Fundacja Polskiego Godła Promocyjnego TERAZ POLSKA

What Fundacja Polskiego Godła Promocyjnego TERAZ POLSKA does

Fundacja Polskiego Godła Promocyjnego TERAZ POLSKA is a Polish non-profit foundation established in 1991, headquartered in Warsaw, that owns and administers the Godło 'Teraz Polska' (Teraz Polska Mark), the country's most recognized quality and provenance certification. The foundation operates an event-driven program portfolio anchored by the annual Konkurs Teraz Polska competition, which evaluates Polish products, services, innovative ventures, local-government units (communes/gminy), and local products through expert panels and a jury committee; winners receive the right to display the Godło mark and benefit from associated promotional support. Over its 36 editions, the foundation has awarded nearly 800 enterprises, and the Godło mark enjoys 90% recognition among Polish consumers with 88% citing it as a purchasing impulse.

Beyond the flagship competition, the foundation runs an integrated ecosystem that includes the individual-recognition programs Wybitny Polak (since 2010, with international stages in the US, France, Austria, Norway, UK, and Belgium) and Promotor Polski (since 2017, awarded at regional business congresses including the European Economic Congress in Katowice). It also publishes a quarterly Magazyn Teraz Polska in partnership with Fundacja Best Place, operates the Klub Teraz Polska networking community for laureates, hosts the Debata Teraz Polska expert-discussion series, the Konkurs Prac Magisterskich academic competition, and the Polski Sukces program. The organization operates under the honorary patronage of the President of the Republic of Poland, with formal activities anchored at venues such as the Filharmonia Narodowa and broadcast via Telewizja Polska (TVP).

The business model is non-commercial: the foundation operates without public funds and derives operating revenue from competition participation fees, magazine and publication-related income, and private contributions rather than licensing the Godło mark as a revenue stream. Its primary customer segments are Polish manufacturing firms and service providers seeking quality certification and national promotional lift; secondary segments include innovative enterprises, local government units, and regional product producers. The foundation is staffed by approximately 10 employees, suggesting a high-touch, curation-driven operating model with strong institutional partnerships (President's Chancellery, SGH Warsaw, TVP, PTWP, Filharmonia Narodowa) rather than scalable technology infrastructure.

Name

Fundacja Polskiego Godła Promocyjnego TERAZ POLSKA

Legal name

Fundacja Polskiego Godła Promocyjnego

Website

https://terazpolska.pl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Fundacja Polskiego Godła Promocyjnego Teraz Polska is a Warsaw-based non-profit foundation that owns and administers Poland's most recognized quality certification mark (Godło 'Teraz Polska', 90% consumer recognition), running an annual competition, individual-recognition programs (Wybitny Polak, Promotor Polski), a quarterly magazine, and networking programs under the honorary patronage of the President of Poland.

Ownership category

akta.pro rank

Product category

Quality Certification and Brand Promotion Services

NAICS

Business Associations (813910), Social Advocacy Organizations (8133), Civic and Social Organizations (81341), Grantmaking and Giving Services (8132), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Advertising Agencies (7311), Services-Social Services (8300)

akta.pro industry

PRIMARYBPAFAEAF

Brand Guidelines, Governance & Brand Management

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYBPAGAKAA

Private Foundations

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

Keywords

• Quality certification mark
• National promotion programs
• Annual business competition
• Brand recognition awards
• Non-profit foundation services

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Competition participation fees: Non-commercial foundation that does not use public funds. Revenue comes from competition entry fees and private contributions.
2. Magazine and publication revenue: The foundation publishes 'Magazyn Teraz Polska' quarterly magazine featuring interviews with business leaders, economists, scientists, and culture creators.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

The Fundacja Polskiego Godła Promocyjnego TERAZ POLSKA is a non-profit foundation that administers the Polish Promotional Mark 'Teraz Polska' (Godło Teraz Polska), a national quality certification mark awarded to the best Polish products, services, and innovative projects. The foundation operates through an annual nationwide competition (Konkurs Teraz Polska) where expert panels and jury committees evaluate nominees on quality, innovation, and market performance. It also runs complementary programs including Wybitny Polak (Outstanding Pole) awards, Promotor Polski distinctions, a quarterly magazine (Magazyn Teraz Polska), and a networking club (Klub Teraz Polska).

