Teppich
Family-owned Düsseldorf flooring retailer founded in 1959 (Düsselteppich / Bodenbelag Koch GmbH & Co. KG). Sells and installs carpet, carpet planks, parquet, laminate, vinyl, and linoleum from a 700 m² showroom for residential and commercial customers.
- Company typePrivate
- Founded1959
- HeadquartersDüsseldorf, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Teppich does
Bodenbelag Koch GmbH & Co. KG, trading as Düsselteppich, is a family-owned Düsseldorf flooring retailer founded in 1959 and led by Ingo Koch. The company sells and installs broadloom carpet (Teppichboden), modular carpet planks (Teppichplanken, Blue Angel certified), and a range of hard floor coverings including parquet, laminate, vinyl, and linoleum, with a stated entry price of €23.95 per square meter including installation. It operates a 700 m² showroom at Oberbilker Allee 163-165 in Düsseldorf and employs 29 staff, scaled up from approximately 12 in 2019.
The business serves two distinct customer segments. The residential segment is anchored by showroom walk-in traffic for private refurbishment projects. The commercial segment (Firmenkunden) targets project sizes of 50–1,000 m² across banking, education, gastronomy, and property management, with field-based sales supporting the showroom channel. Product breadth is supplemented by an Expona distribution relationship specifically for design vinyl, indicating selective third-party brand partnerships rather than full private-label strategy.
Digital presence consists of a content blog active since 2017, Facebook, and Instagram — used for marketing and inbound lead generation rather than e-commerce. No proprietary e-commerce platform, app, or software product is disclosed, and there are no records of acquisitions, external funding, geographic expansion beyond the Düsseldorf location, or significant leadership changes. The firm remains a single-site, family-controlled specialty retailer whose growth is tied to local construction/refurbishment demand and incremental category and channel extensions.
Teppich firmographics
Firmographics- Name
- Teppich
- Legal name
- Bodenbelag Koch GmbH & Co. KG
- Website
- https://teppichrest.de
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Family-owned Düsseldorf flooring retailer founded in 1959 (Düsselteppich / Bodenbelag Koch GmbH & Co. KG). Sells and installs carpet, carpet planks, parquet, laminate, vinyl, and linoleum from a 700 m² showroom for residential and commercial customers.
- Ownership category
- akta.pro rank
Teppich industry classification
Industry- Product category
- Flooring Retail
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Hardwood Flooring Retail (CRAIAGAB)
- akta.pro secondary industries
- Laminate Flooring Retail (CRAIAGAC), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Resilient Sheet Vinyl & Linoleum Flooring Retail (CRAIAGAF)
Keywords
Where Teppich is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Teppich business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Carpet and Flooring Product Sales: Sale of textile floor coverings including rolled carpet, carpet planks, and various carpet types (Melange, Schlinge, Velour, Shaggy). Products sold by square meter with widths of 400-500 cm. Custom sizing available upon request.
- Installation Services: Professional installation services included in advertised pricing. Complete floor covering solutions from consultation through professional fitting. Includes preparation work such as subfloor leveling and damping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Carpet flooring starting price |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Teppich product offering
Product offeringCore offering
Bodenbelag Koch GmbH & Co. KG (Düsselteppich) is a Düsseldorf-based family flooring retailer selling textile and hard-surface floor coverings — carpet (Teppichboden), carpet planks (Teppichplanken), parquet, laminate, vinyl, linoleum, natural fiber, and stair coverings — bundled with professional on-site installation. The company offers its own-branded textile lines alongside products from recognized manufacturers, sells from a 700 m² showroom, and serves both residential and commercial customers in the Düsseldorf metropolitan area.
Product overview
Bodenbelag Koch GmbH & Co KG is a family-run flooring retailer based in Düsseldorf, operating for nearly 60 years. The company offers a comprehensive portfolio of floor coverings centered around textile products (Teppichboden) and expanding to include hard surface flooring. The core product line centers on carpet flooring (Teppichboden) available in multiple constructions: Melange (melange velvet), Schlinge (loop pile), and Velour (uni-velours), as well as modular carpet planks (Teppichplanken) from the Imagine 2017 collection. Beyond textile flooring, the company provides complementary product lines including parquet (Parkett), laminate (Laminat), design vinyl (Designbelag – Vinyl), linoleum, natural fiber materials (Naturfaser including sisal/coconut), stair coverings (Treppenbeläge), and entrance mats. The product portfolio is anchored by installation services for both residential and commercial customers (Firmenkunden), offering complete floor solutions from consultation through professional installation. The company operates a 700 m² showroom and employs 12 staff members.
Differentiator
Problem solved
Functional benefit
Products and services
- Teppichboden (Carpet Flooring) Rolled textile carpet flooring available in multiple constructions (Feinschlinge/fine loop, Melange, Schlinge, Velour, Shaggy) and widths of 400 and 500 cm, sold from €23.95 per square meter including installation. Custom sizing available on request. Intended for residential living spaces and commercial interiors.
- Teppichplanken (Carpet Planks) Modular carpet planks (25 x 100 cm) from the Imagine 2017 collection featuring wood, concrete, and textile looks with self-adhesive backing for easy installation on clean, smooth subfloors. Allows residue-free removal, immediate walkability, and module-by-module replacement. Blue Angel certified for environmental responsibility. Designed for residential and commercial use.
- Parkett (Parquet Flooring) Solid and engineered parquet flooring in various wood types, finishes (oiled, lacquered, brushed, hand-planed), and installation patterns including herringbone and plank. Targeted at residential and commercial customers seeking premium wood flooring.
