Termy

What Termy does

Termy Uniejów is a year-round thermal spa resort operated by Przedsiębiorstwo Gospodarki Komunalnej Termy Uniejów Sp. z o.o., a municipal company (spółka gminna) wholly owned by Gmina Uniejów and established in 2008. The core asset is a thermal pool complex fed by hyperthermal mineral water drawn from three boreholes at over 2km depth, producing 68°C water with low mineralization (7g/l) at a yield of 120 m³/h. The water has scientifically confirmed therapeutic properties for rheumatism, discopathy, neuralgia, skin conditions, and respiratory ailments, and is the basis for the venue's product line: indoor and outdoor brine pools, a 25m four-lane swimming pool, a children's pirate ship pool, a 700 m² recreational pool, a brine graduation tower (delivering a three-day sea-equivalent iodine dose in 45 minutes), a seven-experience sauna zone (infrared, aromatic steam, bania, Turkish bath, sanarium, ice pool, snow chamber), and a spa and massage zone offering thermal-water-based treatments.

The company runs a direct-to-consumer, multi-vertical business model. Revenue streams include pool and sauna admissions (time-based tickets, family/multi-visit passes, summer-only extended hours), a Klub Przyjaciół Term loyalty program (10% summer discount, birthday tickets), individual spa and massage services (120–250 PLN), on-site and partner restaurants (including a 100-seat restaurant with a unique "time is free" policy, a French-cooking restaurant at the aparthotel, and a castle restaurant for up to 200 guests), the 172-room Aparthotel Termy Uniejów with 344-guest capacity and a 400-person conference center, a Termy Uniejów Cosmetics thermal-water skincare sub-brand, an adjacent UEFA-compliant football complex with the only geothermally heated natural grass pitch in Poland (496-seat stadium), two clay tennis courts, Klub Nautilus nightclub and 4-lane bowling, a SOWA science education center (opened 2021), a rope park, 200-kayak river tours, and curated partner hotels. Distribution is direct via on-site ticket counters, online ticketing with a "no queue" guarantee, a dedicated group sales department for schools and corporate bookings, and acceptance of MultiSport, Multisport Plus, FitProfit, Medicover, and PZU benefit cards. Marketing spans the company's website, Facebook, Instagram, the Radio ZET LATO ZET concert partnership, and regional tourism board ties. A 2024 foundation stone ceremony signals an ongoing expansion of the complex.

Name

Termy

Legal name

Przedsiębiorstwo Gospodarki Komunalnej Termy Uniejów Spółka z ograniczoną odpowiedzialnością w Uniejowie

Website

https://termyuniejow.pl

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Termy Uniejów is a municipal thermal spa resort in central Poland offering hyperthermal mineral water pools, sauna, spa, dining, a 172-room aparthotel, and a UEFA-compliant football complex to Polish families, wellness seekers, tourists, and sports teams.

Ownership category

akta.pro rank

Product category

Thermal Spa and Wellness Resort

NAICS

Accommodation (721), All Other Traveler Accommodation (721199), Nature Parks and Other Similar Institutions (712190)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE)

akta.pro secondary industries

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Destination Spas & Spa Resorts (HSALAFAC), Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC), Sauna & Steam Bath Facilities (HSADAKAC)

Keywords

• Thermal spa resort
• Wellness and balneotherapy
• Thermal pool complex
• Geothermal recreation services
• Spa and massage services