Product overview

Fundacja Polskiego Godła Promocyjnego TERAZ POLSKA operates as a non-profit foundation managing the Polish Promotional Mark 'Teraz Polska'. The organization operates a multi-product ecosystem consisting of: the flagship Konkurs Teraz Polska (Teraz Polska Competition) as the core program selecting the best Polish products, services, and innovations; the Godło Teraz Polska quality certification mark awarded to winners; the Wybitny Polak and Promotor Polski award programs honoring outstanding individuals; Magazyn Teraz Polska as a quarterly publication platform; Klub Teraz Polska as a networking community; Debata Teraz Polska as an expert discussion series; and specialized programs including the master's thesis competition and the Polski Sukces program. The foundation, established in 1991 and operating under the honorary patronage of the President of Poland, has awarded nearly 1,000 companies throughout its history and represents one of the most influential institutions building Poland's brand in economic, social, cultural, and symbolic dimensions.

Differentiator

Problem solved

Functional benefit

Brands

• Konkurs Teraz Polska: Annual competition to award the Polish Promotional Mark to the best Polish products and services
• Wybitny Polak
• Promotor Polski
• Magazyn Teraz Polska
• Klub Teraz Polska

Products and services

• Konkurs Teraz Polska (Teraz Polska Competition) Annual nationwide competition to select the best Polish products, services, and innovative projects eligible to use the Polish Promotional Mark 'Teraz Polska'. Companies participate across multiple categories including products, services, innovative ventures, local government units, and local products. Targeted at Polish enterprises seeking national recognition and certification.
• Godło Teraz Polska (Polish Promotional Mark) The Polish Promotional Mark awarded to the best products and services in Poland. With 90% brand recognition among Poles and serving as a purchasing impulse for 88% of consumers, it is the most recognizable quality symbol in Poland, signifying highest quality and contributing to the positive image of Poland domestically and internationally. Used by awarded companies on their products, packaging, and marketing materials.
• Wybitny Polak (Outstanding Pole) Distinction awarded to individuals who have made exceptional contributions to promoting Poland's positive image domestically and abroad. The competition encompasses various fields including business, culture, science, social activity, and achievements of the younger generation. Includes international ceremonies held in countries such as USA, France, Austria, Norway, UK, and Belgium.
• Promotor Polski Title awarded during congresses and business events in capitals of Polish regions to persons and institutions whose achievements in business, science, culture, sports, or social activity strengthen the Poland brand and build local and national pride.
• Magazyn Teraz Polska Quarterly magazine of the Foundation published in collaboration with Best Place Foundation - European Institute of Place Marketing. Features in-depth interviews with key figures from the economy, politics, science, and culture, covering Polish economy, innovations, and business.
• Program Polski Sukces Program presenting the most interesting examples of Polish entrepreneurship, innovation, and technical thought. Combines promotional and educational activities to highlight Polish business achievements and innovation.
• Konkurs Prac Magisterskich (Master's Thesis Competition) Competition for the best master's theses on the promotion of the Polish economy, designed to involve young economists, marketers, and researchers in creating modern tools for country promotion.
• Klub Teraz Polska Networking club bringing together laureates of the Teraz Polska Competition and prominent figures from business, science, politics, culture, and sports. Organizes seasonal meetings (summer, winter, autumn) for networking and integration of leaders from various sectors.
• Debata Teraz Polska Series of expert debates organized by the Foundation on topics related to Poland's image, economic development, innovation, and the role of Polish brands. Brings together government, business, scientific, and non-governmental sectors.

Quantifiable outcome

• 90% of Poles recognize the Godło mark
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, flagship, moderate and minor.

