Terrou-Bi Resort*****

What Terrou-Bi Resort***** does

Terrou-Bi Resort is a five-star luxury beachfront resort located on the Dakar Corniche in Senegal, operated by the family-owned legal entity Terrou-Bi SA (Société Anonyme under Senegalese law). Founded in 1986 by Kalil Rahal of Lebanese heritage, the property has remained under family ownership across three generations and is currently led by brothers Kamil and Samir Rahal. The resort sits on a direct seafront site that has historically hosted diplomatic events, including the 1996 OIC Summit, and was rebuilt and reopened in 2008 as a modern luxury hotel.

The offering integrates accommodation across Deluxe Rooms, Suites, Panoramic Suites, and PRM-accessible rooms, with multiple F&B outlets, a 140-slot casino, a spa and wellness center, and event hosting facilities. Ancillary services include boutique, beach club, kids club, and gym access. Revenue is generated through room nights, F&B spend, casino gaming, spa services, private events, and a Day Access offering that monetizes the property to non-staying guests. Certifications include ISO 22000 for food safety and Travelife Gold for sustainability, alongside third-party recognition such as La Liste Head Baker of the Year and Spirited Awards nominations.

The business model is a multi-vertical luxury hospitality platform serving leisure travelers, corporate and diplomatic clients, private event hosts, and local Dakar day guests. The company is expanding into the MICE vertical with a new Conference Centre scheduled to open in September 2026, and is adding accommodation capacity under the Terrou-Bi 2027 expansion project. The property employs 468 staff and operates without public listing, with no AI/ML capabilities disclosed in the available material.

Name

Terrou-Bi Resort*****

Legal name

TERROU-BI SA

Website

https://terroubi.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

Terrou-Bi Resort is a five-star, family-owned luxury beachfront resort on the Dakar Corniche in Senegal, operating since 1986 across three generations. It serves leisure, corporate, diplomatic, and event clientele with rooms, F&B, a casino, spa, and a new Conference Centre opening September 2026.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Casino Hotels (721120), Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury resort hospitality
• Hotel accommodation services
• Restaurant dining venues
• Casino gaming operations
• Event conference hosting

Headquarters

HQ city

Dakar

HQ country

Senegal

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Accommodation: Room and suite rentals across multiple categories including Comfort, Prestige, Deluxe Suites, Panoramic Suites, and Presidential Suites. All rooms feature private balconies, 5-star amenities, and ocean views in higher tiers.
2. Food & Beverage: Multiple restaurants and bars generating revenue: La Terrasse (brasserie), Le Grain de Sel (panoramic restaurant), Le Solarium (pool/beach dining), Le Diamono (hi-fi bar), Le Cube (casino lounge), and room service. Includes brunch offerings on Sundays.
3. Casino Operations: 140 slot machines, electronic roulette, table games (blackjack, punto banco), poker room, and bar service within casino premises.
4. Events & Conferences: Venue rental for corporate events, seminars, weddings, and private functions. Includes custom catering, AV equipment, and dedicated event planning services. New Conference Centre opening 2026 with 2,000+ sqm of event space.
5. Spa & Wellness: Le Grand Salon spa offering massages, treatments, Renata França exclusive treatments, hammam, and Fit Center with sea views.
6. Day Access: Day passes for non-resident guests to access pool and beach facilities at 35,000 Fcfa per adult and 25,000 Fcfa per child (4-12 years).
7. Ancillary Services: Airport transfers, currency exchange, car rental coordination, boutique/shop, concierge services, and babysitting services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Terrou-Bi Resort is a 5-star luxury beachfront resort in Dakar, Senegal, operated by the Rahal family since 1986. Its core offering comprises luxury accommodations (rooms, Deluxe, Panoramic and Presidential Suites), five restaurants and bars (La Terrasse, Le Grain de Sel, Le Solarium, Le Diamono, Le Cube), an in-house Casino with 140 slot machines and table games, a spa (Le Grand Salon with Renata França treatments) and Fit Center, private beach and 34-meter pool, plus conference and event facilities including a new Conference Centre (2,000+ sqm) opening September 2026.

Product overview

Terrou-Bi Resort is a 5-star luxury beachfront resort in Dakar, Senegal, operated by the Rahal family for over 40 years. The resort offers a comprehensive hospitality portfolio including accommodations (rooms, suites, and accessible rooms), dining (La Terrasse restaurant, Le Grain de Sel, Le Diamono Hi-Fi Bar, Le Cube casino bar, and Le Solarium lounge), entertainment (full-service casino with 140 slot machines and poker room), wellness (Le Grand Salon spa with Renata França massage, Fit Center with sea views), event venues (existing facilities plus new Conference Centre opening September 2026 with 2,000+ sqm of MICE space), and excursion services. The resort is ISO 22000:2018 certified for food safety and is positioned as a hub for both leisure and business travelers in West Africa.