Headquarters

HQ city

Uniejów

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Thermal Pool and Spa Admissions: Ticket sales for access to thermal pools, spa facilities, and sauna zone. Various time-based ticket options available (1-hour, 2-hour, 3-hour, 5-hour, full-day passes). Additional charges for sauna zone access.
2. Spa and Wellness Services: Massage services, thermal body treatments, anti-cellulite treatments, and facial treatments using thermal water. Individual paid services separate from pool admission.
3. Restaurant and Catering: On-site dining with restaurant featuring 'time is free' policy (stopping pool time while dining). Multiple dining venues including Aqua Restaurant, Herbowa Restaurant, and food court areas.
4. Accommodation Services: Aparthotel with 172 rooms accommodating 344 guests, plus partnerships with nearby hotels (Castle Hotel, Dom Pracy Twórczej, Hotel&Spa Kasztel, Medical Spa Hotel Lawendowe Termy).
5. Thermal Cosmetics Products: Sale of Termy Uniejów Cosmetics product line featuring thermal water-based skincare products. Additional pet care line (Termy Uniejów ZOO) available.
6. Membership Program - Klub Przyjaciół Term: Friends of Termy membership program offering discounts on tickets (10% discount during promotional periods), birthday tickets, and special promotions for registered members.
7. Sports Facility Rentals: Tennis courts, football complex with UEFA-compliant pitches (natural grass and artificial turf), and bowling alley Nautilus with 4 multimedia lanes.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Termy Uniejów operates a year-round thermal spa resort centered on a thermal pool complex fed by natural hyperthermal mineral water (68°C) drawn from three boreholes over 2 km underground. Core offerings include indoor and outdoor brine and thermal pools, a 25m swimming pool, a children's pirate ship pool, a brine gradation tower for inhalation therapy, a seven-experience sauna zone, and a spa and massage zone using thermal water for therapeutic and wellness treatments. The complex is complemented by a summer outdoor recreation zone, a geothermally heated UEFA-compliant football complex, tennis courts, partner accommodations and restaurants, and a thermal-water-based cosmetics line.

Product overview

Termy Uniejów is a year-round thermal spa resort centered on a thermal pool complex fed by natural hyperthermal mineral water drawn from 2 km underground. The core product is the Kompleks basenowy (Thermal Pool Complex), which encompasses multiple indoor and outdoor brine and thermal pools (including a swimming pool, a children's pirate ship pool, a large outdoor brine spa pool, and the Banana-shaped recreational pool), a dedicated Tężnia solankowa (brine aeration pavilion), a Strefa Saun (Sauna Zone) with seven distinct thermal experiences (infrared cabin, aromatic steam bath, bania, Turkish bath, sanarium, ice pool, and snow chamber), and a Strefa SPA i Masażu (Spa & Massage Zone) offering treatments that utilize the thermal water. Adjacent to the pool complex is the paid add-on Letnia strefa (Summer Zone), a seasonal outdoor recreation area featuring a four-ride water slide complex, a Flume Ride log water coaster, a Safari driving school with 25 electric mini jeeps, a floating dock with electric boats, giant chess, a hedge maze, a grass beach, and an outdoor fitness club. A related sub-brand, Termy Uniejów Cosmetics, produces a skincare line based on the same geothermal water. The resort also offers a Klub Przyjaciół Term (loyalty program) and voucher products. Beyond the thermal complex itself, Termy curates a network of nearby attractions and partner services including gastronomy (restaurants ranging from fine dining to street food), accommodations (aparthotel, castle rooms, boutique spa hotels), sports facilities (two clay tennis courts, a geothermally heated football complex), and entertainment venues (nightclub, bowling, rope park, kayaking, paintball, a UNESCO-listed heritage center, and a hyperbaric oxygen chamber). Ticketing covers pool zone entry, sauna add-ons, and multi-visit passes.

Differentiator

Problem solved

Functional benefit

Products and services

• Thermal Pool Complex (Kompleks Basenowy) Main thermal bathing facility featuring indoor and outdoor heated brine pools, a 25m swimming pool, a children's pirate ship pool, and other recreational and therapeutic pools, all fed by natural hyperthermal mineral water from 2 km underground. Open year-round with extended summer hours.
• Spa and Massage Zone (Strefa SPA i Masażu)

