Tero Real Estate

What Tero Real Estate does

Tero Real Estate, operating as Tero Partners, LLC, is a privately held, independent real estate brokerage headquartered in Waxahachie, Texas, serving the North Texas market. The firm was founded by Dustin Jordan and Tim Cummings and operates through a roster of approximately 15 licensed agents and brokers working as independent contractors. Tero provides residential buying and selling services, commercial and land brokerage, farm and ranch transactions, and investment advisory services including 1031 exchange guidance. Customer segments span first-time homebuyers, families, real estate investors, legacy landowners, and developers across Ellis, Dallas, Hill, Navarro, and Henderson counties.

The firm's core technology is a property search and listings platform hosted on terorealestate.com, integrated with the Multiple Listing Service and supporting self-serve filtering by location, price, and property type. Agents are equipped with the Skyslope platform for transaction management and document handling. The company distributes properties through MLS, its own website, and direct agent relationships, and maintains an organic social media presence on Facebook, Instagram, X, Pinterest, YouTube, and LinkedIn. Tero does not describe any proprietary AI or machine learning capabilities; the platform stack is largely off-the-shelf.

Tero earns revenue through traditional real estate commissions on completed transactions, with agent-level commission splits governed by individual Independent Contractor Agreements. Pricing is not publicly disclosed and is negotiated per transaction. The go-to-market is sales-led and relationship-driven, relying on referrals, direct outreach, and the property search portal rather than paid advertising. The firm is founder/partner-owned with no disclosed external investors or capital raises, and no acquisitions, mergers, or restructuring events are recorded.

Name

Tero Real Estate

Legal name

Tero Partners, LLC

Website

https://terotexas.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tero Real Estate is an independent Texas-based real estate brokerage serving North Texas with approximately 15 licensed agents. It provides residential, commercial, land, and investment advisory services across Ellis, Dallas, Hill, Navarro, and Henderson counties on a commission-based model.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Land & Development Site Brokerage (BPAJABAG), Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Land real estate listings
• Real estate investment advisory
• Property search platform

Headquarters

HQ city

Waxahachie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue model where agents earn commissions on completed transactions. The Terms document references agent splits, incentive terms, and commission structures negotiated through Independent Contractor Agreements (ICA).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tero Real Estate is a Texas-based real estate brokerage that buys, sells, and lists residential, commercial, and land properties across North Texas counties through a team of licensed agents and brokers. The firm treats every transaction as an investment, providing advisory-style guidance including support for 1031 exchanges, and supplements its brokerage services with a property search platform and curated commercial/land listings.

Product overview

Tero Real Estate operates as a Texas-based real estate brokerage offering a unified platform combining property search technology with investment advisory services. The core product is a property search and listings platform (Tero Real Estate Property Search Platform) that enables users to browse residential, commercial, and land properties across multiple North Texas counties. This platform is complemented by Commercial and Land Property Listings that showcase their commercial inventory, as well as Real Estate Investment Advisory Services focused on investment philosophy, buying guidance, selling strategies, and 1031 exchange assistance. The company treats every property transaction as an investment and emphasizes honest deal analysis without distinguishing between first-time homebuyers and seasoned commercial investors.

Differentiator

Problem solved

Functional benefit

Products and services

• Tero Real Estate Property Search Platform A property search and listings platform enabling users to search residential, commercial, and land properties across North Texas markets including Ellis, Dallas, Hill, Navarro, and Henderson counties, accessible through terorealestate.com.
• Residential Real Estate Services Residential property buying, selling, and advisory services for first-time homebuyers and seasoned investors in North Texas, treating all transactions as investments.
• Commercial & Land Listings Commercial property and vacant land listings including developments, industrial sites, retail spaces, and farm/ranch properties across North Texas, with representation for buyers and sellers.
• Real Estate Investment Advisory Services Investment-focused real estate advisory services including guidance on buying, selling, and 1031 exchanges, with emphasis on treating all property purchases as investments and providing honest deal analysis.

Quantifiable outcome

• 100% commitment to honest advising - will advise clients to say 'no' more often than 'yes' when properties don't suit their needs

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SkyslopesupportTechnology or IntegrationTero provides agents access to the Skyslope platform for transaction management and document handling. This is an internal support tool provided to agents as part of their brokerage services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Compass: Large national technology-forward brokerage actively recruiting North Texas agents; competes with Tero for seller listings, buyer representation, and agent talent across the same DFW footprint.
• eXp Realty: Cloud-based brokerage with aggressive agent-recruitment economics and a national brand; competes with Tero for independent contractor agents across Texas, including in the DFW metro.
• Coldwell Banker: Established national brand with North Texas offices; overlaps with Tero in residential and luxury segments and offers brand recognition that Tero lacks at the national level.
• Keller Williams Realty: Largest U.S. brokerage by agent count with a strong North Texas presence; competes directly with Tero for residential buyers/sellers and uses an agent-centric model with similar independent-contractor economics.
• Berkshire Hathaway HomeServices: Premium-branded franchise with growing DFW presence; targets similar luxury and investment buyers that Tero courts with its investment-advisory positioning.

Emerging players

• Redfin: Tech-enabled brokerage with DFW operations; competes with Tero on digital listing presentation and buyer experience, raising the technology bar that Tero must match.

Direct peers

• Century 21: Global franchise brokerage with strong presence in suburban and rural Texas markets; directly comparable to Tero in land, farm/ranch, and suburban residential transactions.
• RE/MAX: Global franchise brokerage with substantial DFW market share; competes with Tero for residential and land transactions across the same North Texas counties, often with similar referral-driven models.
• JPAR Real Estate: Fast-growing franchise founded in the DFW area with strong agent-recruitment economics; competes with Tero for independent contractor agents and residential listings in North Texas suburbs.
• Ebby Halliday Companies: Historically the dominant independent brokerage in North Texas before joining Compass; competes directly with Tero for residential and luxury buyers/sellers across the same DFW-area counties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/terorealestate
• Instagraminstagram.com/terotexas
• Pinterestpinterest.com/terotexas
• YouTubeyoutube.com/channel/UCexample
• LinkedInlinkedin.com/company/tero-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tero Real Estate