Tequila Cascahuin

What Tequila Cascahuin does

Tequila Cascahuín, S.A. de C.V. is a family-owned artisanal tequila producer headquartered at Distilería "El Cascahuín" in El Arenal, Jalisco, Mexico, with roots dating to 1904 and the current distillery founded in 1955 by Salvador Rosales Briseño. The company operates within the Zona Valles, the UNESCO-recognized agave landscape of Jalisco, and holds NOM 1123 certification. Its product portfolio comprises six tequila expressions — Blanco, Reposado, Añejo, Plata (48% ABV, unfiltered, batches capped at 2,500 liters), Tahona (100% tahona-extracted), and Extra Añejo (48 months in American Oak plus four years of stabilization in 60+ year-old pipones). All production follows traditional methods: tahona stone grinding, closed masonry oven cooking for 25 hours plus one day of rest, natural ambient yeast fermentation without added yeasts, and double copper distillation.

The company is in its third generation of Rosales family ownership, which expanded physical capacity in the 1980s and achieved self-sufficiency in agave production. All products are explicitly labeled "Sin aditivos" (no additives). Tequila Cascahuín generates revenue through three channels: direct-to-consumer e-commerce via tequilacascahuin.com, a network of national Mexican points of sale, and international distributors in foreign markets; it also operates a secondary experiential revenue stream from guided distillery tours and tasting sessions (catas of 3 or 6 expressions) at the El Arenal facility, bookable via WhatsApp. The Guadalajara office (Calle Hospital 423, Centro Barranquitas) handles sales and administrative functions, with dedicated contacts for national sales, foreign sales, marketing/sponsorships, and distillery visits. Marketing is primarily organic, driven by Instagram and Facebook content under the #Cascahuineando hashtag, plus newsletter capture. No funding rounds, acquisitions, leadership changes, or external institutional capital are evidenced; the company remains privately held and family-controlled.

Name

Tequila Cascahuin

Legal name

Tequila Cascahuín, S.A. de C.V.

Website

https://tequilacascahuin.com

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

1–10 employees

Short description

Tequila Cascahuín is a third-generation, family-owned artisanal tequila producer based in El Arenal, Jalisco, Mexico, operating since 1904 and producing six traditional small-batch tequila expressions for domestic and international premium markets.

Ownership category

akta.pro rank

Product category

Premium Tequila / Agave Spirits

NAICS

Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

akta.pro secondary industries

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Artisanal tequila production
• Agave spirits manufacturing
• Premium Mexican tequila
• Traditional tahona distillation
• Jalisco tequila distillery

Headquarters

HQ city

El Arenal

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tequila Product Sales: Revenue generated from direct sales of six tequila product lines: Blanco, Reposado, Añejo, Plata, Tahona, and Extra Añejo. Products are sold through company e-commerce website, national points of sale, and international distributors. Small batch production with maximum 2,500 liters per batch for certain expressions.
2. Distillery Experiences: Revenue from guided distillery tours and tasting sessions (catas) offered at the El Arenal facility, where visitors can sample 3 or 6 expressions of blanco and matured tequila.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Tequila Cascahuín is a family-owned artisanal tequila producer that manufactures and sells six tequila expressions (Blanco, Reposado, Añejo, Plata, Tahona, and Extra Añejo) from a single distillery in El Arenal, Jalisco, using traditional Zona Valles methods including tahona stone grinding, masonry oven cooking, natural fermentation, and double copper distillation. The company also generates revenue from guided distillery tours and tastings at the El Arenal facility, and distributes through its own e-commerce site, Mexican national points of sale, and international distributors.

Product overview

Tequila Cascahuín es un productor de tequila tradicional mexicano que opera desde 1904, ubicado en El Arenal, Jalisco, en la región Valles. La empresa ofrece una familia de 6 productos de tequila: Cascahuín Blanco, Cascahuín Reposado, Cascahuín Añejo, Cascahuín Plata, Cascahuín Tahona y Cascahuín Extra Añejo. Cada producto se distingue por sus procesos de producción tradicionales que incluyen cocción en hornos de mampostería, fermentación natural con levaduras del ambiente, y destilación en alambiques de cobre. Los productos varían en su proceso de maduración, desde tequila blanco sin envejecimiento hasta Extra Añejo con 48 meses de maduración en barricas de Roble Americano.

