Terlinden Textilpflege AG

What Terlinden Textilpflege AG does

Terlinden Textilpflege AG is a Swiss family-owned textile care services company founded in 1868 in Küsnacht, near Zurich, originally as a silk hand printing works (Seidenhanddruckerei). The company expanded into textile cleaning in 1877, carpet care in 1918, and textile finishing in 1925, evolving into a full-service provider of professional garment and household textile care. It operates 21 branches across the Zurich metropolitan area and Canton of Zug, employs approximately 100 staff across retail locations, central administration in Küsnacht, and a delivery fleet, and self-describes as the Swiss textile care company with the largest service range.

Core offerings span six verticals: textile cleaning for wardrobes (including specialized leather care, upholstered furniture covers, duvets, and pillows), curtain service (collection, cleaning, delivery, and re-hanging), carpet care (including hand-washing and damage restoration for Berber, Persian, Tibetan, and Chinese carpets), a sewing/alterations atelier available at all branches with professional dressmakers at four locations, hospitality services for hotels and restaurants, and a door-to-door delivery service for private customers and corporate offices. Underlying operations rely on professional cleaning machinery and processes described as environmentally conscious and resource-saving, with equipment renewed regularly; no proprietary software platform, automation stack, or AI system is disclosed beyond standard website analytics and email marketing tools.

The business model is primarily transaction-based, with unit pricing varying by garment type, material (premiums for silk, leather, velvet, and hand-ironed items), and processing complexity. Subscription bundles — 20 blouses for CHF 176, 50 shirts on hanger for CHF 235, or folded for CHF 275 — lock in recurring revenue from regular customers and offer 10-20% savings versus à la carte pricing. Go-to-market is direct-to-consumer through 21 physical retail branches supplemented by pickup/delivery service; a B2B motion targets hotels, restaurants, and corporate offices with monthly invoicing. Customer segments are diversified across private households, hospitality businesses, and corporate accounts, with no disclosed enterprise concentration and no external investment or parent-company backing.

Name

Terlinden Textilpflege AG

Legal name

Terlinden Textilpflege AG

Website

https://terlinden.ch

Company type

Private

Founded year

1868

Operating status

Operating

Headcount range

11–50 employees

Short description

Terlinden Textilpflege AG is a Swiss family-owned textile care services company founded in 1868, operating 21 branches across the Zurich metropolitan area and Canton of Zug to provide garment cleaning, carpet care, curtain service, sewing alterations, delivery, and hospitality textile services to private households and B2B customers.

Ownership category

akta.pro rank

Product category

Textile Care Services

NAICS

Drycleaning and Laundry Services (8123)

akta.pro primary industry

Uniform & Linen Pickup/Delivery & Route Service (HSAJAMAD)

Keywords

• Textile cleaning services
• Dry cleaning services
• Carpet care services
• Garment alteration services
• Curtain cleaning services

Headquarters

HQ city

Küsnacht

HQ country

Switzerland

HQ region

Europe

Offices22 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Textile Cleaning Services: Transaction-based dry cleaning and textile care services for individual garments and items, charged per article based on material and type.
2. Subscriptions (Blouses and Shirts): Prepaid subscription bundles for regular shirt and blouse cleaning - 20 blouses for CHF 176 or 50 shirts for CHF 235 (hanging) / CHF 275 (folded), offering discounts over individual pricing.
3. Delivery and Pickup Service: Door-to-door collection and delivery service for textiles, carpets, and curtains for private customers and corporate office service.
4. Hotel and Restaurant B2B Services: Comprehensive textile care services for hotels, restaurants, and catering businesses including staff uniforms, table linens, and guest wardrobe services with monthly invoicing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Terlinden Textilpflege AG is a Swiss textile care company that provides professional dry cleaning and laundering of garments, household textiles, leather clothing, upholstered furniture covers, duvets and pillows, plus specialised services for carpets (Berber, Persian, Tibetan, Chinese), curtains, and sewing/alterations. The company serves private customers through 21 retail branches across the Zurich area and offers B2B textile care for hotels, restaurants, and corporate office clients, including a pickup and delivery service (Lieferservice).

