TESTING UNITED CONFERENCE I Milan I 13 - 14 November, 2025

What TESTING UNITED CONFERENCE I Milan I 13 - 14 November, 2025 does

Testing United Conference is an annual international software testing and quality engineering conference, organized by Krone Consulting s.r.o., a privately-held Slovak consulting firm headquartered in Bratislava. The conference serves QA engineers, test managers, automation specialists, quality leaders, consultants, and AI-related testing professionals across Europe and selected global markets, targeting roughly 300+ attendees per edition with a programming mix of expert talks, hands-on workshops, and an evening networking event. The inaugural 2025 edition was held in Milan with 20 keynote speakers, 80+ participating companies, and attendees from 40+ countries; the 2026 edition is scheduled for November 25–26 in Copenhagen, Denmark, themed "United Intelligence: Harmonizing Humans & Machines."

The core product is a two-day conference comprising six hands-on workshops on Day 1, a main conference day of expert talks and case studies on Day 2, and an evening networking event. The offering is structured around six ticket tiers (Ultimate Pass at €1,161, Pro Pass at €981, Workshop & Networking at €666, Workshop Ticket at €555, Essential Pass & Networking at €666, and Essential Pass at €555, all excluding VAT), with group discounts of 5% for 5+ tickets and 10% for 10+ tickets. Sponsorship packages are sold across six tiers from Polaris (€750) to Nordic Star (€14,500, exclusive single-buyer), providing a secondary monetization stream. Tickets are sold direct-to-consumer via the Eventora registration platform, with group sales handled via email ([email protected]); the company does not use third-party resellers.

The business model is event-driven and transactional: revenue is generated per conference cycle from individual ticket sales plus corporate sponsorship packages. Marketing relies on LinkedIn, the official website (testingunited.com), and email newsletter capture, with no paid acquisition infrastructure disclosed. Operational scale is small — 5 employees and a single annual event cycle — and no external funding, M&A activity, or public listing is evidenced. The company is registered in Slovakia (Company Registration No.: 502 48 332; VAT SK2120266060) with Krone Consulting s.r.o. acting as both parent and operating entity.

Name

TESTING UNITED CONFERENCE I Milan I 13 - 14 November, 2025

Legal name

Krone Consulting s.r.o.

Website

https://testingunited.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Testing United Conference is an annual international software testing and QA conference organized by Krone Consulting s.r.o. (Slovakia), serving QA professionals across Europe through expert talks, hands-on workshops, and networking, monetized via tiered ticket sales (€555–€1,161) and six-tier sponsorship packages (€750–€14,500).

Ownership category

akta.pro rank

Headquarters

HQ city

Bratislava

HQ country

Slovakia

HQ region

Europe

Offices2 records

Markets served

Offering type

Services

Revenue model

1. Ticket Sales: Revenue generated from selling conference tickets at various price points (€555-€1,161 excluding VAT). Multiple ticket tiers offer different levels of access including workshops, networking events, and conference sessions. Group discounts (5-10%) incentivize team purchases.
2. Sponsorship Packages: Six tiers of sponsorship packages ranging from €750 (Polaris) to €14,500 (Nordic Star). Higher tiers include increasing benefits such as social media posts, on-site presence, lead generation, and complimentary tickets. The Nordic Star package is limited to one exclusive sponsor.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Testing United Conference is an annual international software testing and QA conference organized by Krone Consulting s.r.o. The offering centers on a two-day in-person event featuring expert-led conference talks, hands-on workshops, and an evening networking session, designed for QA engineers, test managers, consultants, AI specialists, and IT professionals. Revenue is generated primarily through tiered ticket sales (€555–€1,161 excluding VAT) and multi-tier sponsorship packages (€750–€14,500) sold to vendors seeking visibility within the testing community.

Product overview

Testing United Conference is a premier conference service offering organized by Krone Consulting, providing a unified platform for the software testing and QA community. The core offering is the two-day Testing United Conference (Days 1-2), supplemented by various workshop sessions and an evening networking event. The company offers six distinct ticket tiers (Ultimate Pass, Pro Pass, Workshop Ticket & Networking Event, Workshop Ticket, Essential Pass & Networking Event, and Essential Pass) that bundle different combinations of workshop access, conference talks, and networking opportunities. Additionally, sponsorship packages are available for companies seeking visibility within the testing community, ranging from Polaris to Nordic Star tiers with varying benefits.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered general partner, community partner and core.

• Key2Qualitygeneral partnerGTM or Marketing PartnerKey2Quality is listed as a General Partner of Testing United Conference. As a general partner, they likely receive brand visibility and networking opportunities within the testing community.
• TestCrunchcommunity partnerGTM or Marketing PartnerTestCrunch is listed as a Community Partner of Testing United Conference. As a community partner, they collaborate on community outreach and knowledge sharing within the testing profession.
• Krone ConsultingcoreStrategic or Co-development PartnerKrone Consulting s.r.o. is the organizer of Testing United Conference. The company is a Slovak consulting firm (Company Registration No.: 502 48 332, VAT Tax ID: SK2120266060) that creates and manages the Testing United conference series.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• QCon (InfoQ): International software development conferences organized by InfoQ. Comparable as a developer/QA community event with sponsorship and ticket revenue, though broader in scope (full software development, not testing-specific) and more established.
• KubeCon + CNCon (CNCF / Linux Foundation): Large-scale open-source/cloud-native conferences with strong sponsorship ecosystems. Comparable as a tiered-sponsorship, community-driven conference business with significant sponsor revenue per event — though much larger scale and adjacent in topic (cloud-native vs. QA).

Direct peers

• EuroSTAR Conference: Long-running European software testing and QA conference. Directly comparable in audience (QA professionals across Europe), topic focus (test automation, agile testing, AI in QA), and monetization (tickets + sponsorships) — making it the most direct peer.
• Ministry of Testing (TestBash): Global software testing community and conference organizer (TestBash). Comparable in mission (community for software testers and QA leaders), event format (community-run conferences with workshops and talks), and target buyer (QA engineers and managers).
• STAREAST / STARWEST (TechWell): Two annual US-based software testing conferences from TechWell. Comparable in QA-focused conference programming, enterprise sponsorship model, and tiered ticket pricing — the leading North American analogues.
• Selenium Conf: Conference focused on Selenium and test automation. Comparable in narrow technical focus on test automation tooling (overlapping with Testing United's automation/AI track), community-driven format, and sponsorship-driven revenue model.
• Agile Testing Days: Annual software testing conference held in Germany. Comparable as a European software testing event blending agile, automation, and quality engineering themes — Testing United is essentially competing for the same DACH/CEE QA audience.

Emerging players

• DevOpsDays: Global DevOps conference series with overlap into testing, CI/CD, and quality engineering topics. Comparable as a community-driven conference series with sponsorship-driven revenue; adjacent rather than direct because DevOpsDays is broader than QA-only.
• TestRail Summit (by Gurock / IDERA): Vendor-adjacent testing community events for the TestRail user base. Comparable as a software-testing-focused community event with sponsor-supported programming, but tightly coupled to a single tool's user base rather than vendor-neutral like Testing United.

Regional players

• TestCon: Software testing conference held in Eastern Europe. Comparable in QA-focused content and ticket/sponsorship model, but serves a regional audience (Lithuania and CEE) that overlaps with part of Testing United's attendee base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/testing-united

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TESTING UNITED CONFERENCE I Milan I 13 - 14 November, 2025