Quantifiable outcome

• 45 minutes in salt chamber provides same iodine dose as 3 days at seaside
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Radio ZETminorGTM or Marketing Partner · 1 January 2026LATO ZET concert partnership featuring live performances by Radio ZET artists at venue near brine graduation tower and sports complex.
• Park Linowy (Rope Park)minorOthers · 1 January 2017Four difficulty-level courses opened in 2017, located next to Warta River. Features 3-13 age mini park, low/medium/high courses, and 46m zipline over river.
• Aparthotel Termy UniejówcoreStrategic or Co-development PartnerOn-site five-story aparthotel with 172 rooms (344 guest capacity), conference center for 400 people, spa facilities, and restaurant. Located 100m from thermal complex in spa zone A.
• Restauracja Herbowa (Castle Restaurant)coreStrategic or Co-development PartnerFour historic castle rooms (Herbowa, Dame, Myśliwska, Legenda) serving seasonal local cuisine. Capacity for 200 guests for events. Joint promotion with thermal complex.
• Football Complex im. W. SmolarkacoreStrategic or Co-development PartnerUEFA-compliant pitches including geothermally heated natural grass (only in Poland), synthetic turf, 496-seat stadium. Managed by PGK Termy Uniejów.
• Zamek Arcybiskupów GnieźnieńskichcoreStrategic or Co-development Partner14th-century castle (first half of 1300s) heated by geothermal water. Major tourist attraction adjacent to thermal complex. Houses castle restaurant.
• Park ZamkowyminorOthersCastle park with approximately 30 plant communities, 81 taxa of trees and shrubs. Part of Uniejowski Obszar Chronionego Krajobrazu and Natura 2000 Dolina Środkowej Warty.
• Vattenball - Kayaking ToursminorGTM or Marketing PartnerCanoeing tours on Warta River with 200 kayaks (1-5 person). Routes: Księże Młyny – Uniejów and Uniejów – Dobrów – Koło.
• Klub NautilusminorGTM or Marketing PartnerNightclub with 70-90 seating capacity, professional sound and lighting, Open Disco Nights on Fridays and Saturdays. Adjacent bowling alley with 4 multimedia lanes.
• Instytut Ogrodnictwa w SkierniewicachminorStrategic or Co-development PartnerAgricultural institute collaborated on food/beverage applications of geothermal water including edible uses and crop irrigation.
• Centrum Nauki Kopernik (Copernicus Science Center)minorStrategic or Co-development PartnerSOWA science discovery center funded by Ministry of Science and Higher Education with support from Copernicus Science Center in Warsaw.
• Multisport/Multisport Plus/FitProfitminorGTM or Marketing PartnerAcceptance of benefit cards allowing 90 minutes free pool access with basic cards, up to 3 entries daily with Multisport Plus.
• Medicover/PZUminorGTM or Marketing PartnerHealth insurance benefit cards accepted for pool and spa access.

Scale indicators11 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Termy Bukovina: Polish thermal spa complex in Bukovina Tatrzańska offering indoor/outdoor thermal pools, sauna zones, spa treatments and accommodation. Direct competitor for Polish wellness and family visitors, with similar positioning to Termy Uniejów's pool/spa core.
• Termy Chochołowskie: Thermal spa resort in the Polish Tatra region operating brine and thermal pools, saunas and wellness services. Closest peer to Termy Uniejów on thermal-water-powered resort model serving family and wellness segments.
• Terma Bania: Thermal water park complex in Białka Tatrzańska combining geothermal-fed pools, slides, saunas and spa services. Comparable multi-attraction thermal resort model competing for similar Polish family and wellness demand.
• Aquapark Tatralandia: Large Slovak water park with geothermal-heated pools, slides, sauna world and wellness facilities. Direct cross-border peer for the integrated thermal-park-plus-spa-plus-sauna offering.
• Aqualuna: Polish thermal pool and water park complex offering indoor/outdoor thermal bathing, slides and family attractions. Direct Polish competitor for the family-thermal-bathing segment.

Broad incumbents

• Therme Erding: One of the world's largest thermal spa complexes near Munich, offering thermal baths, water slides, saunas and hotel. Operates at a much larger scale and serves as a benchmark for the thermal-resort-plus-entertainment model Termy Uniejów is evolving toward.
• Therme Bucuresti: Major Eastern European wellness and entertainment thermal complex near Bucharest. Comparable in combining therapeutic thermal waters, saunas, slides and year-round family appeal, though at significantly larger scale.
• Blue Lagoon Iceland: Iconic geothermal spa resort built around a unique hyperthermal mineral water source. Closest analogue for Termy Uniejów's strategy of building a destination brand around proprietary geothermal water, though at a global luxury positioning.

Regional players

• Cieplice Śląskie-Zdrój: Traditional Polish spa town with thermal waters and rehabilitation facilities. Comparable on therapeutic thermal-water positioning, but older heritage profile versus Termy Uniejów's modern multi-attraction model.

Others

• Zamek Arcybiskupów Gnieźnieńskich (Uniejów Castle): On-site partner 14th-century castle heated by Termy Uniejów's geothermal water, offering castle hotel rooms and the Herbowa restaurant. Ecosystem partner rather than competitor, illustrating how Termy Uniejów extends its thermal water into adjacent hospitality assets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/termyuniejow
• Instagraminstagram.com/termy_uniejow

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Termy