Product overview

Terlinden Textilpflege AG is a Swiss textile care company offering a comprehensive suite of cleaning and care services. Its core offerings include: (1) Textilpflege (Textile Care) for ladies' and men's wardrobes including garments, leather clothing, upholstered furniture covers, duvets and pillows; (2) Vorhangservice (Curtain Service) covering collection, cleaning, delivery and re-hanging of all curtain types; (3) Teppichpflege (Carpet Care) for carpets of all origins including hand washing, moth treatment, damage repair and specialist restoration; (4) Nähatelier (Sewing Studio) with alteration and repair services across all branches plus professional dressmakers at four locations; (5) Hotelservice (Hotel Service) and Gastroservice (Restaurant Service) for the hospitality industry; and (6) Lieferservice (Delivery Service) for both private and corporate customers. Supporting these are subscription plans (Blusen- und Hemden-Abo), gift vouchers, and an ironing-only service (Bügelservice). The company operates 21 branches across the Zurich area and serves as the Swiss market leader in textile care, with a network founded in 1868 and expanded into its current full-service model.

Differentiator

Problem solved

Functional benefit

Products and services

• Textilpflege (Textile Care)
• Vorhangservice (Curtain Service)
• Teppichpflege (Carpet Care)
• Nähatelier (Sewing Studio)
• Hotelservice (Hotel Service)
• Lieferservice (Delivery Service)
• Gastroservice (Restaurant/Gastro Service)
• Bügelservice (Ironing Service)
• Lederbekleidung (Leather Clothing Care)
• Geschenkgutscheine (Gift Vouchers)

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Verbands Textilpflege Schweiz (VTS)coreOthersMember of the Swiss Textile Care Association. Subject to paritarian inspection body where consumers are represented. Damages assessed by neutral experts through this body. Adheres to VTS time-value tables for compensation calculations.
• Ombudsstelle Textil PSEminorOthersIndependent complaint resolution body for textile care disputes. Referenced as escalation option when direct resolution fails.
• PluSportminorOthersSwiss umbrella organization for disability sports. Supported for many years, providing sports opportunities for children and youth with disabilities.
• Non-profit organization for Eastern Europe supportminorOthersPartners to collect and clean clothes left behind by customers, distributing to needy families in Eastern Europe. Services provided free of charge.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Madame Paulette: Madame Paulette is a New York-based luxury dry cleaner specializing in high-end garments, couture and delicate items — directly comparable to Terlinden's premium specialty services for leather, silk, designer garments and specialty household textiles.
• CWS (Initial Textil & Hygiene Service): CWS is one of Europe's largest workwear, linen and hygiene service providers, serving hotels, restaurants and corporate clients with route-based pickup/delivery — directly mirroring Terlinden's B2B hospitality and corporate office service offering, and the most direct comparable in the B2B segment.
• Bardusch AG: Bardusch is a German family-owned textile services company operating route-based workwear, linen and mat rental across Europe, serving hotels and restaurants — comparable to Terlinden's hospitality B2B operations and overall operating model.
• DBL Group: DBL Group is a Scandinavian workwear, textile and logistics services provider serving hospitality and corporate clients — directly comparable to Terlinden's B2B service model with route-based pickup/delivery operations.
• MEWA Textil-Service: MEWA is a German family-owned textile service company providing workwear, cleaning textiles and mat service via route-based pickup/delivery — closely comparable to Terlinden's B2B uniform and linen service model in DACH-region markets.
• Jeeves of Belgravia: Jeeves is a UK-based luxury dry cleaning and garment care specialist serving high-end retail and individual customers in central London — directly comparable to Terlinden's premium private-customer positioning and specialty care for suits, dresses, leather and delicate garments.
• Johnson Service Group plc: Johnson Service Group operates the UK market-leading workwear and textile rental business (Johnson Workwear, Johnsons Hotel Linen) — directly comparable to Terlinden's hospitality linen and uniform service offering, with a similar route-based B2B model.

Others

• Jensen Group: Jensen Group is a leading European manufacturer of industrial laundry and textile cleaning equipment — an adjacent technology/equipment supplier whose machines underpin the cleaning operations of Terlinden and similar textile care companies.

Broad incumbents

• Rentokil Initial plc: Rentokil Initial (now operating as Rentokil Initial) operates a textile services arm across Europe providing workwear and hygiene solutions — a broad incumbent with overlapping capabilities in commercial textile care, though it does not focus on premium individual garment cleaning.
• Elis SA: Elis is a publicly listed European leader in flat linen, workwear and hygiene solutions, serving hospitality, healthcare and industry across multiple countries — a broader incumbent that competes with the B2B side of Terlinden's business across the broader textile services category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/terlinden-textilpflege-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terlinden Textilpflege AG