- Laminat (Laminate Flooring) Laminate flooring offered in various wood decors, ship floor, and plank designs for cost-conscious residential and commercial customers.
- Designbelag – Vinyl (Design Vinyl Flooring) Design vinyl flooring including click vinyl and SPC variants in various wood and stone decors for residential and commercial applications.
- Treppenbeläge (Stair Coverings) Stair coverings and tread materials for residential and commercial stairs and landings, available alongside the main flooring portfolio.
- Linoleum Flooring Linoleum flooring marketed as a natural floor covering option for environmentally conscious residential and commercial customers.
- Naturfaser (Natural Fiber Coverings) Natural fiber floor coverings including sisal and coconut mats and runners, positioned as a sustainable flooring option.
- Eingangs-/Teppichmatten (Entrance Mats) Entrance mats and carpet mats for doorways and entry zones, sold as complementary products to primary floor coverings.
- Verlegeservice (Installation Service) Professional flooring installation service covering subfloor preparation, floor laying, and finishing with baseboards. Bundled into product pricing (e.g., €23.95/sqm for carpet includes installation).
- Firmenkunden Service (Commercial Customer Service) Specialized commercial service including on-site consultation, subfloor assessment, detailed quote preparation, and project management for offices, multi-family buildings, schools, banks, and other commercial properties.
Companies that use Teppich
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Teppich technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Teppich partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ExponaminorExpona Domestic brand partnership for flooring distribution. The partnership provides access to Expona's domestic flooring product line for resale to customers in the Düsseldorf market.
Scale indicators6 records
Recent moves4 records
Expansion highlights4 records
Teppich competitors and assessment
Company assessmentOthers
- Tarkett: Global flooring manufacturer whose products (carpet, vinyl, parquet) are stocked by Teppich as a retail partner. Relevant as a supplier-counterparty and indirect competitor through its own retail and project channels.
Broad incumbents
- OBI: German DIY/home improvement chain with flooring assortment and installation services. Adjacent competitor for residential renovation buyers, particularly in North Rhine-Westphalia.
- XXXLutz: Major German and European furniture/home furnishing retailer that also sells flooring (carpet, parquet, vinyl, laminate) through its stores. Comparable on product categories and in-store consultation model but operates at vastly greater scale and breadth.
- JYSK: Scandinavian home goods retailer with German stores selling rugs and smaller floor coverings. Overlaps with Teppich in soft floor coverings and home-focused residential customers, though at a different price tier and assortment depth.
- Höffner: German home furnishing mega-store operator with carpet and flooring departments. Competes for the same residential flooring buyer as Teppich, including installation services, but is a much broader furnishings retailer.
- Mömax: German furniture and home furnishings chain with a flooring assortment (carpet, vinyl, laminate) and in-store showrooms. Overlaps Teppich in product categories and physical retail motion but at much larger scale.
- Hornbach: Large German DIY/home improvement chain with an extensive flooring department (carpet, parquet, vinyl, laminate) and installation services. Competes with Teppich for both DIY homeowners and small contractors in the Düsseldorf region.
- Bauhaus: European home improvement and building materials chain offering flooring categories including carpet, parquet, vinyl, and laminate. Competes for the same end-customer base across Germany with broader assortment and stronger brand spend.
Direct peers
- Teppich Kibek: One of Germany's largest carpet and flooring specialty retailers with multiple showrooms across the country. Most directly comparable to Teppich in product mix (carpet-centered, multi-category flooring) and bundled installation services.
Emerging players
- Westwing: German online home and interior retailer expanding into floor coverings. Represents the digital-native competitive vector that could erode Teppich's showroom-based model over time.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Teppich social profiles
Digital presenceTeppich financial estimates
Financial estimateRevenue estimate
Valuation estimate
Teppich leadership team
Management profileNumber of profiles
Profiles1 record
Teppich funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Teppich M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Teppich
What does Teppich do?
Bodenbelag Koch GmbH & Co. KG (Düsselteppich) is a Düsseldorf-based family flooring retailer selling textile and hard-surface floor coverings — carpet (Teppichboden), carpet planks (Teppichplanken), parquet, laminate, vinyl, linoleum, natural fiber, and stair coverings — bundled with professional on-site installation. The company offers its own-branded textile lines alongside products from recognized manufacturers, sells from a 700 m² showroom, and serves both residential and commercial customers in the Düsseldorf metropolitan area.
Is Teppich a public or private company?
Teppich is a private company. It is classified as family owned and is currently operating.
When was Teppich founded?
Teppich was founded in 1959. It employs 11 to 50 people.
Where is Teppich based?
Teppich is headquartered in Düsseldorf, Germany, in the Europe region.
How does Teppich make money?
Two revenue lines are on record. Carpet and Flooring Product Sales are the primary driver. The others are installation Services.
Who are Teppich's main competitors?
Tarkett is listed as an others. Broad incumbents are OBI, XXXLutz, JYSK, Höffner, Mömax, Hornbach and Bauhaus. Teppich Kibek is listed as a direct peer. Westwing is listed as an emerging player.
Does Teppich have an API?
No public API is recorded for Teppich.
What industry is Teppich in?
Teppich's product category is Flooring Retail. Its primary akta.pro industry code is CRAIAGAB, Hardwood Flooring Retail, with a secondary code of CRAIAGAC, Laminate Flooring Retail. Its NAICS code is 449121 and its SIC code is 5700.