea, filled with 100% natural untreated cotton fibers, featuring a removable cover with envelope closure for machine washing at 40°C.
• Cotton mattress topper filled with microfiber Mattress overlay topper filled with machine-washable recycled microfiber, iconic Tensira design since 2009 combining comfort with easy maintenance.
• Tufted quilt king and queen size (Edredon) Hand-tufted quilt in 100% cotton with recycled microfiber filling, available in king (220x240cm) and queen (140x200cm) sizes; OEKO-TEX certified.
• Pet bed in cotton Washable pet bed made from OEKO-TEX certified cotton with recycled microfiber filling, available in small (60x85cm) and large (60x106cm) sizes; handcrafted in Guinea.
• Cotton tablecloth Rectangular hand-dyed cotton tablecloth designed for 6-8 guests, available in multiple sizes (180x240cm, 180x300cm) and 40+ fabric patterns including stripes, checks, and indigo tie-dye.
• Set of 4 placemats Set of 4 hand-dyed cotton placemats in 35x45cm size, machine washable with hand-finished edges, available in multiple color and pattern options.
• Set of 2 kitchen towels Set of 2 hand-dyed cotton kitchen towels (50x70cm) with hanging loop; absorbency improves with washing; available in 16 fabric patterns.
• Napkins set of 4 Set of 4 hand-dyed cotton cloth napkins (47x47cm), OEKO-TEX certified untreated cotton, machine washable, designed for everyday elegance.
• Cotton cushion cover - Timeless Collection Iconic cushion cover since 2009, made from 100% high-quality hand-dyed cotton, available in multiple sizes (40x40cm, 50x50cm, 40x60cm) with envelope closure and over 40 fabric patterns.
• Cotton cushion cover - Rive Gauche Collection Parisian-inspired cushion cover collection blending African craftsmanship with contemporary design; 100% cotton with hand-dyed patterns in multiple sizes and patterns.
• Cotton chair cushion Small chair cushion (40x40cm) hand-crafted from OEKO-TEX certified cotton, available with recycled microfiber or natural fiber filling; machine washable.
• Mini-cushion Compact cushion (25x40cm) with envelope closure cover and 100% natural fiber inner cushion, hand-dyed in West Africa; removable and machine washable.
• Floor Cushion Large square floor cushion (80x80cm) with 100% natural fiber inner cushion and hand-dyed cotton cover; suitable for low dining, meditation, or pet use.
• Bolster cushion Long cushion (35x80cm) with removable cover and recycled microfiber filling, machine washable with envelope closure; available in tie-dye and gingham patterns.
• Throw Versatile throw (100x180cm) with hand-finished fringed edges, made from 100% hand-dyed cotton and including matching storage pouch; use for beach, picnics, bed, or sofa.
• Cotton curtains Hand-dyed cotton curtains (125x275cm) with OEKO-TEX certified fabric, hangable with curtain clips or directly on rod; multiple color options including teal, navy, and black patterns.
• Duvet cover King-size duvet cover (220x240cm) in 100% OEKO-TEX certified cotton, hand-dyed with envelope closure; available in gray, sky blue, and beige pink patterns.
• Bed cover Versatile bed throw (240x260cm) in 100% untreated OEKO-TEX certified cotton, hand-dyed with hand-finished fringed edges; machine washable; usable as bed or sofa throw.
• Tunic (kimono) Unisex cotton tunic in 100% natural fiber with wrap closure, adjusting belt, and wide sleeves; wearable as casual wear or bathrobe; multiple indigo and tie-dye patterns.
• Wrap shirt 100% cotton wrap shirt hand-dyed in West Africa, one size with wrap closure and adjusting belt; wide kimono-style sleeves for comfort and movement.
• Apron Lightweight cotton apron with neck tie button and two front pockets; machine washable; includes matching storage pouch; available in multiple pattern options.
• Storage pouch for mattress Practical storage pouch made from leftover fabrics in a zero-waste perspective; available in small (for 65x135cm mattresses) and large (for 75x185cm and 90x190cm mattresses) sizes.
• Tensira gift card Digital or physical gift card available in denominations of €25, €50, €100, €180, and €300; valid for 1 year for purchases on the Tensira e-commerce shop.
• Inner cushion in recycled microfiber Replacement inner cushion filled with 100% recycled microfiber for comfort, available in 60x60cm standard size.
• ESHOP PRO (B2B Professional Wholesale Eshop) Dedicated B2B e-commerce platform for wholesalers, retailers, interior designers, and hospitality professionals; requires account validation and provides access to wholesale pricing and exclusive professional catalogs for commercial purchasing.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yves Delorme: French luxury bedding and home linen manufacturer and retailer with multi-channel distribution across Europe and international markets. Highly comparable as a premium-positioned home textile brand combining craftsmanship heritage with retail scale.
• Garnier-Thiebaut: French traditional linen brand manufacturing bed linens, table linens, and home furnishings since 1833. Comparable as a heritage French home textile maker targeting premium retail and hospitality channels.
• Libeco Home: Belgian linen manufacturer and home textiles brand with heritage production in Belgium/Europe. Comparable as a vertically integrated premium linen producer serving retail and B2B/wholesale channels.
• LinenMe: Direct-to-consumer linen home textiles brand offering bedding, table linen, curtains, and cushions. Comparable mid-sized DTC pure-play home linen brand with similar product breadth and price tier.
• Magic Linen: Online linen home textiles brand selling bedding, table linen, and home decor globally. Comparable as a digitally-native premium home linen brand with international e-commerce distribution.
• Linen Tales: European linen home textiles brand with DTC focus on bedding, table linen, and decor. Comparable as a digitally native linen brand targeting design-conscious consumers with similar price points.
• St. Frank: US-based curated home goods brand sourcing artisan-made textiles and decor globally. Comparable positioning to Tensira as a premium brand built around global artisan craftsmanship and storytelling.
• Caravan: New Zealand-based home goods brand focused on ethically and globally sourced artisan-made textiles and decor. Closely comparable as a small premium home textiles brand emphasizing provenance and craftsmanship.

Broad incumbents

• The White Company: UK premium home linens and lifestyle brand with strong DTC, showroom, and wholesale presence. Operates in the same premium home textiles category but at substantially larger scale and broader product portfolio than Tensira.
• Dedar: Italian high-end textile design house producing fabrics and home furnishings for residential, hospitality, and contract markets. Comparable industry overlap but operates at a larger B2B-oriented scale than Tensira.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@tensira4733/featured
• Facebookfr-fr.facebook.com/pages/category/Home-Decor/Tensira-151631614923027
• Instagraminstagram.com/tensira_made_in_africa
• Pinterestpinterest.fr/tensiramadeinafrica

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TENSIRA