Differentiator

Problem solved

Functional benefit

Brands

• La Terrasse: Main restaurant open since 35 years, offering brasserie cuisine with seafood and local products, featuring a vast pergola with sea view.
• Le Grain de Sel
• Le Solarium
• Le Diamono
• Le Cube
• Casino Terrou-Bi
• Le Grand Salon
• Renata França
• Le Fit Center
• Botanical Garden

Products and services

• Accommodations (Rooms & Suites) 5-star luxury rooms and suites with private balconies, sea views and full amenities. Categories include Comfort rooms, Prestige rooms, Deluxe Suites (85 m2), Panoramic Suites (131 m2 with 180-degree ocean views), Presidential Suites and accessible PRM Comfort rooms (32 m2). Available for leisure travelers, couples, families and business guests.
• Panoramic Suite 131 m2 luxury suite with 180-degree Atlantic Ocean views, super King size bed, living room, dining room, 47 m2 private balcony and full 5-star amenities, offered for upscale leisure and special-occasion stays.
• Deluxe Suite 85 m2 suite with sea view, super King size bed, private terrace, living/dining area, bathroom with jacuzzi and panoramic French windows, marketed to business travelers and luxury leisure guests.
• PRM Comfort Room (Accessible Room) 32 m2 wheelchair-accessible room with adapted bathroom, super King size bed, private balcony and 24-hour room service for guests with reduced mobility.
• La Terrasse Restaurant Beachfront brasserie restaurant open for 35 years under a large pergola with sea views, serving seafood, fish and other local products for hotel guests, day visitors and event diners.
• Le Grain de Sel Restaurant Restaurant with panoramic marina views, currently temporarily housing the Côte Ouest lounge bar, serving resort guests and walk-in diners.
• Le Diamono Hi-Fi Bar Hi-fi bar between sky and sea offering mixology and music, ranked in the Top 10 MEA at the Spirited Awards 2026.
• Le Cube (Casino Lounge Bar) Pop'art-themed bar inside the Casino offering continuous dining service to gaming guests and visitors.
• Le Solarium (Pool & Beach Lounge) Pool and beach lounge area offering finger food and drinks with ocean and pool views, available to hotel guests and day-pass visitors.
• Casino Terrou-Bi Full-service casino with 140 slot machines, electronic English roulette, traditional table games (roulette, blackjack, punto banco) and a dedicated poker room, with continuous dining via Le Cube bar.
• Le Grand Salon Spa & Wellness Full-service spa offering beauty salon services (hair, manicure, pedicure, makeup, hair removal), massage treatments, hammam and exclusive Renata França relaxation experiences for hotel and day guests.
• Le Fit Center Fitness center equipped with professional coaches and offering direct sea views, available to hotel guests.
• Conference Centre (MICE venue) Over 2,000 sqm of indoor and outdoor event spaces including a 340 sqm divisible plenary hall, 225-seat amphitheatre, four breakout rooms and a MICE dining area for up to 225 guests, offered for corporate seminars, conferences, product launches and team-building events.
• Private Beach & 34-Meter Pool Beachfront pool (34 meters) and private white-sand beach with palm trees and lounge chairs, available to hotel residents and day-pass guests at 35,000 Fcfa per adult and 25,000 Fcfa per child (4-12 years).
• Excursions & Activities Organized excursions and water-based activities for hotel guests, including trips to Gorée Island, Lac Rose, Saint-Louis and the Sine Saloum delta, plus surfing, boat trips and fishing.
• Airport Transfer & Fast-Track Service Private airport transfers, queue-cutting fast-track airport service and car rental arrangements offered as ancillary guest services.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Radisson Blu Hotel Dakar Sea Plaza: International 4/5-star hotel in Dakar's Les Almadies district competing for the same corporate, leisure, and event business traveler pool. Operates comparable conference and banqueting facilities, making it Terrou-Bi's primary direct competitor in the upper-upscale segment.
• Hotel Des Almadies: Boutique 4-star hotel in Dakar's Almadies neighborhood offering beachfront access and F&B outlets. Competes with Terrou-Bi for leisure and small-event bookings in the same geography.
• Pullman Dakar Teranga: Accor-managed 4/5-star hotel in central Dakar competing directly with Terrou-Bi for business travelers, leisure guests, and MICE business. Shares similar Teranga/Senegalese hospitality positioning and is the closest international-chain competitor in Dakar's premium segment.

Regional players

• Royal Saly (ex-Hôtel Palm Beach): 4-star resort property on Saly beach in Senegal targeting leisure and family travelers. Comparable in segment but a regional alternative to Terrou-Bi for beachfront Senegalese holidays.
• Safari Hotel & Casino (Gambia): Resort-casino operation in The Gambia offering beachfront lodging, gaming, and entertainment. Comparable in product mix (hotel + casino) but in a different West African country serving a similar European-leisure tourist demographic.
• Lamantin Beach Resort & Spa: 5-star beachfront resort in Saly, Senegal (approximately 80km south of Dakar). Competes with Terrou-Bi for Senegalese leisure tourism, weddings, and conferences but in a different geography along the Petite Côte.

Emerging players

• Club Med Kabira (Saly): All-inclusive resort operator in Saly, Senegal, addressing the leisure family and international tourist market. While targeting an all-inclusive model rather than luxury à la carte, it competes for the same Senegalese beachfront holiday demand as Terrou-Bi.

Broad incumbents

• Mövenpick Ambassador Hotel Accra: 5-star international-brand hotel in Accra, Ghana, competing for the same pan-African corporate and leisure travel pool. Comparable in service tier and MICE capabilities as a regional alternative for premium travelers in West Africa.
• Kempinski Hotel The Dome Addis Ababa: International luxury hotel in East Africa (not direct competitor due to geography) but comparable as a 5-star beachfront/property resort with casino-adjacent amenities and MICE infrastructure in Africa.
• Sofitel Abidjan Hôtel Ivoire: Iconic 5-star resort complex in Côte d'Ivoire with casino, conference facilities, and multiple restaurants. Operates at similar scale and integrated resort model (lodging + gaming + MICE) and represents the closest regional comp for a multi-product luxury hospitality destination in West Africa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100093126080825
• Instagraminstagram.com/terroubiresort
• LinkedInlinkedin.com/company/terroubi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terrou-Bi Resort*****