Termite Company

What Termite Company does

Termite Company operates the consumer information website Termite.com, which has been published continuously since 1995 by the privately held Fumapest Group, an entity based in Sydney, Australia. The platform functions as an educational and lead-generation resource covering termite biology, identification, control methods, and pest management for homeowners, DIY consumers, and commercial property owners in the United States and Australia. It provides state- and city-specific content across all 50 US states and 100+ major US cities, as well as all Australian states and territories, and connects site visitors to National Pest Management Association (NPMA) member pest control service providers in their area.

The site's content library profiles a range of termiticides (Termidor, Premise, ALTRISET, Biflex) and termite baiting and barrier systems (Exterra, Sentricon, Nemesis, Kordon) manufactured by third parties including BASF, Bayer Environmental Science, Dow AgroSciences, DuPont, and Ensystex. Termite.com does not sell these products directly; rather, it publishes consumer-facing product information and directs users to licensed pest control professionals. Additional content covers adjacent pest categories (ants, cockroaches, spiders, bed bugs, rats, mice, fleas, wasps, etc.) and consumer protection guidance on verifying licenses, insurance, and warranties.

The business model is not explicitly disclosed in the source material. The publisher appears to operate as a privately held, bootstrapped information platform with a stated 5-employee footprint and no disclosed external investment. Glenn DuBois is identified as the content author and operator contact. The company generates consumer traffic through SEO-optimized geographic content and consumer advice guides, with no disclosed pricing, subscription fees, or formal lead-referral commercial terms. There are no funding rounds, acquisitions, subsidiaries, or parent-company relationships on record.

Name

Termite Company

Legal name

Fumapest Group

Website

https://termite.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Termite Company publishes Termite.com, a consumer information website founded in 1995 by Australia's Fumapest Group that educates homeowners and property owners on termites and pest control across the USA and Australia, referring users to licensed NPMA member pest control providers.

Ownership category

akta.pro rank

Product category

Pest Control Information Services

NAICS

Web Search Portals and All Other Information Services (51929), Exterminating and Pest Control Services (56171)

akta.pro primary industry

Termite Moisture Management & Structural Vulnerability Mitigation (HSAMABAI)

akta.pro secondary industries

Pre-Purchase/Real Estate Termite Inspections (WDI Reports) (HSAMABAA), Post-Treatment Verification, Warranty Service & Re-Treatment Calls (HSAMABAJ), Eco-Friendly Termite & Wood-Destroying Organism Control (HSAMALAJ), Termite & Wood-Destroying Organism (WDO) Control (IMAIAHAF)

Keywords

• Pest control information
• Termite control guides
• Consumer pest education
• Termite inspection services
• Pest management directory

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Not explicitly disclosed: The website appears to operate as an informational resource. Specific revenue model for termite.com is not explicitly disclosed in the source material. The site lists pest control companies and appears to be published by Fumapest Group.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Termite.com is a consumer information website that publishes educational content about termite biology, identification, and control methods across all US states and Australian territories. The site connects homeowners and property owners with National Pest Management Association (NPMA) member pest control companies in their local area, and provides consumer protection advice on selecting licensed and insured pest controllers.

Product overview

Termite Company (Termite.com) operates a consumer information platform focused on termite and pest control. The company publishes informational content about termite species, termite control methods, and recommends various termite control products including chemical termiticides (Termidor, Premise, Altriset, Biflex) and termite baiting systems (Exterra, Sentricon, Nemesis). Additionally, they provide information about a Kordon Termite Barrier system for home builders and offer a free Spider Identification Chart. The company also publishes consumer advice on selecting pest control companies, pest control services for various pests (ants, cockroaches, spiders, bed bugs, rats, mice, fleas, birds, wasps, borers, silverfish), and termite inspection services. Published by the Fumapest Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Termite.com Consumer Information Website A consumer information platform providing educational content about termite species, biology, identification, control methods, and pest management services across the US and Australia. Connects consumers with NPMA member pest control companies in their local area.
• Spider Identification Chart A free consumer resource offering a full-color Ready Reference Guide for identifying dangerous and common spiders throughout the USA, including black widow, brown recluse, hobo spider, mouse spider, wolf spider, and huntsman, with first aid spider bite procedures.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• National Pest Management Association (NPMA)coreStrategic or Co-development PartnerTermite.com references NPMA as the primary association for locating professional pest control service providers. NPMA is a national association with more than 5,000 members, established in 1933 as a non-profit organization that provides continuing education to pest controllers and consumer protection advice to the general public.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Orkin: Major national pest control operator (including termite treatment) and longstanding NPMA member. Comparable to a downstream service provider whose local franchises Termite.com helps surface to consumers searching termite control content.
• Terminix: One of the largest branded pest control service providers in the US. Termite.com explicitly recommends Terminix-style professional services and includes brands like this in its directory — so while Terminix is a downstream operator rather than a peer publisher, it is a key ecosystem counterpart Termite.com channels traffic to.
• Houzz: Home design and home-services platform with a professional directory that includes pest control. Comparable as an alternative top-of-funnel channel for homeowners researching pest and termite services, even though Houzz's primary category is design/remodeling.
• Yelp: General-purpose local business directory that captures significant consumer intent for "pest control near me" searches. Comparable as an alternative consumer-discovery channel for termite and pest services that competes with Termite.com for organic traffic on the same queries.

Broad incumbents

• Angi (Angie's List): National home-services lead-generation marketplace. Comparable in the consumer-acquisition/lead-routing mechanic that Termite.com uses for pest control, but operates at much greater scale across many trades rather than specializing in termites.
• HomeAdvisor: National home-services lead-generation platform owned by Angi Inc. Comparable to Termite.com in routing homeowner intent to local contractors (including pest control), but as a broad incumbent across many home categories rather than a termite specialist.
• Thumbtack: On-demand marketplace for local professional services including pest control. Comparable lead-routing model to Termite.com's NPMA directory approach, but operates across a much broader set of home and event service categories.

Direct peers

• PestControl.com: Consumer-facing pest control lead-generation and information site. Closely comparable business model: educational content combined with a directory/quote-routing function for local pest control providers, covering termites and broader pest categories.
• GetPestQuotes.com: Online lead-generation site specifically for pest control services. Closely comparable to Termite.com in combining pest-control content with a quote-routing/lead-gen model for homeowners shopping for termite and pest treatment providers.
• PestWorld.org (NPMA): Consumer-facing website of the National Pest Management Association. Most directly comparable to Termite.com because it is also a free consumer-information and "find a pro" directory platform covering termites and general pests, and is even the association Termite.com points its users toward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/termite-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Termite Company