Portal Terceiro Tempo

What Portal Terceiro Tempo does

Portal Terceiro Tempo is a Brazilian digital sports media property that publishes news, athlete profiles, opinion columns, and multimedia content across football (soccer), Formula 1, basketball, MMA, tennis, handball, and Olympic sports. The portal is hosted on the UOL (Universo Online) platform at terceirotempo.uol.com.br and is closely associated with veteran Brazilian sports journalist Milton Neves, whose brand anchors the site's identity through dedicated columns, MN TV, MN Rádio, and personal biographical content. Differentiated editorial sections include the "Que Fim Levou?" athlete archive (biographical database with career histories), "Boatos e Rumores" (transfer rumor tracker), "Achados & Perdidos" historical features, "Memórias" anniversary tributes, and a "Top 100 Craques" most-searched-player ranking.

The underlying technology is a web-based content management and distribution platform hosted within UOL's infrastructure, complemented by distribution through Facebook, Twitter, and RSS feeds. Revenue is generated exclusively via display advertising, sponsored content, and banner placements; all editorial content is offered free to readers with no subscription or paywall. The site maintains dedicated coverage hubs for all major Brazilian football clubs and integrates a network of named columnists (Milton Neves, Fábio Lucas Neves, Thiago Tufano Silva, Marcos Júnior Micheletti, Kelly Ferreira, Frank Fortes, João Antônio de Carvalho). It is a privately held entity operating as a content vertical within the broader UOL media network rather than as an independent standalone company.

The audience target is a horizontal segment of Brazilian sports enthusiasts consuming football-centric content with secondary interest in motorsports and other disciplines. With approximately 13 employees and no disclosed funding, the operation is structured as a lean editorial team within UOL's larger ecosystem, relying on parent-company infrastructure for hosting, distribution, and monetization plumbing rather than building proprietary technology. The site's operating status is active, with editorial output observed in 2026, though no revenue, headcount growth, or capital-raise data is publicly disclosed.

Name

Portal Terceiro Tempo

Legal name

Portal Terceiro Tempo

Website

https://terceirotempo.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Portal Terceiro Tempo is a Brazilian sports news portal within the UOL network, delivering free football, motorsports, and Olympic sports coverage, athlete profiles, columns, and multimedia content anchored by journalist Milton Neves to Brazilian sports fans.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Advertising: The portal generates revenue through display advertising, sponsored content, and banner advertisements on its web pages, typical of online news media properties.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Portal Terceiro Tempo is a Brazilian sports news portal that publishes real-time news, athlete biographies, historical sports archives, multimedia content, and opinion columns across football, motorsports, basketball, MMA, tennis, handball, and Olympic sports. The portal operates as part of the UOL (Universo Online) network and is associated with journalist Milton Neves, providing free content access to Brazilian sports audiences and monetizing through digital advertising.

Product overview

Portal Terceiro Tempo is a unified Brazilian sports news platform built around a central website that aggregates news, athlete profiles, multimedia content, and community features. The core offering is the main portal (terceirotempo.uol.com.br), supplemented by specialized sections including 'Que Fim Levou?' (athlete profiles database), 'Boatos e Rumores' (transfer rumors), MN TV and MN Rádio (multimedia), Colunas (columns), Memórias (historical content), Top 100 Craques (rankings), and Biografia (founder biography). All content is powered by the UOL platform and features sports coverage across multiple disciplines including football, motorsports, basketball, and Olympic sports.

Differentiator

Problem solved

Functional benefit

Products and services

• Portal Terceiro Tempo Website

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• UOL (Universo Online)coreOthersPortal Terceiro Tempo operates as part of the UOL network, one of Brazil's largest internet portals and media companies. This integration provides infrastructure, distribution, and brand association with the UOL platform.

Recent moves1 record

Expansion highlights2 records

Market position

Strengths4 records

Weaknesses5 records

Customer concentration

• Xx.com/MNTerceiroTempo
• Facebookfacebook.com/terceirotempo
• LinkedInlinkedin.com/company/terceirotempo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portal Terceiro Tempo