• Europejski Kongres Gospodarczy / PTWPcoreGTM or Marketing Partner · 23 May 2026Joint organization of the 'Promotor Polski' award ceremony during the European Economic Congress in Katowice. Foundation President Krzysztof Przybył presented awards alongside SGH rector Prof. Piotr Wachowiak and PTWP president Wojciech Kuśpik.
• Prezydent Rzeczypospolitej PolskiejcoreStrategic or Co-development PartnerThe trademark rights to Godło 'Teraz Polska' were entrusted to the President of Poland in March 1992. The foundation and its programs operate under the honorary patronage of the President of Poland.
• Filharmonia Narodowa w WarszawieflagshipStrategic or Co-development PartnerVenue partner for the annual Teraz Polska Gala ceremonies. Since 2024, galas have been held at the prestigious Filharmonia Narodowa in Warsaw.
• Telewizja Polska (TVP)coreGTM or Marketing PartnerTVP1 broadcasts gala reports from the Teraz Polska competition, providing national media coverage for laureates.
• Fundacja Best Place - Europejski Instytut Marketingu MiejscmoderateStrategic or Co-development PartnerCo-publisher of Magazyn Teraz Polska quarterly magazine. Foundation President Krzysztof Przyzbył serves as chairman of the advisory board.
• Vital Voices PolandminorStrategic or Co-development PartnerCo-organization of the 'Polka przedsiębiorcza' debate on women's role in the Polish economy in 2013-2014.
• Ministerstwo Gospodarki (Ministry of Economy)moderateStrategic or Co-development PartnerPartner in the 'Polskie Puzzle' project (2012) exploring brand Poland through young Poles' perspectives. Also supported various initiatives during Poland's EU accession period.
• Instytut Adama MickiewiczaminorStrategic or Co-development PartnerCo-organization of debate 'Kultura a sprawa polska' (March 2016) on culture's role in building country brand.
• Szkoła Główna Handlowa w Warszawie (SGH)moderateStrategic or Co-development PartnerAcademic partner; SGH rector Prof. Piotr Wachowiak participates in award ceremonies and joint events.

Scale indicators6 records

Recent moves14 records

Expansion highlights4 records

Regional players

• Krajowa Izba Gospodarcza (Polish Chamber of Commerce): Polish national chamber of commerce and one of the founding members of the Teraz Polska foundation. Operates in the same Polish business-promotion space and offers competing endorsement and networking services to Polish enterprises.

Direct peers

• Fundacja Best Place - Europejski Instytut Marketingu Miejsc: Polish place-marketing foundation that co-publishes Magazyn Teraz Polska. Highly comparable as a non-profit promoting the image of Poland through marketing, publications, and conferences, with overlapping leadership.
• DLG (Deutsche Landwirtschafts-Gesellschaft): German agricultural and food quality certification body awarding recognized quality marks. Comparable for its multi-decade operation of juried quality competitions, certification marks, and event-driven recognition programs.
• Made in Italy (Istituto per la Tutela dei Produttori Italiani): Italian collective trademark system that certifies and promotes the origin and quality of Italian products. Highly comparable as a national-origin quality mark and country-branding program operating on a similar certification-plus-promotion model.
• Conseil National des Arts Culinaires / Made in France labels: French national-origin quality labels and recognition programs for French products. Comparable as a country-branding certification mark seeking to drive consumer preference for domestic products.
• Swissness / Swiss Made: Federally regulated quality-of-origin mark for Swiss products with high consumer recognition and a governing council. Closely parallel to Teraz Polska in operating a country-of-origin quality mark as the core product.
• British Royal Warrant Holders Association: Association representing companies holding Royal Warrants of Appointment in the UK. Comparable as a royally/state-endorsed quality mark that confers prestige and consumer trust on certified companies.

Emerging players

• Polish Investment and Trade Agency (PAIH): Government agency promoting Polish exports and inward investment. Comparable as a state-backed institution enhancing the international visibility of Polish brands, partially overlapping with Teraz Polska's Promotor Polski activities.
• Polska Organizacja Turystyczna (Polish Tourism Organization): Polish national tourism board, also linked to the foundation's president through prior board service. Comparable in running national brand campaigns and award-style recognition for Polish destinations and services.

Broad incumbents

• Wirtschaftskammer Österreich (Austrian Federal Economic Chamber): Statutory chamber representing Austrian businesses and operating origin/quality promotion programs (e.g., "Austria Quality"). Comparable as a national-level business body running certified-origin programs and country-brand promotion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Teraz_Polska
• YouTubeyoutube.com/terazpolska
• Facebookfacebook.com/TerazPolska
• LinkedInlinkedin.com/company/fundacja-terazpolska
• Instagraminstagram.com/terazpolska.pl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundacja Polskiego Godła Promocyjnego TERAZ POLSKA