Differentiator

Problem solved

Functional benefit

Products and services

• Cascahuín Blanco Tequila blanco characterized by mineral notes from El Arenal, Jalisco, with natural aromas and flavors of cooked agave acquired through masonry oven cooking, maintaining fresh citrus sensations. ABV: 38%. Targeted at premium tequila consumers.
• Cascahuín Reposado Tequila reposado rested 6 to 8 months in American Oak barrels used for more than 20 years in tequila maturation. Natural yellow and golden color from the barrel, with honey and vanilla aromas. ABV: 38%. Targeted at premium tequila consumers.
• Cascahuín Añejo Tequila aged 14 to 16 months in American Oak barrels. Amber color with fragrances of raisins, almond, peach, and golden peanut. Targeted at premium tequila consumers.
• Cascahuín Plata Small-batch tequila without dilution or filtration, produced in honor of founder Salvador Rosales Briseño. Each production batch does not exceed 2,500 liters. ABV: 48%. Targeted at premium tequila consumers seeking authentic, unfiltered expressions.
• Cascahuín Tahona Tequila recalling historical tequila flavors, produced with 100% juice extraction using the Tahona, a pre-Hispanic stone used for agave grinding that yields more complex aromas and flavors. ABV: 42%. Targeted at premium tequila connoisseurs seeking heritage-driven production.
• Cascahuín Extra Añejo Tequila aged 48 months in American Oak barrels, then stabilized for four additional years in 60+ year-old pipones (large aging vessels) at the distillery. Sweet flavors with light barrel astringency, cooked agave finish, and a robust blanco character. ABV: 43%. Targeted at premium tequila collectors and connoisseurs.
• Guided Distillery Tours and Tastings Guided distillery walks, production history tours, and guided tastings of 3 or 6 expressions (blanco and aged tequilas) at the El Arenal, Jalisco facility. Booked via WhatsApp. Targeted at tequila tourists, spirits enthusiasts, and experience-seeking consumers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Don Julio: Major premium tequila brand owned by Diageo, founded in Jalisco in 1942 with strong aged-expression portfolio. Broad incumbent competing across the same Blanco–Añejo price ladder that Cascahuín occupies.
• Patron Tequila: Largest premium tequila brand globally (Bacardi-owned), produced in Jalisco at industrial scale. Competes with Cascahuín for premium tequila consumer mindshare but at much larger scale and with broader portfolio.

Direct peers

• Siete Leguas: Family-owned traditional tequila producer from Jalisco, founded in 1952, known for traditional methods and strong heritage. Direct peer in terms of artisanal positioning, family ownership, and premium tequila segment.
• Fortaleza Tequila: Artisanal Jalisco tequila producer using tahona stone grinding, brick oven cooking, and traditional methods with no additives. Closest direct peer to Cascahuín given shared production philosophy, small-batch positioning, and target consumer (premium, traditional-method seekers).
• Arette Tequila: Small-batch artisanal tequila producer from Jalisco using traditional brick oven cooking and tahona extraction. Comparable to Cascahuín on production scale, heritage positioning, and premium craft focus.
• Tapatio Tequila: Artisanal tequila produced at La Alteña distillery in Jalisco using traditional tahona methods with no additives. Comparable on production techniques, family ownership, and cult following among traditional tequila enthusiasts.
• Olmeca Altos: Premium Jalisco tequila produced using traditional methods including tahona and brick ovens. Comparable on production techniques, Jalisco origin, and balance of authenticity with broader distribution reach.

Emerging players

• Casa Dragones: Ultra-premium small-batch tequila producer focused on sipping tequilas and aged expressions. Comparable to Cascahuín's premium positioning and aged portfolio depth (Extra Añejo equivalent).
• Clase Azul: Luxury tequila brand known for handcrafted ceramic decanters and ultra-premium aged expressions. Overlaps with Cascahuín's premium aged portfolio and collector/gifting occasions.
• Código 1530: Premium tequila produced in Jalisco using traditional methods including brick oven cooking and tahona. Comparable on production philosophy and rapid scaling into international premium markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tequilacascahuin
• Instagraminstagram.com/tequilacascahuin
• LinkedInlinkedin.com/company/tequila-cascahuin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tequila Cascahuin